HubSpot and Mailgun Email Deliverability Comparison

HubSpot

Mailgun

In this comparison, the deliverability of HubSpot and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.920 64.615	51.721 49.541	12.211 13.785	1.231 1.579

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.67 % 76.67 %	18.81 % 21.33 %	1.90 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4921 5018	3887 3908	954 1019	95 110	78.99 % 77.88 %	19.39 % 20.31 %	1.93 % 2.19 %
Elektronics	4889 5054	3946 3920	868 1033	92 132	80.71 % 77.56 %	17.75 % 20.44 %	1.88 % 2.61 %
Entertainment	5035 4913	3990 3747	968 1071	94 122	79.25 % 76.27 %	19.23 % 21.80 %	1.87 % 2.48 %
Cosmetics & Beauty	4811 4934	3863 3795	877 1024	92 120	80.30 % 76.92 %	18.23 % 20.75 %	1.91 % 2.43 %
Food & Drink	5038 4824	4013 3719	960 1010	98 117	79.65 % 77.09 %	19.06 % 20.94 %	1.95 % 2.43 %
Home & Garden	5007 5089	3975 3914	951 1091	99 120	79.39 % 76.91 %	18.99 % 21.44 %	1.98 % 2.36 %
Finance	4972 5008	4096 4014	801 912	93 125	82.38 % 80.15 %	16.11 % 18.21 %	1.87 % 2.50 %
Health	5130 4944	4229 3899	824 953	104 118	82.44 % 78.86 %	16.06 % 19.28 %	2.03 % 2.39 %
Pets	5162 4996	4064 3764	1023 1123	95 127	78.73 % 75.34 %	19.82 % 22.48 %	1.84 % 2.54 %
Sport & Fitness	5037 4986	3977 3777	978 1088	91 128	78.96 % 75.75 %	19.42 % 21.82 %	1.81 % 2.57 %
Job & Career	4916 4807	3805 3565	1034 1142	94 115	77.40 % 74.16 %	21.03 % 23.76 %	1.91 % 2.39 %
Dating	5047 4864	3869 3522	1101 1233	85 121	76.66 % 72.41 %	21.81 % 25.35 %	1.68 % 2.49 %
Other	4955 5178	4007 3997	872 1086	99 124	80.87 % 77.19 %	17.60 % 20.97 %	2.00 % 2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4577 4746	3509 3504	1001 1141	95 114	76.67 % 73.83 %	21.87 % 24.04 %	2.08 % 2.40 %
Outlook Mail	4858 4765	3796 3571	971 1097	85 123	78.14 % 74.94 %	19.99 % 23.02 %	1.75 % 2.58 %
Yahoo Mail	4612 4672	3634 3514	909 1036	86 114	78.79 % 75.21 %	19.71 % 22.17 %	1.86 % 2.44 %
AOL Mail	4848 4455	3825 3409	962 960	89 105	78.90 % 76.52 %	19.84 % 21.55 %	1.84 % 2.36 %
Mail.com	4734 4524	3815 3511	861 911	80 116	80.59 % 77.61 %	18.19 % 20.14 %	1.69 % 2.56 %
Yandex Mail	4565 4871	3649 3709	856 1075	85 114	79.93 % 76.14 %	18.75 % 22.07 %	1.86 % 2.34 %
GMX Mail	4689 4538	3692 3415	919 1046	91 115	78.74 % 75.25 %	19.60 % 23.05 %	1.94 % 2.53 %
Zoho Mail	4630 4621	3737 3595	838 945	77 120	80.71 % 77.80 %	18.10 % 20.45 %	1.66 % 2.60 %
ProtonMail	4596 4697	3709 3679	821 926	94 110	80.70 % 78.33 %	17.86 % 19.71 %	2.05 % 2.34 %
Custom Mail	4607 4723	3767 3755	763 877	86 103	81.77 % 79.50 %	16.56 % 18.57 %	1.87 % 2.18 %
iCloud Mail	4778 4663	3635 3394	1070 1198	91 117	76.08 % 72.79 %	22.39 % 25.69 %	1.90 % 2.51 %
Tuta	4638 4639	3797 3646	775 904	94 113	81.87 % 78.59 %	16.71 % 19.49 %	2.03 % 2.44 %
Juno.com	4796 4641	3931 3630	781 909	95 124	81.96 % 78.22 %	16.28 % 19.59 %	1.98 % 2.67 %
Mailfence	3992 4060	3225 3209	684 760	83 91	80.79 % 79.04 %	17.13 % 18.72 %	2.08 % 2.24 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.