Kit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.779 540.132	121.410 409.890	21.659 108.635	4.684 20.807

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.72 % 75.89 %	14.76 % 20.11 %	3.19 % 3.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11218 41664	9511 32680	1521 7435	304 1473	84.78 % 78.44 %	13.56 % 17.85 %	2.71 % 3.54 %
Elektronics	11171 40972	9312 31417	1569 7938	368 1540	83.36 % 76.68 %	14.05 % 19.37 %	3.29 % 3.76 %
Entertainment	11384 41114	9408 31243	1689 8288	354 1499	82.64 % 75.99 %	14.84 % 20.16 %	3.11 % 3.65 %
Cosmetics & Beauty	11110 41834	9186 31598	1632 8501	360 1648	82.68 % 75.53 %	14.69 % 20.32 %	3.24 % 3.94 %
Food & Drink	11359 41882	9555 32881	1532 7488	354 1456	84.12 % 78.51 %	13.49 % 17.88 %	3.12 % 3.48 %
Home & Garden	11505 41591	9712 32675	1518 7378	327 1504	84.42 % 78.56 %	13.19 % 17.74 %	2.84 % 3.62 %
Finance	11308 41990	9147 30571	1844 9546	399 1802	80.89 % 72.81 %	16.31 % 22.73 %	3.53 % 4.29 %
Health	11317 41789	9217 30833	1754 9245	397 1656	81.44 % 73.78 %	15.50 % 22.12 %	3.51 % 3.96 %
Pets	11156 41593	9349 32313	1557 7714	324 1511	83.80 % 77.69 %	13.96 % 18.55 %	2.90 % 3.63 %
Sport & Fitness	11514 41551	9452 31058	1763 8801	362 1641	82.09 % 74.75 %	15.31 % 21.18 %	3.14 % 3.95 %
Job & Career	11117 41663	8964 30858	1806 9048	406 1720	80.63 % 74.07 %	16.25 % 21.72 %	3.65 % 4.13 %
Dating	11331 41150	9169 29619	1873 9665	393 1814	80.92 % 71.98 %	16.53 % 23.49 %	3.47 % 4.41 %
Other	11289 41339	9428 32144	1601 7588	336 1543	83.51 % 77.76 %	14.18 % 18.36 %	2.98 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11320 50502	8903 36492	2028 11724	449 2224	78.65 % 72.26 %	17.92 % 23.21 %	3.97 % 4.40 %
Outlook Mail	11274 50961	9178 37461	1764 11327	377 2094	81.41 % 73.51 %	15.65 % 22.23 %	3.34 % 4.11 %
Yahoo Mail	11270 50638	9254 38160	1700 10406	374 2022	82.11 % 75.36 %	15.08 % 20.55 %	3.32 % 3.99 %
AOL Mail	11359 50479	9346 38048	1745 10387	351 1975	82.28 % 75.37 %	15.36 % 20.58 %	3.09 % 3.91 %
Mail.com	11451 50617	9532 38682	1638 9947	356 1926	83.24 % 76.42 %	14.30 % 19.65 %	3.11 % 3.81 %
Yandex Mail	11494 50192	9390 37254	1815 10815	387 2043	81.69 % 74.22 %	15.79 % 21.55 %	3.37 % 4.07 %
GMX Mail	11368 50901	9564 39034	1566 10013	353 1786	84.13 % 76.69 %	13.78 % 19.67 %	3.11 % 3.51 %
Zoho Mail	11124 50518	9364 39176	1513 9475	334 1810	84.18 % 77.55 %	13.60 % 18.76 %	3.00 % 3.58 %
ProtonMail	11333 50766	9585 39431	1483 9586	323 1729	84.58 % 77.67 %	13.09 % 18.88 %	2.85 % 3.41 %
Custom Mail	11194 50779	9482 39836	1455 9103	327 1780	84.71 % 78.45 %	13.00 % 17.93 %	2.92 % 3.51 %
iCloud Mail	11143 11150	8818 8322	1930 2234	445 540	79.13 % 74.64 %	17.32 % 20.04 %	3.99 % 4.84 %
Tuta	11320 11329	9547 8989	1561 1830	308 435	84.34 % 79.35 %	13.79 % 16.15 %	2.72 % 3.84 %
Juno.com	11129 11300	9447 9005	1461 1788	300 443	84.89 % 79.69 %	13.13 % 15.82 %	2.70 % 3.92 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.