Kit and Rapidmail Email Deliverability Comparison

Kit

Rapidmail

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.946 64.960	51.041 49.948	13.503 13.541	1.402 1.471

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 76.89 %	20.48 % 20.85 %	2.13 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4980 5117	3830 3930	1049 1068	101 119	76.91 % 76.80 %	21.06 % 20.87 %	2.03 % 2.33 %
Elektronics	5025 5247	3920 4097	1000 1034	105 116	78.01 % 78.08 %	19.90 % 19.71 %	2.09 % 2.21 %
Entertainment	4935 4932	3777 3749	1052 1067	106 116	76.53 % 76.01 %	21.32 % 21.63 %	2.15 % 2.35 %
Cosmetics & Beauty	5214 5095	4061 3966	1045 1017	108 112	77.89 % 77.84 %	20.04 % 19.96 %	2.07 % 2.20 %
Food & Drink	5131 4938	3948 3775	1067 1046	116 117	76.94 % 76.45 %	20.80 % 21.18 %	2.26 % 2.37 %
Home & Garden	5101 4931	3921 3741	1072 1082	108 108	76.87 % 75.87 %	21.02 % 21.94 %	2.12 % 2.19 %
Finance	5025 4799	4072 3865	855 825	98 109	81.03 % 80.54 %	17.01 % 17.19 %	1.95 % 2.27 %
Health	5187 4950	4184 3983	895 853	108 114	80.66 % 80.46 %	17.25 % 17.23 %	2.08 % 2.30 %
Pets	5110 5072	3890 3864	1104 1091	116 117	76.13 % 76.18 %	21.60 % 21.51 %	2.27 % 2.31 %
Sport & Fitness	5292 4937	4096 3759	1076 1066	120 112	77.40 % 76.14 %	20.33 % 21.59 %	2.27 % 2.27 %
Job & Career	4926 5100	3681 3782	1140 1208	105 110	74.73 % 74.16 %	23.14 % 23.69 %	2.13 % 2.16 %
Dating	5051 4986	3729 3614	1216 1265	106 107	73.83 % 72.48 %	24.07 % 25.37 %	2.10 % 2.15 %
Other	4969 4856	3932 3823	932 919	105 114	79.13 % 78.73 %	18.76 % 18.93 %	2.11 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4680 4759	3457 3496	1133 1156	90 107	73.87 % 73.46 %	24.21 % 24.29 %	1.92 % 2.25 %
Outlook Mail	4799 4424	3678 3345	1022 989	99 90	76.64 % 75.61 %	21.30 % 22.36 %	2.06 % 2.03 %
Yahoo Mail	4717 4564	3592 3450	1026 1008	99 106	76.15 % 75.59 %	21.75 % 22.09 %	2.10 % 2.32 %
AOL Mail	4718 4596	3624 3467	996 1021	98 108	76.81 % 75.44 %	21.11 % 22.21 %	2.08 % 2.35 %
Mail.com	4728 4663	3731 3641	895 915	102 107	78.91 % 78.08 %	18.93 % 19.62 %	2.16 % 2.29 %
Yandex Mail	4695 4682	3578 3575	1013 1008	104 99	76.21 % 76.36 %	21.58 % 21.53 %	2.22 % 2.11 %
GMX Mail	4634 4714	3514 3513	1028 1092	92 109	75.83 % 74.52 %	22.18 % 23.17 %	1.99 % 2.31 %
Zoho Mail	4700 4727	3697 3686	903 926	100 115	78.66 % 77.98 %	19.21 % 19.59 %	2.13 % 2.43 %
ProtonMail	4492 4388	3564 3482	825 813	103 93	79.34 % 79.35 %	18.37 % 18.53 %	2.29 % 2.12 %
Custom Mail	4608 4435	3690 3567	815 769	103 99	80.08 % 80.43 %	17.69 % 17.34 %	2.24 % 2.23 %
iCloud Mail	4781 4740	3518 3450	1161 1177	102 113	73.58 % 72.78 %	24.28 % 24.83 %	2.13 % 2.38 %
Tuta	4851 4889	3837 3863	913 920	101 106	79.10 % 79.01 %	18.82 % 18.82 %	2.08 % 2.17 %
Juno.com	4656 4728	3697 3757	856 863	103 108	79.40 % 79.46 %	18.38 % 18.25 %	2.21 % 2.28 %
Mailfence	4887 4651	3864 3656	917 884	106 111	79.07 % 78.61 %	18.76 % 19.01 %	2.17 % 2.39 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.