MailChimp and Moosend Email Deliverability Comparison

MailChimp

Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.810 65.494	51.417 50.543	13.181 13.494	1.212 1.457

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.13 % 77.17 %	20.03 % 20.60 %	1.84 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5094 5289	3996 4063	1001 1106	97 120	78.45 % 76.82 %	19.65 % 20.91 %	1.90 % 2.27 %
Elektronics	5112 5018	4045 3902	980 999	87 117	79.13 % 77.76 %	19.17 % 19.91 %	1.70 % 2.33 %
Entertainment	5079 5056	3952 3878	1029 1067	98 111	77.81 % 76.70 %	20.26 % 21.10 %	1.93 % 2.20 %
Cosmetics & Beauty	5072 4915	3961 3823	1005 981	106 111	78.10 % 77.78 %	19.81 % 19.96 %	2.09 % 2.26 %
Food & Drink	5000 4966	3886 3794	1016 1067	98 105	77.72 % 76.40 %	20.32 % 21.49 %	1.96 % 2.11 %
Home & Garden	5055 4915	3934 3786	1021 1024	100 105	77.82 % 77.03 %	20.20 % 20.83 %	1.98 % 2.14 %
Finance	4984 5193	4067 4177	829 908	88 108	81.60 % 80.44 %	16.63 % 17.49 %	1.77 % 2.08 %
Health	5138 5186	4176 4174	876 896	86 116	81.28 % 80.49 %	17.05 % 17.28 %	1.67 % 2.24 %
Pets	5144 4974	3986 3787	1064 1081	94 106	77.49 % 76.14 %	20.68 % 21.73 %	1.83 % 2.13 %
Sport & Fitness	4974 4974	3851 3829	1035 1029	88 116	77.42 % 76.98 %	20.81 % 20.69 %	1.77 % 2.33 %
Job & Career	5163 5029	3958 3776	1105 1141	100 112	76.66 % 75.08 %	21.40 % 22.69 %	1.94 % 2.23 %
Dating	5014 4961	3686 3608	1252 1238	76 115	73.51 % 72.73 %	24.97 % 24.95 %	1.52 % 2.32 %
Other	4981 5018	3919 3946	968 957	94 115	78.68 % 78.64 %	19.43 % 19.07 %	1.89 % 2.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4811 4617	3589 3402	1133 1106	89 109	74.60 % 73.68 %	23.55 % 23.95 %	1.85 % 2.36 %
Outlook Mail	4740 4794	3628 3624	1028 1065	84 105	76.54 % 75.59 %	21.69 % 22.22 %	1.77 % 2.19 %
Yahoo Mail	4600 4708	3536 3613	978 989	86 106	76.87 % 76.74 %	21.26 % 21.01 %	1.87 % 2.25 %
AOL Mail	4753 4687	3669 3579	996 1010	88 98	77.19 % 76.36 %	20.96 % 21.55 %	1.85 % 2.09 %
Mail.com	4805 4578	3831 3577	883 899	91 102	79.73 % 78.13 %	18.38 % 19.64 %	1.89 % 2.23 %
Yandex Mail	4594 4388	3561 3348	961 942	72 98	77.51 % 76.30 %	20.92 % 21.47 %	1.57 % 2.23 %
GMX Mail	4601 4585	3517 3455	999 1030	85 100	76.44 % 75.35 %	21.71 % 22.46 %	1.85 % 2.18 %
Zoho Mail	4820 4611	3833 3614	898 900	89 97	79.52 % 78.38 %	18.63 % 19.52 %	1.85 % 2.10 %
ProtonMail	4709 4888	3782 3855	840 918	87 115	80.31 % 78.87 %	17.84 % 18.78 %	1.85 % 2.35 %
Custom Mail	4549 4782	3675 3799	791 868	83 115	80.79 % 79.44 %	17.39 % 18.15 %	1.82 % 2.40 %
iCloud Mail	4602 4595	3418 3382	1097 1115	87 98	74.27 % 73.60 %	23.84 % 24.27 %	1.89 % 2.13 %
Tuta	4791 4740	3826 3767	873 877	92 96	79.86 % 79.47 %	18.22 % 18.50 %	1.92 % 2.03 %
Juno.com	4695 4683	3773 3683	820 888	102 112	80.36 % 78.65 %	17.47 % 18.96 %	2.17 % 2.39 %
Mailfence	4740 4838	3779 3845	884 887	77 106	79.73 % 79.47 %	18.65 % 18.33 %	1.62 % 2.19 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.