Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.032 529.923	427.994 401.437	86.778 106.897	15.364 20.558

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.75 % 75.75 %	16.37 % 20.17 %	2.90 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40525 40882	33900 32035	5627 7295	1011 1458	83.65 % 78.36 %	13.89 % 17.84 %	2.49 % 3.57 %
Elektronics	41233 40212	33607 30791	6492 7802	1141 1520	81.51 % 76.57 %	15.74 % 19.40 %	2.77 % 3.78 %
Entertainment	40726 40358	32858 30619	6711 8159	1160 1482	80.68 % 75.87 %	16.48 % 20.22 %	2.85 % 3.67 %
Cosmetics & Beauty	40372 41115	32609 31004	6653 8377	1133 1630	80.77 % 75.41 %	16.48 % 20.37 %	2.81 % 3.96 %
Food & Drink	40754 41033	34025 32175	5711 7350	1020 1433	83.49 % 78.41 %	14.01 % 17.91 %	2.50 % 3.49 %
Home & Garden	40681 40847	33952 32049	5666 7253	1079 1487	83.46 % 78.46 %	13.93 % 17.76 %	2.65 % 3.64 %
Finance	40706 41240	31631 29945	7703 9418	1383 1784	77.71 % 72.61 %	18.92 % 22.84 %	3.40 % 4.33 %
Health	40588 40960	31916 30150	7355 9108	1292 1637	78.63 % 73.61 %	18.12 % 22.24 %	3.18 % 4.00 %
Pets	40538 40723	33475 31590	5983 7570	1085 1488	82.58 % 77.57 %	14.76 % 18.59 %	2.68 % 3.65 %
Sport & Fitness	40886 40763	32474 30398	7140 8671	1298 1623	79.43 % 74.57 %	17.46 % 21.27 %	3.17 % 3.98 %
Job & Career	41645 40862	32757 30198	7555 8910	1333 1699	78.66 % 73.90 %	18.14 % 21.81 %	3.20 % 4.16 %
Dating	40358 40360	30913 28979	8117 9526	1357 1793	76.60 % 71.80 %	20.11 % 23.60 %	3.36 % 4.44 %
Other	41020 40568	33877 31504	6065 7458	1072 1524	82.59 % 77.66 %	14.79 % 18.38 %	2.61 % 3.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50151 49736	38733 35869	9781 11595	1649 2204	77.23 % 72.12 %	19.50 % 23.31 %	3.29 % 4.43 %
Outlook Mail	50330 50211	39269 36834	9435 11192	1619 2077	78.02 % 73.36 %	18.75 % 22.29 %	3.22 % 4.14 %
Yahoo Mail	49358 49805	39596 37470	8246 10271	1527 2001	80.22 % 75.23 %	16.71 % 20.62 %	3.09 % 4.02 %
AOL Mail	49945 49621	40061 37342	8370 10245	1505 1953	80.21 % 75.25 %	16.76 % 20.65 %	3.01 % 3.94 %
Mail.com	49836 49893	40522 38095	7891 9822	1416 1908	81.31 % 76.35 %	15.83 % 19.69 %	2.84 % 3.82 %
Yandex Mail	49988 49421	39498 36614	8972 10690	1550 2025	79.01 % 74.09 %	17.95 % 21.63 %	3.10 % 4.10 %
GMX Mail	49533 50154	40341 38411	7884 9895	1313 1767	81.44 % 76.59 %	15.92 % 19.73 %	2.65 % 3.52 %
Zoho Mail	49696 49669	40947 38477	7433 9324	1324 1790	82.39 % 77.47 %	14.96 % 18.77 %	2.66 % 3.60 %
ProtonMail	50476 49933	41591 38724	7634 9440	1254 1708	82.40 % 77.55 %	15.12 % 18.91 %	2.48 % 3.42 %
Custom Mail	49151 50051	41100 39241	6849 8983	1220 1763	83.62 % 78.40 %	13.93 % 17.95 %	2.48 % 3.52 %
iCloud Mail	10548 10426	8452 7717	1729 2108	379 522	80.13 % 74.02 %	16.39 % 20.22 %	3.59 % 5.01 %
Tuta	10432 10549	8839 8348	1294 1695	300 416	84.73 % 79.14 %	12.40 % 16.07 %	2.88 % 3.94 %
Juno.com	10588 10454	9045 8295	1260 1637	308 424	85.43 % 79.35 %	11.90 % 15.66 %	2.91 % 4.06 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.