HubSpot and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.809 540.132	429.476 409.890	93.956 108.635	16.962 20.807

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.41 % 75.89 %	17.37 % 20.11 %	3.14 % 3.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41731 41664	34323 32680	6227 7435	1154 1473	82.25 % 78.44 %	14.92 % 17.85 %	2.77 % 3.54 %
Elektronics	41736 40972	33437 31417	7044 7938	1228 1540	80.12 % 76.68 %	16.88 % 19.37 %	2.94 % 3.76 %
Entertainment	41563 41114	32868 31243	7256 8288	1397 1499	79.08 % 75.99 %	17.46 % 20.16 %	3.36 % 3.65 %
Cosmetics & Beauty	41888 41834	33179 31598	7325 8501	1341 1648	79.21 % 75.53 %	17.49 % 20.32 %	3.20 % 3.94 %
Food & Drink	41173 41882	33761 32881	6192 7488	1203 1456	82.00 % 78.51 %	15.04 % 17.88 %	2.92 % 3.48 %
Home & Garden	41723 41591	34310 32675	6209 7378	1162 1504	82.23 % 78.56 %	14.88 % 17.74 %	2.79 % 3.62 %
Finance	41760 41990	31948 30571	8355 9546	1430 1802	76.50 % 72.81 %	20.01 % 22.73 %	3.42 % 4.29 %
Health	41507 41789	32146 30833	7930 9245	1382 1656	77.45 % 73.78 %	19.11 % 22.12 %	3.33 % 3.96 %
Pets	41807 41593	33878 32313	6638 7714	1256 1511	81.03 % 77.69 %	15.88 % 18.55 %	3.00 % 3.63 %
Sport & Fitness	41664 41551	32667 31058	7612 8801	1356 1641	78.41 % 74.75 %	18.27 % 21.18 %	3.25 % 3.95 %
Job & Career	41107 41663	31905 30858	7746 9048	1442 1720	77.61 % 74.07 %	18.84 % 21.72 %	3.51 % 4.13 %
Dating	41652 41150	31294 29619	8904 9665	1415 1814	75.13 % 71.98 %	21.38 % 23.49 %	3.40 % 4.41 %
Other	41498 41339	33760 32144	6518 7588	1196 1543	81.35 % 77.76 %	15.71 % 18.36 %	2.88 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51086 50502	38594 36492	10618 11724	1846 2224	75.55 % 72.26 %	20.78 % 23.21 %	3.61 % 4.40 %
Outlook Mail	51210 50961	39249 37461	10141 11327	1781 2094	76.64 % 73.51 %	19.80 % 22.23 %	3.48 % 4.11 %
Yahoo Mail	50712 50638	40022 38160	9021 10406	1617 2022	78.92 % 75.36 %	17.79 % 20.55 %	3.19 % 3.99 %
AOL Mail	50325 50479	39809 38048	8931 10387	1578 1975	79.10 % 75.37 %	17.75 % 20.58 %	3.14 % 3.91 %
Mail.com	50912 50617	40754 38682	8568 9947	1555 1926	80.05 % 76.42 %	16.83 % 19.65 %	3.05 % 3.81 %
Yandex Mail	50899 50192	39456 37254	9691 10815	1728 2043	77.52 % 74.22 %	19.04 % 21.55 %	3.39 % 4.07 %
GMX Mail	50898 50901	40640 39034	8726 10013	1497 1786	79.85 % 76.69 %	17.14 % 19.67 %	2.94 % 3.51 %
Zoho Mail	50274 50518	40703 39176	8069 9475	1485 1810	80.96 % 77.55 %	16.05 % 18.76 %	2.95 % 3.58 %
ProtonMail	50433 50766	41046 39431	7995 9586	1369 1729	81.39 % 77.67 %	15.85 % 18.88 %	2.71 % 3.41 %
Custom Mail	50448 50779	41393 39836	7612 9103	1393 1780	82.05 % 78.45 %	15.09 % 17.93 %	2.76 % 3.51 %
iCloud Mail	11267 11150	8969 8322	1818 2234	435 540	79.60 % 74.64 %	16.14 % 20.04 %	3.86 % 4.84 %
Tuta	11206 11329	9420 8989	1421 1830	343 435	84.06 % 79.35 %	12.68 % 16.15 %	3.06 % 3.84 %
Juno.com	11139 11300	9421 9005	1345 1788	335 443	84.58 % 79.69 %	12.07 % 15.82 %	3.01 % 3.92 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.