MailerLite and Postmark Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Postmark is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.132 147.015	409.890 120.909	108.635 20.423	20.807 5.173

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.89 % 82.24 %	20.11 % 13.89 %	3.85 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41664 11277	32680 9443	7435 1406	1473 392	78.44 % 83.74 %	17.85 % 12.47 %	3.54 % 3.48 %
Elektronics	40972 11316	31417 9424	7938 1504	1540 369	76.68 % 83.28 %	19.37 % 13.29 %	3.76 % 3.26 %
Entertainment	41114 11234	31243 9229	8288 1581	1499 384	75.99 % 82.15 %	20.16 % 14.07 %	3.65 % 3.42 %
Cosmetics & Beauty	41834 11222	31598 9250	8501 1584	1648 374	75.53 % 82.43 %	20.32 % 14.12 %	3.94 % 3.33 %
Food & Drink	41882 11120	32881 9368	7488 1383	1456 332	78.51 % 84.24 %	17.88 % 12.44 %	3.48 % 2.99 %
Home & Garden	41591 11374	32675 9586	7378 1393	1504 350	78.56 % 84.28 %	17.74 % 12.25 %	3.62 % 3.08 %
Finance	41990 11390	30571 9148	9546 1768	1802 462	72.81 % 80.32 %	22.73 % 15.52 %	4.29 % 4.06 %
Health	41789 11190	30833 9063	9245 1621	1656 427	73.78 % 80.99 %	22.12 % 14.49 %	3.96 % 3.82 %
Pets	41593 11339	32313 9439	7714 1493	1511 366	77.69 % 83.24 %	18.55 % 13.17 %	3.63 % 3.23 %
Sport & Fitness	41551 11448	31058 9331	8801 1674	1641 407	74.75 % 81.51 %	21.18 % 14.62 %	3.95 % 3.56 %
Job & Career	41663 11464	30858 9177	9048 1777	1720 461	74.07 % 80.05 %	21.72 % 15.50 %	4.13 % 4.02 %
Dating	41150 11236	29619 9005	9665 1710	1814 466	71.98 % 80.14 %	23.49 % 15.22 %	4.41 % 4.15 %
Other	41339 11405	32144 9446	7588 1529	1543 383	77.76 % 82.82 %	18.36 % 13.41 %	3.73 % 3.36 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50502 11316	36492 8843	11724 1929	2224 504	72.26 % 78.15 %	23.21 % 17.05 %	4.40 % 4.45 %
Outlook Mail	50961 11176	37461 8989	11327 1692	2094 431	73.51 % 80.43 %	22.23 % 15.14 %	4.11 % 3.86 %
Yahoo Mail	50638 11164	38160 9116	10406 1606	2022 405	75.36 % 81.66 %	20.55 % 14.39 %	3.99 % 3.63 %
AOL Mail	50479 11334	38048 9266	10387 1583	1975 416	75.37 % 81.75 %	20.58 % 13.97 %	3.91 % 3.67 %
Mail.com	50617 11147	38682 9200	9947 1496	1926 380	76.42 % 82.53 %	19.65 % 13.42 %	3.81 % 3.41 %
Yandex Mail	50192 11157	37254 9033	10815 1672	2043 421	74.22 % 80.96 %	21.55 % 14.99 %	4.07 % 3.77 %
GMX Mail	50901 11304	39034 9436	10013 1439	1786 376	76.69 % 83.47 %	19.67 % 12.73 %	3.51 % 3.33 %
Zoho Mail	50518 11469	39176 9590	9475 1471	1810 358	77.55 % 83.62 %	18.76 % 12.83 %	3.58 % 3.12 %
ProtonMail	50766 11276	39431 9512	9586 1389	1729 359	77.67 % 84.36 %	18.88 % 12.32 %	3.41 % 3.18 %
Custom Mail	50779 11489	39836 9705	9103 1423	1780 354	78.45 % 84.47 %	17.93 % 12.39 %	3.51 % 3.08 %
iCloud Mail	11150 11321	8322 8998	2234 1836	540 449	74.64 % 79.48 %	20.04 % 16.22 %	4.84 % 3.97 %
Tuta	11329 11402	8989 9558	1830 1461	435 360	79.35 % 83.83 %	16.15 % 12.81 %	3.84 % 3.16 %
Juno.com	11300 11460	9005 9663	1788 1426	443 360	79.69 % 84.32 %	15.82 % 12.44 %	3.92 % 3.14 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.