MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.057 402.780	418.308 303.984	101.600 83.770	19.540 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 75.47 %	18.85 % 20.80 %	3.62 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41572 30967	33342 24340	6908 5573	1351 1054	80.20 % 78.60 %	16.62 % 18.00 %	3.25 % 3.40 %
Elektronics	41454 30895	32533 23568	7563 6254	1406 1073	78.48 % 76.28 %	18.24 % 20.24 %	3.39 % 3.47 %
Entertainment	41090 31027	31786 23293	7808 6580	1529 1154	77.36 % 75.07 %	19.00 % 21.21 %	3.72 % 3.72 %
Cosmetics & Beauty	41643 30995	32288 23278	7847 6495	1511 1222	77.54 % 75.10 %	18.84 % 20.95 %	3.63 % 3.94 %
Food & Drink	41599 31626	33412 24770	6854 5807	1352 1049	80.32 % 78.32 %	16.48 % 18.36 %	3.25 % 3.32 %
Home & Garden	41818 31435	33534 24684	6962 5724	1357 1027	80.19 % 78.52 %	16.65 % 18.21 %	3.25 % 3.27 %
Finance	41479 31001	30971 22348	8866 7319	1651 1334	74.67 % 72.09 %	21.37 % 23.61 %	3.98 % 4.30 %
Health	41568 30974	31376 22552	8660 7177	1581 1245	75.48 % 72.81 %	20.83 % 23.17 %	3.80 % 4.02 %
Pets	40695 31300	32392 24299	6903 5924	1419 1077	79.60 % 77.63 %	16.96 % 18.93 %	3.49 % 3.44 %
Sport & Fitness	41056 30500	31508 22771	8017 6521	1571 1208	76.74 % 74.66 %	19.53 % 21.38 %	3.83 % 3.96 %
Job & Career	41330 30761	31324 22618	8366 6889	1665 1254	75.79 % 73.53 %	20.24 % 22.40 %	4.03 % 4.08 %
Dating	42200 30610	30854 21675	9679 7709	1706 1226	73.11 % 70.81 %	22.94 % 25.18 %	4.04 % 4.01 %
Other	41553 30689	32988 23788	7167 5798	1441 1103	79.39 % 77.51 %	17.25 % 18.89 %	3.47 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50625 40872	37369 29396	11211 9825	2081 1651	73.82 % 71.92 %	22.15 % 24.04 %	4.11 % 4.04 %
Outlook Mail	50264 39335	37792 28795	10524 8946	1994 1594	75.19 % 73.20 %	20.94 % 22.74 %	3.97 % 4.05 %
Yahoo Mail	50468 39623	38832 29861	9744 8266	1893 1496	76.94 % 75.36 %	19.31 % 20.86 %	3.75 % 3.78 %
AOL Mail	50779 40403	39072 30219	9865 8592	1885 1592	76.95 % 74.79 %	19.43 % 21.27 %	3.71 % 3.94 %
Mail.com	50767 40085	39555 30627	9423 8007	1840 1451	77.91 % 76.41 %	18.56 % 19.98 %	3.62 % 3.62 %
Yandex Mail	50905 39964	38563 29495	10432 8908	1939 1561	75.75 % 73.80 %	20.49 % 22.29 %	3.81 % 3.91 %
GMX Mail	50610 39884	39538 30400	9362 8097	1752 1387	78.12 % 76.22 %	18.50 % 20.30 %	3.46 % 3.48 %
Zoho Mail	50703 39823	39986 30796	9114 7635	1662 1392	78.86 % 77.33 %	17.98 % 19.17 %	3.28 % 3.50 %
ProtonMail	50015 40373	39667 31130	8715 7817	1658 1426	79.31 % 77.11 %	17.42 % 19.36 %	3.32 % 3.53 %
Custom Mail	50272 40291	40360 31574	8317 7332	1615 1385	80.28 % 78.36 %	16.54 % 18.20 %	3.21 % 3.44 %
iCloud Mail	11136 712	8762 535	1909 141	487 36	78.68 % 75.14 %	17.14 % 19.80 %	4.37 % 5.06 %
Tuta	11139 725	9270 595	1513 106	371 24	83.22 % 82.07 %	13.58 % 14.62 %	3.33 % 3.31 %
Juno.com	11374 690	9542 561	1471 98	363 31	83.89 % 81.30 %	12.93 % 14.20 %	3.19 % 4.49 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.