MailerLite and SendGrid Email Deliverability Comparison

MailerLite

SendGrid

In this comparison, the deliverability of MailerLite and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.001 64.547	50.857 49.094	12.922 14.120	1.453 1.594

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 76.06 %	19.88 % 21.88 %	2.24 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4842 5059	3740 3839	1022 1121	98 126	77.24 % 75.88 %	21.11 % 22.16 %	2.02 % 2.49 %
Elektronics	4916 4978	3884 3821	939 1057	115 126	79.01 % 76.76 %	19.10 % 21.23 %	2.34 % 2.53 %
Entertainment	4957 5004	3814 3771	1048 1134	109 128	76.94 % 75.36 %	21.14 % 22.66 %	2.20 % 2.56 %
Cosmetics & Beauty	5008 5094	3967 3896	957 1080	101 124	79.21 % 76.48 %	19.11 % 21.20 %	2.02 % 2.43 %
Food & Drink	4971 5062	3858 3823	1012 1128	119 125	77.61 % 75.52 %	20.36 % 22.28 %	2.39 % 2.47 %
Home & Garden	4988 4911	3921 3715	980 1105	111 116	78.61 % 75.65 %	19.65 % 22.50 %	2.23 % 2.36 %
Finance	4881 5039	3951 3961	833 972	119 129	80.95 % 78.61 %	17.07 % 19.29 %	2.44 % 2.56 %
Health	5008 4971	4074 3953	838 914	106 113	81.35 % 79.52 %	16.73 % 18.39 %	2.12 % 2.27 %
Pets	5280 5036	4153 3814	1018 1105	129 132	78.66 % 75.73 %	19.28 % 21.94 %	2.44 % 2.62 %
Sport & Fitness	4941 4891	3837 3712	1004 1088	120 129	77.66 % 75.89 %	20.32 % 22.24 %	2.43 % 2.64 %
Job & Career	5006 4630	3806 3393	1112 1133	106 114	76.03 % 73.28 %	22.21 % 24.47 %	2.12 % 2.46 %
Dating	5140 4935	3824 3577	1221 1252	105 120	74.40 % 72.48 %	23.75 % 25.37 %	2.04 % 2.43 %
Other	5063 4937	4028 3819	938 1031	115 112	79.56 % 77.35 %	18.53 % 20.88 %	2.27 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailerLite is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4749 4616	3543 3369	1104 1142	108 122	74.61 % 72.99 %	23.25 % 24.74 %	2.27 % 2.64 %
Outlook Mail	4776 4779	3672 3606	1032 1083	101 112	76.88 % 75.46 %	21.61 % 22.66 %	2.11 % 2.34 %
Yahoo Mail	4775 4541	3703 3450	979 1002	106 113	77.55 % 75.97 %	20.50 % 22.07 %	2.22 % 2.49 %
AOL Mail	4779 4511	3726 3386	952 1041	113 115	77.97 % 75.06 %	19.92 % 23.08 %	2.36 % 2.55 %
Mail.com	4795 4781	3770 3683	923 998	108 115	78.62 % 77.03 %	19.25 % 20.87 %	2.25 % 2.41 %
Yandex Mail	4767 4658	3711 3494	969 1075	99 112	77.85 % 75.01 %	20.33 % 23.08 %	2.08 % 2.40 %
GMX Mail	4655 4600	3584 3450	980 1073	104 104	76.99 % 75.00 %	21.05 % 23.33 %	2.23 % 2.26 %
Zoho Mail	4659 4791	3690 3649	893 1055	97 112	79.20 % 76.16 %	19.17 % 22.02 %	2.08 % 2.34 %
ProtonMail	4642 4516	3723 3490	850 923	110 116	80.20 % 77.28 %	18.31 % 20.44 %	2.37 % 2.57 %
Custom Mail	4666 4727	3772 3689	789 926	109 117	80.84 % 78.04 %	16.91 % 19.59 %	2.34 % 2.48 %
iCloud Mail	4551 4569	3454 3361	1015 1114	107 118	75.90 % 73.56 %	22.30 % 24.38 %	2.35 % 2.58 %
Tuta	4580 4715	3639 3647	844 969	112 120	79.45 % 77.35 %	18.43 % 20.55 %	2.45 % 2.55 %
Juno.com	4778 4710	3819 3667	891 940	102 117	79.93 % 77.86 %	18.65 % 19.96 %	2.13 % 2.48 %
Mailfence	3829 4033	3051 3153	701 779	77 101	79.68 % 78.18 %	18.31 % 19.32 %	2.01 % 2.50 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.