Kit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Kit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.779 40.838	121.410 28.449	21.659 11.943	4.684 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.72 % 69.66 %	14.76 % 29.24 %	3.19 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11218 3108	9511 2310	1521 763	304 35	84.78 % 74.32 %	13.56 % 24.55 %	2.71 % 1.13 %
Elektronics	11171 3168	9312 2203	1569 930	368 35	83.36 % 69.54 %	14.05 % 29.36 %	3.29 % 1.10 %
Entertainment	11384 3097	9408 2149	1689 920	354 28	82.64 % 69.39 %	14.84 % 29.71 %	3.11 % 0.90 %
Cosmetics & Beauty	11110 3104	9186 2138	1632 928	360 38	82.68 % 68.88 %	14.69 % 29.90 %	3.24 % 1.22 %
Food & Drink	11359 2988	9555 2221	1532 729	354 38	84.12 % 74.33 %	13.49 % 24.40 %	3.12 % 1.27 %
Home & Garden	11505 3198	9712 2374	1518 790	327 34	84.42 % 74.23 %	13.19 % 24.70 %	2.84 % 1.06 %
Finance	11308 3213	9147 2065	1844 1111	399 37	80.89 % 64.27 %	16.31 % 34.58 %	3.53 % 1.15 %
Health	11317 3194	9217 2052	1754 1109	397 33	81.44 % 64.25 %	15.50 % 34.72 %	3.51 % 1.03 %
Pets	11156 3075	9349 2277	1557 768	324 30	83.80 % 74.05 %	13.96 % 24.98 %	2.90 % 0.98 %
Sport & Fitness	11514 3244	9452 2247	1763 961	362 36	82.09 % 69.27 %	15.31 % 29.62 %	3.14 % 1.11 %
Job & Career	11117 3038	8964 2106	1806 898	406 34	80.63 % 69.32 %	16.25 % 29.56 %	3.65 % 1.12 %
Dating	11331 3120	9169 1854	1873 1226	393 40	80.92 % 59.42 %	16.53 % 39.29 %	3.47 % 1.28 %
Other	11289 3291	9428 2453	1601 810	336 28	83.51 % 74.54 %	14.18 % 24.61 %	2.98 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11320 3918	8903 2512	2028 1366	449 40	78.65 % 64.11 %	17.92 % 34.86 %	3.97 % 1.02 %
Outlook Mail	11274 4078	9178 2660	1764 1375	377 43	81.41 % 65.23 %	15.65 % 33.72 %	3.34 % 1.05 %
Yahoo Mail	11270 4200	9254 2966	1700 1187	374 47	82.11 % 70.62 %	15.08 % 28.26 %	3.32 % 1.12 %
AOL Mail	11359 4366	9346 3106	1745 1213	351 47	82.28 % 71.14 %	15.36 % 27.78 %	3.09 % 1.08 %
Mail.com	11451 4218	9532 3033	1638 1137	356 48	83.24 % 71.91 %	14.30 % 26.96 %	3.11 % 1.14 %
Yandex Mail	11494 4051	9390 2782	1815 1223	387 46	81.69 % 68.67 %	15.79 % 30.19 %	3.37 % 1.14 %
GMX Mail	11368 4002	9564 2712	1566 1243	353 47	84.13 % 67.77 %	13.78 % 31.06 %	3.11 % 1.17 %
Zoho Mail	11124 3898	9364 2817	1513 1038	334 43	84.18 % 72.27 %	13.60 % 26.63 %	3.00 % 1.10 %
ProtonMail	11333 3953	9585 2797	1483 1112	323 44	84.58 % 70.76 %	13.09 % 28.13 %	2.85 % 1.11 %
Custom Mail	11194 4154	9482 3064	1455 1049	327 41	84.71 % 73.76 %	13.00 % 25.25 %	2.92 % 0.99 %
iCloud Mail	11143	8818	1930	445	79.13 % %	17.32 % %	3.99 % %
Tuta	11320	9547	1561	308	84.34 % %	13.79 % %	2.72 % %
Juno.com	11129	9447	1461	300	84.89 % %	13.13 % %	2.70 % %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.