MailChimp and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.057 147.229	418.308 115.221	101.600 25.724	19.540 5.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 78.26 %	18.85 % 17.47 %	3.62 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41572 11408	33342 9129	6908 1869	1351 375	80.20 % 80.02 %	16.62 % 16.38 %	3.25 % 3.29 %
Elektronics	41454 11303	32533 8906	7563 1917	1406 428	78.48 % 78.79 %	18.24 % 16.96 %	3.39 % 3.79 %
Entertainment	41090 11433	31786 8934	7808 2005	1529 442	77.36 % 78.14 %	19.00 % 17.54 %	3.72 % 3.87 %
Cosmetics & Beauty	41643 11313	32288 8861	7847 1972	1511 413	77.54 % 78.33 %	18.84 % 17.43 %	3.63 % 3.65 %
Food & Drink	41599 11333	33412 9041	6854 1826	1352 388	80.32 % 79.78 %	16.48 % 16.11 %	3.25 % 3.42 %
Home & Garden	41818 11375	33534 9087	6962 1822	1357 390	80.19 % 79.89 %	16.65 % 16.02 %	3.25 % 3.43 %
Finance	41479 11397	30971 8692	8866 2187	1651 456	74.67 % 76.27 %	21.37 % 19.19 %	3.98 % 4.00 %
Health	41568 11055	31376 8544	8660 2009	1581 436	75.48 % 77.29 %	20.83 % 18.17 %	3.80 % 3.94 %
Pets	40695 11209	32392 8871	6903 1865	1419 396	79.60 % 79.14 %	16.96 % 16.64 %	3.49 % 3.53 %
Sport & Fitness	41056 11457	31508 8882	8017 2103	1571 444	76.74 % 77.52 %	19.53 % 18.36 %	3.83 % 3.88 %
Job & Career	41330 11111	31324 8507	8366 2111	1665 427	75.79 % 76.56 %	20.24 % 19.00 %	4.03 % 3.84 %
Dating	42200 11402	30854 8718	9679 2132	1706 473	73.11 % 76.46 %	22.94 % 18.70 %	4.04 % 4.15 %
Other	41553 11433	32988 9049	7167 1906	1441 394	79.39 % 79.15 %	17.25 % 16.67 %	3.47 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50625 11334	37369 8435	11211 2371	2081 492	73.82 % 74.42 %	22.15 % 20.92 %	4.11 % 4.34 %
Outlook Mail	50264 11224	37792 8599	10524 2113	1994 464	75.19 % 76.61 %	20.94 % 18.83 %	3.97 % 4.13 %
Yahoo Mail	50468 11362	38832 8869	9744 2024	1893 423	76.94 % 78.06 %	19.31 % 17.81 %	3.75 % 3.72 %
AOL Mail	50779 11496	39072 8930	9865 2042	1885 474	76.95 % 77.68 %	19.43 % 17.76 %	3.71 % 4.12 %
Mail.com	50767 11228	39555 8829	9423 1911	1840 424	77.91 % 78.63 %	18.56 % 17.02 %	3.62 % 3.78 %
Yandex Mail	50905 11268	38563 8673	10432 2081	1939 440	75.75 % 76.97 %	20.49 % 18.47 %	3.81 % 3.90 %
GMX Mail	50610 11272	39538 9000	9362 1829	1752 376	78.12 % 79.84 %	18.50 % 16.23 %	3.46 % 3.34 %
Zoho Mail	50703 11464	39986 9118	9114 1880	1662 402	78.86 % 79.54 %	17.98 % 16.40 %	3.28 % 3.51 %
ProtonMail	50015 11360	39667 9123	8715 1796	1658 362	79.31 % 80.31 %	17.42 % 15.81 %	3.32 % 3.19 %
Custom Mail	50272 11178	40360 8945	8317 1779	1615 379	80.28 % 80.02 %	16.54 % 15.92 %	3.21 % 3.39 %
iCloud Mail	11136 11393	8762 8603	1909 2263	487 435	78.68 % 75.51 %	17.14 % 19.86 %	4.37 % 3.82 %
Tuta	11139 11428	9270 9105	1513 1877	371 405	83.22 % 79.67 %	13.58 % 16.42 %	3.33 % 3.54 %
Juno.com	11374 11222	9542 8992	1471 1758	363 386	83.89 % 80.13 %	12.93 % 15.67 %	3.19 % 3.44 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.