HubSpot and MailerLite Email Deliverability Comparison

HubSpot

MailerLite

In this comparison, the deliverability of HubSpot and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.920 65.001	51.721 50.857	12.211 12.922	1.231 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.67 % 78.24 %	18.81 % 19.88 %	1.90 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4921 4842	3887 3740	954 1022	95 98	78.99 % 77.24 %	19.39 % 21.11 %	1.93 % 2.02 %
Elektronics	4889 4916	3946 3884	868 939	92 115	80.71 % 79.01 %	17.75 % 19.10 %	1.88 % 2.34 %
Entertainment	5035 4957	3990 3814	968 1048	94 109	79.25 % 76.94 %	19.23 % 21.14 %	1.87 % 2.20 %
Cosmetics & Beauty	4811 5008	3863 3967	877 957	92 101	80.30 % 79.21 %	18.23 % 19.11 %	1.91 % 2.02 %
Food & Drink	5038 4971	4013 3858	960 1012	98 119	79.65 % 77.61 %	19.06 % 20.36 %	1.95 % 2.39 %
Home & Garden	5007 4988	3975 3921	951 980	99 111	79.39 % 78.61 %	18.99 % 19.65 %	1.98 % 2.23 %
Finance	4972 4881	4096 3951	801 833	93 119	82.38 % 80.95 %	16.11 % 17.07 %	1.87 % 2.44 %
Health	5130 5008	4229 4074	824 838	104 106	82.44 % 81.35 %	16.06 % 16.73 %	2.03 % 2.12 %
Pets	5162 5280	4064 4153	1023 1018	95 129	78.73 % 78.66 %	19.82 % 19.28 %	1.84 % 2.44 %
Sport & Fitness	5037 4941	3977 3837	978 1004	91 120	78.96 % 77.66 %	19.42 % 20.32 %	1.81 % 2.43 %
Job & Career	4916 5006	3805 3806	1034 1112	94 106	77.40 % 76.03 %	21.03 % 22.21 %	1.91 % 2.12 %
Dating	5047 5140	3869 3824	1101 1221	85 105	76.66 % 74.40 %	21.81 % 23.75 %	1.68 % 2.04 %
Other	4955 5063	4007 4028	872 938	99 115	80.87 % 79.56 %	17.60 % 18.53 %	2.00 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4577 4749	3509 3543	1001 1104	95 108	76.67 % 74.61 %	21.87 % 23.25 %	2.08 % 2.27 %
Outlook Mail	4858 4776	3796 3672	971 1032	85 101	78.14 % 76.88 %	19.99 % 21.61 %	1.75 % 2.11 %
Yahoo Mail	4612 4775	3634 3703	909 979	86 106	78.79 % 77.55 %	19.71 % 20.50 %	1.86 % 2.22 %
AOL Mail	4848 4779	3825 3726	962 952	89 113	78.90 % 77.97 %	19.84 % 19.92 %	1.84 % 2.36 %
Mail.com	4734 4795	3815 3770	861 923	80 108	80.59 % 78.62 %	18.19 % 19.25 %	1.69 % 2.25 %
Yandex Mail	4565 4767	3649 3711	856 969	85 99	79.93 % 77.85 %	18.75 % 20.33 %	1.86 % 2.08 %
GMX Mail	4689 4655	3692 3584	919 980	91 104	78.74 % 76.99 %	19.60 % 21.05 %	1.94 % 2.23 %
Zoho Mail	4630 4659	3737 3690	838 893	77 97	80.71 % 79.20 %	18.10 % 19.17 %	1.66 % 2.08 %
ProtonMail	4596 4642	3709 3723	821 850	94 110	80.70 % 80.20 %	17.86 % 18.31 %	2.05 % 2.37 %
Custom Mail	4607 4666	3767 3772	763 789	86 109	81.77 % 80.84 %	16.56 % 16.91 %	1.87 % 2.34 %
iCloud Mail	4778 4551	3635 3454	1070 1015	91 107	76.08 % 75.90 %	22.39 % 22.30 %	1.90 % 2.35 %
Tuta	4638 4580	3797 3639	775 844	94 112	81.87 % 79.45 %	16.71 % 18.43 %	2.03 % 2.45 %
Juno.com	4796 4778	3931 3819	781 891	95 102	81.96 % 79.93 %	16.28 % 18.65 %	1.98 % 2.13 %
Mailfence	3992 3829	3225 3051	684 701	83 77	80.79 % 79.68 %	17.13 % 18.31 %	2.08 % 2.01 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.