HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.933 40.838	421.172 28.449	92.382 11.943	16.721 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.33 % 69.66 %	17.40 % 29.24 %	3.15 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40952 3108	33658 2310	6116 763	1136 35	82.19 % 74.32 %	14.93 % 24.55 %	2.77 % 1.13 %
Elektronics	40921 3168	32752 2203	6917 930	1208 35	80.04 % 69.54 %	16.90 % 29.36 %	2.95 % 1.10 %
Entertainment	40783 3097	32217 2149	7132 920	1375 28	79.00 % 69.39 %	17.49 % 29.71 %	3.37 % 0.90 %
Cosmetics & Beauty	41117 3104	32533 2138	7194 928	1326 38	79.12 % 68.88 %	17.50 % 29.90 %	3.22 % 1.22 %
Food & Drink	40396 2988	33109 2221	6053 729	1184 38	81.96 % 74.33 %	14.98 % 24.40 %	2.93 % 1.27 %
Home & Garden	40958 3198	33667 2374	6087 790	1144 34	82.20 % 74.23 %	14.86 % 24.70 %	2.79 % 1.06 %
Finance	40987 3213	31298 2065	8233 1111	1411 37	76.36 % 64.27 %	20.09 % 34.58 %	3.44 % 1.15 %
Health	40750 3194	31502 2052	7808 1109	1364 33	77.31 % 64.25 %	19.16 % 34.72 %	3.35 % 1.03 %
Pets	41046 3075	33245 2277	6510 768	1236 30	80.99 % 74.05 %	15.86 % 24.98 %	3.01 % 0.98 %
Sport & Fitness	40935 3244	32062 2247	7498 961	1337 36	78.32 % 69.27 %	18.32 % 29.62 %	3.27 % 1.11 %
Job & Career	40361 3038	31281 2106	7625 898	1424 34	77.50 % 69.32 %	18.89 % 29.56 %	3.53 % 1.12 %
Dating	40964 3120	30716 1854	8803 1226	1398 40	74.98 % 59.42 %	21.49 % 39.29 %	3.41 % 1.28 %
Other	40763 3291	33132 2453	6406 810	1178 28	81.28 % 74.54 %	15.72 % 24.61 %	2.89 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50283 3918	37913 2512	10490 1366	1824 40	75.40 % 64.11 %	20.86 % 34.86 %	3.63 % 1.02 %
Outlook Mail	50379 4078	38574 2660	10011 1375	1761 43	76.57 % 65.23 %	19.87 % 33.72 %	3.50 % 1.05 %
Yahoo Mail	49967 4200	39399 2966	8900 1187	1599 47	78.85 % 70.62 %	17.81 % 28.26 %	3.20 % 1.12 %
AOL Mail	49615 4366	39207 3106	8812 1213	1561 47	79.02 % 71.14 %	17.76 % 27.78 %	3.15 % 1.08 %
Mail.com	50111 4218	40076 3033	8442 1137	1536 48	79.97 % 71.91 %	16.85 % 26.96 %	3.07 % 1.14 %
Yandex Mail	50195 4051	38855 2782	9581 1223	1710 46	77.41 % 68.67 %	19.09 % 30.19 %	3.41 % 1.14 %
GMX Mail	50183 4002	40037 2712	8618 1243	1480 47	79.78 % 67.77 %	17.17 % 31.06 %	2.95 % 1.17 %
Zoho Mail	49512 3898	40066 2817	7943 1038	1464 43	80.92 % 72.27 %	16.04 % 26.63 %	2.96 % 1.10 %
ProtonMail	49654 3953	40382 2797	7870 1112	1351 44	81.33 % 70.76 %	15.85 % 28.13 %	2.72 % 1.11 %
Custom Mail	49678 4154	40747 3064	7495 1049	1377 41	82.02 % 73.76 %	15.09 % 25.25 %	2.77 % 0.99 %
iCloud Mail	10447	8288	1684	412	79.33 % %	16.12 % %	3.94 % %
Tuta	10504	8827	1299	328	84.03 % %	12.37 % %	3.12 % %
Juno.com	10405	8801	1237	318	84.58 % %	11.89 % %	3.06 % %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.