MailerLite and Rapidmail Email Deliverability Comparison

MailerLite

Rapidmail

In this comparison, the deliverability of MailerLite and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.001 64.021	50.857 49.316	12.922 13.356	1.453 1.567

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 77.03 %	19.88 % 20.86 %	2.24 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4842 4985	3740 3830	1022 1035	98 124	77.24 % 76.83 %	21.11 % 20.76 %	2.02 % 2.49 %
Elektronics	4916 5060	3884 3907	939 1060	115 122	79.01 % 77.21 %	19.10 % 20.95 %	2.34 % 2.41 %
Entertainment	4957 4845	3814 3701	1048 1032	109 119	76.94 % 76.39 %	21.14 % 21.30 %	2.20 % 2.46 %
Cosmetics & Beauty	5008 5111	3967 3966	957 1033	101 127	79.21 % 77.60 %	19.11 % 20.21 %	2.02 % 2.48 %
Food & Drink	4971 4783	3858 3675	1012 1021	119 122	77.61 % 76.83 %	20.36 % 21.35 %	2.39 % 2.55 %
Home & Garden	4988 4833	3921 3704	980 1025	111 120	78.61 % 76.64 %	19.65 % 21.21 %	2.23 % 2.48 %
Finance	4881 4883	3951 3918	833 860	119 119	80.95 % 80.24 %	17.07 % 17.61 %	2.44 % 2.44 %
Health	5008 4902	4074 3912	838 888	106 125	81.35 % 79.80 %	16.73 % 18.12 %	2.12 % 2.55 %
Pets	5280 5097	4153 3900	1018 1086	129 127	78.66 % 76.52 %	19.28 % 21.31 %	2.44 % 2.49 %
Sport & Fitness	4941 4851	3837 3737	1004 1004	120 110	77.66 % 77.04 %	20.32 % 20.70 %	2.43 % 2.27 %
Job & Career	5006 5045	3806 3757	1112 1205	106 120	76.03 % 74.47 %	22.21 % 23.89 %	2.12 % 2.38 %
Dating	5140 4829	3824 3546	1221 1175	105 110	74.40 % 73.43 %	23.75 % 24.33 %	2.04 % 2.28 %
Other	5063 4797	4028 3763	938 932	115 122	79.56 % 78.44 %	18.53 % 19.43 %	2.27 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4707	3543 3506	1104 1115	108 117	74.61 % 74.48 %	23.25 % 23.69 %	2.27 % 2.49 %
Outlook Mail	4776 4355	3672 3297	1032 972	101 107	76.88 % 75.71 %	21.61 % 22.32 %	2.11 % 2.46 %
Yahoo Mail	4775 4606	3703 3508	979 1008	106 113	77.55 % 76.16 %	20.50 % 21.88 %	2.22 % 2.45 %
AOL Mail	4779 4688	3726 3547	952 1024	113 117	77.97 % 75.66 %	19.92 % 21.84 %	2.36 % 2.50 %
Mail.com	4795 4611	3770 3569	923 933	108 113	78.62 % 77.40 %	19.25 % 20.23 %	2.25 % 2.45 %
Yandex Mail	4767 4520	3711 3454	969 969	99 99	77.85 % 76.42 %	20.33 % 21.44 %	2.08 % 2.19 %
GMX Mail	4655 4676	3584 3552	980 1053	104 114	76.99 % 75.96 %	21.05 % 22.52 %	2.23 % 2.44 %
Zoho Mail	4659 4606	3690 3622	893 880	97 118	79.20 % 78.64 %	19.17 % 19.11 %	2.08 % 2.56 %
ProtonMail	4642 4471	3723 3508	850 870	110 106	80.20 % 78.46 %	18.31 % 19.46 %	2.37 % 2.37 %
Custom Mail	4666 4583	3772 3656	789 827	109 109	80.84 % 79.77 %	16.91 % 18.04 %	2.34 % 2.38 %
iCloud Mail	4551 4730	3454 3498	1015 1134	107 116	75.90 % 73.95 %	22.30 % 23.97 %	2.35 % 2.45 %
Tuta	4580 5008	3639 3942	844 969	112 125	79.45 % 78.71 %	18.43 % 19.35 %	2.45 % 2.50 %
Juno.com	4778 4631	3819 3658	891 869	102 116	79.93 % 78.99 %	18.65 % 18.76 %	2.13 % 2.50 %
Mailfence	3829 3829	3051 2999	701 733	77 97	79.68 % 78.32 %	18.31 % 19.14 %	2.01 % 2.53 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.