Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.072 540.132	436.102 409.890	88.692 108.635	15.609 20.807

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.75 % 75.89 %	16.42 % 20.11 %	2.89 % 3.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41192 41664	34443 32680	5750 7435	1026 1473	83.62 % 78.44 %	13.96 % 17.85 %	2.49 % 3.54 %
Elektronics	42041 40972	34267 31417	6641 7938	1162 1540	81.51 % 76.68 %	15.80 % 19.37 %	2.76 % 3.76 %
Entertainment	41494 41114	33475 31243	6860 8288	1179 1499	80.67 % 75.99 %	16.53 % 20.16 %	2.84 % 3.65 %
Cosmetics & Beauty	41166 41834	33256 31598	6807 8501	1154 1648	80.79 % 75.53 %	16.54 % 20.32 %	2.80 % 3.94 %
Food & Drink	41465 41882	34604 32881	5838 7488	1039 1456	83.45 % 78.51 %	14.08 % 17.88 %	2.51 % 3.48 %
Home & Garden	41478 41591	34598 32675	5816 7378	1097 1504	83.41 % 78.56 %	14.02 % 17.74 %	2.64 % 3.62 %
Finance	41470 41990	32247 30571	7855 9546	1400 1802	77.76 % 72.81 %	18.94 % 22.73 %	3.38 % 4.29 %
Health	41430 41789	32596 30833	7529 9245	1313 1656	78.68 % 73.78 %	18.17 % 22.12 %	3.17 % 3.96 %
Pets	41317 41593	34092 32313	6129 7714	1104 1511	82.51 % 77.69 %	14.83 % 18.55 %	2.67 % 3.63 %
Sport & Fitness	41689 41551	33126 31058	7293 8801	1320 1641	79.46 % 74.75 %	17.49 % 21.18 %	3.17 % 3.95 %
Job & Career	42406 41663	33371 30858	7698 9048	1351 1720	78.69 % 74.07 %	18.15 % 21.72 %	3.19 % 4.13 %
Dating	41141 41150	31534 29619	8258 9665	1375 1814	76.65 % 71.98 %	20.07 % 23.49 %	3.34 % 4.41 %
Other	41783 41339	34493 32144	6218 7588	1089 1543	82.55 % 77.76 %	14.88 % 18.36 %	2.61 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50976 50502	39400 36492	9941 11724	1670 2224	77.29 % 72.26 %	19.50 % 23.21 %	3.28 % 4.40 %
Outlook Mail	51116 50961	39905 37461	9591 11327	1639 2094	78.07 % 73.51 %	18.76 % 22.23 %	3.21 % 4.11 %
Yahoo Mail	50144 50638	40214 38160	8379 10406	1546 2022	80.20 % 75.36 %	16.71 % 20.55 %	3.08 % 3.99 %
AOL Mail	50753 50479	40721 38048	8521 10387	1522 1975	80.23 % 75.37 %	16.79 % 20.58 %	3.00 % 3.91 %
Mail.com	50586 50617	41133 38682	8028 9947	1435 1926	81.31 % 76.42 %	15.87 % 19.65 %	2.84 % 3.81 %
Yandex Mail	50713 50192	40085 37254	9109 10815	1568 2043	79.04 % 74.22 %	17.96 % 21.55 %	3.09 % 4.07 %
GMX Mail	50324 50901	40973 39034	8043 10013	1331 1786	81.42 % 76.69 %	15.98 % 19.67 %	2.64 % 3.51 %
Zoho Mail	50533 50518	41635 39176	7584 9475	1345 1810	82.39 % 77.55 %	15.01 % 18.76 %	2.66 % 3.58 %
ProtonMail	51185 50766	42157 39431	7770 9586	1272 1729	82.36 % 77.67 %	15.18 % 18.88 %	2.49 % 3.41 %
Custom Mail	49900 50779	41699 39836	6982 9103	1239 1780	83.57 % 78.45 %	13.99 % 17.93 %	2.48 % 3.51 %
iCloud Mail	11288 11150	9061 8322	1877 2234	400 540	80.27 % 74.64 %	16.63 % 20.04 %	3.54 % 4.84 %
Tuta	11135 11329	9409 8989	1434 1830	315 435	84.50 % 79.35 %	12.88 % 16.15 %	2.83 % 3.84 %
Juno.com	11419 11300	9710 9005	1433 1788	327 443	85.03 % 79.69 %	12.55 % 15.82 %	2.86 % 3.92 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.