Kit and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.779 147.018	121.410 120.269	21.659 20.997	4.684 4.850

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.72 % 81.81 %	14.76 % 14.28 %	3.19 % 3.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11218 11146	9511 9325	1521 1411	304 336	84.78 % 83.66 %	13.56 % 12.66 %	2.71 % 3.01 %
Elektronics	11171 11588	9312 9575	1569 1576	368 363	83.36 % 82.63 %	14.05 % 13.60 %	3.29 % 3.13 %
Entertainment	11384 11484	9408 9388	1689 1642	354 378	82.64 % 81.75 %	14.84 % 14.30 %	3.11 % 3.29 %
Cosmetics & Beauty	11110 11348	9186 9260	1632 1606	360 386	82.68 % 81.60 %	14.69 % 14.15 %	3.24 % 3.40 %
Food & Drink	11359 11297	9555 9432	1532 1480	354 336	84.12 % 83.49 %	13.49 % 13.10 %	3.12 % 2.97 %
Home & Garden	11505 11225	9712 9338	1518 1469	327 366	84.42 % 83.19 %	13.19 % 13.09 %	2.84 % 3.26 %
Finance	11308 11110	9147 8916	1844 1770	399 403	80.89 % 80.25 %	16.31 % 15.93 %	3.53 % 3.63 %
Health	11317 11143	9217 9015	1754 1671	397 359	81.44 % 80.90 %	15.50 % 15.00 %	3.51 % 3.22 %
Pets	11156 11190	9349 9294	1557 1508	324 313	83.80 % 83.06 %	13.96 % 13.48 %	2.90 % 2.80 %
Sport & Fitness	11514 11415	9452 9211	1763 1734	362 396	82.09 % 80.69 %	15.31 % 15.19 %	3.14 % 3.47 %
Job & Career	11117 11418	8964 9079	1806 1796	406 450	80.63 % 79.51 %	16.25 % 15.73 %	3.65 % 3.94 %
Dating	11331 11134	9169 8901	1873 1754	393 410	80.92 % 79.94 %	16.53 % 15.75 %	3.47 % 3.68 %
Other	11289 11520	9428 9535	1601 1580	336 354	83.51 % 82.77 %	14.18 % 13.72 %	2.98 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11320 11410	8903 8852	2028 2006	449 478	78.65 % 77.58 %	17.92 % 17.58 %	3.97 % 4.19 %
Outlook Mail	11274 11537	9178 9245	1764 1762	377 436	81.41 % 80.13 %	15.65 % 15.27 %	3.34 % 3.78 %
Yahoo Mail	11270 11116	9254 9021	1700 1602	374 379	82.11 % 81.15 %	15.08 % 14.41 %	3.32 % 3.41 %
AOL Mail	11359 11233	9346 9160	1745 1621	351 366	82.28 % 81.55 %	15.36 % 14.43 %	3.09 % 3.26 %
Mail.com	11451 11347	9532 9327	1638 1565	356 373	83.24 % 82.20 %	14.30 % 13.79 %	3.11 % 3.29 %
Yandex Mail	11494 11391	9390 9175	1815 1763	387 408	81.69 % 80.55 %	15.79 % 15.48 %	3.37 % 3.58 %
GMX Mail	11368 11195	9564 9349	1566 1483	353 313	84.13 % 83.51 %	13.78 % 13.25 %	3.11 % 2.80 %
Zoho Mail	11124 11426	9364 9485	1513 1542	334 346	84.18 % 83.01 %	13.60 % 13.50 %	3.00 % 3.03 %
ProtonMail	11333 11352	9585 9506	1483 1434	323 339	84.58 % 83.74 %	13.09 % 12.63 %	2.85 % 2.99 %
Custom Mail	11194 11100	9482 9300	1455 1381	327 322	84.71 % 83.78 %	13.00 % 12.44 %	2.92 % 2.90 %
iCloud Mail	11143 11208	8818 8830	1930 1906	445 433	79.13 % 78.78 %	17.32 % 17.01 %	3.99 % 3.86 %
Tuta	11320 11491	9547 9577	1561 1523	308 352	84.34 % 83.34 %	13.79 % 13.25 %	2.72 % 3.06 %
Juno.com	11129 11212	9447 9442	1461 1409	300 305	84.89 % 84.21 %	13.13 % 12.57 %	2.70 % 2.72 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.