HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.809 540.640	429.476 425.990	93.956 96.377	16.962 17.995

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.41 % 78.79 %	17.37 % 17.83 %	3.14 % 3.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41731 42063	34323 34322	6227 6492	1154 1203	82.25 % 81.60 %	14.92 % 15.43 %	2.77 % 2.86 %
Elektronics	41736 41254	33437 32795	7044 7120	1228 1290	80.12 % 79.50 %	16.88 % 17.26 %	2.94 % 3.13 %
Entertainment	41563 41011	32868 32292	7256 7309	1397 1382	79.08 % 78.74 %	17.46 % 17.82 %	3.36 % 3.37 %
Cosmetics & Beauty	41888 41586	33179 32675	7325 7469	1341 1385	79.21 % 78.57 %	17.49 % 17.96 %	3.20 % 3.33 %
Food & Drink	41173 41441	33761 33758	6192 6429	1203 1251	82.00 % 81.46 %	15.04 % 15.51 %	2.92 % 3.02 %
Home & Garden	41723 41727	34310 33933	6209 6470	1162 1312	82.23 % 81.32 %	14.88 % 15.51 %	2.79 % 3.14 %
Finance	41760 41382	31948 31368	8355 8436	1430 1568	76.50 % 75.80 %	20.01 % 20.39 %	3.42 % 3.79 %
Health	41507 42095	32146 32236	7930 8353	1382 1492	77.45 % 76.58 %	19.11 % 19.84 %	3.33 % 3.54 %
Pets	41807 41502	33878 33519	6638 6686	1256 1285	81.03 % 80.76 %	15.88 % 16.11 %	3.00 % 3.10 %
Sport & Fitness	41664 41101	32667 31995	7612 7646	1356 1434	78.41 % 77.84 %	18.27 % 18.60 %	3.25 % 3.49 %
Job & Career	41107 41970	31905 32294	7746 8113	1442 1558	77.61 % 76.95 %	18.84 % 19.33 %	3.51 % 3.71 %
Dating	41652 41977	31294 31347	8904 9145	1415 1508	75.13 % 74.68 %	21.38 % 21.79 %	3.40 % 3.59 %
Other	41498 41531	33760 33456	6518 6709	1196 1327	81.35 % 80.56 %	15.71 % 16.15 %	2.88 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51086 50756	38594 38198	10618 10620	1846 1911	75.55 % 75.26 %	20.78 % 20.92 %	3.61 % 3.77 %
Outlook Mail	51210 51425	39249 39197	10141 10288	1781 1920	76.64 % 76.22 %	19.80 % 20.01 %	3.48 % 3.73 %
Yahoo Mail	50712 50937	40022 39933	9021 9281	1617 1713	78.92 % 78.40 %	17.79 % 18.22 %	3.19 % 3.36 %
AOL Mail	50325 50620	39809 39657	8931 9200	1578 1736	79.10 % 78.34 %	17.75 % 18.17 %	3.14 % 3.43 %
Mail.com	50912 50226	40754 39960	8568 8614	1555 1642	80.05 % 79.56 %	16.83 % 17.15 %	3.05 % 3.27 %
Yandex Mail	50899 50685	39456 39053	9691 9783	1728 1829	77.52 % 77.05 %	19.04 % 19.30 %	3.39 % 3.61 %
GMX Mail	50898 50867	40640 40433	8726 8816	1497 1578	79.85 % 79.49 %	17.14 % 17.33 %	2.94 % 3.10 %
Zoho Mail	50274 50625	40703 40623	8069 8419	1485 1531	80.96 % 80.24 %	16.05 % 16.63 %	2.95 % 3.02 %
ProtonMail	50433 50226	41046 40498	7995 8220	1369 1476	81.39 % 80.63 %	15.85 % 16.37 %	2.71 % 2.94 %
Custom Mail	50448 49970	41393 40709	7612 7771	1393 1472	82.05 % 81.47 %	15.09 % 15.55 %	2.76 % 2.95 %
iCloud Mail	11267 11397	8969 8844	1818 2103	435 479	79.60 % 77.60 %	16.14 % 18.45 %	3.86 % 4.20 %
Tuta	11206 11622	9420 9548	1421 1700	343 365	84.06 % 82.15 %	12.68 % 14.63 %	3.06 % 3.14 %
Juno.com	11139 11284	9421 9337	1345 1562	335 343	84.58 % 82.75 %	12.07 % 13.84 %	3.01 % 3.04 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.