MailChimp and MailerLite Email Deliverability Comparison

MailChimp

MailerLite

In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.513 75.127	59.815 58.785	14.570 15.169	1.618 1.698

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.21 % 78.25 %	19.29 % 20.19 %	2.14 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5755 5660	4524 4384	1147 1195	119 117	78.61 % 77.46 %	19.93 % 21.11 %	2.07 % 2.07 %
Elektronics	5687 5778	4519 4545	1090 1124	115 134	79.46 % 78.66 %	19.17 % 19.45 %	2.02 % 2.32 %
Entertainment	6048 5750	4743 4432	1211 1222	129 128	78.42 % 77.08 %	20.02 % 21.25 %	2.13 % 2.23 %
Cosmetics & Beauty	5894 5732	4716 4537	1075 1114	134 119	80.01 % 79.15 %	18.24 % 19.43 %	2.27 % 2.08 %
Food & Drink	6110 5770	4806 4475	1202 1195	142 137	78.66 % 77.56 %	19.67 % 20.71 %	2.32 % 2.37 %
Home & Garden	5541 5767	4344 4544	1105 1155	123 131	78.40 % 78.79 %	19.94 % 20.03 %	2.22 % 2.27 %
Finance	5767 5637	4702 4534	988 990	117 137	81.53 % 80.43 %	17.13 % 17.56 %	2.03 % 2.43 %
Health	5806 5761	4768 4669	975 1016	123 123	82.12 % 81.04 %	16.79 % 17.64 %	2.12 % 2.14 %
Pets	5726 6062	4537 4765	1090 1183	127 145	79.24 % 78.60 %	19.04 % 19.52 %	2.22 % 2.39 %
Sport & Fitness	5840 5694	4610 4425	1157 1176	122 141	78.94 % 77.71 %	19.81 % 20.65 %	2.09 % 2.48 %
Job & Career	5775 5816	4475 4444	1209 1297	124 126	77.49 % 76.41 %	20.94 % 22.30 %	2.15 % 2.17 %
Dating	5705 5876	4363 4400	1252 1395	118 125	76.48 % 74.88 %	21.95 % 23.74 %	2.07 % 2.13 %
Other	5859 5824	4708 4631	1069 1107	125 135	80.36 % 79.52 %	18.25 % 19.01 %	2.13 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5464	4262 4104	1233 1270	108 125	76.50 % 75.11 %	22.13 % 23.24 %	1.94 % 2.29 %
Outlook Mail	5371 5543	4200 4262	1113 1198	111 120	78.20 % 76.89 %	20.72 % 21.61 %	2.07 % 2.16 %
Yahoo Mail	5406 5553	4205 4321	1085 1148	126 125	77.78 % 77.81 %	20.07 % 20.67 %	2.33 % 2.25 %
AOL Mail	5645 5553	4437 4329	1124 1130	123 132	78.60 % 77.96 %	19.91 % 20.35 %	2.18 % 2.38 %
Mail.com	5653 5596	4537 4401	1028 1100	126 125	80.26 % 78.65 %	18.19 % 19.66 %	2.23 % 2.23 %
Yandex Mail	5417 5614	4253 4372	1073 1149	124 121	78.51 % 77.88 %	19.81 % 20.47 %	2.29 % 2.16 %
GMX Mail	5638 5427	4383 4189	1202 1159	111 122	77.74 % 77.19 %	21.32 % 21.36 %	1.97 % 2.25 %
Zoho Mail	5479 5379	4417 4258	1005 1059	126 114	80.62 % 79.16 %	18.34 % 19.69 %	2.30 % 2.12 %
ProtonMail	5535 5447	4464 4349	986 1034	112 130	80.65 % 79.84 %	17.81 % 18.98 %	2.02 % 2.39 %
Custom Mail	5423 5438	4450 4385	890 954	105 127	82.06 % 80.64 %	16.41 % 17.54 %	1.94 % 2.34 %
iCloud Mail	5295 5350	4057 4085	1187 1199	109 125	76.62 % 76.36 %	22.42 % 22.41 %	2.06 % 2.34 %
Tuta	5554 5338	4492 4227	978 1010	126 131	80.88 % 79.19 %	17.61 % 18.92 %	2.27 % 2.45 %
Juno.com	5565 5596	4502 4452	949 1058	123 124	80.90 % 79.56 %	17.05 % 18.91 %	2.21 % 2.22 %
Mailfence	3961 3829	3156 3051	717 701	88 77	79.68 % 79.68 %	18.10 % 18.31 %	2.22 % 2.01 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.