HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.933 393.150	421.172 302.866	92.382 76.964	16.721 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.33 % 77.04 %	17.40 % 19.58 %	3.15 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40952 29688	33658 23784	6116 5024	1136 880	82.19 % 80.11 %	14.93 % 16.92 %	2.77 % 2.96 %
Elektronics	40921 30694	32752 23911	6917 5854	1208 929	80.04 % 77.90 %	16.90 % 19.07 %	2.95 % 3.03 %
Entertainment	40783 30167	32217 23222	7132 5902	1375 1043	79.00 % 76.98 %	17.49 % 19.56 %	3.37 % 3.46 %
Cosmetics & Beauty	41117 30530	32533 23551	7194 6004	1326 975	79.12 % 77.14 %	17.50 % 19.67 %	3.22 % 3.19 %
Food & Drink	40396 30519	33109 24459	6053 5133	1184 927	81.96 % 80.14 %	14.98 % 16.82 %	2.93 % 3.04 %
Home & Garden	40958 30222	33667 24200	6087 5111	1144 911	82.20 % 80.07 %	14.86 % 16.91 %	2.79 % 3.01 %
Finance	40987 30341	31298 22294	8233 6899	1411 1148	76.36 % 73.48 %	20.09 % 22.74 %	3.44 % 3.78 %
Health	40750 29945	31502 22376	7808 6489	1364 1080	77.31 % 74.72 %	19.16 % 21.67 %	3.35 % 3.61 %
Pets	41046 30312	33245 23940	6510 5353	1236 1019	80.99 % 78.98 %	15.86 % 17.66 %	3.01 % 3.36 %
Sport & Fitness	40935 29754	32062 22668	7498 6059	1337 1027	78.32 % 76.18 %	18.32 % 20.36 %	3.27 % 3.45 %
Job & Career	40361 30434	31281 22773	7625 6473	1424 1188	77.50 % 74.83 %	18.89 % 21.27 %	3.53 % 3.90 %
Dating	40964 30388	30716 21850	8803 7353	1398 1185	74.98 % 71.90 %	21.49 % 24.20 %	3.41 % 3.90 %
Other	40763 30156	33132 23838	6406 5310	1178 1008	81.28 % 79.05 %	15.72 % 17.61 %	2.89 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50283 39832	37913 29370	10490 8994	1824 1468	75.40 % 73.73 %	20.86 % 22.58 %	3.63 % 3.69 %
Outlook Mail	50379 39308	38574 29211	10011 8600	1761 1497	76.57 % 74.31 %	19.87 % 21.88 %	3.50 % 3.81 %
Yahoo Mail	49967 39728	39399 30512	8900 7852	1599 1364	78.85 % 76.80 %	17.81 % 19.76 %	3.20 % 3.43 %
AOL Mail	49615 39483	39207 30274	8812 7780	1561 1429	79.02 % 76.68 %	17.76 % 19.70 %	3.15 % 3.62 %
Mail.com	50111 39166	40076 30496	8442 7320	1536 1350	79.97 % 77.86 %	16.85 % 18.69 %	3.07 % 3.45 %
Yandex Mail	50195 38650	38855 29125	9581 8096	1710 1429	77.41 % 75.36 %	19.09 % 20.95 %	3.41 % 3.70 %
GMX Mail	50183 39013	40037 30376	8618 7420	1480 1217	79.78 % 77.86 %	17.17 % 19.02 %	2.95 % 3.12 %
Zoho Mail	49512 38996	40066 30789	7943 7018	1464 1189	80.92 % 78.95 %	16.04 % 18.00 %	2.96 % 3.05 %
ProtonMail	49654 39917	40382 31451	7870 7261	1351 1205	81.33 % 78.79 %	15.85 % 18.19 %	2.72 % 3.02 %
Custom Mail	49678 39057	40747 31262	7495 6623	1377 1172	82.02 % 80.04 %	15.09 % 16.96 %	2.77 % 3.00 %
iCloud Mail	10447	8288	1684	412	79.33 % %	16.12 % %	3.94 % %
Tuta	10504	8827	1299	328	84.03 % %	12.37 % %	3.12 % %
Juno.com	10405	8801	1237	318	84.58 % %	11.89 % %	3.06 % %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.