Kit and Mailgun Email Deliverability Comparison
In this comparison, the deliverability of Kit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailgun.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
146.779
147.018
|
121.410
120.269
|
21.659
20.997
|
4.684
4.850
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailgun in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
82.72 %
81.81 %
|
14.76 %
14.28 %
|
3.19 %
3.30 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
11218
11146
|
9511
9325
|
1521
1411
|
304
336
|
84.78 %
83.66 %
|
13.56 %
12.66 %
|
2.71 %
3.01 %
|
| Elektronics |
11171
11588
|
9312
9575
|
1569
1576
|
368
363
|
83.36 %
82.63 %
|
14.05 %
13.60 %
|
3.29 %
3.13 %
|
| Entertainment |
11384
11484
|
9408
9388
|
1689
1642
|
354
378
|
82.64 %
81.75 %
|
14.84 %
14.30 %
|
3.11 %
3.29 %
|
| Cosmetics & Beauty |
11110
11348
|
9186
9260
|
1632
1606
|
360
386
|
82.68 %
81.60 %
|
14.69 %
14.15 %
|
3.24 %
3.40 %
|
| Food & Drink |
11359
11297
|
9555
9432
|
1532
1480
|
354
336
|
84.12 %
83.49 %
|
13.49 %
13.10 %
|
3.12 %
2.97 %
|
| Home & Garden |
11505
11225
|
9712
9338
|
1518
1469
|
327
366
|
84.42 %
83.19 %
|
13.19 %
13.09 %
|
2.84 %
3.26 %
|
| Finance |
11308
11110
|
9147
8916
|
1844
1770
|
399
403
|
80.89 %
80.25 %
|
16.31 %
15.93 %
|
3.53 %
3.63 %
|
| Health |
11317
11143
|
9217
9015
|
1754
1671
|
397
359
|
81.44 %
80.90 %
|
15.50 %
15.00 %
|
3.51 %
3.22 %
|
| Pets |
11156
11190
|
9349
9294
|
1557
1508
|
324
313
|
83.80 %
83.06 %
|
13.96 %
13.48 %
|
2.90 %
2.80 %
|
| Sport & Fitness |
11514
11415
|
9452
9211
|
1763
1734
|
362
396
|
82.09 %
80.69 %
|
15.31 %
15.19 %
|
3.14 %
3.47 %
|
| Job & Career |
11117
11418
|
8964
9079
|
1806
1796
|
406
450
|
80.63 %
79.51 %
|
16.25 %
15.73 %
|
3.65 %
3.94 %
|
| Dating |
11331
11134
|
9169
8901
|
1873
1754
|
393
410
|
80.92 %
79.94 %
|
16.53 %
15.75 %
|
3.47 %
3.68 %
|
| Other |
11289
11520
|
9428
9535
|
1601
1580
|
336
354
|
83.51 %
82.77 %
|
14.18 %
13.72 %
|
2.98 %
3.07 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailgun.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
11320
11410
|
8903
8852
|
2028
2006
|
449
478
|
78.65 %
77.58 %
|
17.92 %
17.58 %
|
3.97 %
4.19 %
|
| Outlook Mail |
11274
11537
|
9178
9245
|
1764
1762
|
377
436
|
81.41 %
80.13 %
|
15.65 %
15.27 %
|
3.34 %
3.78 %
|
| Yahoo Mail |
11270
11116
|
9254
9021
|
1700
1602
|
374
379
|
82.11 %
81.15 %
|
15.08 %
14.41 %
|
3.32 %
3.41 %
|
| AOL Mail |
11359
11233
|
9346
9160
|
1745
1621
|
351
366
|
82.28 %
81.55 %
|
15.36 %
14.43 %
|
3.09 %
3.26 %
|
| Mail.com |
11451
11347
|
9532
9327
|
1638
1565
|
356
373
|
83.24 %
82.20 %
|
14.30 %
13.79 %
|
3.11 %
3.29 %
|
| Yandex Mail |
11494
11391
|
9390
9175
|
1815
1763
|
387
408
|
81.69 %
80.55 %
|
15.79 %
15.48 %
|
3.37 %
3.58 %
|
| GMX Mail |
11368
11195
|
9564
9349
|
1566
1483
|
353
313
|
84.13 %
83.51 %
|
13.78 %
13.25 %
|
3.11 %
2.80 %
|
| Zoho Mail |
11124
11426
|
9364
9485
|
1513
1542
|
334
346
|
84.18 %
83.01 %
|
13.60 %
13.50 %
|
3.00 %
3.03 %
|
| ProtonMail |
11333
11352
|
9585
9506
|
1483
1434
|
323
339
|
84.58 %
83.74 %
|
13.09 %
12.63 %
|
2.85 %
2.99 %
|
| Custom Mail |
11194
11100
|
9482
9300
|
1455
1381
|
327
322
|
84.71 %
83.78 %
|
13.00 %
12.44 %
|
2.92 %
2.90 %
|
| iCloud Mail |
11143
11208
|
8818
8830
|
1930
1906
|
445
433
|
79.13 %
78.78 %
|
17.32 %
17.01 %
|
3.99 %
3.86 %
|
| Tuta |
11320
11491
|
9547
9577
|
1561
1523
|
308
352
|
84.34 %
83.34 %
|
13.79 %
13.25 %
|
2.72 %
3.06 %
|
| Juno.com |
11129
11212
|
9447
9442
|
1461
1409
|
300
305
|
84.89 %
84.21 %
|
13.13 %
12.57 %
|
2.70 %
2.72 %
|
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