Kit and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
146.779 402.780	121.410 303.984	21.659 83.770	4.684 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.72 % 75.47 %	14.76 % 20.80 %	3.19 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11218 30967	9511 24340	1521 5573	304 1054	84.78 % 78.60 %	13.56 % 18.00 %	2.71 % 3.40 %
Elektronics	11171 30895	9312 23568	1569 6254	368 1073	83.36 % 76.28 %	14.05 % 20.24 %	3.29 % 3.47 %
Entertainment	11384 31027	9408 23293	1689 6580	354 1154	82.64 % 75.07 %	14.84 % 21.21 %	3.11 % 3.72 %
Cosmetics & Beauty	11110 30995	9186 23278	1632 6495	360 1222	82.68 % 75.10 %	14.69 % 20.95 %	3.24 % 3.94 %
Food & Drink	11359 31626	9555 24770	1532 5807	354 1049	84.12 % 78.32 %	13.49 % 18.36 %	3.12 % 3.32 %
Home & Garden	11505 31435	9712 24684	1518 5724	327 1027	84.42 % 78.52 %	13.19 % 18.21 %	2.84 % 3.27 %
Finance	11308 31001	9147 22348	1844 7319	399 1334	80.89 % 72.09 %	16.31 % 23.61 %	3.53 % 4.30 %
Health	11317 30974	9217 22552	1754 7177	397 1245	81.44 % 72.81 %	15.50 % 23.17 %	3.51 % 4.02 %
Pets	11156 31300	9349 24299	1557 5924	324 1077	83.80 % 77.63 %	13.96 % 18.93 %	2.90 % 3.44 %
Sport & Fitness	11514 30500	9452 22771	1763 6521	362 1208	82.09 % 74.66 %	15.31 % 21.38 %	3.14 % 3.96 %
Job & Career	11117 30761	8964 22618	1806 6889	406 1254	80.63 % 73.53 %	16.25 % 22.40 %	3.65 % 4.08 %
Dating	11331 30610	9169 21675	1873 7709	393 1226	80.92 % 70.81 %	16.53 % 25.18 %	3.47 % 4.01 %
Other	11289 30689	9428 23788	1601 5798	336 1103	83.51 % 77.51 %	14.18 % 18.89 %	2.98 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11320 40872	8903 29396	2028 9825	449 1651	78.65 % 71.92 %	17.92 % 24.04 %	3.97 % 4.04 %
Outlook Mail	11274 39335	9178 28795	1764 8946	377 1594	81.41 % 73.20 %	15.65 % 22.74 %	3.34 % 4.05 %
Yahoo Mail	11270 39623	9254 29861	1700 8266	374 1496	82.11 % 75.36 %	15.08 % 20.86 %	3.32 % 3.78 %
AOL Mail	11359 40403	9346 30219	1745 8592	351 1592	82.28 % 74.79 %	15.36 % 21.27 %	3.09 % 3.94 %
Mail.com	11451 40085	9532 30627	1638 8007	356 1451	83.24 % 76.41 %	14.30 % 19.98 %	3.11 % 3.62 %
Yandex Mail	11494 39964	9390 29495	1815 8908	387 1561	81.69 % 73.80 %	15.79 % 22.29 %	3.37 % 3.91 %
GMX Mail	11368 39884	9564 30400	1566 8097	353 1387	84.13 % 76.22 %	13.78 % 20.30 %	3.11 % 3.48 %
Zoho Mail	11124 39823	9364 30796	1513 7635	334 1392	84.18 % 77.33 %	13.60 % 19.17 %	3.00 % 3.50 %
ProtonMail	11333 40373	9585 31130	1483 7817	323 1426	84.58 % 77.11 %	13.09 % 19.36 %	2.85 % 3.53 %
Custom Mail	11194 40291	9482 31574	1455 7332	327 1385	84.71 % 78.36 %	13.00 % 18.20 %	2.92 % 3.44 %
iCloud Mail	11143 712	8818 535	1930 141	445 36	79.13 % 75.14 %	17.32 % 19.80 %	3.99 % 5.06 %
Tuta	11320 725	9547 595	1561 106	308 24	84.34 % 82.07 %	13.79 % 14.62 %	2.72 % 3.31 %
Juno.com	11129 690	9447 561	1461 98	300 31	84.89 % 81.30 %	13.13 % 14.20 %	2.70 % 4.49 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.