MailerLite and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.132 538.934	409.890 426.502	108.635 94.551	20.807 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.89 % 79.14 %	20.11 % 17.54 %	3.85 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41664 41711	32680 34147	7435 6359	1473 1158	78.44 % 81.87 %	17.85 % 15.25 %	3.54 % 2.78 %
Elektronics	40972 41299	31417 32983	7938 7007	1540 1275	76.68 % 79.86 %	19.37 % 16.97 %	3.76 % 3.09 %
Entertainment	41114 41381	31243 32673	8288 7270	1499 1387	75.99 % 78.96 %	20.16 % 17.57 %	3.65 % 3.35 %
Cosmetics & Beauty	41834 41440	31598 32699	8501 7333	1648 1377	75.53 % 78.91 %	20.32 % 17.70 %	3.94 % 3.32 %
Food & Drink	41882 41789	32881 34098	7488 6465	1456 1192	78.51 % 81.60 %	17.88 % 15.47 %	3.48 % 2.85 %
Home & Garden	41591 41616	32675 34058	7378 6330	1504 1199	78.56 % 81.84 %	17.74 % 15.21 %	3.62 % 2.88 %
Finance	41990 40917	30571 31191	9546 8195	1802 1493	72.81 % 76.23 %	22.73 % 20.03 %	4.29 % 3.65 %
Health	41789 41159	30833 31695	9245 8040	1656 1394	73.78 % 77.01 %	22.12 % 19.53 %	3.96 % 3.39 %
Pets	41593 41883	32313 33893	7714 6695	1511 1233	77.69 % 80.92 %	18.55 % 15.99 %	3.63 % 2.94 %
Sport & Fitness	41551 41437	31058 32356	8801 7657	1641 1378	74.75 % 78.08 %	21.18 % 18.48 %	3.95 % 3.33 %
Job & Career	41663 41673	30858 32225	9048 7971	1720 1472	74.07 % 77.33 %	21.72 % 19.13 %	4.13 % 3.53 %
Dating	41150 41160	29619 30882	9665 8686	1814 1510	71.98 % 75.03 %	23.49 % 21.10 %	4.41 % 3.67 %
Other	41339 41469	32144 33602	7588 6543	1543 1285	77.76 % 81.03 %	18.36 % 15.78 %	3.73 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50502 50327	36492 38109	11724 10375	2224 1823	72.26 % 75.72 %	23.21 % 20.62 %	4.40 % 3.62 %
Outlook Mail	50961 50746	37461 38894	11327 10005	2094 1811	73.51 % 76.64 %	22.23 % 19.72 %	4.11 % 3.57 %
Yahoo Mail	50638 50124	38160 39412	10406 9018	2022 1643	75.36 % 78.63 %	20.55 % 17.99 %	3.99 % 3.28 %
AOL Mail	50479 50850	38048 39950	10387 9161	1975 1676	75.37 % 78.56 %	20.58 % 18.02 %	3.91 % 3.30 %
Mail.com	50617 50932	38682 40608	9947 8725	1926 1586	76.42 % 79.73 %	19.65 % 17.13 %	3.81 % 3.11 %
Yandex Mail	50192 50208	37254 38841	10815 9576	2043 1731	74.22 % 77.36 %	21.55 % 19.07 %	4.07 % 3.45 %
GMX Mail	50901 50619	39034 40400	10013 8690	1786 1508	76.69 % 79.81 %	19.67 % 17.17 %	3.51 % 2.98 %
Zoho Mail	50518 51001	39176 41076	9475 8333	1810 1545	77.55 % 80.54 %	18.76 % 16.34 %	3.58 % 3.03 %
ProtonMail	50766 50241	39431 40670	9586 8133	1729 1413	77.67 % 80.95 %	18.88 % 16.19 %	3.41 % 2.81 %
Custom Mail	50779 50022	39836 40947	9103 7624	1780 1388	78.45 % 81.86 %	17.93 % 15.24 %	3.51 % 2.77 %
iCloud Mail	11150 11397	8322 8913	2234 1932	540 513	74.64 % 78.20 %	20.04 % 16.95 %	4.84 % 4.50 %
Tuta	11329 11259	8989 9311	1830 1514	435 376	79.35 % 82.70 %	16.15 % 13.45 %	3.84 % 3.34 %
Juno.com	11300 11208	9005 9371	1788 1465	443 340	79.69 % 83.61 %	15.82 % 13.07 %	3.92 % 3.03 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.