MailChimp and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.057 540.640	418.308 425.990	101.600 96.377	19.540 17.995

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 78.79 %	18.85 % 17.83 %	3.62 % 3.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41572 42063	33342 34322	6908 6492	1351 1203	80.20 % 81.60 %	16.62 % 15.43 %	3.25 % 2.86 %
Elektronics	41454 41254	32533 32795	7563 7120	1406 1290	78.48 % 79.50 %	18.24 % 17.26 %	3.39 % 3.13 %
Entertainment	41090 41011	31786 32292	7808 7309	1529 1382	77.36 % 78.74 %	19.00 % 17.82 %	3.72 % 3.37 %
Cosmetics & Beauty	41643 41586	32288 32675	7847 7469	1511 1385	77.54 % 78.57 %	18.84 % 17.96 %	3.63 % 3.33 %
Food & Drink	41599 41441	33412 33758	6854 6429	1352 1251	80.32 % 81.46 %	16.48 % 15.51 %	3.25 % 3.02 %
Home & Garden	41818 41727	33534 33933	6962 6470	1357 1312	80.19 % 81.32 %	16.65 % 15.51 %	3.25 % 3.14 %
Finance	41479 41382	30971 31368	8866 8436	1651 1568	74.67 % 75.80 %	21.37 % 20.39 %	3.98 % 3.79 %
Health	41568 42095	31376 32236	8660 8353	1581 1492	75.48 % 76.58 %	20.83 % 19.84 %	3.80 % 3.54 %
Pets	40695 41502	32392 33519	6903 6686	1419 1285	79.60 % 80.76 %	16.96 % 16.11 %	3.49 % 3.10 %
Sport & Fitness	41056 41101	31508 31995	8017 7646	1571 1434	76.74 % 77.84 %	19.53 % 18.60 %	3.83 % 3.49 %
Job & Career	41330 41970	31324 32294	8366 8113	1665 1558	75.79 % 76.95 %	20.24 % 19.33 %	4.03 % 3.71 %
Dating	42200 41977	30854 31347	9679 9145	1706 1508	73.11 % 74.68 %	22.94 % 21.79 %	4.04 % 3.59 %
Other	41553 41531	32988 33456	7167 6709	1441 1327	79.39 % 80.56 %	17.25 % 16.15 %	3.47 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50625 50756	37369 38198	11211 10620	2081 1911	73.82 % 75.26 %	22.15 % 20.92 %	4.11 % 3.77 %
Outlook Mail	50264 51425	37792 39197	10524 10288	1994 1920	75.19 % 76.22 %	20.94 % 20.01 %	3.97 % 3.73 %
Yahoo Mail	50468 50937	38832 39933	9744 9281	1893 1713	76.94 % 78.40 %	19.31 % 18.22 %	3.75 % 3.36 %
AOL Mail	50779 50620	39072 39657	9865 9200	1885 1736	76.95 % 78.34 %	19.43 % 18.17 %	3.71 % 3.43 %
Mail.com	50767 50226	39555 39960	9423 8614	1840 1642	77.91 % 79.56 %	18.56 % 17.15 %	3.62 % 3.27 %
Yandex Mail	50905 50685	38563 39053	10432 9783	1939 1829	75.75 % 77.05 %	20.49 % 19.30 %	3.81 % 3.61 %
GMX Mail	50610 50867	39538 40433	9362 8816	1752 1578	78.12 % 79.49 %	18.50 % 17.33 %	3.46 % 3.10 %
Zoho Mail	50703 50625	39986 40623	9114 8419	1662 1531	78.86 % 80.24 %	17.98 % 16.63 %	3.28 % 3.02 %
ProtonMail	50015 50226	39667 40498	8715 8220	1658 1476	79.31 % 80.63 %	17.42 % 16.37 %	3.32 % 2.94 %
Custom Mail	50272 49970	40360 40709	8317 7771	1615 1472	80.28 % 81.47 %	16.54 % 15.55 %	3.21 % 2.95 %
iCloud Mail	11136 11397	8762 8844	1909 2103	487 479	78.68 % 77.60 %	17.14 % 18.45 %	4.37 % 4.20 %
Tuta	11139 11622	9270 9548	1513 1700	371 365	83.22 % 82.15 %	13.58 % 14.63 %	3.33 % 3.14 %
Juno.com	11374 11284	9542 9337	1471 1562	363 343	83.89 % 82.75 %	12.93 % 13.84 %	3.19 % 3.04 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.