MailChimp and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for MailerLite.
| Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|
|
75.513
75.127
|
59.815
58.785
|
14.570
15.169
|
1.618
1.698
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats MailerLite in this comparison.
| Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|
|
79.21 %
78.25 %
|
19.29 %
20.19 %
|
2.14 %
2.26 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing |
5755
5660
|
4524
4384
|
1147
1195
|
119
117
|
78.61 %
77.46 %
|
19.93 %
21.11 %
|
2.07 %
2.07 %
|
| Elektronics |
5687
5778
|
4519
4545
|
1090
1124
|
115
134
|
79.46 %
78.66 %
|
19.17 %
19.45 %
|
2.02 %
2.32 %
|
| Entertainment |
6048
5750
|
4743
4432
|
1211
1222
|
129
128
|
78.42 %
77.08 %
|
20.02 %
21.25 %
|
2.13 %
2.23 %
|
| Cosmetics & Beauty |
5894
5732
|
4716
4537
|
1075
1114
|
134
119
|
80.01 %
79.15 %
|
18.24 %
19.43 %
|
2.27 %
2.08 %
|
| Food & Drink |
6110
5770
|
4806
4475
|
1202
1195
|
142
137
|
78.66 %
77.56 %
|
19.67 %
20.71 %
|
2.32 %
2.37 %
|
| Home & Garden |
5541
5767
|
4344
4544
|
1105
1155
|
123
131
|
78.40 %
78.79 %
|
19.94 %
20.03 %
|
2.22 %
2.27 %
|
| Finance |
5767
5637
|
4702
4534
|
988
990
|
117
137
|
81.53 %
80.43 %
|
17.13 %
17.56 %
|
2.03 %
2.43 %
|
| Health |
5806
5761
|
4768
4669
|
975
1016
|
123
123
|
82.12 %
81.04 %
|
16.79 %
17.64 %
|
2.12 %
2.14 %
|
| Pets |
5726
6062
|
4537
4765
|
1090
1183
|
127
145
|
79.24 %
78.60 %
|
19.04 %
19.52 %
|
2.22 %
2.39 %
|
| Sport & Fitness |
5840
5694
|
4610
4425
|
1157
1176
|
122
141
|
78.94 %
77.71 %
|
19.81 %
20.65 %
|
2.09 %
2.48 %
|
| Job & Career |
5775
5816
|
4475
4444
|
1209
1297
|
124
126
|
77.49 %
76.41 %
|
20.94 %
22.30 %
|
2.15 %
2.17 %
|
| Dating |
5705
5876
|
4363
4400
|
1252
1395
|
118
125
|
76.48 %
74.88 %
|
21.95 %
23.74 %
|
2.07 %
2.13 %
|
| Other |
5859
5824
|
4708
4631
|
1069
1107
|
125
135
|
80.36 %
79.52 %
|
18.25 %
19.01 %
|
2.13 %
2.32 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than MailerLite.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Gmail |
5571
5464
|
4262
4104
|
1233
1270
|
108
125
|
76.50 %
75.11 %
|
22.13 %
23.24 %
|
1.94 %
2.29 %
|
| Outlook Mail |
5371
5543
|
4200
4262
|
1113
1198
|
111
120
|
78.20 %
76.89 %
|
20.72 %
21.61 %
|
2.07 %
2.16 %
|
| Yahoo Mail |
5406
5553
|
4205
4321
|
1085
1148
|
126
125
|
77.78 %
77.81 %
|
20.07 %
20.67 %
|
2.33 %
2.25 %
|
| AOL Mail |
5645
5553
|
4437
4329
|
1124
1130
|
123
132
|
78.60 %
77.96 %
|
19.91 %
20.35 %
|
2.18 %
2.38 %
|
| Mail.com |
5653
5596
|
4537
4401
|
1028
1100
|
126
125
|
80.26 %
78.65 %
|
18.19 %
19.66 %
|
2.23 %
2.23 %
|
| Yandex Mail |
5417
5614
|
4253
4372
|
1073
1149
|
124
121
|
78.51 %
77.88 %
|
19.81 %
20.47 %
|
2.29 %
2.16 %
|
| GMX Mail |
5638
5427
|
4383
4189
|
1202
1159
|
111
122
|
77.74 %
77.19 %
|
21.32 %
21.36 %
|
1.97 %
2.25 %
|
| Zoho Mail |
5479
5379
|
4417
4258
|
1005
1059
|
126
114
|
80.62 %
79.16 %
|
18.34 %
19.69 %
|
2.30 %
2.12 %
|
| ProtonMail |
5535
5447
|
4464
4349
|
986
1034
|
112
130
|
80.65 %
79.84 %
|
17.81 %
18.98 %
|
2.02 %
2.39 %
|
| Custom Mail |
5423
5438
|
4450
4385
|
890
954
|
105
127
|
82.06 %
80.64 %
|
16.41 %
17.54 %
|
1.94 %
2.34 %
|
| iCloud Mail |
5295
5350
|
4057
4085
|
1187
1199
|
109
125
|
76.62 %
76.36 %
|
22.42 %
22.41 %
|
2.06 %
2.34 %
|
| Tuta |
5554
5338
|
4492
4227
|
978
1010
|
126
131
|
80.88 %
79.19 %
|
17.61 %
18.92 %
|
2.27 %
2.45 %
|
| Juno.com |
5565
5596
|
4502
4452
|
949
1058
|
123
124
|
80.90 %
79.56 %
|
17.05 %
18.91 %
|
2.21 %
2.22 %
|
| Mailfence |
3961
3829
|
3156
3051
|
717
701
|
88
77
|
79.68 %
79.68 %
|
18.10 %
18.31 %
|
2.22 %
2.01 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
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