Kit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.811 529.923	113.341 401.437	19.782 106.897	4.442 20.558

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.84 % 75.75 %	14.46 % 20.17 %	3.25 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10459 40882	8895 32035	1376 7295	283 1458	85.05 % 78.36 %	13.16 % 17.84 %	2.71 % 3.57 %
Elektronics	10356 40212	8653 30791	1415 7802	349 1520	83.56 % 76.57 %	13.66 % 19.40 %	3.37 % 3.78 %
Entertainment	10567 40358	8748 30619	1541 8159	333 1482	82.79 % 75.87 %	14.58 % 20.22 %	3.15 % 3.67 %
Cosmetics & Beauty	10331 41115	8548 31004	1488 8377	342 1630	82.74 % 75.41 %	14.40 % 20.37 %	3.31 % 3.96 %
Food & Drink	10597 41033	8948 32175	1394 7350	334 1433	84.44 % 78.41 %	13.15 % 17.91 %	3.15 % 3.49 %
Home & Garden	10790 40847	9136 32049	1391 7253	311 1487	84.67 % 78.46 %	12.89 % 17.76 %	2.88 % 3.64 %
Finance	10557 41240	8542 29945	1698 9418	381 1784	80.91 % 72.61 %	16.08 % 22.84 %	3.61 % 4.33 %
Health	10573 40960	8619 30150	1606 9108	380 1637	81.52 % 73.61 %	15.19 % 22.24 %	3.59 % 4.00 %
Pets	10369 40723	8712 31590	1412 7570	303 1488	84.02 % 77.57 %	13.62 % 18.59 %	2.92 % 3.65 %
Sport & Fitness	10776 40763	8853 30398	1630 8671	342 1623	82.15 % 74.57 %	15.13 % 21.27 %	3.17 % 3.98 %
Job & Career	10314 40862	8317 30198	1644 8910	388 1699	80.64 % 73.90 %	15.94 % 21.81 %	3.76 % 4.16 %
Dating	10607 40360	8579 28979	1737 9526	377 1793	80.88 % 71.80 %	16.38 % 23.60 %	3.55 % 4.44 %
Other	10515 40568	8791 31504	1450 7458	319 1524	83.60 % 77.66 %	13.79 % 18.38 %	3.03 % 3.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10582 49736	8306 35869	1894 11595	432 2204	78.49 % 72.12 %	17.90 % 23.31 %	4.08 % 4.43 %
Outlook Mail	10476 50211	8535 36834	1624 11192	357 2077	81.47 % 73.36 %	15.50 % 22.29 %	3.41 % 4.14 %
Yahoo Mail	10520 49805	8653 37470	1563 10271	358 2001	82.25 % 75.23 %	14.86 % 20.62 %	3.40 % 4.02 %
AOL Mail	10508 49621	8667 37342	1575 10245	332 1953	82.48 % 75.25 %	14.99 % 20.65 %	3.16 % 3.94 %
Mail.com	10690 49893	8911 38095	1495 9822	339 1908	83.36 % 76.35 %	13.99 % 19.69 %	3.17 % 3.82 %
Yandex Mail	10676 49421	8724 36614	1666 10690	366 2025	81.72 % 74.09 %	15.61 % 21.63 %	3.43 % 4.10 %
GMX Mail	10579 50154	8923 38411	1413 9895	332 1767	84.35 % 76.59 %	13.36 % 19.73 %	3.14 % 3.52 %
Zoho Mail	10414 49669	8790 38477	1374 9324	316 1790	84.41 % 77.47 %	13.19 % 18.77 %	3.03 % 3.60 %
ProtonMail	10620 49933	9017 38724	1335 9440	307 1708	84.91 % 77.55 %	12.57 % 18.91 %	2.89 % 3.42 %
Custom Mail	10481 50051	8898 39241	1323 8983	309 1763	84.90 % 78.40 %	12.62 % 17.95 %	2.95 % 3.52 %
iCloud Mail	10432 10426	8237 7717	1799 2108	427 522	78.96 % 74.02 %	17.25 % 20.22 %	4.09 % 5.01 %
Tuta	10482 10549	8865 8348	1410 1695	286 416	84.57 % 79.14 %	13.45 % 16.07 %	2.73 % 3.94 %
Juno.com	10351 10454	8815 8295	1311 1637	281 424	85.16 % 79.35 %	12.67 % 15.66 %	2.71 % 4.06 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.