MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.023 402.780	410.155 303.984	99.661 83.770	19.296 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 75.47 %	18.84 % 20.80 %	3.65 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40780 30967	32711 24340	6742 5573	1334 1054	80.21 % 78.60 %	16.53 % 18.00 %	3.27 % 3.40 %
Elektronics	40680 30895	31904 23568	7408 6254	1388 1073	78.43 % 76.28 %	18.21 % 20.24 %	3.41 % 3.47 %
Entertainment	40315 31027	31153 23293	7650 6580	1509 1154	77.27 % 75.07 %	18.98 % 21.21 %	3.74 % 3.72 %
Cosmetics & Beauty	40872 30995	31657 23278	7709 6495	1492 1222	77.45 % 75.10 %	18.86 % 20.95 %	3.65 % 3.94 %
Food & Drink	40742 31626	32714 24770	6692 5807	1331 1049	80.30 % 78.32 %	16.43 % 18.36 %	3.27 % 3.32 %
Home & Garden	41145 31435	32984 24684	6836 5724	1340 1027	80.17 % 78.52 %	16.61 % 18.21 %	3.26 % 3.27 %
Finance	40688 31001	30328 22348	8720 7319	1633 1334	74.54 % 72.09 %	21.43 % 23.61 %	4.01 % 4.30 %
Health	40857 30974	30801 22552	8520 7177	1564 1245	75.39 % 72.81 %	20.85 % 23.17 %	3.83 % 4.02 %
Pets	39934 31300	31776 24299	6752 5924	1399 1077	79.57 % 77.63 %	16.91 % 18.93 %	3.50 % 3.44 %
Sport & Fitness	40270 30500	30878 22771	7855 6521	1550 1208	76.68 % 74.66 %	19.51 % 21.38 %	3.85 % 3.96 %
Job & Career	40545 30761	30679 22618	8223 6889	1647 1254	75.67 % 73.53 %	20.28 % 22.40 %	4.06 % 4.08 %
Dating	41443 30610	30238 21675	9539 7709	1687 1226	72.96 % 70.81 %	23.02 % 25.18 %	4.07 % 4.01 %
Other	40752 30689	32332 23788	7015 5798	1422 1103	79.34 % 77.51 %	17.21 % 18.89 %	3.49 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49825 40872	36707 29396	11050 9825	2064 1651	73.67 % 71.92 %	22.18 % 24.04 %	4.14 % 4.04 %
Outlook Mail	49546 39335	37206 28795	10388 8946	1976 1594	75.09 % 73.20 %	20.97 % 22.74 %	3.99 % 4.05 %
Yahoo Mail	49717 39623	38237 29861	9615 8266	1875 1496	76.91 % 75.36 %	19.34 % 20.86 %	3.77 % 3.78 %
AOL Mail	49981 40403	38424 30219	9717 8592	1865 1592	76.88 % 74.79 %	19.44 % 21.27 %	3.73 % 3.94 %
Mail.com	49958 40085	38897 30627	9259 8007	1822 1451	77.86 % 76.41 %	18.53 % 19.98 %	3.65 % 3.62 %
Yandex Mail	50039 39964	37873 29495	10256 8908	1916 1561	75.69 % 73.80 %	20.50 % 22.29 %	3.83 % 3.91 %
GMX Mail	49767 39884	38856 30400	9192 8097	1733 1387	78.08 % 76.22 %	18.47 % 20.30 %	3.48 % 3.48 %
Zoho Mail	49964 39823	39372 30796	8967 7635	1643 1392	78.80 % 77.33 %	17.95 % 19.17 %	3.29 % 3.50 %
ProtonMail	49240 40373	39030 31130	8575 7817	1639 1426	79.26 % 77.11 %	17.41 % 19.36 %	3.33 % 3.53 %
Custom Mail	49506 40291	39746 31574	8172 7332	1596 1385	80.29 % 78.36 %	16.51 % 18.20 %	3.22 % 3.44 %
iCloud Mail	10463 712	8206 535	1774 141	471 36	78.43 % 75.14 %	16.95 % 19.80 %	4.50 % 5.06 %
Tuta	10410 725	8680 595	1368 106	352 24	83.38 % 82.07 %	13.14 % 14.62 %	3.38 % 3.31 %
Juno.com	10607 690	8921 561	1328 98	344 31	84.10 % 81.30 %	12.52 % 14.20 %	3.24 % 4.49 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.