MailerLite and Moosend Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.923 530.422	401.437 417.487	106.897 94.656	20.558 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.75 % 78.71 %	20.17 % 17.85 %	3.88 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40882 41278	32035 33672	7295 6368	1458 1186	78.36 % 81.57 %	17.84 % 15.43 %	3.57 % 2.87 %
Elektronics	40212 40485	30791 32167	7802 6998	1520 1271	76.57 % 79.45 %	19.40 % 17.29 %	3.78 % 3.14 %
Entertainment	40358 40263	30619 31663	8159 7193	1482 1363	75.87 % 78.64 %	20.22 % 17.87 %	3.67 % 3.39 %
Cosmetics & Beauty	41115 40799	31004 32032	8377 7343	1630 1367	75.41 % 78.51 %	20.37 % 18.00 %	3.96 % 3.35 %
Food & Drink	41033 40605	32175 33055	7350 6287	1433 1232	78.41 % 81.41 %	17.91 % 15.48 %	3.49 % 3.03 %
Home & Garden	40847 40989	32049 33316	7253 6348	1487 1292	78.46 % 81.28 %	17.76 % 15.49 %	3.64 % 3.15 %
Finance	41240 40712	29945 30807	9418 8321	1784 1554	72.61 % 75.67 %	22.84 % 20.44 %	4.33 % 3.82 %
Health	40960 41226	30150 31507	9108 8200	1637 1468	73.61 % 76.43 %	22.24 % 19.89 %	4.00 % 3.56 %
Pets	40723 40695	31590 32850	7570 6540	1488 1270	77.57 % 80.72 %	18.59 % 16.07 %	3.65 % 3.12 %
Sport & Fitness	40763 40258	30398 31296	8671 7513	1623 1412	74.57 % 77.74 %	21.27 % 18.66 %	3.98 % 3.51 %
Job & Career	40862 41215	30198 31656	8910 7984	1699 1540	73.90 % 76.81 %	21.81 % 19.37 %	4.16 % 3.74 %
Dating	40360 41178	28979 30676	9526 8993	1793 1486	71.80 % 74.50 %	23.60 % 21.84 %	4.44 % 3.61 %
Other	40568 40719	31504 32790	7458 6568	1524 1307	77.66 % 80.53 %	18.38 % 16.13 %	3.76 % 3.21 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49736 50020	35869 37591	11595 10495	2204 1894	72.12 % 75.15 %	23.31 % 20.98 %	4.43 % 3.79 %
Outlook Mail	50211 50615	36834 38536	11192 10154	2077 1901	73.36 % 76.14 %	22.29 % 20.06 %	4.14 % 3.76 %
Yahoo Mail	49805 50202	37470 39316	10271 9147	2001 1694	75.23 % 78.32 %	20.62 % 18.22 %	4.02 % 3.37 %
AOL Mail	49621 49798	37342 38966	10245 9073	1953 1718	75.25 % 78.25 %	20.65 % 18.22 %	3.94 % 3.45 %
Mail.com	49893 49423	38095 39282	9822 8478	1908 1623	76.35 % 79.48 %	19.69 % 17.15 %	3.82 % 3.28 %
Yandex Mail	49421 49943	36614 38430	10690 9662	2025 1809	74.09 % 76.95 %	21.63 % 19.35 %	4.10 % 3.62 %
GMX Mail	50154 50069	38411 39767	9895 8674	1767 1560	76.59 % 79.42 %	19.73 % 17.32 %	3.52 % 3.12 %
Zoho Mail	49669 49846	38477 39982	9324 8292	1790 1515	77.47 % 80.21 %	18.77 % 16.64 %	3.60 % 3.04 %
ProtonMail	49933 49442	38724 39847	9440 8080	1708 1456	77.55 % 80.59 %	18.91 % 16.34 %	3.42 % 2.94 %
Custom Mail	50051 49197	39241 40074	8983 7640	1763 1453	78.40 % 81.46 %	17.95 % 15.53 %	3.52 % 2.95 %
iCloud Mail	10426 10589	7717 8168	2108 1962	522 457	74.02 % 77.14 %	20.22 % 18.53 %	5.01 % 4.32 %
Tuta	10549 10813	8348 8871	1695 1568	416 345	79.14 % 82.04 %	16.07 % 14.50 %	3.94 % 3.19 %
Juno.com	10454 10465	8295 8657	1637 1431	424 323	79.35 % 82.72 %	15.66 % 13.67 %	4.06 % 3.09 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.