Kit and Postmark Email Deliverability Comparison

Kit

Postmark

In this comparison, the deliverability of Kit and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.911 63.961	50.481 50.217	13.230 12.619	1.420 1.413

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.77 % 78.51 %	20.38 % 19.73 %	2.19 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4894 4804	3792 3757	1020 971	105 105	77.48 % 78.21 %	20.84 % 20.21 %	2.15 % 2.19 %
Elektronics	5030 4766	3922 3746	1020 946	105 106	77.97 % 78.60 %	20.28 % 19.85 %	2.09 % 2.22 %
Entertainment	4908 5025	3808 3920	1006 1009	106 117	77.59 % 78.01 %	20.50 % 20.08 %	2.16 % 2.33 %
Cosmetics & Beauty	5065 4806	3980 3784	1006 947	100 99	78.58 % 78.73 %	19.86 % 19.70 %	1.97 % 2.06 %
Food & Drink	4988 4939	3861 3846	1016 1009	114 104	77.41 % 77.87 %	20.37 % 20.43 %	2.29 % 2.11 %
Home & Garden	5048 4853	3865 3813	1080 939	107 111	76.56 % 78.57 %	21.39 % 19.35 %	2.12 % 2.29 %
Finance	4952 5124	3998 4152	864 892	108 110	80.74 % 81.03 %	17.45 % 17.41 %	2.18 % 2.15 %
Health	5084 4903	4083 4012	910 783	110 108	80.31 % 81.83 %	17.90 % 15.97 %	2.16 % 2.20 %
Pets	5014 4994	3851 3887	1061 1004	118 115	76.80 % 77.83 %	21.16 % 20.10 %	2.35 % 2.30 %
Sport & Fitness	5062 4948	3947 3871	1014 997	115 106	77.97 % 78.23 %	20.03 % 20.15 %	2.27 % 2.14 %
Job & Career	4864 4860	3697 3703	1084 1080	107 109	76.01 % 76.19 %	22.29 % 22.22 %	2.20 % 2.24 %
Dating	5008 4816	3728 3616	1187 1124	111 106	74.44 % 75.08 %	23.70 % 23.34 %	2.22 % 2.20 %
Other	4994 5123	3949 4110	962 918	114 117	79.07 % 80.23 %	19.26 % 17.92 %	2.28 % 2.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4615 4572	3460 3436	1070 1061	95 95	74.97 % 75.15 %	23.19 % 23.21 %	2.06 % 2.08 %
Outlook Mail	4732 4560	3659 3490	972 972	106 105	77.32 % 76.54 %	20.54 % 21.32 %	2.24 % 2.30 %
Yahoo Mail	4596 4647	3525 3595	976 968	99 104	76.70 % 77.36 %	21.24 % 20.83 %	2.15 % 2.24 %
AOL Mail	4786 4668	3707 3635	993 949	103 100	77.46 % 77.87 %	20.75 % 20.33 %	2.15 % 2.14 %
Mail.com	4724 4676	3756 3755	884 833	104 103	79.51 % 80.30 %	18.71 % 17.81 %	2.20 % 2.20 %
Yandex Mail	4809 4591	3687 3565	1032 944	108 102	76.67 % 77.65 %	21.46 % 20.56 %	2.25 % 2.22 %
GMX Mail	4636 4634	3545 3552	1018 994	99 110	76.47 % 76.65 %	21.96 % 21.45 %	2.14 % 2.37 %
Zoho Mail	4604 4714	3626 3774	901 866	98 102	78.76 % 80.06 %	19.57 % 18.37 %	2.13 % 2.16 %
ProtonMail	4602 4452	3648 3567	873 824	100 93	79.27 % 80.12 %	18.97 % 18.51 %	2.17 % 2.09 %
Custom Mail	4653 4631	3729 3783	838 756	107 108	80.14 % 81.69 %	18.01 % 16.32 %	2.30 % 2.33 %
iCloud Mail	4683 4587	3462 3469	1135 1035	105 102	73.93 % 75.63 %	24.24 % 22.56 %	2.24 % 2.22 %
Tuta	4804 4657	3807 3750	907 833	107 106	79.25 % 80.52 %	18.88 % 17.89 %	2.23 % 2.28 %
Juno.com	4682 4828	3714 3877	883 887	108 105	79.33 % 80.30 %	18.86 % 18.37 %	2.31 % 2.17 %
Mailfence	3985 3744	3156 2969	748 697	81 78	79.20 % 79.30 %	18.77 % 18.62 %	2.03 % 2.08 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.