HubSpot and SendGrid Email Deliverability Comparison

HubSpot

SendGrid

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.920 64.547	51.721 49.094	12.211 14.120	1.231 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.67 % 76.06 %	18.81 % 21.88 %	1.90 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4921 5059	3887 3839	954 1121	95 126	78.99 % 75.88 %	19.39 % 22.16 %	1.93 % 2.49 %
Elektronics	4889 4978	3946 3821	868 1057	92 126	80.71 % 76.76 %	17.75 % 21.23 %	1.88 % 2.53 %
Entertainment	5035 5004	3990 3771	968 1134	94 128	79.25 % 75.36 %	19.23 % 22.66 %	1.87 % 2.56 %
Cosmetics & Beauty	4811 5094	3863 3896	877 1080	92 124	80.30 % 76.48 %	18.23 % 21.20 %	1.91 % 2.43 %
Food & Drink	5038 5062	4013 3823	960 1128	98 125	79.65 % 75.52 %	19.06 % 22.28 %	1.95 % 2.47 %
Home & Garden	5007 4911	3975 3715	951 1105	99 116	79.39 % 75.65 %	18.99 % 22.50 %	1.98 % 2.36 %
Finance	4972 5039	4096 3961	801 972	93 129	82.38 % 78.61 %	16.11 % 19.29 %	1.87 % 2.56 %
Health	5130 4971	4229 3953	824 914	104 113	82.44 % 79.52 %	16.06 % 18.39 %	2.03 % 2.27 %
Pets	5162 5036	4064 3814	1023 1105	95 132	78.73 % 75.73 %	19.82 % 21.94 %	1.84 % 2.62 %
Sport & Fitness	5037 4891	3977 3712	978 1088	91 129	78.96 % 75.89 %	19.42 % 22.24 %	1.81 % 2.64 %
Job & Career	4916 4630	3805 3393	1034 1133	94 114	77.40 % 73.28 %	21.03 % 24.47 %	1.91 % 2.46 %
Dating	5047 4935	3869 3577	1101 1252	85 120	76.66 % 72.48 %	21.81 % 25.37 %	1.68 % 2.43 %
Other	4955 4937	4007 3819	872 1031	99 112	80.87 % 77.35 %	17.60 % 20.88 %	2.00 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4577 4616	3509 3369	1001 1142	95 122	76.67 % 72.99 %	21.87 % 24.74 %	2.08 % 2.64 %
Outlook Mail	4858 4779	3796 3606	971 1083	85 112	78.14 % 75.46 %	19.99 % 22.66 %	1.75 % 2.34 %
Yahoo Mail	4612 4541	3634 3450	909 1002	86 113	78.79 % 75.97 %	19.71 % 22.07 %	1.86 % 2.49 %
AOL Mail	4848 4511	3825 3386	962 1041	89 115	78.90 % 75.06 %	19.84 % 23.08 %	1.84 % 2.55 %
Mail.com	4734 4781	3815 3683	861 998	80 115	80.59 % 77.03 %	18.19 % 20.87 %	1.69 % 2.41 %
Yandex Mail	4565 4658	3649 3494	856 1075	85 112	79.93 % 75.01 %	18.75 % 23.08 %	1.86 % 2.40 %
GMX Mail	4689 4600	3692 3450	919 1073	91 104	78.74 % 75.00 %	19.60 % 23.33 %	1.94 % 2.26 %
Zoho Mail	4630 4791	3737 3649	838 1055	77 112	80.71 % 76.16 %	18.10 % 22.02 %	1.66 % 2.34 %
ProtonMail	4596 4516	3709 3490	821 923	94 116	80.70 % 77.28 %	17.86 % 20.44 %	2.05 % 2.57 %
Custom Mail	4607 4727	3767 3689	763 926	86 117	81.77 % 78.04 %	16.56 % 19.59 %	1.87 % 2.48 %
iCloud Mail	4778 4569	3635 3361	1070 1114	91 118	76.08 % 73.56 %	22.39 % 24.38 %	1.90 % 2.58 %
Tuta	4638 4715	3797 3647	775 969	94 120	81.87 % 77.35 %	16.71 % 20.55 %	2.03 % 2.55 %
Juno.com	4796 4710	3931 3667	781 940	95 117	81.96 % 77.86 %	16.28 % 19.96 %	1.98 % 2.48 %
Mailfence	3992 4033	3225 3153	684 779	83 101	80.79 % 78.18 %	17.13 % 19.32 %	2.08 % 2.50 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.