MailChimp and SendGrid Email Deliverability Comparison

MailChimp

SendGrid

In this comparison, the deliverability of MailChimp and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.513 74.674	59.815 56.892	14.570 16.465	1.618 1.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.21 % 76.19 %	19.29 % 22.05 %	2.14 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5755 5890	4524 4470	1147 1315	119 147	78.61 % 75.89 %	19.93 % 22.33 %	2.07 % 2.50 %
Elektronics	5687 5707	4519 4384	1090 1235	115 145	79.46 % 76.82 %	19.17 % 21.64 %	2.02 % 2.54 %
Entertainment	6048 5785	4743 4378	1211 1316	129 149	78.42 % 75.68 %	20.02 % 22.75 %	2.13 % 2.58 %
Cosmetics & Beauty	5894 5982	4716 4581	1075 1289	134 146	80.01 % 76.58 %	18.24 % 21.55 %	2.27 % 2.44 %
Food & Drink	6110 5794	4806 4382	1202 1299	142 146	78.66 % 75.63 %	19.67 % 22.42 %	2.32 % 2.52 %
Home & Garden	5541 5635	4344 4272	1105 1269	123 133	78.40 % 75.81 %	19.94 % 22.52 %	2.22 % 2.36 %
Finance	5767 5881	4702 4605	988 1173	117 148	81.53 % 78.30 %	17.13 % 19.95 %	2.03 % 2.52 %
Health	5806 5737	4768 4538	975 1098	123 130	82.12 % 79.10 %	16.79 % 19.14 %	2.12 % 2.27 %
Pets	5726 5847	4537 4442	1090 1291	127 150	79.24 % 75.97 %	19.04 % 22.08 %	2.22 % 2.57 %
Sport & Fitness	5840 5664	4610 4314	1157 1269	122 148	78.94 % 76.17 %	19.81 % 22.40 %	2.09 % 2.61 %
Job & Career	5775 5379	4475 3977	1209 1300	124 131	77.49 % 73.94 %	20.94 % 24.17 %	2.15 % 2.44 %
Dating	5705 5628	4363 4114	1252 1405	118 138	76.48 % 73.10 %	21.95 % 24.96 %	2.07 % 2.45 %
Other	5859 5745	4708 4435	1069 1206	125 135	80.36 % 77.20 %	18.25 % 20.99 %	2.13 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5417	4262 3985	1233 1330	108 141	76.50 % 73.56 %	22.13 % 24.55 %	1.94 % 2.60 %
Outlook Mail	5371 5600	4200 4236	1113 1275	111 133	78.20 % 75.64 %	20.72 % 22.77 %	2.07 % 2.38 %
Yahoo Mail	5406 5284	4205 4017	1085 1176	126 134	77.78 % 76.02 %	20.07 % 22.26 %	2.33 % 2.54 %
AOL Mail	5645 5293	4437 3985	1124 1215	123 132	78.60 % 75.29 %	19.91 % 22.95 %	2.18 % 2.49 %
Mail.com	5653 5586	4537 4306	1028 1180	126 135	80.26 % 77.09 %	18.19 % 21.12 %	2.23 % 2.42 %
Yandex Mail	5417 5408	4253 4081	1073 1249	124 129	78.51 % 75.46 %	19.81 % 23.10 %	2.29 % 2.39 %
GMX Mail	5638 5321	4383 4006	1202 1243	111 122	77.74 % 75.29 %	21.32 % 23.36 %	1.97 % 2.29 %
Zoho Mail	5479 5687	4417 4333	1005 1266	126 134	80.62 % 76.19 %	18.34 % 22.26 %	2.30 % 2.36 %
ProtonMail	5535 5244	4464 4054	986 1092	112 135	80.65 % 77.31 %	17.81 % 20.82 %	2.02 % 2.57 %
Custom Mail	5423 5527	4450 4304	890 1114	105 139	82.06 % 77.87 %	16.41 % 20.16 %	1.94 % 2.51 %
iCloud Mail	5295 5366	4057 3960	1187 1298	109 137	76.62 % 73.80 %	22.42 % 24.19 %	2.06 % 2.55 %
Tuta	5554 5414	4492 4196	978 1138	126 138	80.88 % 77.50 %	17.61 % 21.02 %	2.27 % 2.55 %
Juno.com	5565 5494	4502 4276	949 1110	123 136	80.90 % 77.83 %	17.05 % 20.20 %	2.21 % 2.48 %
Mailfence	3961 4033	3156 3153	717 779	88 101	79.68 % 78.18 %	18.10 % 19.32 %	2.22 % 2.50 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.