MailChimp and Moosend Email Deliverability Comparison

MailChimp

Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.739 76.293	60.005 59.235	15.302 15.451	1.432 1.607

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.19 % 77.64 %	19.94 % 20.25 %	1.87 % 2.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6027 6072	4727 4687	1181 1252	119 133	78.43 % 77.19 %	19.60 % 20.62 %	1.97 % 2.19 %
Elektronics	5905 5802	4674 4538	1129 1137	102 127	79.15 % 78.21 %	19.12 % 19.60 %	1.73 % 2.19 %
Entertainment	5930 5937	4613 4582	1199 1233	118 122	77.79 % 77.18 %	20.22 % 20.77 %	1.99 % 2.05 %
Cosmetics & Beauty	5984 5813	4703 4553	1155 1135	126 125	78.59 % 78.32 %	19.30 % 19.53 %	2.11 % 2.15 %
Food & Drink	5720 5845	4440 4500	1167 1229	113 116	77.62 % 76.99 %	20.40 % 21.03 %	1.98 % 1.98 %
Home & Garden	5892 5705	4587 4400	1186 1191	119 114	77.85 % 77.13 %	20.13 % 20.88 %	2.02 % 2.00 %
Finance	5806 6010	4741 4857	959 1031	106 122	81.66 % 80.82 %	16.52 % 17.15 %	1.83 % 2.03 %
Health	6004 6029	4873 4886	1034 1014	97 129	81.16 % 81.04 %	17.22 % 16.82 %	1.62 % 2.14 %
Pets	5926 5807	4588 4459	1229 1232	109 116	77.42 % 76.79 %	20.74 % 21.22 %	1.84 % 2.00 %
Sport & Fitness	5900 5779	4585 4477	1209 1175	106 127	77.71 % 77.47 %	20.49 % 20.33 %	1.80 % 2.20 %
Job & Career	5958 5844	4566 4420	1273 1301	119 123	76.64 % 75.63 %	21.37 % 22.26 %	2.00 % 2.10 %
Dating	5887 5741	4323 4203	1473 1412	91 126	73.43 % 73.21 %	25.02 % 24.60 %	1.55 % 2.19 %
Other	5800 5909	4585 4673	1108 1109	107 127	79.05 % 79.08 %	19.10 % 18.77 %	1.84 % 2.15 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5593 5391	4190 3994	1296 1275	107 122	74.92 % 74.09 %	23.17 % 23.65 %	1.91 % 2.26 %
Outlook Mail	5529 5586	4217 4245	1215 1230	97 111	76.27 % 75.99 %	21.98 % 22.02 %	1.75 % 1.99 %
Yahoo Mail	5348 5515	4113 4257	1136 1143	99 115	76.91 % 77.19 %	21.24 % 20.73 %	1.85 % 2.09 %
AOL Mail	5571 5475	4329 4209	1138 1157	104 109	77.71 % 76.88 %	20.43 % 21.13 %	1.87 % 1.99 %
Mail.com	5591 5346	4452 4203	1034 1033	105 110	79.63 % 78.62 %	18.49 % 19.32 %	1.88 % 2.06 %
Yandex Mail	5337 5171	4137 3971	1112 1091	88 109	77.52 % 76.79 %	20.84 % 21.10 %	1.65 % 2.11 %
GMX Mail	5458 5357	4176 4063	1179 1182	103 112	76.51 % 75.84 %	21.60 % 22.06 %	1.89 % 2.09 %
Zoho Mail	5587 5340	4447 4209	1039 1025	101 106	79.60 % 78.82 %	18.60 % 19.19 %	1.81 % 1.99 %
ProtonMail	5463 5631	4395 4473	970 1031	98 127	80.45 % 79.44 %	17.76 % 18.31 %	1.79 % 2.26 %
Custom Mail	5293 5567	4277 4461	917 980	99 126	80.80 % 80.13 %	17.32 % 17.60 %	1.87 % 2.26 %
iCloud Mail	5402 5355	4024 3956	1276 1290	102 109	74.49 % 73.87 %	23.62 % 24.09 %	1.89 % 2.04 %
Tuta	5611 5478	4479 4370	1023 998	109 110	79.83 % 79.77 %	18.23 % 18.22 %	1.94 % 2.01 %
Juno.com	5417 5467	4350 4329	945 1015	122 123	80.30 % 79.18 %	17.45 % 18.57 %	2.25 % 2.25 %
Mailfence	5539 5614	4419 4495	1022 1001	98 118	79.78 % 80.07 %	18.45 % 17.83 %	1.77 % 2.10 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.