MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.057 539.329	418.308 431.707	101.600 91.337	19.540 15.975

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 80.05 %	18.85 % 16.94 %	3.62 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41572 41300	33342 34265	6908 5937	1351 1101	80.20 % 82.97 %	16.62 % 14.38 %	3.25 % 2.67 %
Elektronics	41454 41554	32533 33581	7563 6812	1406 1143	78.48 % 80.81 %	18.24 % 16.39 %	3.39 % 2.75 %
Entertainment	41090 41068	31786 32862	7808 6994	1529 1183	77.36 % 80.02 %	19.00 % 17.03 %	3.72 % 2.88 %
Cosmetics & Beauty	41643 41667	32288 33321	7847 7084	1511 1242	77.54 % 79.97 %	18.84 % 17.00 %	3.63 % 2.98 %
Food & Drink	41599 41290	33412 34103	6854 6087	1352 1085	80.32 % 82.59 %	16.48 % 14.74 %	3.25 % 2.63 %
Home & Garden	41818 41433	33534 34260	6962 6070	1357 1054	80.19 % 82.69 %	16.65 % 14.65 %	3.25 % 2.54 %
Finance	41479 41578	30971 31993	8866 8141	1651 1421	74.67 % 76.95 %	21.37 % 19.58 %	3.98 % 3.42 %
Health	41568 41572	31376 32308	8660 7863	1581 1346	75.48 % 77.72 %	20.83 % 18.91 %	3.80 % 3.24 %
Pets	40695 41522	32392 34067	6903 6331	1419 1125	79.60 % 82.05 %	16.96 % 15.25 %	3.49 % 2.71 %
Sport & Fitness	41056 41413	31508 32823	8017 7310	1571 1261	76.74 % 79.26 %	19.53 % 17.65 %	3.83 % 3.04 %
Job & Career	41330 41684	31324 32474	8366 7756	1665 1429	75.79 % 77.91 %	20.24 % 18.61 %	4.03 % 3.43 %
Dating	42200 41286	30854 31347	9679 8478	1706 1417	73.11 % 75.93 %	22.94 % 20.53 %	4.04 % 3.43 %
Other	41553 41962	32988 34303	7167 6474	1441 1168	79.39 % 81.75 %	17.25 % 15.43 %	3.47 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50625 50301	37369 38512	11211 10052	2081 1714	73.82 % 76.56 %	22.15 % 19.98 %	4.11 % 3.41 %
Outlook Mail	50264 50594	37792 39168	10524 9719	1994 1660	75.19 % 77.42 %	20.94 % 19.21 %	3.97 % 3.28 %
Yahoo Mail	50468 49984	38832 39844	9744 8650	1893 1501	76.94 % 79.71 %	19.31 % 17.31 %	3.75 % 3.00 %
AOL Mail	50779 50640	39072 40259	9865 8803	1885 1545	76.95 % 79.50 %	19.43 % 17.38 %	3.71 % 3.05 %
Mail.com	50767 50720	39555 41004	9423 8276	1840 1396	77.91 % 80.84 %	18.56 % 16.32 %	3.62 % 2.75 %
Yandex Mail	50905 50699	38563 39591	10432 9381	1939 1723	75.75 % 78.09 %	20.49 % 18.50 %	3.81 % 3.40 %
GMX Mail	50610 51133	39538 41193	9362 8550	1752 1378	78.12 % 80.56 %	18.50 % 16.72 %	3.46 % 2.69 %
Zoho Mail	50703 49895	39986 40687	9114 7800	1662 1378	78.86 % 81.55 %	17.98 % 15.63 %	3.28 % 2.76 %
ProtonMail	50015 51098	39667 41714	8715 8013	1658 1335	79.31 % 81.64 %	17.42 % 15.68 %	3.32 % 2.61 %
Custom Mail	50272 50650	40360 41737	8317 7563	1615 1345	80.28 % 82.40 %	16.54 % 14.93 %	3.21 % 2.66 %
iCloud Mail	11136 11122	8762 8904	1909 1801	487 406	78.68 % 80.06 %	17.14 % 16.19 %	4.37 % 3.65 %
Tuta	11139 11327	9270 9558	1513 1403	371 319	83.22 % 84.38 %	13.58 % 12.39 %	3.33 % 2.82 %
Juno.com	11374 11166	9542 9536	1471 1326	363 275	83.89 % 85.40 %	12.93 % 11.88 %	3.19 % 2.46 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.