HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.809 539.329	429.476 431.707	93.956 91.337	16.962 15.975

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.41 % 80.05 %	17.37 % 16.94 %	3.14 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41731 41300	34323 34265	6227 5937	1154 1101	82.25 % 82.97 %	14.92 % 14.38 %	2.77 % 2.67 %
Elektronics	41736 41554	33437 33581	7044 6812	1228 1143	80.12 % 80.81 %	16.88 % 16.39 %	2.94 % 2.75 %
Entertainment	41563 41068	32868 32862	7256 6994	1397 1183	79.08 % 80.02 %	17.46 % 17.03 %	3.36 % 2.88 %
Cosmetics & Beauty	41888 41667	33179 33321	7325 7084	1341 1242	79.21 % 79.97 %	17.49 % 17.00 %	3.20 % 2.98 %
Food & Drink	41173 41290	33761 34103	6192 6087	1203 1085	82.00 % 82.59 %	15.04 % 14.74 %	2.92 % 2.63 %
Home & Garden	41723 41433	34310 34260	6209 6070	1162 1054	82.23 % 82.69 %	14.88 % 14.65 %	2.79 % 2.54 %
Finance	41760 41578	31948 31993	8355 8141	1430 1421	76.50 % 76.95 %	20.01 % 19.58 %	3.42 % 3.42 %
Health	41507 41572	32146 32308	7930 7863	1382 1346	77.45 % 77.72 %	19.11 % 18.91 %	3.33 % 3.24 %
Pets	41807 41522	33878 34067	6638 6331	1256 1125	81.03 % 82.05 %	15.88 % 15.25 %	3.00 % 2.71 %
Sport & Fitness	41664 41413	32667 32823	7612 7310	1356 1261	78.41 % 79.26 %	18.27 % 17.65 %	3.25 % 3.04 %
Job & Career	41107 41684	31905 32474	7746 7756	1442 1429	77.61 % 77.91 %	18.84 % 18.61 %	3.51 % 3.43 %
Dating	41652 41286	31294 31347	8904 8478	1415 1417	75.13 % 75.93 %	21.38 % 20.53 %	3.40 % 3.43 %
Other	41498 41962	33760 34303	6518 6474	1196 1168	81.35 % 81.75 %	15.71 % 15.43 %	2.88 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51086 50301	38594 38512	10618 10052	1846 1714	75.55 % 76.56 %	20.78 % 19.98 %	3.61 % 3.41 %
Outlook Mail	51210 50594	39249 39168	10141 9719	1781 1660	76.64 % 77.42 %	19.80 % 19.21 %	3.48 % 3.28 %
Yahoo Mail	50712 49984	40022 39844	9021 8650	1617 1501	78.92 % 79.71 %	17.79 % 17.31 %	3.19 % 3.00 %
AOL Mail	50325 50640	39809 40259	8931 8803	1578 1545	79.10 % 79.50 %	17.75 % 17.38 %	3.14 % 3.05 %
Mail.com	50912 50720	40754 41004	8568 8276	1555 1396	80.05 % 80.84 %	16.83 % 16.32 %	3.05 % 2.75 %
Yandex Mail	50899 50699	39456 39591	9691 9381	1728 1723	77.52 % 78.09 %	19.04 % 18.50 %	3.39 % 3.40 %
GMX Mail	50898 51133	40640 41193	8726 8550	1497 1378	79.85 % 80.56 %	17.14 % 16.72 %	2.94 % 2.69 %
Zoho Mail	50274 49895	40703 40687	8069 7800	1485 1378	80.96 % 81.55 %	16.05 % 15.63 %	2.95 % 2.76 %
ProtonMail	50433 51098	41046 41714	7995 8013	1369 1335	81.39 % 81.64 %	15.85 % 15.68 %	2.71 % 2.61 %
Custom Mail	50448 50650	41393 41737	7612 7563	1393 1345	82.05 % 82.40 %	15.09 % 14.93 %	2.76 % 2.66 %
iCloud Mail	11267 11122	8969 8904	1818 1801	435 406	79.60 % 80.06 %	16.14 % 16.19 %	3.86 % 3.65 %
Tuta	11206 11327	9420 9558	1421 1403	343 319	84.06 % 84.38 %	12.68 % 12.39 %	3.06 % 2.82 %
Juno.com	11139 11166	9421 9536	1345 1326	335 275	84.58 % 85.40 %	12.07 % 11.88 %	3.01 % 2.46 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.