MailChimp and mailtrap Email Deliverability Comparison

MailChimp

mailtrap

In this comparison, the deliverability of MailChimp and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.513 74.191	59.815 58.940	14.570 14.180	1.618 1.609

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.21 % 79.44 %	19.29 % 19.11 %	2.14 % 2.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5755 5539	4524 4384	1147 1050	119 115	78.61 % 79.15 %	19.93 % 18.96 %	2.07 % 2.08 %
Elektronics	5687 5801	4519 4646	1090 1069	115 120	79.46 % 80.09 %	19.17 % 18.43 %	2.02 % 2.07 %
Entertainment	6048 5843	4743 4643	1211 1140	129 118	78.42 % 79.46 %	20.02 % 19.51 %	2.13 % 2.02 %
Cosmetics & Beauty	5894 5592	4716 4443	1075 1048	134 132	80.01 % 79.45 %	18.24 % 18.74 %	2.27 % 2.36 %
Food & Drink	6110 5451	4806 4295	1202 1076	142 117	78.66 % 78.79 %	19.67 % 19.74 %	2.32 % 2.15 %
Home & Garden	5541 5674	4344 4494	1105 1099	123 133	78.40 % 79.20 %	19.94 % 19.37 %	2.22 % 2.34 %
Finance	5767 5566	4702 4543	988 939	117 112	81.53 % 81.62 %	17.13 % 16.87 %	2.03 % 2.01 %
Health	5806 5872	4768 4792	975 995	123 126	82.12 % 81.61 %	16.79 % 16.94 %	2.12 % 2.15 %
Pets	5726 5880	4537 4685	1090 1123	127 128	79.24 % 79.68 %	19.04 % 19.10 %	2.22 % 2.18 %
Sport & Fitness	5840 5830	4610 4599	1157 1133	122 122	78.94 % 78.89 %	19.81 % 19.43 %	2.09 % 2.09 %
Job & Career	5775 5782	4475 4495	1209 1207	124 130	77.49 % 77.74 %	20.94 % 20.88 %	2.15 % 2.25 %
Dating	5705 5698	4363 4355	1252 1270	118 132	76.48 % 76.43 %	21.95 % 22.29 %	2.07 % 2.32 %
Other	5859 5663	4708 4566	1069 1031	125 124	80.36 % 80.63 %	18.25 % 18.21 %	2.13 % 2.19 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5413	4262 4170	1233 1174	108 131	76.50 % 77.04 %	22.13 % 21.69 %	1.94 % 2.42 %
Outlook Mail	5371 5453	4200 4248	1113 1149	111 114	78.20 % 77.90 %	20.72 % 21.07 %	2.07 % 2.09 %
Yahoo Mail	5406 5507	4205 4355	1085 1078	126 124	77.78 % 79.08 %	20.07 % 19.58 %	2.33 % 2.25 %
AOL Mail	5645 5373	4437 4248	1124 1050	123 118	78.60 % 79.06 %	19.91 % 19.54 %	2.18 % 2.20 %
Mail.com	5653 5459	4537 4395	1028 990	126 112	80.26 % 80.51 %	18.19 % 18.14 %	2.23 % 2.05 %
Yandex Mail	5417 5398	4253 4262	1073 1073	124 115	78.51 % 78.96 %	19.81 % 19.88 %	2.29 % 2.13 %
GMX Mail	5638 5521	4383 4360	1202 1098	111 120	77.74 % 78.97 %	21.32 % 19.89 %	1.97 % 2.17 %
Zoho Mail	5479 5398	4417 4314	1005 998	126 113	80.62 % 79.92 %	18.34 % 18.49 %	2.30 % 2.09 %
ProtonMail	5535 5177	4464 4197	986 892	112 111	80.65 % 81.07 %	17.81 % 17.23 %	2.02 % 2.14 %
Custom Mail	5423 5573	4450 4543	890 961	105 121	82.06 % 81.52 %	16.41 % 17.24 %	1.94 % 2.17 %
iCloud Mail	5295 5332	4057 4113	1187 1124	109 118	76.62 % 77.14 %	22.42 % 21.08 %	2.06 % 2.21 %
Tuta	5554 5292	4492 4272	978 927	126 111	80.88 % 80.73 %	17.61 % 17.52 %	2.27 % 2.10 %
Juno.com	5565 5387	4502 4357	949 945	123 120	80.90 % 80.88 %	17.05 % 17.54 %	2.21 % 2.23 %
Mailfence	3961 3908	3156 3106	717 721	88 81	79.68 % 79.48 %	18.10 % 18.45 %	2.22 % 2.07 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.