Kit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.811 528.738	113.341 418.246	19.782 92.634	4.442 17.112

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.84 % 79.10 %	14.46 % 17.52 %	3.25 % 3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10459 40935	8895 33523	1376 6222	283 1139	85.05 % 81.89 %	13.16 % 15.20 %	2.71 % 2.78 %
Elektronics	10356 40549	8653 32379	1415 6852	349 1255	83.56 % 79.85 %	13.66 % 16.90 %	3.37 % 3.10 %
Entertainment	10567 40582	8748 32024	1541 7132	333 1368	82.79 % 78.91 %	14.58 % 17.57 %	3.15 % 3.37 %
Cosmetics & Beauty	10331 40570	8548 31998	1488 7170	342 1356	82.74 % 78.87 %	14.40 % 17.67 %	3.31 % 3.34 %
Food & Drink	10597 41014	8948 33469	1394 6302	334 1174	84.44 % 81.60 %	13.15 % 15.37 %	3.15 % 2.86 %
Home & Garden	10790 40842	9136 33430	1391 6184	311 1183	84.67 % 81.85 %	12.89 % 15.14 %	2.88 % 2.90 %
Finance	10557 40097	8542 30529	1698 8043	381 1473	80.91 % 76.14 %	16.08 % 20.06 %	3.61 % 3.67 %
Health	10573 40368	8619 31060	1606 7881	380 1374	81.52 % 76.94 %	15.19 % 19.52 %	3.59 % 3.40 %
Pets	10369 41049	8712 33216	1412 6540	303 1215	84.02 % 80.92 %	13.62 % 15.93 %	2.92 % 2.96 %
Sport & Fitness	10776 40742	8853 31799	1630 7536	342 1361	82.15 % 78.05 %	15.13 % 18.50 %	3.17 % 3.34 %
Job & Career	10314 40876	8317 31567	1644 7812	388 1455	80.64 % 77.23 %	15.94 % 19.11 %	3.76 % 3.56 %
Dating	10607 40437	8579 30296	1737 8563	377 1494	80.88 % 74.92 %	16.38 % 21.18 %	3.55 % 3.69 %
Other	10515 40677	8791 32956	1450 6397	319 1265	83.60 % 81.02 %	13.79 % 15.73 %	3.03 % 3.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10582 49518	8306 37439	1894 10225	432 1803	78.49 % 75.61 %	17.90 % 20.65 %	4.08 % 3.64 %
Outlook Mail	10476 49982	8535 38275	1624 9860	357 1790	81.47 % 76.58 %	15.50 % 19.73 %	3.41 % 3.58 %
Yahoo Mail	10520 49393	8653 38823	1563 8870	358 1626	82.25 % 78.60 %	14.86 % 17.96 %	3.40 % 3.29 %
AOL Mail	10508 50043	8667 39306	1575 9015	332 1659	82.48 % 78.54 %	14.99 % 18.01 %	3.16 % 3.32 %
Mail.com	10690 50260	8911 40062	1495 8611	339 1570	83.36 % 79.71 %	13.99 % 17.13 %	3.17 % 3.12 %
Yandex Mail	10676 49420	8724 38206	1666 9438	366 1714	81.72 % 77.31 %	15.61 % 19.10 %	3.43 % 3.47 %
GMX Mail	10579 49829	8923 39747	1413 8528	332 1490	84.35 % 79.77 %	13.36 % 17.11 %	3.14 % 2.99 %
Zoho Mail	10414 50232	8790 40452	1374 8191	316 1528	84.41 % 80.53 %	13.19 % 16.31 %	3.03 % 3.04 %
ProtonMail	10620 49405	9017 40001	1335 7973	307 1393	84.91 % 80.97 %	12.57 % 16.14 %	2.89 % 2.82 %
Custom Mail	10481 49191	8898 40287	1323 7465	309 1367	84.90 % 81.90 %	12.62 % 15.18 %	2.95 % 2.78 %
iCloud Mail	10432 10637	8237 8290	1799 1795	427 495	78.96 % 77.94 %	17.25 % 16.88 %	4.09 % 4.65 %
Tuta	10482 10380	8865 8594	1410 1346	286 354	84.57 % 82.79 %	13.45 % 12.97 %	2.73 % 3.41 %
Juno.com	10351 10448	8815 8764	1311 1317	281 323	85.16 % 83.88 %	12.67 % 12.61 %	2.71 % 3.09 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.