Kit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Kit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.779 538.934	121.410 426.502	21.659 94.551	4.684 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.72 % 79.14 %	14.76 % 17.54 %	3.19 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11218 41711	9511 34147	1521 6359	304 1158	84.78 % 81.87 %	13.56 % 15.25 %	2.71 % 2.78 %
Elektronics	11171 41299	9312 32983	1569 7007	368 1275	83.36 % 79.86 %	14.05 % 16.97 %	3.29 % 3.09 %
Entertainment	11384 41381	9408 32673	1689 7270	354 1387	82.64 % 78.96 %	14.84 % 17.57 %	3.11 % 3.35 %
Cosmetics & Beauty	11110 41440	9186 32699	1632 7333	360 1377	82.68 % 78.91 %	14.69 % 17.70 %	3.24 % 3.32 %
Food & Drink	11359 41789	9555 34098	1532 6465	354 1192	84.12 % 81.60 %	13.49 % 15.47 %	3.12 % 2.85 %
Home & Garden	11505 41616	9712 34058	1518 6330	327 1199	84.42 % 81.84 %	13.19 % 15.21 %	2.84 % 2.88 %
Finance	11308 40917	9147 31191	1844 8195	399 1493	80.89 % 76.23 %	16.31 % 20.03 %	3.53 % 3.65 %
Health	11317 41159	9217 31695	1754 8040	397 1394	81.44 % 77.01 %	15.50 % 19.53 %	3.51 % 3.39 %
Pets	11156 41883	9349 33893	1557 6695	324 1233	83.80 % 80.92 %	13.96 % 15.99 %	2.90 % 2.94 %
Sport & Fitness	11514 41437	9452 32356	1763 7657	362 1378	82.09 % 78.08 %	15.31 % 18.48 %	3.14 % 3.33 %
Job & Career	11117 41673	8964 32225	1806 7971	406 1472	80.63 % 77.33 %	16.25 % 19.13 %	3.65 % 3.53 %
Dating	11331 41160	9169 30882	1873 8686	393 1510	80.92 % 75.03 %	16.53 % 21.10 %	3.47 % 3.67 %
Other	11289 41469	9428 33602	1601 6543	336 1285	83.51 % 81.03 %	14.18 % 15.78 %	2.98 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11320 50327	8903 38109	2028 10375	449 1823	78.65 % 75.72 %	17.92 % 20.62 %	3.97 % 3.62 %
Outlook Mail	11274 50746	9178 38894	1764 10005	377 1811	81.41 % 76.64 %	15.65 % 19.72 %	3.34 % 3.57 %
Yahoo Mail	11270 50124	9254 39412	1700 9018	374 1643	82.11 % 78.63 %	15.08 % 17.99 %	3.32 % 3.28 %
AOL Mail	11359 50850	9346 39950	1745 9161	351 1676	82.28 % 78.56 %	15.36 % 18.02 %	3.09 % 3.30 %
Mail.com	11451 50932	9532 40608	1638 8725	356 1586	83.24 % 79.73 %	14.30 % 17.13 %	3.11 % 3.11 %
Yandex Mail	11494 50208	9390 38841	1815 9576	387 1731	81.69 % 77.36 %	15.79 % 19.07 %	3.37 % 3.45 %
GMX Mail	11368 50619	9564 40400	1566 8690	353 1508	84.13 % 79.81 %	13.78 % 17.17 %	3.11 % 2.98 %
Zoho Mail	11124 51001	9364 41076	1513 8333	334 1545	84.18 % 80.54 %	13.60 % 16.34 %	3.00 % 3.03 %
ProtonMail	11333 50241	9585 40670	1483 8133	323 1413	84.58 % 80.95 %	13.09 % 16.19 %	2.85 % 2.81 %
Custom Mail	11194 50022	9482 40947	1455 7624	327 1388	84.71 % 81.86 %	13.00 % 15.24 %	2.92 % 2.77 %
iCloud Mail	11143 11397	8818 8913	1930 1932	445 513	79.13 % 78.20 %	17.32 % 16.95 %	3.99 % 4.50 %
Tuta	11320 11259	9547 9311	1561 1514	308 376	84.34 % 82.70 %	13.79 % 13.45 %	2.72 % 3.34 %
Juno.com	11129 11208	9447 9371	1461 1465	300 340	84.89 % 83.61 %	13.13 % 13.07 %	2.70 % 3.03 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.