MailChimp and Mailgun Email Deliverability Comparison

MailChimp

Mailgun

In this comparison, the deliverability of MailChimp and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.513 74.891	59.815 57.532	14.570 16.065	1.618 1.824

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.21 % 76.82 %	19.29 % 21.45 %	2.14 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5755 5794	4524 4515	1147 1184	119 129	78.61 % 77.93 %	19.93 % 20.43 %	2.07 % 2.23 %
Elektronics	5687 5831	4519 4526	1090 1210	115 150	79.46 % 77.62 %	19.17 % 20.75 %	2.02 % 2.57 %
Entertainment	6048 5710	4743 4372	1211 1244	129 139	78.42 % 76.57 %	20.02 % 21.79 %	2.13 % 2.43 %
Cosmetics & Beauty	5894 5798	4716 4461	1075 1213	134 140	80.01 % 76.94 %	18.24 % 20.92 %	2.27 % 2.41 %
Food & Drink	6110 5618	4806 4350	1202 1183	142 137	78.66 % 77.43 %	19.67 % 21.06 %	2.32 % 2.44 %
Home & Garden	5541 5875	4344 4511	1105 1267	123 139	78.40 % 76.78 %	19.94 % 21.57 %	2.22 % 2.37 %
Finance	5767 5768	4702 4612	988 1086	117 142	81.53 % 79.96 %	17.13 % 18.83 %	2.03 % 2.46 %
Health	5806 5706	4768 4483	975 1113	123 136	82.12 % 78.57 %	16.79 % 19.51 %	2.12 % 2.38 %
Pets	5726 5751	4537 4340	1090 1302	127 144	79.24 % 75.47 %	19.04 % 22.64 %	2.22 % 2.50 %
Sport & Fitness	5840 5765	4610 4384	1157 1264	122 150	78.94 % 76.05 %	19.81 % 21.93 %	2.09 % 2.60 %
Job & Career	5775 5621	4475 4196	1209 1317	124 133	77.49 % 74.65 %	20.94 % 23.43 %	2.15 % 2.37 %
Dating	5705 5582	4363 4081	1252 1392	118 139	76.48 % 73.11 %	21.95 % 24.94 %	2.07 % 2.49 %
Other	5859 6072	4708 4701	1069 1290	125 146	80.36 % 77.42 %	18.25 % 21.25 %	2.13 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5533	4262 4109	1233 1315	108 136	76.50 % 74.26 %	22.13 % 23.77 %	1.94 % 2.46 %
Outlook Mail	5371 5621	4200 4230	1113 1276	111 142	78.20 % 75.25 %	20.72 % 22.70 %	2.07 % 2.53 %
Yahoo Mail	5406 5469	4205 4138	1085 1211	126 131	77.78 % 75.66 %	20.07 % 22.14 %	2.33 % 2.40 %
AOL Mail	5645 5251	4437 4020	1124 1134	123 125	78.60 % 76.56 %	19.91 % 21.60 %	2.18 % 2.38 %
Mail.com	5653 5292	4537 4114	1028 1077	126 134	80.26 % 77.74 %	18.19 % 20.35 %	2.23 % 2.53 %
Yandex Mail	5417 5662	4253 4317	1073 1252	124 131	78.51 % 76.25 %	19.81 % 22.11 %	2.29 % 2.31 %
GMX Mail	5638 5292	4383 4001	1202 1221	111 134	77.74 % 75.60 %	21.32 % 23.07 %	1.97 % 2.53 %
Zoho Mail	5479 5443	4417 4227	1005 1130	126 140	80.62 % 77.66 %	18.34 % 20.76 %	2.30 % 2.57 %
ProtonMail	5535 5522	4464 4326	986 1109	112 129	80.65 % 78.34 %	17.81 % 20.08 %	2.02 % 2.34 %
Custom Mail	5423 5492	4450 4354	890 1038	105 119	82.06 % 79.28 %	16.41 % 18.90 %	1.94 % 2.17 %
iCloud Mail	5295 5399	4057 3972	1187 1356	109 135	76.62 % 73.57 %	22.42 % 25.12 %	2.06 % 2.50 %
Tuta	5554 5432	4492 4276	978 1095	126 134	80.88 % 78.72 %	17.61 % 20.16 %	2.27 % 2.47 %
Juno.com	5565 5423	4502 4239	949 1091	123 143	80.90 % 78.17 %	17.05 % 20.12 %	2.21 % 2.64 %
Mailfence	3961 4060	3156 3209	717 760	88 91	79.68 % 79.04 %	18.10 % 18.72 %	2.22 % 2.24 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.