HubSpot and SendPulse Email Deliverability Comparison

HubSpot

SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.378 76.266	58.655 59.089	15.934 15.514	1.789 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.80 % 77.48 %	20.86 % 20.34 %	2.34 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5752 5690	4409 4429	1221 1131	122 130	76.65 % 77.84 %	21.23 % 19.88 %	2.12 % 2.28 %
Elektronics	5967 5638	4611 4361	1220 1156	136 121	77.28 % 77.35 %	20.45 % 20.50 %	2.28 % 2.15 %
Entertainment	5777 5928	4429 4585	1221 1216	127 127	76.67 % 77.34 %	21.14 % 20.51 %	2.20 % 2.14 %
Cosmetics & Beauty	5840 5965	4492 4648	1219 1186	129 131	76.92 % 77.92 %	20.87 % 19.88 %	2.21 % 2.20 %
Food & Drink	6046 5717	4629 4403	1268 1193	149 121	76.56 % 77.02 %	20.97 % 20.87 %	2.46 % 2.12 %
Home & Garden	5763 6123	4424 4724	1207 1256	132 143	76.77 % 77.15 %	20.94 % 20.51 %	2.29 % 2.34 %
Finance	5687 5877	4538 4747	1014 1004	135 126	79.80 % 80.77 %	17.83 % 17.08 %	2.37 % 2.14 %
Health	6033 5887	4832 4709	1042 1039	159 139	80.09 % 79.99 %	17.27 % 17.65 %	2.64 % 2.36 %
Pets	5958 5851	4514 4514	1299 1216	145 121	75.76 % 77.15 %	21.80 % 20.78 %	2.43 % 2.07 %
Sport & Fitness	5774 5673	4424 4392	1223 1159	127 122	76.62 % 77.42 %	21.18 % 20.43 %	2.20 % 2.15 %
Job & Career	5844 6013	4351 4496	1355 1391	138 126	74.45 % 74.77 %	23.19 % 23.13 %	2.36 % 2.10 %
Dating	6035 5915	4362 4331	1533 1465	140 119	72.28 % 73.22 %	25.40 % 24.77 %	2.32 % 2.01 %
Other	5902 5989	4640 4750	1112 1102	150 137	78.62 % 79.31 %	18.84 % 18.40 %	2.54 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5465 5410	3965 3993	1359 1310	141 107	72.55 % 73.81 %	24.87 % 24.21 %	2.58 % 1.98 %
Outlook Mail	5319 5464	3985 4106	1216 1238	118 120	74.92 % 75.15 %	22.86 % 22.66 %	2.22 % 2.20 %
Yahoo Mail	5777 5363	4363 4088	1282 1147	132 128	75.52 % 76.23 %	22.19 % 21.39 %	2.28 % 2.39 %
AOL Mail	5568 5454	4225 4191	1216 1146	127 117	75.88 % 76.84 %	21.84 % 21.01 %	2.28 % 2.15 %
Mail.com	5561 5439	4317 4287	1112 1033	132 119	77.63 % 78.82 %	20.00 % 18.99 %	2.37 % 2.19 %
Yandex Mail	5259 5348	4017 4062	1129 1169	113 117	76.38 % 75.95 %	21.47 % 21.86 %	2.15 % 2.19 %
GMX Mail	5487 5527	4123 4190	1235 1223	129 114	75.14 % 75.81 %	22.51 % 22.13 %	2.35 % 2.06 %
Zoho Mail	5411 5436	4228 4302	1060 1024	123 110	78.14 % 79.14 %	19.59 % 18.84 %	2.27 % 2.02 %
ProtonMail	5330 5477	4190 4395	1014 953	126 129	78.61 % 80.24 %	19.02 % 17.40 %	2.36 % 2.36 %
Custom Mail	5367 5440	4276 4367	966 966	125 107	79.67 % 80.28 %	18.00 % 17.76 %	2.33 % 1.97 %
iCloud Mail	5558 5428	4065 4012	1358 1299	135 117	73.14 % 73.91 %	24.43 % 23.93 %	2.43 % 2.16 %
Tuta	5318 5439	4203 4318	991 991	124 130	79.03 % 79.39 %	18.63 % 18.22 %	2.33 % 2.39 %
Juno.com	5468 5435	4353 4351	988 962	127 122	79.61 % 80.06 %	18.07 % 17.70 %	2.32 % 2.24 %
Mailfence	5490 5606	4345 4427	1008 1053	137 126	79.14 % 78.97 %	18.36 % 18.78 %	2.50 % 2.25 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.