MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.057 393.150	418.308 302.866	101.600 76.964	19.540 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 77.04 %	18.85 % 19.58 %	3.62 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41572 29688	33342 23784	6908 5024	1351 880	80.20 % 80.11 %	16.62 % 16.92 %	3.25 % 2.96 %
Elektronics	41454 30694	32533 23911	7563 5854	1406 929	78.48 % 77.90 %	18.24 % 19.07 %	3.39 % 3.03 %
Entertainment	41090 30167	31786 23222	7808 5902	1529 1043	77.36 % 76.98 %	19.00 % 19.56 %	3.72 % 3.46 %
Cosmetics & Beauty	41643 30530	32288 23551	7847 6004	1511 975	77.54 % 77.14 %	18.84 % 19.67 %	3.63 % 3.19 %
Food & Drink	41599 30519	33412 24459	6854 5133	1352 927	80.32 % 80.14 %	16.48 % 16.82 %	3.25 % 3.04 %
Home & Garden	41818 30222	33534 24200	6962 5111	1357 911	80.19 % 80.07 %	16.65 % 16.91 %	3.25 % 3.01 %
Finance	41479 30341	30971 22294	8866 6899	1651 1148	74.67 % 73.48 %	21.37 % 22.74 %	3.98 % 3.78 %
Health	41568 29945	31376 22376	8660 6489	1581 1080	75.48 % 74.72 %	20.83 % 21.67 %	3.80 % 3.61 %
Pets	40695 30312	32392 23940	6903 5353	1419 1019	79.60 % 78.98 %	16.96 % 17.66 %	3.49 % 3.36 %
Sport & Fitness	41056 29754	31508 22668	8017 6059	1571 1027	76.74 % 76.18 %	19.53 % 20.36 %	3.83 % 3.45 %
Job & Career	41330 30434	31324 22773	8366 6473	1665 1188	75.79 % 74.83 %	20.24 % 21.27 %	4.03 % 3.90 %
Dating	42200 30388	30854 21850	9679 7353	1706 1185	73.11 % 71.90 %	22.94 % 24.20 %	4.04 % 3.90 %
Other	41553 30156	32988 23838	7167 5310	1441 1008	79.39 % 79.05 %	17.25 % 17.61 %	3.47 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50625 39832	37369 29370	11211 8994	2081 1468	73.82 % 73.73 %	22.15 % 22.58 %	4.11 % 3.69 %
Outlook Mail	50264 39308	37792 29211	10524 8600	1994 1497	75.19 % 74.31 %	20.94 % 21.88 %	3.97 % 3.81 %
Yahoo Mail	50468 39728	38832 30512	9744 7852	1893 1364	76.94 % 76.80 %	19.31 % 19.76 %	3.75 % 3.43 %
AOL Mail	50779 39483	39072 30274	9865 7780	1885 1429	76.95 % 76.68 %	19.43 % 19.70 %	3.71 % 3.62 %
Mail.com	50767 39166	39555 30496	9423 7320	1840 1350	77.91 % 77.86 %	18.56 % 18.69 %	3.62 % 3.45 %
Yandex Mail	50905 38650	38563 29125	10432 8096	1939 1429	75.75 % 75.36 %	20.49 % 20.95 %	3.81 % 3.70 %
GMX Mail	50610 39013	39538 30376	9362 7420	1752 1217	78.12 % 77.86 %	18.50 % 19.02 %	3.46 % 3.12 %
Zoho Mail	50703 38996	39986 30789	9114 7018	1662 1189	78.86 % 78.95 %	17.98 % 18.00 %	3.28 % 3.05 %
ProtonMail	50015 39917	39667 31451	8715 7261	1658 1205	79.31 % 78.79 %	17.42 % 18.19 %	3.32 % 3.02 %
Custom Mail	50272 39057	40360 31262	8317 6623	1615 1172	80.28 % 80.04 %	16.54 % 16.96 %	3.21 % 3.00 %
iCloud Mail	11136	8762	1909	487	78.68 % %	17.14 % %	4.37 % %
Tuta	11139	9270	1513	371	83.22 % %	13.58 % %	3.33 % %
Juno.com	11374	9542	1471	363	83.89 % %	12.93 % %	3.19 % %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.