MailChimp and Sarbacane Email Deliverability Comparison

MailChimp

Sarbacane

In this comparison, the deliverability of MailChimp and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.513 74.988	59.815 58.630	14.570 15.385	1.618 1.516

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.21 % 78.19 %	19.29 % 20.52 %	2.14 % 2.02 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5755 5695	4524 4433	1147 1190	119 117	78.61 % 77.84 %	19.93 % 20.90 %	2.07 % 2.05 %
Elektronics	5687 5945	4519 4680	1090 1190	115 111	79.46 % 78.72 %	19.17 % 20.02 %	2.02 % 1.87 %
Entertainment	6048 5868	4743 4585	1211 1174	129 128	78.42 % 78.14 %	20.02 % 20.01 %	2.13 % 2.18 %
Cosmetics & Beauty	5894 5762	4716 4538	1075 1143	134 115	80.01 % 78.76 %	18.24 % 19.84 %	2.27 % 2.00 %
Food & Drink	6110 5879	4806 4579	1202 1219	142 122	78.66 % 77.89 %	19.67 % 20.73 %	2.32 % 2.08 %
Home & Garden	5541 5793	4344 4490	1105 1237	123 111	78.40 % 77.51 %	19.94 % 21.35 %	2.22 % 1.92 %
Finance	5767 5603	4702 4535	988 1004	117 111	81.53 % 80.94 %	17.13 % 17.92 %	2.03 % 1.98 %
Health	5806 5780	4768 4639	975 1066	123 123	82.12 % 80.26 %	16.79 % 18.44 %	2.12 % 2.13 %
Pets	5726 5666	4537 4421	1090 1172	127 118	79.24 % 78.03 %	19.04 % 20.68 %	2.22 % 2.08 %
Sport & Fitness	5840 5928	4610 4633	1157 1246	122 111	78.94 % 78.15 %	19.81 % 21.02 %	2.09 % 1.87 %
Job & Career	5775 5739	4475 4414	1209 1253	124 115	77.49 % 76.91 %	20.94 % 21.83 %	2.15 % 2.00 %
Dating	5705 5466	4363 4067	1252 1322	118 106	76.48 % 74.41 %	21.95 % 24.19 %	2.07 % 1.94 %
Other	5859 5864	4708 4616	1069 1169	125 128	80.36 % 78.72 %	18.25 % 19.94 %	2.13 % 2.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5431	4262 4092	1233 1255	108 117	76.50 % 75.35 %	22.13 % 23.11 %	1.94 % 2.15 %
Outlook Mail	5371 5448	4200 4199	1113 1183	111 103	78.20 % 77.07 %	20.72 % 21.71 %	2.07 % 1.89 %
Yahoo Mail	5406 5478	4205 4280	1085 1138	126 108	77.78 % 78.13 %	20.07 % 20.77 %	2.33 % 1.97 %
AOL Mail	5645 5364	4437 4194	1124 1128	123 110	78.60 % 78.19 %	19.91 % 21.03 %	2.18 % 2.05 %
Mail.com	5653 5508	4537 4336	1028 1109	126 108	80.26 % 78.72 %	18.19 % 20.13 %	2.23 % 1.96 %
Yandex Mail	5417 5488	4253 4261	1073 1165	124 110	78.51 % 77.64 %	19.81 % 21.23 %	2.29 % 2.00 %
GMX Mail	5638 5481	4383 4195	1202 1200	111 117	77.74 % 76.54 %	21.32 % 21.89 %	1.97 % 2.13 %
Zoho Mail	5479 5662	4417 4479	1005 1122	126 120	80.62 % 79.11 %	18.34 % 19.82 %	2.30 % 2.12 %
ProtonMail	5535 5524	4464 4379	986 1075	112 116	80.65 % 79.27 %	17.81 % 19.46 %	2.02 % 2.10 %
Custom Mail	5423 5509	4450 4414	890 1015	105 114	82.06 % 80.12 %	16.41 % 18.42 %	1.94 % 2.07 %
iCloud Mail	5295 5298	4057 3995	1187 1194	109 106	76.62 % 75.41 %	22.42 % 22.54 %	2.06 % 2.00 %
Tuta	5554 5319	4492 4242	978 1028	126 99	80.88 % 79.75 %	17.61 % 19.33 %	2.27 % 1.86 %
Juno.com	5565 5493	4502 4374	949 1051	123 115	80.90 % 79.63 %	17.05 % 19.13 %	2.21 % 2.09 %
Mailfence	3961 3985	3156 3190	717 722	88 73	79.68 % 80.05 %	18.10 % 18.12 %	2.22 % 1.83 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.