HubSpot and SendPulse Email Deliverability Comparison

HubSpot

SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.507 76.294	58.466 58.803	16.143 15.719	1.898 1.772

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.42 % 77.07 %	21.10 % 20.60 %	2.48 % 2.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5828 5685	4459 4390	1234 1157	135 138	76.51 % 77.22 %	21.17 % 20.35 %	2.32 % 2.43 %
Elektronics	6039 5616	4648 4308	1243 1170	148 138	76.97 % 76.71 %	20.58 % 20.83 %	2.45 % 2.46 %
Entertainment	5667 5869	4323 4518	1210 1219	134 132	76.28 % 76.98 %	21.35 % 20.77 %	2.36 % 2.25 %
Cosmetics & Beauty	5844 6038	4449 4671	1258 1221	137 146	76.13 % 77.36 %	21.53 % 20.22 %	2.34 % 2.42 %
Food & Drink	5969 5714	4549 4386	1266 1201	154 127	76.21 % 76.76 %	21.21 % 21.02 %	2.58 % 2.22 %
Home & Garden	5808 6021	4434 4627	1229 1244	145 150	76.34 % 76.85 %	21.16 % 20.66 %	2.50 % 2.49 %
Finance	5732 5828	4565 4693	1028 1003	139 132	79.64 % 80.53 %	17.93 % 17.21 %	2.42 % 2.26 %
Health	6068 5935	4846 4739	1060 1050	162 146	79.86 % 79.85 %	17.47 % 17.69 %	2.67 % 2.46 %
Pets	6016 5872	4543 4504	1317 1235	156 133	75.52 % 76.70 %	21.89 % 21.03 %	2.59 % 2.26 %
Sport & Fitness	5813 5628	4425 4323	1245 1178	143 127	76.12 % 76.81 %	21.42 % 20.93 %	2.46 % 2.26 %
Job & Career	5966 6073	4423 4516	1395 1418	148 139	74.14 % 74.36 %	23.38 % 23.35 %	2.48 % 2.29 %
Dating	5962 5989	4284 4370	1533 1493	145 126	71.86 % 72.97 %	25.71 % 24.93 %	2.43 % 2.10 %
Other	5795 6026	4518 4758	1125 1130	152 138	77.96 % 78.96 %	19.41 % 18.75 %	2.62 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5459 5491	3946 4026	1370 1343	143 122	72.28 % 73.32 %	25.10 % 24.46 %	2.62 % 2.22 %
Outlook Mail	5338 5429	3974 4069	1241 1235	123 125	74.45 % 74.95 %	23.25 % 22.75 %	2.30 % 2.30 %
Yahoo Mail	5905 5400	4446 4093	1315 1176	144 131	75.29 % 75.80 %	22.27 % 21.78 %	2.44 % 2.43 %
AOL Mail	5436 5475	4096 4183	1209 1163	131 129	75.35 % 76.40 %	22.24 % 21.24 %	2.41 % 2.36 %
Mail.com	5644 5368	4345 4214	1161 1027	138 127	76.98 % 78.50 %	20.57 % 19.13 %	2.45 % 2.37 %
Yandex Mail	5267 5335	4000 4024	1147 1186	120 125	75.94 % 75.43 %	21.78 % 22.23 %	2.28 % 2.34 %
GMX Mail	5525 5479	4122 4148	1265 1212	138 119	74.61 % 75.71 %	22.90 % 22.12 %	2.50 % 2.17 %
Zoho Mail	5450 5412	4229 4256	1080 1036	141 120	77.60 % 78.64 %	19.82 % 19.14 %	2.59 % 2.22 %
ProtonMail	5357 5485	4211 4385	1012 962	134 138	78.61 % 79.95 %	18.89 % 17.54 %	2.50 % 2.52 %
Custom Mail	5277 5425	4191 4334	954 978	132 113	79.42 % 79.89 %	18.08 % 18.03 %	2.50 % 2.08 %
iCloud Mail	5489 5395	4015 3957	1328 1312	146 126	73.15 % 73.35 %	24.19 % 24.32 %	2.66 % 2.34 %
Tuta	5283 5543	4142 4374	1011 1034	130 135	78.40 % 78.91 %	19.14 % 18.65 %	2.46 % 2.44 %
Juno.com	5506 5416	4365 4302	1009 984	132 130	79.28 % 79.43 %	18.33 % 18.17 %	2.40 % 2.40 %
Mailfence	5571 5641	4384 4438	1041 1071	146 132	78.69 % 78.67 %	18.69 % 18.99 %	2.62 % 2.34 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.