HubSpot and SendPulse Email Deliverability Comparison

HubSpot

SendPulse

In this comparison, the deliverability of HubSpot and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.472 65.521	50.685 50.907	13.324 13.179	1.463 1.435

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 77.70 %	20.35 % 20.11 %	2.23 % 2.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4895 4961	3776 3876	1012 976	107 109	77.14 % 78.13 %	20.67 % 19.67 %	2.19 % 2.20 %
Elektronics	4936 4951	3863 3874	964 974	109 103	78.26 % 78.25 %	19.53 % 19.67 %	2.21 % 2.08 %
Entertainment	5054 5077	3903 3934	1046 1030	105 113	77.23 % 77.49 %	20.70 % 20.29 %	2.08 % 2.23 %
Cosmetics & Beauty	4988 5054	3870 3971	1010 973	108 110	77.59 % 78.57 %	20.25 % 19.25 %	2.17 % 2.18 %
Food & Drink	5071 5089	3918 3929	1036 1048	117 112	77.26 % 77.21 %	20.43 % 20.59 %	2.31 % 2.20 %
Home & Garden	5056 5184	3891 3978	1046 1090	119 116	76.96 % 76.74 %	20.69 % 21.03 %	2.35 % 2.24 %
Finance	4956 5048	3977 4090	869 851	110 107	80.25 % 81.02 %	17.53 % 16.86 %	2.22 % 2.12 %
Health	5162 5057	4162 4087	873 850	127 120	80.63 % 80.82 %	16.91 % 16.81 %	2.46 % 2.37 %
Pets	5158 4983	3933 3812	1102 1064	123 107	76.25 % 76.50 %	21.36 % 21.35 %	2.38 % 2.15 %
Sport & Fitness	5076 4837	3909 3733	1065 998	102 106	77.01 % 77.18 %	20.98 % 20.63 %	2.01 % 2.19 %
Job & Career	4884 5053	3672 3779	1100 1168	112 106	75.18 % 74.79 %	22.52 % 23.11 %	2.29 % 2.10 %
Dating	5216 5039	3849 3706	1263 1225	104 108	73.79 % 73.55 %	24.21 % 24.31 %	1.99 % 2.14 %
Other	5020 5188	3962 4138	938 932	120 118	78.92 % 79.76 %	18.69 % 17.96 %	2.39 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, SendPulse is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4604 4730	3380 3484	1111 1153	113 93	73.41 % 73.66 %	24.13 % 24.38 %	2.45 % 1.97 %
Outlook Mail	4670 4582	3530 3492	1042 991	98 99	75.59 % 76.21 %	22.31 % 21.63 %	2.10 % 2.16 %
Yahoo Mail	4833 4631	3698 3546	1029 976	106 109	76.52 % 76.57 %	21.29 % 21.08 %	2.19 % 2.35 %
AOL Mail	4796 4770	3648 3701	1041 966	107 103	76.06 % 77.59 %	21.71 % 20.25 %	2.23 % 2.16 %
Mail.com	4642 4783	3626 3763	919 911	97 109	78.11 % 78.67 %	19.80 % 19.05 %	2.09 % 2.28 %
Yandex Mail	4476 4563	3445 3505	935 962	96 96	76.97 % 76.81 %	20.89 % 21.08 %	2.14 % 2.10 %
GMX Mail	4705 4712	3593 3565	1010 1039	102 108	76.37 % 75.66 %	21.47 % 22.05 %	2.17 % 2.29 %
Zoho Mail	4616 4706	3636 3713	890 896	90 97	78.77 % 78.90 %	19.28 % 19.04 %	1.95 % 2.06 %
ProtonMail	4477 4718	3518 3802	852 802	107 114	78.58 % 80.58 %	19.03 % 17.00 %	2.39 % 2.42 %
Custom Mail	4604 4638	3686 3743	813 803	105 92	80.06 % 80.70 %	17.66 % 17.31 %	2.28 % 1.98 %
iCloud Mail	4827 4689	3553 3459	1168 1131	106 99	73.61 % 73.77 %	24.20 % 24.12 %	2.20 % 2.11 %
Tuta	4676 4589	3733 3638	831 848	112 103	79.83 % 79.28 %	17.77 % 18.48 %	2.40 % 2.24 %
Juno.com	4780 4703	3858 3751	813 848	109 104	80.71 % 79.76 %	17.01 % 18.03 %	2.28 % 2.21 %
Mailfence	4766 4707	3781 3745	870 853	115 109	79.33 % 79.56 %	18.25 % 18.12 %	2.41 % 2.32 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.