Kit and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.779 393.150	121.410 302.866	21.659 76.964	4.684 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.72 % 77.04 %	14.76 % 19.58 %	3.19 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11218 29688	9511 23784	1521 5024	304 880	84.78 % 80.11 %	13.56 % 16.92 %	2.71 % 2.96 %
Elektronics	11171 30694	9312 23911	1569 5854	368 929	83.36 % 77.90 %	14.05 % 19.07 %	3.29 % 3.03 %
Entertainment	11384 30167	9408 23222	1689 5902	354 1043	82.64 % 76.98 %	14.84 % 19.56 %	3.11 % 3.46 %
Cosmetics & Beauty	11110 30530	9186 23551	1632 6004	360 975	82.68 % 77.14 %	14.69 % 19.67 %	3.24 % 3.19 %
Food & Drink	11359 30519	9555 24459	1532 5133	354 927	84.12 % 80.14 %	13.49 % 16.82 %	3.12 % 3.04 %
Home & Garden	11505 30222	9712 24200	1518 5111	327 911	84.42 % 80.07 %	13.19 % 16.91 %	2.84 % 3.01 %
Finance	11308 30341	9147 22294	1844 6899	399 1148	80.89 % 73.48 %	16.31 % 22.74 %	3.53 % 3.78 %
Health	11317 29945	9217 22376	1754 6489	397 1080	81.44 % 74.72 %	15.50 % 21.67 %	3.51 % 3.61 %
Pets	11156 30312	9349 23940	1557 5353	324 1019	83.80 % 78.98 %	13.96 % 17.66 %	2.90 % 3.36 %
Sport & Fitness	11514 29754	9452 22668	1763 6059	362 1027	82.09 % 76.18 %	15.31 % 20.36 %	3.14 % 3.45 %
Job & Career	11117 30434	8964 22773	1806 6473	406 1188	80.63 % 74.83 %	16.25 % 21.27 %	3.65 % 3.90 %
Dating	11331 30388	9169 21850	1873 7353	393 1185	80.92 % 71.90 %	16.53 % 24.20 %	3.47 % 3.90 %
Other	11289 30156	9428 23838	1601 5310	336 1008	83.51 % 79.05 %	14.18 % 17.61 %	2.98 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11320 39832	8903 29370	2028 8994	449 1468	78.65 % 73.73 %	17.92 % 22.58 %	3.97 % 3.69 %
Outlook Mail	11274 39308	9178 29211	1764 8600	377 1497	81.41 % 74.31 %	15.65 % 21.88 %	3.34 % 3.81 %
Yahoo Mail	11270 39728	9254 30512	1700 7852	374 1364	82.11 % 76.80 %	15.08 % 19.76 %	3.32 % 3.43 %
AOL Mail	11359 39483	9346 30274	1745 7780	351 1429	82.28 % 76.68 %	15.36 % 19.70 %	3.09 % 3.62 %
Mail.com	11451 39166	9532 30496	1638 7320	356 1350	83.24 % 77.86 %	14.30 % 18.69 %	3.11 % 3.45 %
Yandex Mail	11494 38650	9390 29125	1815 8096	387 1429	81.69 % 75.36 %	15.79 % 20.95 %	3.37 % 3.70 %
GMX Mail	11368 39013	9564 30376	1566 7420	353 1217	84.13 % 77.86 %	13.78 % 19.02 %	3.11 % 3.12 %
Zoho Mail	11124 38996	9364 30789	1513 7018	334 1189	84.18 % 78.95 %	13.60 % 18.00 %	3.00 % 3.05 %
ProtonMail	11333 39917	9585 31451	1483 7261	323 1205	84.58 % 78.79 %	13.09 % 18.19 %	2.85 % 3.02 %
Custom Mail	11194 39057	9482 31262	1455 6623	327 1172	84.71 % 80.04 %	13.00 % 16.96 %	2.92 % 3.00 %
iCloud Mail	11143	8818	1930	445	79.13 % %	17.32 % %	3.99 % %
Tuta	11320	9547	1561	308	84.34 % %	13.79 % %	2.72 % %
Juno.com	11129	9447	1461	300	84.89 % %	13.13 % %	2.70 % %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.