HubSpot and Moosend Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.933 530.422	421.172 417.487	92.382 94.656	16.721 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.33 % 78.71 %	17.40 % 17.85 %	3.15 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40952 41278	33658 33672	6116 6368	1136 1186	82.19 % 81.57 %	14.93 % 15.43 %	2.77 % 2.87 %
Elektronics	40921 40485	32752 32167	6917 6998	1208 1271	80.04 % 79.45 %	16.90 % 17.29 %	2.95 % 3.14 %
Entertainment	40783 40263	32217 31663	7132 7193	1375 1363	79.00 % 78.64 %	17.49 % 17.87 %	3.37 % 3.39 %
Cosmetics & Beauty	41117 40799	32533 32032	7194 7343	1326 1367	79.12 % 78.51 %	17.50 % 18.00 %	3.22 % 3.35 %
Food & Drink	40396 40605	33109 33055	6053 6287	1184 1232	81.96 % 81.41 %	14.98 % 15.48 %	2.93 % 3.03 %
Home & Garden	40958 40989	33667 33316	6087 6348	1144 1292	82.20 % 81.28 %	14.86 % 15.49 %	2.79 % 3.15 %
Finance	40987 40712	31298 30807	8233 8321	1411 1554	76.36 % 75.67 %	20.09 % 20.44 %	3.44 % 3.82 %
Health	40750 41226	31502 31507	7808 8200	1364 1468	77.31 % 76.43 %	19.16 % 19.89 %	3.35 % 3.56 %
Pets	41046 40695	33245 32850	6510 6540	1236 1270	80.99 % 80.72 %	15.86 % 16.07 %	3.01 % 3.12 %
Sport & Fitness	40935 40258	32062 31296	7498 7513	1337 1412	78.32 % 77.74 %	18.32 % 18.66 %	3.27 % 3.51 %
Job & Career	40361 41215	31281 31656	7625 7984	1424 1540	77.50 % 76.81 %	18.89 % 19.37 %	3.53 % 3.74 %
Dating	40964 41178	30716 30676	8803 8993	1398 1486	74.98 % 74.50 %	21.49 % 21.84 %	3.41 % 3.61 %
Other	40763 40719	33132 32790	6406 6568	1178 1307	81.28 % 80.53 %	15.72 % 16.13 %	2.89 % 3.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50283 50020	37913 37591	10490 10495	1824 1894	75.40 % 75.15 %	20.86 % 20.98 %	3.63 % 3.79 %
Outlook Mail	50379 50615	38574 38536	10011 10154	1761 1901	76.57 % 76.14 %	19.87 % 20.06 %	3.50 % 3.76 %
Yahoo Mail	49967 50202	39399 39316	8900 9147	1599 1694	78.85 % 78.32 %	17.81 % 18.22 %	3.20 % 3.37 %
AOL Mail	49615 49798	39207 38966	8812 9073	1561 1718	79.02 % 78.25 %	17.76 % 18.22 %	3.15 % 3.45 %
Mail.com	50111 49423	40076 39282	8442 8478	1536 1623	79.97 % 79.48 %	16.85 % 17.15 %	3.07 % 3.28 %
Yandex Mail	50195 49943	38855 38430	9581 9662	1710 1809	77.41 % 76.95 %	19.09 % 19.35 %	3.41 % 3.62 %
GMX Mail	50183 50069	40037 39767	8618 8674	1480 1560	79.78 % 79.42 %	17.17 % 17.32 %	2.95 % 3.12 %
Zoho Mail	49512 49846	40066 39982	7943 8292	1464 1515	80.92 % 80.21 %	16.04 % 16.64 %	2.96 % 3.04 %
ProtonMail	49654 49442	40382 39847	7870 8080	1351 1456	81.33 % 80.59 %	15.85 % 16.34 %	2.72 % 2.94 %
Custom Mail	49678 49197	40747 40074	7495 7640	1377 1453	82.02 % 81.46 %	15.09 % 15.53 %	2.77 % 2.95 %
iCloud Mail	10447 10589	8288 8168	1684 1962	412 457	79.33 % 77.14 %	16.12 % 18.53 %	3.94 % 4.32 %
Tuta	10504 10813	8827 8871	1299 1568	328 345	84.03 % 82.04 %	12.37 % 14.50 %	3.12 % 3.19 %
Juno.com	10405 10465	8801 8657	1237 1431	318 323	84.58 % 82.72 %	11.89 % 13.67 %	3.06 % 3.09 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.