MailerLite and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.132 40.838	409.890 28.449	108.635 11.943	20.807 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.89 % 69.66 %	20.11 % 29.24 %	3.85 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41664 3108	32680 2310	7435 763	1473 35	78.44 % 74.32 %	17.85 % 24.55 %	3.54 % 1.13 %
Elektronics	40972 3168	31417 2203	7938 930	1540 35	76.68 % 69.54 %	19.37 % 29.36 %	3.76 % 1.10 %
Entertainment	41114 3097	31243 2149	8288 920	1499 28	75.99 % 69.39 %	20.16 % 29.71 %	3.65 % 0.90 %
Cosmetics & Beauty	41834 3104	31598 2138	8501 928	1648 38	75.53 % 68.88 %	20.32 % 29.90 %	3.94 % 1.22 %
Food & Drink	41882 2988	32881 2221	7488 729	1456 38	78.51 % 74.33 %	17.88 % 24.40 %	3.48 % 1.27 %
Home & Garden	41591 3198	32675 2374	7378 790	1504 34	78.56 % 74.23 %	17.74 % 24.70 %	3.62 % 1.06 %
Finance	41990 3213	30571 2065	9546 1111	1802 37	72.81 % 64.27 %	22.73 % 34.58 %	4.29 % 1.15 %
Health	41789 3194	30833 2052	9245 1109	1656 33	73.78 % 64.25 %	22.12 % 34.72 %	3.96 % 1.03 %
Pets	41593 3075	32313 2277	7714 768	1511 30	77.69 % 74.05 %	18.55 % 24.98 %	3.63 % 0.98 %
Sport & Fitness	41551 3244	31058 2247	8801 961	1641 36	74.75 % 69.27 %	21.18 % 29.62 %	3.95 % 1.11 %
Job & Career	41663 3038	30858 2106	9048 898	1720 34	74.07 % 69.32 %	21.72 % 29.56 %	4.13 % 1.12 %
Dating	41150 3120	29619 1854	9665 1226	1814 40	71.98 % 59.42 %	23.49 % 39.29 %	4.41 % 1.28 %
Other	41339 3291	32144 2453	7588 810	1543 28	77.76 % 74.54 %	18.36 % 24.61 %	3.73 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50502 3918	36492 2512	11724 1366	2224 40	72.26 % 64.11 %	23.21 % 34.86 %	4.40 % 1.02 %
Outlook Mail	50961 4078	37461 2660	11327 1375	2094 43	73.51 % 65.23 %	22.23 % 33.72 %	4.11 % 1.05 %
Yahoo Mail	50638 4200	38160 2966	10406 1187	2022 47	75.36 % 70.62 %	20.55 % 28.26 %	3.99 % 1.12 %
AOL Mail	50479 4366	38048 3106	10387 1213	1975 47	75.37 % 71.14 %	20.58 % 27.78 %	3.91 % 1.08 %
Mail.com	50617 4218	38682 3033	9947 1137	1926 48	76.42 % 71.91 %	19.65 % 26.96 %	3.81 % 1.14 %
Yandex Mail	50192 4051	37254 2782	10815 1223	2043 46	74.22 % 68.67 %	21.55 % 30.19 %	4.07 % 1.14 %
GMX Mail	50901 4002	39034 2712	10013 1243	1786 47	76.69 % 67.77 %	19.67 % 31.06 %	3.51 % 1.17 %
Zoho Mail	50518 3898	39176 2817	9475 1038	1810 43	77.55 % 72.27 %	18.76 % 26.63 %	3.58 % 1.10 %
ProtonMail	50766 3953	39431 2797	9586 1112	1729 44	77.67 % 70.76 %	18.88 % 28.13 %	3.41 % 1.11 %
Custom Mail	50779 4154	39836 3064	9103 1049	1780 41	78.45 % 73.76 %	17.93 % 25.25 %	3.51 % 0.99 %
iCloud Mail	11150	8322	2234	540	74.64 % %	20.04 % %	4.84 % %
Tuta	11329	8989	1830	435	79.35 % %	16.15 % %	3.84 % %
Juno.com	11300	9005	1788	443	79.69 % %	15.82 % %	3.92 % %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.