MailChimp and Moosend Email Deliverability Comparison

MailChimp

Moosend

In this comparison, the deliverability of MailChimp and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.959 76.364	59.487 59.208	15.878 15.539	1.594 1.617

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.30 % 77.53 %	20.63 % 20.35 %	2.07 % 2.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6000 6164	4650 4766	1219 1268	131 130	77.50 % 77.32 %	20.32 % 20.57 %	2.18 % 2.11 %
Elektronics	5883 5805	4607 4537	1161 1137	115 131	78.31 % 78.16 %	19.73 % 19.59 %	1.95 % 2.26 %
Entertainment	5935 5977	4556 4613	1250 1242	129 122	76.76 % 77.18 %	21.06 % 20.78 %	2.17 % 2.04 %
Cosmetics & Beauty	5962 5792	4613 4518	1217 1152	132 122	77.37 % 78.00 %	20.41 % 19.89 %	2.21 % 2.11 %
Food & Drink	5877 5844	4530 4496	1223 1228	124 120	77.08 % 76.93 %	20.81 % 21.01 %	2.11 % 2.05 %
Home & Garden	5876 5747	4533 4435	1218 1195	125 117	77.14 % 77.17 %	20.73 % 20.79 %	2.13 % 2.04 %
Finance	5828 6003	4709 4859	1005 1024	114 120	80.80 % 80.94 %	17.24 % 17.06 %	1.96 % 2.00 %
Health	5965 5978	4812 4828	1037 1023	116 127	80.67 % 80.76 %	17.38 % 17.11 %	1.94 % 2.12 %
Pets	5918 5760	4536 4414	1259 1230	123 116	76.65 % 76.63 %	21.27 % 21.35 %	2.08 % 2.01 %
Sport & Fitness	5894 5819	4500 4501	1275 1188	119 130	76.35 % 77.35 %	21.63 % 20.42 %	2.02 % 2.23 %
Job & Career	6055 5891	4585 4439	1341 1326	129 126	75.72 % 75.35 %	22.15 % 22.51 %	2.13 % 2.14 %
Dating	5860 5746	4263 4200	1486 1421	111 125	72.75 % 73.09 %	25.36 % 24.73 %	1.89 % 2.18 %
Other	5906 5838	4593 4602	1187 1105	126 131	77.77 % 78.83 %	20.10 % 18.93 %	2.13 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Moosend is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5624 5421	4158 4006	1348 1295	118 120	73.93 % 73.90 %	23.97 % 23.89 %	2.10 % 2.21 %
Outlook Mail	5631 5571	4270 4221	1245 1234	116 116	75.83 % 75.77 %	22.11 % 22.15 %	2.06 % 2.08 %
Yahoo Mail	5381 5492	4091 4239	1175 1135	115 118	76.03 % 77.18 %	21.84 % 20.67 %	2.14 % 2.15 %
AOL Mail	5499 5421	4208 4157	1173 1156	118 108	76.52 % 76.68 %	21.33 % 21.32 %	2.15 % 1.99 %
Mail.com	5538 5356	4376 4202	1048 1041	114 113	79.02 % 78.45 %	18.92 % 19.44 %	2.06 % 2.11 %
Yandex Mail	5381 5145	4133 3927	1149 1108	99 110	76.81 % 76.33 %	21.35 % 21.54 %	1.84 % 2.14 %
GMX Mail	5464 5418	4128 4107	1219 1195	117 116	75.55 % 75.80 %	22.31 % 22.06 %	2.14 % 2.14 %
Zoho Mail	5556 5420	4351 4278	1090 1034	115 108	78.31 % 78.93 %	19.62 % 19.08 %	2.07 % 1.99 %
ProtonMail	5564 5644	4405 4473	1043 1045	116 126	79.17 % 79.25 %	18.75 % 18.52 %	2.08 % 2.23 %
Custom Mail	5358 5565	4305 4445	944 993	109 127	80.35 % 79.87 %	17.62 % 17.84 %	2.03 % 2.28 %
iCloud Mail	5424 5381	3991 3971	1320 1299	113 111	73.58 % 73.80 %	24.34 % 24.14 %	2.08 % 2.06 %
Tuta	5520 5537	4346 4425	1060 1006	114 106	78.73 % 79.92 %	19.20 % 18.17 %	2.07 % 1.91 %
Juno.com	5487 5377	4361 4267	999 989	127 121	79.48 % 79.36 %	18.21 % 18.39 %	2.31 % 2.25 %
Mailfence	5532 5616	4364 4490	1065 1009	103 117	78.89 % 79.95 %	19.25 % 17.97 %	1.86 % 2.08 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.