Kit and Moosend Email Deliverability Comparison

Kit

Moosend

In this comparison, the deliverability of Kit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 64.906	50.481 49.689	13.230 13.800	1.420 1.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 76.56 %	20.38 % 21.26 %	2.19 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 4994	3792 3811	1020 1061	105 128	77.48 % 76.31 %	20.84 % 21.25 %	2.15 % 2.56 %
Elektronics	5030 5159	3922 3964	1020 1067	105 128	77.97 % 76.84 %	20.28 % 20.68 %	2.09 % 2.48 %
Entertainment	4908 5010	3808 3792	1006 1110	106 124	77.59 % 75.69 %	20.50 % 22.16 %	2.16 % 2.48 %
Cosmetics & Beauty	5065 5052	3980 3924	1006 1006	100 122	78.58 % 77.67 %	19.86 % 19.91 %	1.97 % 2.41 %
Food & Drink	4988 4924	3861 3780	1016 1043	114 129	77.41 % 76.77 %	20.37 % 21.18 %	2.29 % 2.62 %
Home & Garden	5048 4882	3865 3711	1080 1064	107 128	76.56 % 76.01 %	21.39 % 21.79 %	2.12 % 2.62 %
Finance	4952 4858	3998 3873	864 887	108 118	80.74 % 79.72 %	17.45 % 18.26 %	2.18 % 2.43 %
Health	5084 5122	4083 4084	910 942	110 133	80.31 % 79.73 %	17.90 % 18.39 %	2.16 % 2.60 %
Pets	5014 4882	3851 3699	1061 1087	118 119	76.80 % 75.77 %	21.16 % 22.27 %	2.35 % 2.44 %
Sport & Fitness	5062 5019	3947 3821	1014 1068	115 141	77.97 % 76.13 %	20.03 % 21.28 %	2.27 % 2.81 %
Job & Career	4864 4998	3697 3714	1084 1188	107 126	76.01 % 74.31 %	22.29 % 23.77 %	2.20 % 2.52 %
Dating	5008 4914	3728 3579	1187 1246	111 135	74.44 % 72.83 %	23.70 % 25.36 %	2.22 % 2.75 %
Other	4994 5092	3949 3937	962 1031	114 139	79.07 % 77.32 %	19.26 % 20.25 %	2.28 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4616	3460 3375	1070 1136	95 118	74.97 % 73.12 %	23.19 % 24.61 %	2.06 % 2.56 %
Outlook Mail	4732 4645	3659 3491	972 1036	106 122	77.32 % 75.16 %	20.54 % 22.30 %	2.24 % 2.63 %
Yahoo Mail	4596 4706	3525 3590	976 1030	99 121	76.70 % 76.29 %	21.24 % 21.89 %	2.15 % 2.57 %
AOL Mail	4786 4735	3707 3592	993 1037	103 120	77.46 % 75.86 %	20.75 % 21.90 %	2.15 % 2.53 %
Mail.com	4724 4742	3756 3714	884 937	104 121	79.51 % 78.32 %	18.71 % 19.76 %	2.20 % 2.55 %
Yandex Mail	4809 4520	3687 3462	1032 971	108 109	76.67 % 76.59 %	21.46 % 21.48 %	2.25 % 2.41 %
GMX Mail	4636 4762	3545 3549	1018 1116	99 125	76.47 % 74.53 %	21.96 % 23.44 %	2.14 % 2.62 %
Zoho Mail	4604 4686	3626 3661	901 913	98 117	78.76 % 78.13 %	19.57 % 19.48 %	2.13 % 2.50 %
ProtonMail	4602 4634	3648 3637	873 900	100 124	79.27 % 78.49 %	18.97 % 19.42 %	2.17 % 2.68 %
Custom Mail	4653 4675	3729 3676	838 887	107 124	80.14 % 78.63 %	18.01 % 18.97 %	2.30 % 2.65 %
iCloud Mail	4683 4739	3462 3482	1135 1163	105 125	73.93 % 73.48 %	24.24 % 24.54 %	2.24 % 2.64 %
Tuta	4804 4655	3807 3644	907 911	107 120	79.25 % 78.28 %	18.88 % 19.57 %	2.23 % 2.58 %
Juno.com	4682 4848	3714 3779	883 959	108 122	79.33 % 77.95 %	18.86 % 19.78 %	2.31 % 2.52 %
Mailfence	3985 3943	3156 3037	748 804	81 102	79.20 % 77.02 %	18.77 % 20.39 %	2.03 % 2.59 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.