MailChimp and Mailjet Email Deliverability Comparison

MailChimp

Mailjet

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.513 74.242	59.815 58.360	14.570 14.654	1.618 1.666

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.21 % 78.61 %	19.29 % 19.74 %	2.14 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5755 5841	4524 4593	1147 1196	119 127	78.61 % 78.63 %	19.93 % 20.48 %	2.07 % 2.17 %
Elektronics	5687 5623	4519 4425	1090 1102	115 129	79.46 % 78.69 %	19.17 % 19.60 %	2.02 % 2.29 %
Entertainment	6048 5551	4743 4336	1211 1119	129 119	78.42 % 78.11 %	20.02 % 20.16 %	2.13 % 2.14 %
Cosmetics & Beauty	5894 5660	4716 4470	1075 1085	134 122	80.01 % 78.98 %	18.24 % 19.17 %	2.27 % 2.16 %
Food & Drink	6110 5708	4806 4441	1202 1182	142 129	78.66 % 77.80 %	19.67 % 20.71 %	2.32 % 2.26 %
Home & Garden	5541 5813	4344 4544	1105 1158	123 129	78.40 % 78.17 %	19.94 % 19.92 %	2.22 % 2.22 %
Finance	5767 5745	4702 4688	988 950	117 140	81.53 % 81.60 %	17.13 % 16.54 %	2.03 % 2.44 %
Health	5806 5613	4768 4570	975 935	123 122	82.12 % 81.42 %	16.79 % 16.66 %	2.12 % 2.17 %
Pets	5726 5667	4537 4431	1090 1154	127 136	79.24 % 78.19 %	19.04 % 20.36 %	2.22 % 2.40 %
Sport & Fitness	5840 5585	4610 4404	1157 1094	122 124	78.94 % 78.85 %	19.81 % 19.59 %	2.09 % 2.22 %
Job & Career	5775 5814	4475 4468	1209 1251	124 135	77.49 % 76.85 %	20.94 % 21.52 %	2.15 % 2.32 %
Dating	5705 5897	4363 4458	1252 1345	118 124	76.48 % 75.60 %	21.95 % 22.81 %	2.07 % 2.10 %
Other	5859 5725	4708 4532	1069 1083	125 130	80.36 % 79.16 %	18.25 % 18.92 %	2.13 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5380	4262 4073	1233 1220	108 120	76.50 % 75.71 %	22.13 % 22.68 %	1.94 % 2.23 %
Outlook Mail	5371 5356	4200 4134	1113 1136	111 111	78.20 % 77.18 %	20.72 % 21.21 %	2.07 % 2.07 %
Yahoo Mail	5406 5372	4205 4217	1085 1069	126 131	77.78 % 78.50 %	20.07 % 19.90 %	2.33 % 2.44 %
AOL Mail	5645 5491	4437 4277	1124 1123	123 125	78.60 % 77.89 %	19.91 % 20.45 %	2.18 % 2.28 %
Mail.com	5653 5480	4537 4363	1028 1015	126 126	80.26 % 79.62 %	18.19 % 18.52 %	2.23 % 2.30 %
Yandex Mail	5417 5487	4253 4312	1073 1078	124 128	78.51 % 78.59 %	19.81 % 19.65 %	2.29 % 2.33 %
GMX Mail	5638 5416	4383 4210	1202 1131	111 124	77.74 % 77.73 %	21.32 % 20.88 %	1.97 % 2.29 %
Zoho Mail	5479 5489	4417 4345	1005 1045	126 134	80.62 % 79.16 %	18.34 % 19.04 %	2.30 % 2.44 %
ProtonMail	5535 5316	4464 4260	986 973	112 115	80.65 % 80.14 %	17.81 % 18.30 %	2.02 % 2.16 %
Custom Mail	5423 5544	4450 4478	890 1003	105 120	82.06 % 80.77 %	16.41 % 18.09 %	1.94 % 2.16 %
iCloud Mail	5295 5368	4057 4080	1187 1218	109 111	76.62 % 76.01 %	22.42 % 22.69 %	2.06 % 2.07 %
Tuta	5554 5362	4492 4275	978 978	126 117	80.88 % 79.73 %	17.61 % 18.24 %	2.27 % 2.18 %
Juno.com	5565 5333	4502 4290	949 943	123 124	80.90 % 80.44 %	17.05 % 17.68 %	2.21 % 2.33 %
Mailfence	3961 3848	3156 3046	717 722	88 80	79.68 % 79.16 %	18.10 % 18.76 %	2.22 % 2.08 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.