HubSpot and SendPulse Email Deliverability Comparison

HubSpot

SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 76.163	58.649 59.199	15.766 15.314	1.774 1.650

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 77.73 %	20.69 % 20.11 %	2.33 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 5710	4416 4458	1206 1122	125 130	76.84 % 78.07 %	20.98 % 19.65 %	2.18 % 2.28 %
Elektronics	5801 5611	4514 4377	1154 1117	133 117	77.81 % 78.01 %	19.89 % 19.91 %	2.29 % 2.09 %
Entertainment	5782 5959	4434 4632	1221 1195	127 132	76.69 % 77.73 %	21.12 % 20.05 %	2.20 % 2.22 %
Cosmetics & Beauty	5778 5900	4453 4625	1198 1150	127 125	77.07 % 78.39 %	20.73 % 19.49 %	2.20 % 2.12 %
Food & Drink	6016 5778	4623 4442	1247 1211	146 125	76.85 % 76.88 %	20.73 % 20.96 %	2.43 % 2.16 %
Home & Garden	5763 6048	4430 4659	1194 1254	139 135	76.87 % 77.03 %	20.72 % 20.73 %	2.41 % 2.23 %
Finance	5662 5882	4542 4780	988 980	132 122	80.22 % 81.26 %	17.45 % 16.66 %	2.33 % 2.07 %
Health	5989 5858	4795 4721	1039 1002	155 135	80.06 % 80.59 %	17.35 % 17.10 %	2.59 % 2.30 %
Pets	6008 5837	4556 4497	1305 1218	147 122	75.83 % 77.04 %	21.72 % 20.87 %	2.45 % 2.09 %
Sport & Fitness	5882 5742	4509 4438	1248 1176	125 128	76.66 % 77.29 %	21.22 % 20.48 %	2.13 % 2.23 %
Job & Career	5853 5909	4377 4421	1341 1365	135 123	74.78 % 74.82 %	22.91 % 23.10 %	2.31 % 2.08 %
Dating	6038 5895	4379 4349	1524 1429	135 117	72.52 % 73.77 %	25.24 % 24.24 %	2.24 % 1.98 %
Other	5870 6034	4621 4800	1101 1095	148 139	78.72 % 79.55 %	18.76 % 18.15 %	2.52 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5443	3937 4037	1354 1298	141 108	72.48 % 74.17 %	24.93 % 23.85 %	2.60 % 1.98 %
Outlook Mail	5326 5379	4011 4066	1193 1200	122 113	75.31 % 75.59 %	22.40 % 22.31 %	2.29 % 2.10 %
Yahoo Mail	5741 5400	4359 4136	1248 1135	134 129	75.93 % 76.59 %	21.74 % 21.02 %	2.33 % 2.39 %
AOL Mail	5571 5473	4228 4227	1217 1130	126 116	75.89 % 77.23 %	21.85 % 20.65 %	2.26 % 2.12 %
Mail.com	5561 5462	4327 4310	1105 1033	129 119	77.81 % 78.91 %	19.87 % 18.91 %	2.32 % 2.18 %
Yandex Mail	5248 5257	4024 4024	1112 1120	112 113	76.68 % 76.55 %	21.19 % 21.30 %	2.13 % 2.15 %
GMX Mail	5406 5518	4057 4189	1221 1211	128 118	75.05 % 75.92 %	22.59 % 21.95 %	2.37 % 2.14 %
Zoho Mail	5472 5370	4281 4240	1073 1024	118 106	78.23 % 78.96 %	19.61 % 19.07 %	2.16 % 1.97 %
ProtonMail	5282 5554	4144 4459	1010 963	128 132	78.46 % 80.28 %	19.12 % 17.34 %	2.42 % 2.38 %
Custom Mail	5386 5347	4303 4305	960 934	123 108	79.89 % 80.51 %	17.82 % 17.47 %	2.28 % 2.02 %
iCloud Mail	5516 5477	4036 4062	1351 1299	129 116	73.17 % 74.16 %	24.49 % 23.72 %	2.34 % 2.12 %
Tuta	5279 5462	4193 4341	961 994	125 127	79.43 % 79.48 %	18.20 % 18.20 %	2.37 % 2.33 %
Juno.com	5556 5448	4457 4362	972 964	127 122	80.22 % 80.07 %	17.49 % 17.69 %	2.29 % 2.24 %
Mailfence	5413 5573	4292 4441	989 1009	132 123	79.29 % 79.69 %	18.27 % 18.11 %	2.44 % 2.21 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.