MailChimp and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.023 145.408	410.155 113.204	99.661 25.849	19.296 6.064

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 77.85 %	18.84 % 17.78 %	3.65 % 4.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40780 11332	32711 9012	6742 1869	1334 448	80.21 % 79.53 %	16.53 % 16.49 %	3.27 % 3.95 %
Elektronics	40680 11220	31904 8865	7408 1913	1388 419	78.43 % 79.01 %	18.21 % 17.05 %	3.41 % 3.73 %
Entertainment	40315 11089	31153 8633	7650 1993	1509 456	77.27 % 77.85 %	18.98 % 17.97 %	3.74 % 4.11 %
Cosmetics & Beauty	40872 11283	31657 8794	7709 2006	1492 469	77.45 % 77.94 %	18.86 % 17.78 %	3.65 % 4.16 %
Food & Drink	40742 11315	32714 9022	6692 1838	1331 423	80.30 % 79.73 %	16.43 % 16.24 %	3.27 % 3.74 %
Home & Garden	41145 11018	32984 8763	6836 1793	1340 435	80.17 % 79.53 %	16.61 % 16.27 %	3.26 % 3.95 %
Finance	40688 11166	30328 8441	8720 2161	1633 535	74.54 % 75.60 %	21.43 % 19.35 %	4.01 % 4.79 %
Health	40857 11209	30801 8645	8520 2097	1564 457	75.39 % 77.13 %	20.85 % 18.71 %	3.83 % 4.08 %
Pets	39934 11059	31776 8734	6752 1865	1399 430	79.57 % 78.98 %	16.91 % 16.86 %	3.50 % 3.89 %
Sport & Fitness	40270 11218	30878 8614	7855 2095	1550 481	76.68 % 76.79 %	19.51 % 18.68 %	3.85 % 4.29 %
Job & Career	40545 11212	30679 8464	8223 2195	1647 530	75.67 % 75.49 %	20.28 % 19.58 %	4.06 % 4.73 %
Dating	41443 11135	30238 8432	9539 2150	1687 518	72.96 % 75.73 %	23.02 % 19.31 %	4.07 % 4.65 %
Other	40752 11152	32332 8785	7015 1874	1422 463	79.34 % 78.78 %	17.21 % 16.80 %	3.49 % 4.15 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49825 11151	36707 8244	11050 2373	2064 521	73.67 % 73.93 %	22.18 % 21.28 %	4.14 % 4.67 %
Outlook Mail	49546 11230	37206 8553	10388 2127	1976 514	75.09 % 76.16 %	20.97 % 18.94 %	3.99 % 4.58 %
Yahoo Mail	49717 11232	38237 8732	9615 2049	1875 438	76.91 % 77.74 %	19.34 % 18.24 %	3.77 % 3.90 %
AOL Mail	49981 11035	38424 8511	9717 1998	1865 490	76.88 % 77.13 %	19.44 % 18.11 %	3.73 % 4.44 %
Mail.com	49958 11215	38897 8813	9259 1962	1822 426	77.86 % 78.58 %	18.53 % 17.49 %	3.65 % 3.80 %
Yandex Mail	50039 11208	37873 8560	10256 2127	1916 503	75.69 % 76.37 %	20.50 % 18.98 %	3.83 % 4.49 %
GMX Mail	49767 11256	38856 8919	9192 1868	1733 446	78.08 % 79.24 %	18.47 % 16.60 %	3.48 % 3.96 %
Zoho Mail	49964 11096	39372 8808	8967 1835	1643 437	78.80 % 79.38 %	17.95 % 16.54 %	3.29 % 3.94 %
ProtonMail	49240 11407	39030 9097	8575 1822	1639 469	79.26 % 79.75 %	17.41 % 15.97 %	3.33 % 4.11 %
Custom Mail	49506 11224	39746 9019	8172 1785	1596 395	80.29 % 80.35 %	16.51 % 15.90 %	3.22 % 3.52 %
iCloud Mail	10463 11169	8206 8232	1774 2295	471 608	78.43 % 73.70 %	16.95 % 20.55 %	4.50 % 5.44 %
Tuta	10410 11287	8680 8982	1368 1861	352 428	83.38 % 79.58 %	13.14 % 16.49 %	3.38 % 3.79 %
Juno.com	10607 10898	8921 8734	1328 1747	344 389	84.10 % 80.14 %	12.52 % 16.03 %	3.24 % 3.57 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.