Kit and Moosend Email Deliverability Comparison

In this comparison, the deliverability of Kit and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.779 540.640	121.410 425.990	21.659 96.377	4.684 17.995

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.72 % 78.79 %	14.76 % 17.83 %	3.19 % 3.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11218 42063	9511 34322	1521 6492	304 1203	84.78 % 81.60 %	13.56 % 15.43 %	2.71 % 2.86 %
Elektronics	11171 41254	9312 32795	1569 7120	368 1290	83.36 % 79.50 %	14.05 % 17.26 %	3.29 % 3.13 %
Entertainment	11384 41011	9408 32292	1689 7309	354 1382	82.64 % 78.74 %	14.84 % 17.82 %	3.11 % 3.37 %
Cosmetics & Beauty	11110 41586	9186 32675	1632 7469	360 1385	82.68 % 78.57 %	14.69 % 17.96 %	3.24 % 3.33 %
Food & Drink	11359 41441	9555 33758	1532 6429	354 1251	84.12 % 81.46 %	13.49 % 15.51 %	3.12 % 3.02 %
Home & Garden	11505 41727	9712 33933	1518 6470	327 1312	84.42 % 81.32 %	13.19 % 15.51 %	2.84 % 3.14 %
Finance	11308 41382	9147 31368	1844 8436	399 1568	80.89 % 75.80 %	16.31 % 20.39 %	3.53 % 3.79 %
Health	11317 42095	9217 32236	1754 8353	397 1492	81.44 % 76.58 %	15.50 % 19.84 %	3.51 % 3.54 %
Pets	11156 41502	9349 33519	1557 6686	324 1285	83.80 % 80.76 %	13.96 % 16.11 %	2.90 % 3.10 %
Sport & Fitness	11514 41101	9452 31995	1763 7646	362 1434	82.09 % 77.84 %	15.31 % 18.60 %	3.14 % 3.49 %
Job & Career	11117 41970	8964 32294	1806 8113	406 1558	80.63 % 76.95 %	16.25 % 19.33 %	3.65 % 3.71 %
Dating	11331 41977	9169 31347	1873 9145	393 1508	80.92 % 74.68 %	16.53 % 21.79 %	3.47 % 3.59 %
Other	11289 41531	9428 33456	1601 6709	336 1327	83.51 % 80.56 %	14.18 % 16.15 %	2.98 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11320 50756	8903 38198	2028 10620	449 1911	78.65 % 75.26 %	17.92 % 20.92 %	3.97 % 3.77 %
Outlook Mail	11274 51425	9178 39197	1764 10288	377 1920	81.41 % 76.22 %	15.65 % 20.01 %	3.34 % 3.73 %
Yahoo Mail	11270 50937	9254 39933	1700 9281	374 1713	82.11 % 78.40 %	15.08 % 18.22 %	3.32 % 3.36 %
AOL Mail	11359 50620	9346 39657	1745 9200	351 1736	82.28 % 78.34 %	15.36 % 18.17 %	3.09 % 3.43 %
Mail.com	11451 50226	9532 39960	1638 8614	356 1642	83.24 % 79.56 %	14.30 % 17.15 %	3.11 % 3.27 %
Yandex Mail	11494 50685	9390 39053	1815 9783	387 1829	81.69 % 77.05 %	15.79 % 19.30 %	3.37 % 3.61 %
GMX Mail	11368 50867	9564 40433	1566 8816	353 1578	84.13 % 79.49 %	13.78 % 17.33 %	3.11 % 3.10 %
Zoho Mail	11124 50625	9364 40623	1513 8419	334 1531	84.18 % 80.24 %	13.60 % 16.63 %	3.00 % 3.02 %
ProtonMail	11333 50226	9585 40498	1483 8220	323 1476	84.58 % 80.63 %	13.09 % 16.37 %	2.85 % 2.94 %
Custom Mail	11194 49970	9482 40709	1455 7771	327 1472	84.71 % 81.47 %	13.00 % 15.55 %	2.92 % 2.95 %
iCloud Mail	11143 11397	8818 8844	1930 2103	445 479	79.13 % 77.60 %	17.32 % 18.45 %	3.99 % 4.20 %
Tuta	11320 11622	9547 9548	1561 1700	308 365	84.34 % 82.15 %	13.79 % 14.63 %	2.72 % 3.14 %
Juno.com	11129 11284	9447 9337	1461 1562	300 343	84.89 % 82.75 %	13.13 % 13.84 %	2.70 % 3.04 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.