HubSpot and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.933 531.681	421.172 402.190	92.382 109.385	16.721 20.424

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.33 % 75.64 %	17.40 % 20.57 %	3.15 % 3.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40952 41337	33658 32287	6116 7568	1136 1487	82.19 % 78.11 %	14.93 % 18.31 %	2.77 % 3.60 %
Elektronics	40921 41011	32752 31288	6917 8229	1208 1521	80.04 % 76.29 %	16.90 % 20.07 %	2.95 % 3.71 %
Entertainment	40783 41493	32217 31274	7132 8681	1375 1573	79.00 % 75.37 %	17.49 % 20.92 %	3.37 % 3.79 %
Cosmetics & Beauty	41117 40441	32533 30571	7194 8302	1326 1608	79.12 % 75.59 %	17.50 % 20.53 %	3.22 % 3.98 %
Food & Drink	40396 40592	33109 31751	6053 7382	1184 1457	81.96 % 78.22 %	14.98 % 18.19 %	2.93 % 3.59 %
Home & Garden	40958 40756	33667 31942	6087 7426	1144 1416	82.20 % 78.37 %	14.86 % 18.22 %	2.79 % 3.47 %
Finance	40987 40750	31298 29707	8233 9452	1411 1602	76.36 % 72.90 %	20.09 % 23.20 %	3.44 % 3.93 %
Health	40750 40813	31502 30066	7808 9185	1364 1609	77.31 % 73.67 %	19.16 % 22.51 %	3.35 % 3.94 %
Pets	41046 41198	33245 31915	6510 7780	1236 1554	80.99 % 77.47 %	15.86 % 18.88 %	3.01 % 3.77 %
Sport & Fitness	40935 40590	32062 30266	7498 8640	1337 1710	78.32 % 74.57 %	18.32 % 21.29 %	3.27 % 4.21 %
Job & Career	40361 40735	31281 30048	7625 9013	1424 1686	77.50 % 73.76 %	18.89 % 22.13 %	3.53 % 4.14 %
Dating	40964 41007	30716 29390	8803 9909	1398 1747	74.98 % 71.67 %	21.49 % 24.16 %	3.41 % 4.26 %
Other	40763 40958	33132 31685	6406 7818	1178 1454	81.28 % 77.36 %	15.72 % 19.09 %	2.89 % 3.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50283 50717	37913 36543	10490 12106	1824 2083	75.40 % 72.05 %	20.86 % 23.87 %	3.63 % 4.11 %
Outlook Mail	50379 50084	38574 36654	10011 11381	1761 2085	76.57 % 73.19 %	19.87 % 22.72 %	3.50 % 4.16 %
Yahoo Mail	49967 49769	39399 37477	8900 10399	1599 1911	78.85 % 75.30 %	17.81 % 20.89 %	3.20 % 3.84 %
AOL Mail	49615 50026	39207 37591	8812 10453	1561 1991	79.02 % 75.14 %	17.76 % 20.90 %	3.15 % 3.98 %
Mail.com	50111 49969	40076 38188	8442 9913	1536 1872	79.97 % 76.42 %	16.85 % 19.84 %	3.07 % 3.75 %
Yandex Mail	50195 50317	38855 37226	9581 11122	1710 2005	77.41 % 73.98 %	19.09 % 22.10 %	3.41 % 3.98 %
GMX Mail	50183 49739	40037 37919	8618 10040	1480 1814	79.78 % 76.24 %	17.17 % 20.19 %	2.95 % 3.65 %
Zoho Mail	49512 50111	40066 38776	7943 9589	1464 1771	80.92 % 77.38 %	16.04 % 19.14 %	2.96 % 3.53 %
ProtonMail	49654 49459	40382 38288	7870 9454	1351 1733	81.33 % 77.41 %	15.85 % 19.11 %	2.72 % 3.50 %
Custom Mail	49678 49876	40747 38948	7495 9180	1377 1773	82.02 % 78.09 %	15.09 % 18.41 %	2.77 % 3.55 %
iCloud Mail	10447 10637	8288 7874	1684 2225	412 559	79.33 % 74.02 %	16.12 % 20.92 %	3.94 % 5.26 %
Tuta	10504 10350	8827 8202	1299 1763	328 414	84.03 % 79.25 %	12.37 % 17.03 %	3.12 % 4.00 %
Juno.com	10405 10627	8801 8504	1237 1760	318 413	84.58 % 80.02 %	11.89 % 16.56 %	3.06 % 3.89 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.