Kit and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.811 136.673	113.341 112.088	19.782 18.804	4.442 4.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.84 % 82.01 %	14.46 % 13.76 %	3.25 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10459 10319	8895 8666	1376 1246	283 314	85.05 % 83.98 %	13.16 % 12.07 %	2.71 % 3.04 %
Elektronics	10356 10745	8653 8904	1415 1395	349 341	83.56 % 82.87 %	13.66 % 12.98 %	3.37 % 3.17 %
Entertainment	10567 10652	8748 8724	1541 1469	333 356	82.79 % 81.90 %	14.58 % 13.79 %	3.15 % 3.34 %
Cosmetics & Beauty	10331 10570	8548 8649	1488 1455	342 365	82.74 % 81.83 %	14.40 % 13.77 %	3.31 % 3.45 %
Food & Drink	10597 10527	8948 8817	1394 1318	334 321	84.44 % 83.76 %	13.15 % 12.52 %	3.15 % 3.05 %
Home & Garden	10790 10450	9136 8720	1391 1297	311 345	84.67 % 83.44 %	12.89 % 12.41 %	2.88 % 3.30 %
Finance	10557 10332	8542 8300	1698 1584	381 384	80.91 % 80.33 %	16.08 % 15.33 %	3.61 % 3.72 %
Health	10573 10370	8619 8403	1606 1500	380 343	81.52 % 81.03 %	15.19 % 14.46 %	3.59 % 3.31 %
Pets	10369 10462	8712 8710	1412 1363	303 296	84.02 % 83.25 %	13.62 % 13.03 %	2.92 % 2.83 %
Sport & Fitness	10776 10618	8853 8593	1630 1568	342 376	82.15 % 80.93 %	15.13 % 14.77 %	3.17 % 3.54 %
Job & Career	10314 10594	8317 8436	1644 1622	388 428	80.64 % 79.63 %	15.94 % 15.31 %	3.76 % 4.04 %
Dating	10607 10360	8579 8300	1737 1589	377 390	80.88 % 80.12 %	16.38 % 15.34 %	3.55 % 3.76 %
Other	10515 10674	8791 8866	1450 1398	319 330	83.60 % 83.06 %	13.79 % 13.10 %	3.03 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10582 10631	8306 8243	1894 1843	432 458	78.49 % 77.54 %	17.90 % 17.34 %	4.08 % 4.31 %
Outlook Mail	10476 10751	8535 8621	1624 1594	357 416	81.47 % 80.19 %	15.50 % 14.83 %	3.41 % 3.87 %
Yahoo Mail	10520 10311	8653 8393	1563 1454	358 358	82.25 % 81.40 %	14.86 % 14.10 %	3.40 % 3.47 %
AOL Mail	10508 10509	8667 8583	1575 1474	332 347	82.48 % 81.67 %	14.99 % 14.03 %	3.16 % 3.30 %
Mail.com	10690 10553	8911 8705	1495 1399	339 353	83.36 % 82.49 %	13.99 % 13.26 %	3.17 % 3.35 %
Yandex Mail	10676 10553	8724 8515	1666 1579	366 387	81.72 % 80.69 %	15.61 % 14.96 %	3.43 % 3.67 %
GMX Mail	10579 10395	8923 8708	1413 1306	332 293	84.35 % 83.77 %	13.36 % 12.56 %	3.14 % 2.82 %
Zoho Mail	10414 10626	8790 8853	1374 1355	316 326	84.41 % 83.31 %	13.19 % 12.75 %	3.03 % 3.07 %
ProtonMail	10620 10615	9017 8923	1335 1280	307 321	84.91 % 84.06 %	12.57 % 12.06 %	2.89 % 3.02 %
Custom Mail	10481 10277	8898 8652	1323 1215	309 301	84.90 % 84.19 %	12.62 % 11.82 %	2.95 % 2.93 %
iCloud Mail	10432 10362	8237 8159	1799 1705	427 413	78.96 % 78.74 %	17.25 % 16.45 %	4.09 % 3.99 %
Tuta	10482 10686	8865 8928	1410 1363	286 332	84.57 % 83.55 %	13.45 % 12.76 %	2.73 % 3.11 %
Juno.com	10351 10404	8815 8805	1311 1237	281 284	85.16 % 84.63 %	12.67 % 11.89 %	2.71 % 2.73 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.