HubSpot and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.933 528.738	421.172 418.246	92.382 92.634	16.721 17.112

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.33 % 79.10 %	17.40 % 17.52 %	3.15 % 3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40952 40935	33658 33523	6116 6222	1136 1139	82.19 % 81.89 %	14.93 % 15.20 %	2.77 % 2.78 %
Elektronics	40921 40549	32752 32379	6917 6852	1208 1255	80.04 % 79.85 %	16.90 % 16.90 %	2.95 % 3.10 %
Entertainment	40783 40582	32217 32024	7132 7132	1375 1368	79.00 % 78.91 %	17.49 % 17.57 %	3.37 % 3.37 %
Cosmetics & Beauty	41117 40570	32533 31998	7194 7170	1326 1356	79.12 % 78.87 %	17.50 % 17.67 %	3.22 % 3.34 %
Food & Drink	40396 41014	33109 33469	6053 6302	1184 1174	81.96 % 81.60 %	14.98 % 15.37 %	2.93 % 2.86 %
Home & Garden	40958 40842	33667 33430	6087 6184	1144 1183	82.20 % 81.85 %	14.86 % 15.14 %	2.79 % 2.90 %
Finance	40987 40097	31298 30529	8233 8043	1411 1473	76.36 % 76.14 %	20.09 % 20.06 %	3.44 % 3.67 %
Health	40750 40368	31502 31060	7808 7881	1364 1374	77.31 % 76.94 %	19.16 % 19.52 %	3.35 % 3.40 %
Pets	41046 41049	33245 33216	6510 6540	1236 1215	80.99 % 80.92 %	15.86 % 15.93 %	3.01 % 2.96 %
Sport & Fitness	40935 40742	32062 31799	7498 7536	1337 1361	78.32 % 78.05 %	18.32 % 18.50 %	3.27 % 3.34 %
Job & Career	40361 40876	31281 31567	7625 7812	1424 1455	77.50 % 77.23 %	18.89 % 19.11 %	3.53 % 3.56 %
Dating	40964 40437	30716 30296	8803 8563	1398 1494	74.98 % 74.92 %	21.49 % 21.18 %	3.41 % 3.69 %
Other	40763 40677	33132 32956	6406 6397	1178 1265	81.28 % 81.02 %	15.72 % 15.73 %	2.89 % 3.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50283 49518	37913 37439	10490 10225	1824 1803	75.40 % 75.61 %	20.86 % 20.65 %	3.63 % 3.64 %
Outlook Mail	50379 49982	38574 38275	10011 9860	1761 1790	76.57 % 76.58 %	19.87 % 19.73 %	3.50 % 3.58 %
Yahoo Mail	49967 49393	39399 38823	8900 8870	1599 1626	78.85 % 78.60 %	17.81 % 17.96 %	3.20 % 3.29 %
AOL Mail	49615 50043	39207 39306	8812 9015	1561 1659	79.02 % 78.54 %	17.76 % 18.01 %	3.15 % 3.32 %
Mail.com	50111 50260	40076 40062	8442 8611	1536 1570	79.97 % 79.71 %	16.85 % 17.13 %	3.07 % 3.12 %
Yandex Mail	50195 49420	38855 38206	9581 9438	1710 1714	77.41 % 77.31 %	19.09 % 19.10 %	3.41 % 3.47 %
GMX Mail	50183 49829	40037 39747	8618 8528	1480 1490	79.78 % 79.77 %	17.17 % 17.11 %	2.95 % 2.99 %
Zoho Mail	49512 50232	40066 40452	7943 8191	1464 1528	80.92 % 80.53 %	16.04 % 16.31 %	2.96 % 3.04 %
ProtonMail	49654 49405	40382 40001	7870 7973	1351 1393	81.33 % 80.97 %	15.85 % 16.14 %	2.72 % 2.82 %
Custom Mail	49678 49191	40747 40287	7495 7465	1377 1367	82.02 % 81.90 %	15.09 % 15.18 %	2.77 % 2.78 %
iCloud Mail	10447 10637	8288 8290	1684 1795	412 495	79.33 % 77.94 %	16.12 % 16.88 %	3.94 % 4.65 %
Tuta	10504 10380	8827 8594	1299 1346	328 354	84.03 % 82.79 %	12.37 % 12.97 %	3.12 % 3.41 %
Juno.com	10405 10448	8801 8764	1237 1317	318 323	84.58 % 83.88 %	11.89 % 12.61 %	3.06 % 3.09 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.