MailChimp and SendPulse Email Deliverability Comparison

MailChimp

SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.513 74.803	59.815 58.338	14.570 15.334	1.618 1.704

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.21 % 77.99 %	19.29 % 20.50 %	2.14 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5755 5704	4524 4442	1147 1170	119 139	78.61 % 77.88 %	19.93 % 20.51 %	2.07 % 2.44 %
Elektronics	5687 5750	4519 4526	1090 1139	115 127	79.46 % 78.71 %	19.17 % 19.81 %	2.02 % 2.21 %
Entertainment	6048 5870	4743 4576	1211 1206	129 136	78.42 % 77.96 %	20.02 % 20.55 %	2.13 % 2.32 %
Cosmetics & Beauty	5894 5605	4716 4443	1075 1084	134 118	80.01 % 79.27 %	18.24 % 19.34 %	2.27 % 2.11 %
Food & Drink	6110 5841	4806 4500	1202 1227	142 129	78.66 % 77.04 %	19.67 % 21.01 %	2.32 % 2.21 %
Home & Garden	5541 5806	4344 4478	1105 1262	123 125	78.40 % 77.13 %	19.94 % 21.74 %	2.22 % 2.15 %
Finance	5767 5858	4702 4707	988 1044	117 132	81.53 % 80.35 %	17.13 % 17.82 %	2.03 % 2.25 %
Health	5806 5691	4768 4560	975 1052	123 131	82.12 % 80.13 %	16.79 % 18.49 %	2.12 % 2.30 %
Pets	5726 5932	4537 4603	1090 1268	127 142	79.24 % 77.60 %	19.04 % 21.38 %	2.22 % 2.39 %
Sport & Fitness	5840 5747	4610 4471	1157 1211	122 129	78.94 % 77.80 %	19.81 % 21.07 %	2.09 % 2.24 %
Job & Career	5775 5669	4475 4300	1209 1275	124 135	77.49 % 75.85 %	20.94 % 22.49 %	2.15 % 2.38 %
Dating	5705 5765	4363 4325	1252 1335	118 135	76.48 % 75.02 %	21.95 % 23.16 %	2.07 % 2.34 %
Other	5859 5565	4708 4407	1069 1061	125 126	80.36 % 79.19 %	18.25 % 19.07 %	2.13 % 2.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5571 5421	4262 4059	1233 1267	108 124	76.50 % 74.88 %	22.13 % 23.37 %	1.94 % 2.29 %
Outlook Mail	5371 5315	4200 4088	1113 1159	111 116	78.20 % 76.91 %	20.72 % 21.81 %	2.07 % 2.18 %
Yahoo Mail	5406 5419	4205 4164	1085 1170	126 127	77.78 % 76.84 %	20.07 % 21.59 %	2.33 % 2.34 %
AOL Mail	5645 5454	4437 4261	1124 1130	123 113	78.60 % 78.13 %	19.91 % 20.72 %	2.18 % 2.07 %
Mail.com	5653 5540	4537 4383	1028 1070	126 128	80.26 % 79.12 %	18.19 % 19.31 %	2.23 % 2.31 %
Yandex Mail	5417 5478	4253 4257	1073 1139	124 121	78.51 % 77.71 %	19.81 % 20.79 %	2.29 % 2.21 %
GMX Mail	5638 5389	4383 4137	1202 1176	111 129	77.74 % 76.77 %	21.32 % 21.82 %	1.97 % 2.39 %
Zoho Mail	5479 5563	4417 4361	1005 1132	126 125	80.62 % 78.39 %	18.34 % 20.35 %	2.30 % 2.25 %
ProtonMail	5535 5675	4464 4543	986 1035	112 137	80.65 % 80.05 %	17.81 % 18.24 %	2.02 % 2.41 %
Custom Mail	5423 5137	4450 4107	890 941	105 116	82.06 % 79.95 %	16.41 % 18.32 %	1.94 % 2.26 %
iCloud Mail	5295 5387	4057 4023	1187 1271	109 118	76.62 % 74.68 %	22.42 % 23.59 %	2.06 % 2.19 %
Tuta	5554 5474	4492 4379	978 1029	126 124	80.88 % 80.00 %	17.61 % 18.80 %	2.27 % 2.27 %
Juno.com	5565 5616	4502 4441	949 1105	123 136	80.90 % 79.08 %	17.05 % 19.68 %	2.21 % 2.42 %
Mailfence	3961 3935	3156 3135	717 710	88 90	79.68 % 79.67 %	18.10 % 18.04 %	2.22 % 2.29 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.