Kit and MailerLite Email Deliverability Comparison

Kit

MailerLite

In this comparison, the deliverability of Kit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 65.001	50.481 50.857	13.230 12.922	1.420 1.453

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 78.24 %	20.38 % 19.88 %	2.19 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 4842	3792 3740	1020 1022	105 98	77.48 % 77.24 %	20.84 % 21.11 %	2.15 % 2.02 %
Elektronics	5030 4916	3922 3884	1020 939	105 115	77.97 % 79.01 %	20.28 % 19.10 %	2.09 % 2.34 %
Entertainment	4908 4957	3808 3814	1006 1048	106 109	77.59 % 76.94 %	20.50 % 21.14 %	2.16 % 2.20 %
Cosmetics & Beauty	5065 5008	3980 3967	1006 957	100 101	78.58 % 79.21 %	19.86 % 19.11 %	1.97 % 2.02 %
Food & Drink	4988 4971	3861 3858	1016 1012	114 119	77.41 % 77.61 %	20.37 % 20.36 %	2.29 % 2.39 %
Home & Garden	5048 4988	3865 3921	1080 980	107 111	76.56 % 78.61 %	21.39 % 19.65 %	2.12 % 2.23 %
Finance	4952 4881	3998 3951	864 833	108 119	80.74 % 80.95 %	17.45 % 17.07 %	2.18 % 2.44 %
Health	5084 5008	4083 4074	910 838	110 106	80.31 % 81.35 %	17.90 % 16.73 %	2.16 % 2.12 %
Pets	5014 5280	3851 4153	1061 1018	118 129	76.80 % 78.66 %	21.16 % 19.28 %	2.35 % 2.44 %
Sport & Fitness	5062 4941	3947 3837	1014 1004	115 120	77.97 % 77.66 %	20.03 % 20.32 %	2.27 % 2.43 %
Job & Career	4864 5006	3697 3806	1084 1112	107 106	76.01 % 76.03 %	22.29 % 22.21 %	2.20 % 2.12 %
Dating	5008 5140	3728 3824	1187 1221	111 105	74.44 % 74.40 %	23.70 % 23.75 %	2.22 % 2.04 %
Other	4994 5063	3949 4028	962 938	114 115	79.07 % 79.56 %	19.26 % 18.53 %	2.28 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4749	3460 3543	1070 1104	95 108	74.97 % 74.61 %	23.19 % 23.25 %	2.06 % 2.27 %
Outlook Mail	4732 4776	3659 3672	972 1032	106 101	77.32 % 76.88 %	20.54 % 21.61 %	2.24 % 2.11 %
Yahoo Mail	4596 4775	3525 3703	976 979	99 106	76.70 % 77.55 %	21.24 % 20.50 %	2.15 % 2.22 %
AOL Mail	4786 4779	3707 3726	993 952	103 113	77.46 % 77.97 %	20.75 % 19.92 %	2.15 % 2.36 %
Mail.com	4724 4795	3756 3770	884 923	104 108	79.51 % 78.62 %	18.71 % 19.25 %	2.20 % 2.25 %
Yandex Mail	4809 4767	3687 3711	1032 969	108 99	76.67 % 77.85 %	21.46 % 20.33 %	2.25 % 2.08 %
GMX Mail	4636 4655	3545 3584	1018 980	99 104	76.47 % 76.99 %	21.96 % 21.05 %	2.14 % 2.23 %
Zoho Mail	4604 4659	3626 3690	901 893	98 97	78.76 % 79.20 %	19.57 % 19.17 %	2.13 % 2.08 %
ProtonMail	4602 4642	3648 3723	873 850	100 110	79.27 % 80.20 %	18.97 % 18.31 %	2.17 % 2.37 %
Custom Mail	4653 4666	3729 3772	838 789	107 109	80.14 % 80.84 %	18.01 % 16.91 %	2.30 % 2.34 %
iCloud Mail	4683 4551	3462 3454	1135 1015	105 107	73.93 % 75.90 %	24.24 % 22.30 %	2.24 % 2.35 %
Tuta	4804 4580	3807 3639	907 844	107 112	79.25 % 79.45 %	18.88 % 18.43 %	2.23 % 2.45 %
Juno.com	4682 4778	3714 3819	883 891	108 102	79.33 % 79.93 %	18.86 % 18.65 %	2.31 % 2.13 %
Mailfence	3985 3829	3156 3051	748 701	81 77	79.20 % 79.68 %	18.77 % 18.31 %	2.03 % 2.01 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.