MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.923 40.838	401.437 28.449	106.897 11.943	20.558 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.75 % 69.66 %	20.17 % 29.24 %	3.88 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40882 3108	32035 2310	7295 763	1458 35	78.36 % 74.32 %	17.84 % 24.55 %	3.57 % 1.13 %
Elektronics	40212 3168	30791 2203	7802 930	1520 35	76.57 % 69.54 %	19.40 % 29.36 %	3.78 % 1.10 %
Entertainment	40358 3097	30619 2149	8159 920	1482 28	75.87 % 69.39 %	20.22 % 29.71 %	3.67 % 0.90 %
Cosmetics & Beauty	41115 3104	31004 2138	8377 928	1630 38	75.41 % 68.88 %	20.37 % 29.90 %	3.96 % 1.22 %
Food & Drink	41033 2988	32175 2221	7350 729	1433 38	78.41 % 74.33 %	17.91 % 24.40 %	3.49 % 1.27 %
Home & Garden	40847 3198	32049 2374	7253 790	1487 34	78.46 % 74.23 %	17.76 % 24.70 %	3.64 % 1.06 %
Finance	41240 3213	29945 2065	9418 1111	1784 37	72.61 % 64.27 %	22.84 % 34.58 %	4.33 % 1.15 %
Health	40960 3194	30150 2052	9108 1109	1637 33	73.61 % 64.25 %	22.24 % 34.72 %	4.00 % 1.03 %
Pets	40723 3075	31590 2277	7570 768	1488 30	77.57 % 74.05 %	18.59 % 24.98 %	3.65 % 0.98 %
Sport & Fitness	40763 3244	30398 2247	8671 961	1623 36	74.57 % 69.27 %	21.27 % 29.62 %	3.98 % 1.11 %
Job & Career	40862 3038	30198 2106	8910 898	1699 34	73.90 % 69.32 %	21.81 % 29.56 %	4.16 % 1.12 %
Dating	40360 3120	28979 1854	9526 1226	1793 40	71.80 % 59.42 %	23.60 % 39.29 %	4.44 % 1.28 %
Other	40568 3291	31504 2453	7458 810	1524 28	77.66 % 74.54 %	18.38 % 24.61 %	3.76 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49736 3918	35869 2512	11595 1366	2204 40	72.12 % 64.11 %	23.31 % 34.86 %	4.43 % 1.02 %
Outlook Mail	50211 4078	36834 2660	11192 1375	2077 43	73.36 % 65.23 %	22.29 % 33.72 %	4.14 % 1.05 %
Yahoo Mail	49805 4200	37470 2966	10271 1187	2001 47	75.23 % 70.62 %	20.62 % 28.26 %	4.02 % 1.12 %
AOL Mail	49621 4366	37342 3106	10245 1213	1953 47	75.25 % 71.14 %	20.65 % 27.78 %	3.94 % 1.08 %
Mail.com	49893 4218	38095 3033	9822 1137	1908 48	76.35 % 71.91 %	19.69 % 26.96 %	3.82 % 1.14 %
Yandex Mail	49421 4051	36614 2782	10690 1223	2025 46	74.09 % 68.67 %	21.63 % 30.19 %	4.10 % 1.14 %
GMX Mail	50154 4002	38411 2712	9895 1243	1767 47	76.59 % 67.77 %	19.73 % 31.06 %	3.52 % 1.17 %
Zoho Mail	49669 3898	38477 2817	9324 1038	1790 43	77.47 % 72.27 %	18.77 % 26.63 %	3.60 % 1.10 %
ProtonMail	49933 3953	38724 2797	9440 1112	1708 44	77.55 % 70.76 %	18.91 % 28.13 %	3.42 % 1.11 %
Custom Mail	50051 4154	39241 3064	8983 1049	1763 41	78.40 % 73.76 %	17.95 % 25.25 %	3.52 % 0.99 %
iCloud Mail	10426	7717	2108	522	74.02 % %	20.22 % %	5.01 % %
Tuta	10549	8348	1695	416	79.14 % %	16.07 % %	3.94 % %
Juno.com	10454	8295	1637	424	79.35 % %	15.66 % %	4.06 % %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.