HubSpot and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.809 147.018	429.476 120.269	93.956 20.997	16.962 4.850

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.41 % 81.81 %	17.37 % 14.28 %	3.14 % 3.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41731 11146	34323 9325	6227 1411	1154 336	82.25 % 83.66 %	14.92 % 12.66 %	2.77 % 3.01 %
Elektronics	41736 11588	33437 9575	7044 1576	1228 363	80.12 % 82.63 %	16.88 % 13.60 %	2.94 % 3.13 %
Entertainment	41563 11484	32868 9388	7256 1642	1397 378	79.08 % 81.75 %	17.46 % 14.30 %	3.36 % 3.29 %
Cosmetics & Beauty	41888 11348	33179 9260	7325 1606	1341 386	79.21 % 81.60 %	17.49 % 14.15 %	3.20 % 3.40 %
Food & Drink	41173 11297	33761 9432	6192 1480	1203 336	82.00 % 83.49 %	15.04 % 13.10 %	2.92 % 2.97 %
Home & Garden	41723 11225	34310 9338	6209 1469	1162 366	82.23 % 83.19 %	14.88 % 13.09 %	2.79 % 3.26 %
Finance	41760 11110	31948 8916	8355 1770	1430 403	76.50 % 80.25 %	20.01 % 15.93 %	3.42 % 3.63 %
Health	41507 11143	32146 9015	7930 1671	1382 359	77.45 % 80.90 %	19.11 % 15.00 %	3.33 % 3.22 %
Pets	41807 11190	33878 9294	6638 1508	1256 313	81.03 % 83.06 %	15.88 % 13.48 %	3.00 % 2.80 %
Sport & Fitness	41664 11415	32667 9211	7612 1734	1356 396	78.41 % 80.69 %	18.27 % 15.19 %	3.25 % 3.47 %
Job & Career	41107 11418	31905 9079	7746 1796	1442 450	77.61 % 79.51 %	18.84 % 15.73 %	3.51 % 3.94 %
Dating	41652 11134	31294 8901	8904 1754	1415 410	75.13 % 79.94 %	21.38 % 15.75 %	3.40 % 3.68 %
Other	41498 11520	33760 9535	6518 1580	1196 354	81.35 % 82.77 %	15.71 % 13.72 %	2.88 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51086 11410	38594 8852	10618 2006	1846 478	75.55 % 77.58 %	20.78 % 17.58 %	3.61 % 4.19 %
Outlook Mail	51210 11537	39249 9245	10141 1762	1781 436	76.64 % 80.13 %	19.80 % 15.27 %	3.48 % 3.78 %
Yahoo Mail	50712 11116	40022 9021	9021 1602	1617 379	78.92 % 81.15 %	17.79 % 14.41 %	3.19 % 3.41 %
AOL Mail	50325 11233	39809 9160	8931 1621	1578 366	79.10 % 81.55 %	17.75 % 14.43 %	3.14 % 3.26 %
Mail.com	50912 11347	40754 9327	8568 1565	1555 373	80.05 % 82.20 %	16.83 % 13.79 %	3.05 % 3.29 %
Yandex Mail	50899 11391	39456 9175	9691 1763	1728 408	77.52 % 80.55 %	19.04 % 15.48 %	3.39 % 3.58 %
GMX Mail	50898 11195	40640 9349	8726 1483	1497 313	79.85 % 83.51 %	17.14 % 13.25 %	2.94 % 2.80 %
Zoho Mail	50274 11426	40703 9485	8069 1542	1485 346	80.96 % 83.01 %	16.05 % 13.50 %	2.95 % 3.03 %
ProtonMail	50433 11352	41046 9506	7995 1434	1369 339	81.39 % 83.74 %	15.85 % 12.63 %	2.71 % 2.99 %
Custom Mail	50448 11100	41393 9300	7612 1381	1393 322	82.05 % 83.78 %	15.09 % 12.44 %	2.76 % 2.90 %
iCloud Mail	11267 11208	8969 8830	1818 1906	435 433	79.60 % 78.78 %	16.14 % 17.01 %	3.86 % 3.86 %
Tuta	11206 11491	9420 9577	1421 1523	343 352	84.06 % 83.34 %	12.68 % 13.25 %	3.06 % 3.06 %
Juno.com	11139 11212	9421 9442	1345 1409	335 305	84.58 % 84.21 %	12.07 % 12.57 %	3.01 % 2.72 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.