Kit and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.811 393.150	113.341 302.866	19.782 76.964	4.442 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.84 % 77.04 %	14.46 % 19.58 %	3.25 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10459 29688	8895 23784	1376 5024	283 880	85.05 % 80.11 %	13.16 % 16.92 %	2.71 % 2.96 %
Elektronics	10356 30694	8653 23911	1415 5854	349 929	83.56 % 77.90 %	13.66 % 19.07 %	3.37 % 3.03 %
Entertainment	10567 30167	8748 23222	1541 5902	333 1043	82.79 % 76.98 %	14.58 % 19.56 %	3.15 % 3.46 %
Cosmetics & Beauty	10331 30530	8548 23551	1488 6004	342 975	82.74 % 77.14 %	14.40 % 19.67 %	3.31 % 3.19 %
Food & Drink	10597 30519	8948 24459	1394 5133	334 927	84.44 % 80.14 %	13.15 % 16.82 %	3.15 % 3.04 %
Home & Garden	10790 30222	9136 24200	1391 5111	311 911	84.67 % 80.07 %	12.89 % 16.91 %	2.88 % 3.01 %
Finance	10557 30341	8542 22294	1698 6899	381 1148	80.91 % 73.48 %	16.08 % 22.74 %	3.61 % 3.78 %
Health	10573 29945	8619 22376	1606 6489	380 1080	81.52 % 74.72 %	15.19 % 21.67 %	3.59 % 3.61 %
Pets	10369 30312	8712 23940	1412 5353	303 1019	84.02 % 78.98 %	13.62 % 17.66 %	2.92 % 3.36 %
Sport & Fitness	10776 29754	8853 22668	1630 6059	342 1027	82.15 % 76.18 %	15.13 % 20.36 %	3.17 % 3.45 %
Job & Career	10314 30434	8317 22773	1644 6473	388 1188	80.64 % 74.83 %	15.94 % 21.27 %	3.76 % 3.90 %
Dating	10607 30388	8579 21850	1737 7353	377 1185	80.88 % 71.90 %	16.38 % 24.20 %	3.55 % 3.90 %
Other	10515 30156	8791 23838	1450 5310	319 1008	83.60 % 79.05 %	13.79 % 17.61 %	3.03 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10582 39832	8306 29370	1894 8994	432 1468	78.49 % 73.73 %	17.90 % 22.58 %	4.08 % 3.69 %
Outlook Mail	10476 39308	8535 29211	1624 8600	357 1497	81.47 % 74.31 %	15.50 % 21.88 %	3.41 % 3.81 %
Yahoo Mail	10520 39728	8653 30512	1563 7852	358 1364	82.25 % 76.80 %	14.86 % 19.76 %	3.40 % 3.43 %
AOL Mail	10508 39483	8667 30274	1575 7780	332 1429	82.48 % 76.68 %	14.99 % 19.70 %	3.16 % 3.62 %
Mail.com	10690 39166	8911 30496	1495 7320	339 1350	83.36 % 77.86 %	13.99 % 18.69 %	3.17 % 3.45 %
Yandex Mail	10676 38650	8724 29125	1666 8096	366 1429	81.72 % 75.36 %	15.61 % 20.95 %	3.43 % 3.70 %
GMX Mail	10579 39013	8923 30376	1413 7420	332 1217	84.35 % 77.86 %	13.36 % 19.02 %	3.14 % 3.12 %
Zoho Mail	10414 38996	8790 30789	1374 7018	316 1189	84.41 % 78.95 %	13.19 % 18.00 %	3.03 % 3.05 %
ProtonMail	10620 39917	9017 31451	1335 7261	307 1205	84.91 % 78.79 %	12.57 % 18.19 %	2.89 % 3.02 %
Custom Mail	10481 39057	8898 31262	1323 6623	309 1172	84.90 % 80.04 %	12.62 % 16.96 %	2.95 % 3.00 %
iCloud Mail	10432	8237	1799	427	78.96 % %	17.25 % %	4.09 % %
Tuta	10482	8865	1410	286	84.57 % %	13.45 % %	2.73 % %
Juno.com	10351	8815	1311	281	85.16 % %	12.67 % %	2.71 % %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.