HubSpot and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.809 147.229	429.476 115.221	93.956 25.724	16.962 5.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.41 % 78.26 %	17.37 % 17.47 %	3.14 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41731 11408	34323 9129	6227 1869	1154 375	82.25 % 80.02 %	14.92 % 16.38 %	2.77 % 3.29 %
Elektronics	41736 11303	33437 8906	7044 1917	1228 428	80.12 % 78.79 %	16.88 % 16.96 %	2.94 % 3.79 %
Entertainment	41563 11433	32868 8934	7256 2005	1397 442	79.08 % 78.14 %	17.46 % 17.54 %	3.36 % 3.87 %
Cosmetics & Beauty	41888 11313	33179 8861	7325 1972	1341 413	79.21 % 78.33 %	17.49 % 17.43 %	3.20 % 3.65 %
Food & Drink	41173 11333	33761 9041	6192 1826	1203 388	82.00 % 79.78 %	15.04 % 16.11 %	2.92 % 3.42 %
Home & Garden	41723 11375	34310 9087	6209 1822	1162 390	82.23 % 79.89 %	14.88 % 16.02 %	2.79 % 3.43 %
Finance	41760 11397	31948 8692	8355 2187	1430 456	76.50 % 76.27 %	20.01 % 19.19 %	3.42 % 4.00 %
Health	41507 11055	32146 8544	7930 2009	1382 436	77.45 % 77.29 %	19.11 % 18.17 %	3.33 % 3.94 %
Pets	41807 11209	33878 8871	6638 1865	1256 396	81.03 % 79.14 %	15.88 % 16.64 %	3.00 % 3.53 %
Sport & Fitness	41664 11457	32667 8882	7612 2103	1356 444	78.41 % 77.52 %	18.27 % 18.36 %	3.25 % 3.88 %
Job & Career	41107 11111	31905 8507	7746 2111	1442 427	77.61 % 76.56 %	18.84 % 19.00 %	3.51 % 3.84 %
Dating	41652 11402	31294 8718	8904 2132	1415 473	75.13 % 76.46 %	21.38 % 18.70 %	3.40 % 4.15 %
Other	41498 11433	33760 9049	6518 1906	1196 394	81.35 % 79.15 %	15.71 % 16.67 %	2.88 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51086 11334	38594 8435	10618 2371	1846 492	75.55 % 74.42 %	20.78 % 20.92 %	3.61 % 4.34 %
Outlook Mail	51210 11224	39249 8599	10141 2113	1781 464	76.64 % 76.61 %	19.80 % 18.83 %	3.48 % 4.13 %
Yahoo Mail	50712 11362	40022 8869	9021 2024	1617 423	78.92 % 78.06 %	17.79 % 17.81 %	3.19 % 3.72 %
AOL Mail	50325 11496	39809 8930	8931 2042	1578 474	79.10 % 77.68 %	17.75 % 17.76 %	3.14 % 4.12 %
Mail.com	50912 11228	40754 8829	8568 1911	1555 424	80.05 % 78.63 %	16.83 % 17.02 %	3.05 % 3.78 %
Yandex Mail	50899 11268	39456 8673	9691 2081	1728 440	77.52 % 76.97 %	19.04 % 18.47 %	3.39 % 3.90 %
GMX Mail	50898 11272	40640 9000	8726 1829	1497 376	79.85 % 79.84 %	17.14 % 16.23 %	2.94 % 3.34 %
Zoho Mail	50274 11464	40703 9118	8069 1880	1485 402	80.96 % 79.54 %	16.05 % 16.40 %	2.95 % 3.51 %
ProtonMail	50433 11360	41046 9123	7995 1796	1369 362	81.39 % 80.31 %	15.85 % 15.81 %	2.71 % 3.19 %
Custom Mail	50448 11178	41393 8945	7612 1779	1393 379	82.05 % 80.02 %	15.09 % 15.92 %	2.76 % 3.39 %
iCloud Mail	11267 11393	8969 8603	1818 2263	435 435	79.60 % 75.51 %	16.14 % 19.86 %	3.86 % 3.82 %
Tuta	11206 11428	9420 9105	1421 1877	343 405	84.06 % 79.67 %	12.68 % 16.42 %	3.06 % 3.54 %
Juno.com	11139 11222	9421 8992	1345 1758	335 386	84.58 % 80.13 %	12.07 % 15.67 %	3.01 % 3.44 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.