Klick-Tipp and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.072 539.057	436.102 418.308	88.692 101.600	15.609 19.540

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.75 % 77.60 %	16.42 % 18.85 %	2.89 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41192 41572	34443 33342	5750 6908	1026 1351	83.62 % 80.20 %	13.96 % 16.62 %	2.49 % 3.25 %
Elektronics	42041 41454	34267 32533	6641 7563	1162 1406	81.51 % 78.48 %	15.80 % 18.24 %	2.76 % 3.39 %
Entertainment	41494 41090	33475 31786	6860 7808	1179 1529	80.67 % 77.36 %	16.53 % 19.00 %	2.84 % 3.72 %
Cosmetics & Beauty	41166 41643	33256 32288	6807 7847	1154 1511	80.79 % 77.54 %	16.54 % 18.84 %	2.80 % 3.63 %
Food & Drink	41465 41599	34604 33412	5838 6854	1039 1352	83.45 % 80.32 %	14.08 % 16.48 %	2.51 % 3.25 %
Home & Garden	41478 41818	34598 33534	5816 6962	1097 1357	83.41 % 80.19 %	14.02 % 16.65 %	2.64 % 3.25 %
Finance	41470 41479	32247 30971	7855 8866	1400 1651	77.76 % 74.67 %	18.94 % 21.37 %	3.38 % 3.98 %
Health	41430 41568	32596 31376	7529 8660	1313 1581	78.68 % 75.48 %	18.17 % 20.83 %	3.17 % 3.80 %
Pets	41317 40695	34092 32392	6129 6903	1104 1419	82.51 % 79.60 %	14.83 % 16.96 %	2.67 % 3.49 %
Sport & Fitness	41689 41056	33126 31508	7293 8017	1320 1571	79.46 % 76.74 %	17.49 % 19.53 %	3.17 % 3.83 %
Job & Career	42406 41330	33371 31324	7698 8366	1351 1665	78.69 % 75.79 %	18.15 % 20.24 %	3.19 % 4.03 %
Dating	41141 42200	31534 30854	8258 9679	1375 1706	76.65 % 73.11 %	20.07 % 22.94 %	3.34 % 4.04 %
Other	41783 41553	34493 32988	6218 7167	1089 1441	82.55 % 79.39 %	14.88 % 17.25 %	2.61 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50976 50625	39400 37369	9941 11211	1670 2081	77.29 % 73.82 %	19.50 % 22.15 %	3.28 % 4.11 %
Outlook Mail	51116 50264	39905 37792	9591 10524	1639 1994	78.07 % 75.19 %	18.76 % 20.94 %	3.21 % 3.97 %
Yahoo Mail	50144 50468	40214 38832	8379 9744	1546 1893	80.20 % 76.94 %	16.71 % 19.31 %	3.08 % 3.75 %
AOL Mail	50753 50779	40721 39072	8521 9865	1522 1885	80.23 % 76.95 %	16.79 % 19.43 %	3.00 % 3.71 %
Mail.com	50586 50767	41133 39555	8028 9423	1435 1840	81.31 % 77.91 %	15.87 % 18.56 %	2.84 % 3.62 %
Yandex Mail	50713 50905	40085 38563	9109 10432	1568 1939	79.04 % 75.75 %	17.96 % 20.49 %	3.09 % 3.81 %
GMX Mail	50324 50610	40973 39538	8043 9362	1331 1752	81.42 % 78.12 %	15.98 % 18.50 %	2.64 % 3.46 %
Zoho Mail	50533 50703	41635 39986	7584 9114	1345 1662	82.39 % 78.86 %	15.01 % 17.98 %	2.66 % 3.28 %
ProtonMail	51185 50015	42157 39667	7770 8715	1272 1658	82.36 % 79.31 %	15.18 % 17.42 %	2.49 % 3.32 %
Custom Mail	49900 50272	41699 40360	6982 8317	1239 1615	83.57 % 80.28 %	13.99 % 16.54 %	2.48 % 3.21 %
iCloud Mail	11288 11136	9061 8762	1877 1909	400 487	80.27 % 78.68 %	16.63 % 17.14 %	3.54 % 4.37 %
Tuta	11135 11139	9409 9270	1434 1513	315 371	84.50 % 83.22 %	12.88 % 13.58 %	2.83 % 3.33 %
Juno.com	11419 11374	9710 9542	1433 1471	327 363	85.03 % 83.89 %	12.55 % 12.93 %	2.86 % 3.19 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.