HubSpot and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.809 541.810	429.476 410.419	93.956 111.346	16.962 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.41 % 75.75 %	17.37 % 20.55 %	3.14 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41731 42038	34323 32868	6227 7703	1154 1505	82.25 % 78.19 %	14.92 % 18.32 %	2.77 % 3.58 %
Elektronics	41736 41748	33437 31892	7044 8361	1228 1539	80.12 % 76.39 %	16.88 % 20.03 %	2.94 % 3.69 %
Entertainment	41563 42303	32868 31937	7256 8832	1397 1592	79.08 % 75.50 %	17.46 % 20.88 %	3.36 % 3.76 %
Cosmetics & Beauty	41888 41262	33179 31230	7325 8448	1341 1628	79.21 % 75.69 %	17.49 % 20.47 %	3.20 % 3.95 %
Food & Drink	41173 41435	33761 32434	6192 7551	1203 1477	82.00 % 78.28 %	15.04 % 18.22 %	2.92 % 3.56 %
Home & Garden	41723 41564	34310 32591	6209 7599	1162 1437	82.23 % 78.41 %	14.88 % 18.28 %	2.79 % 3.46 %
Finance	41760 41551	31948 30351	8355 9606	1430 1622	76.50 % 73.05 %	20.01 % 23.12 %	3.42 % 3.90 %
Health	41507 41572	32146 30670	7930 9342	1382 1627	77.45 % 73.78 %	19.11 % 22.47 %	3.33 % 3.91 %
Pets	41807 42038	33878 32602	6638 7946	1256 1576	81.03 % 77.55 %	15.88 % 18.90 %	3.00 % 3.75 %
Sport & Fitness	41664 41365	32667 30906	7612 8800	1356 1730	78.41 % 74.72 %	18.27 % 21.27 %	3.25 % 4.18 %
Job & Career	41107 41475	31905 30651	7746 9159	1442 1703	77.61 % 73.90 %	18.84 % 22.08 %	3.51 % 4.11 %
Dating	41652 41798	31294 30029	8904 10051	1415 1767	75.13 % 71.84 %	21.38 % 24.05 %	3.40 % 4.23 %
Other	41498 41661	33760 32258	6518 7948	1196 1472	81.35 % 77.43 %	15.71 % 19.08 %	2.88 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51086 51489	38594 37163	10618 12256	1846 2103	75.55 % 72.18 %	20.78 % 23.80 %	3.61 % 4.08 %
Outlook Mail	51210 50773	39249 37212	10141 11524	1781 2102	76.64 % 73.29 %	19.80 % 22.70 %	3.48 % 4.14 %
Yahoo Mail	50712 50569	40022 38124	9021 10555	1617 1933	78.92 % 75.39 %	17.79 % 20.87 %	3.19 % 3.82 %
AOL Mail	50325 50865	39809 38277	8931 10627	1578 2009	79.10 % 75.25 %	17.75 % 20.89 %	3.14 % 3.95 %
Mail.com	50912 50802	40754 38870	8568 10061	1555 1894	80.05 % 76.51 %	16.83 % 19.80 %	3.05 % 3.73 %
Yandex Mail	50899 51067	39456 37826	9691 11264	1728 2025	77.52 % 74.07 %	19.04 % 22.06 %	3.39 % 3.97 %
GMX Mail	50898 50545	40640 38575	8726 10188	1497 1834	79.85 % 76.32 %	17.14 % 20.16 %	2.94 % 3.63 %
Zoho Mail	50274 50956	40703 39466	8069 9761	1485 1791	80.96 % 77.45 %	16.05 % 19.16 %	2.95 % 3.51 %
ProtonMail	50433 50251	41046 38938	7995 9596	1369 1754	81.39 % 77.49 %	15.85 % 19.10 %	2.71 % 3.49 %
Custom Mail	50448 50579	41393 39520	7612 9312	1393 1788	82.05 % 78.14 %	15.09 % 18.41 %	2.76 % 3.54 %
iCloud Mail	11267 11356	8969 8458	1818 2367	435 574	79.60 % 74.48 %	16.14 % 20.84 %	3.86 % 5.05 %
Tuta	11206 11163	9420 8861	1421 1927	343 435	84.06 % 79.38 %	12.68 % 17.26 %	3.06 % 3.90 %
Juno.com	11139 11395	9421 9129	1345 1908	335 433	84.58 % 80.11 %	12.07 % 16.74 %	3.01 % 3.80 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.