Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.072 40.838	436.102 28.449	88.692 11.943	15.609 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.75 % 69.66 %	16.42 % 29.24 %	2.89 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41192 3108	34443 2310	5750 763	1026 35	83.62 % 74.32 %	13.96 % 24.55 %	2.49 % 1.13 %
Elektronics	42041 3168	34267 2203	6641 930	1162 35	81.51 % 69.54 %	15.80 % 29.36 %	2.76 % 1.10 %
Entertainment	41494 3097	33475 2149	6860 920	1179 28	80.67 % 69.39 %	16.53 % 29.71 %	2.84 % 0.90 %
Cosmetics & Beauty	41166 3104	33256 2138	6807 928	1154 38	80.79 % 68.88 %	16.54 % 29.90 %	2.80 % 1.22 %
Food & Drink	41465 2988	34604 2221	5838 729	1039 38	83.45 % 74.33 %	14.08 % 24.40 %	2.51 % 1.27 %
Home & Garden	41478 3198	34598 2374	5816 790	1097 34	83.41 % 74.23 %	14.02 % 24.70 %	2.64 % 1.06 %
Finance	41470 3213	32247 2065	7855 1111	1400 37	77.76 % 64.27 %	18.94 % 34.58 %	3.38 % 1.15 %
Health	41430 3194	32596 2052	7529 1109	1313 33	78.68 % 64.25 %	18.17 % 34.72 %	3.17 % 1.03 %
Pets	41317 3075	34092 2277	6129 768	1104 30	82.51 % 74.05 %	14.83 % 24.98 %	2.67 % 0.98 %
Sport & Fitness	41689 3244	33126 2247	7293 961	1320 36	79.46 % 69.27 %	17.49 % 29.62 %	3.17 % 1.11 %
Job & Career	42406 3038	33371 2106	7698 898	1351 34	78.69 % 69.32 %	18.15 % 29.56 %	3.19 % 1.12 %
Dating	41141 3120	31534 1854	8258 1226	1375 40	76.65 % 59.42 %	20.07 % 39.29 %	3.34 % 1.28 %
Other	41783 3291	34493 2453	6218 810	1089 28	82.55 % 74.54 %	14.88 % 24.61 %	2.61 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50976 3918	39400 2512	9941 1366	1670 40	77.29 % 64.11 %	19.50 % 34.86 %	3.28 % 1.02 %
Outlook Mail	51116 4078	39905 2660	9591 1375	1639 43	78.07 % 65.23 %	18.76 % 33.72 %	3.21 % 1.05 %
Yahoo Mail	50144 4200	40214 2966	8379 1187	1546 47	80.20 % 70.62 %	16.71 % 28.26 %	3.08 % 1.12 %
AOL Mail	50753 4366	40721 3106	8521 1213	1522 47	80.23 % 71.14 %	16.79 % 27.78 %	3.00 % 1.08 %
Mail.com	50586 4218	41133 3033	8028 1137	1435 48	81.31 % 71.91 %	15.87 % 26.96 %	2.84 % 1.14 %
Yandex Mail	50713 4051	40085 2782	9109 1223	1568 46	79.04 % 68.67 %	17.96 % 30.19 %	3.09 % 1.14 %
GMX Mail	50324 4002	40973 2712	8043 1243	1331 47	81.42 % 67.77 %	15.98 % 31.06 %	2.64 % 1.17 %
Zoho Mail	50533 3898	41635 2817	7584 1038	1345 43	82.39 % 72.27 %	15.01 % 26.63 %	2.66 % 1.10 %
ProtonMail	51185 3953	42157 2797	7770 1112	1272 44	82.36 % 70.76 %	15.18 % 28.13 %	2.49 % 1.11 %
Custom Mail	49900 4154	41699 3064	6982 1049	1239 41	83.57 % 73.76 %	13.99 % 25.25 %	2.48 % 0.99 %
iCloud Mail	11288	9061	1877	400	80.27 % %	16.63 % %	3.54 % %
Tuta	11135	9409	1434	315	84.50 % %	12.88 % %	2.83 % %
Juno.com	11419	9710	1433	327	85.03 % %	12.55 % %	2.86 % %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.