MailChimp and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.023 530.422	410.155 417.487	99.661 94.656	19.296 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 78.71 %	18.84 % 17.85 %	3.65 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40780 41278	32711 33672	6742 6368	1334 1186	80.21 % 81.57 %	16.53 % 15.43 %	3.27 % 2.87 %
Elektronics	40680 40485	31904 32167	7408 6998	1388 1271	78.43 % 79.45 %	18.21 % 17.29 %	3.41 % 3.14 %
Entertainment	40315 40263	31153 31663	7650 7193	1509 1363	77.27 % 78.64 %	18.98 % 17.87 %	3.74 % 3.39 %
Cosmetics & Beauty	40872 40799	31657 32032	7709 7343	1492 1367	77.45 % 78.51 %	18.86 % 18.00 %	3.65 % 3.35 %
Food & Drink	40742 40605	32714 33055	6692 6287	1331 1232	80.30 % 81.41 %	16.43 % 15.48 %	3.27 % 3.03 %
Home & Garden	41145 40989	32984 33316	6836 6348	1340 1292	80.17 % 81.28 %	16.61 % 15.49 %	3.26 % 3.15 %
Finance	40688 40712	30328 30807	8720 8321	1633 1554	74.54 % 75.67 %	21.43 % 20.44 %	4.01 % 3.82 %
Health	40857 41226	30801 31507	8520 8200	1564 1468	75.39 % 76.43 %	20.85 % 19.89 %	3.83 % 3.56 %
Pets	39934 40695	31776 32850	6752 6540	1399 1270	79.57 % 80.72 %	16.91 % 16.07 %	3.50 % 3.12 %
Sport & Fitness	40270 40258	30878 31296	7855 7513	1550 1412	76.68 % 77.74 %	19.51 % 18.66 %	3.85 % 3.51 %
Job & Career	40545 41215	30679 31656	8223 7984	1647 1540	75.67 % 76.81 %	20.28 % 19.37 %	4.06 % 3.74 %
Dating	41443 41178	30238 30676	9539 8993	1687 1486	72.96 % 74.50 %	23.02 % 21.84 %	4.07 % 3.61 %
Other	40752 40719	32332 32790	7015 6568	1422 1307	79.34 % 80.53 %	17.21 % 16.13 %	3.49 % 3.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49825 50020	36707 37591	11050 10495	2064 1894	73.67 % 75.15 %	22.18 % 20.98 %	4.14 % 3.79 %
Outlook Mail	49546 50615	37206 38536	10388 10154	1976 1901	75.09 % 76.14 %	20.97 % 20.06 %	3.99 % 3.76 %
Yahoo Mail	49717 50202	38237 39316	9615 9147	1875 1694	76.91 % 78.32 %	19.34 % 18.22 %	3.77 % 3.37 %
AOL Mail	49981 49798	38424 38966	9717 9073	1865 1718	76.88 % 78.25 %	19.44 % 18.22 %	3.73 % 3.45 %
Mail.com	49958 49423	38897 39282	9259 8478	1822 1623	77.86 % 79.48 %	18.53 % 17.15 %	3.65 % 3.28 %
Yandex Mail	50039 49943	37873 38430	10256 9662	1916 1809	75.69 % 76.95 %	20.50 % 19.35 %	3.83 % 3.62 %
GMX Mail	49767 50069	38856 39767	9192 8674	1733 1560	78.08 % 79.42 %	18.47 % 17.32 %	3.48 % 3.12 %
Zoho Mail	49964 49846	39372 39982	8967 8292	1643 1515	78.80 % 80.21 %	17.95 % 16.64 %	3.29 % 3.04 %
ProtonMail	49240 49442	39030 39847	8575 8080	1639 1456	79.26 % 80.59 %	17.41 % 16.34 %	3.33 % 2.94 %
Custom Mail	49506 49197	39746 40074	8172 7640	1596 1453	80.29 % 81.46 %	16.51 % 15.53 %	3.22 % 2.95 %
iCloud Mail	10463 10589	8206 8168	1774 1962	471 457	78.43 % 77.14 %	16.95 % 18.53 %	4.50 % 4.32 %
Tuta	10410 10813	8680 8871	1368 1568	352 345	83.38 % 82.04 %	13.14 % 14.50 %	3.38 % 3.19 %
Juno.com	10607 10465	8921 8657	1328 1431	344 323	84.10 % 82.72 %	12.52 % 13.67 %	3.24 % 3.09 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.