MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
529.923 402.780	401.437 303.984	106.897 83.770	20.558 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.75 % 75.47 %	20.17 % 20.80 %	3.88 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40882 30967	32035 24340	7295 5573	1458 1054	78.36 % 78.60 %	17.84 % 18.00 %	3.57 % 3.40 %
Elektronics	40212 30895	30791 23568	7802 6254	1520 1073	76.57 % 76.28 %	19.40 % 20.24 %	3.78 % 3.47 %
Entertainment	40358 31027	30619 23293	8159 6580	1482 1154	75.87 % 75.07 %	20.22 % 21.21 %	3.67 % 3.72 %
Cosmetics & Beauty	41115 30995	31004 23278	8377 6495	1630 1222	75.41 % 75.10 %	20.37 % 20.95 %	3.96 % 3.94 %
Food & Drink	41033 31626	32175 24770	7350 5807	1433 1049	78.41 % 78.32 %	17.91 % 18.36 %	3.49 % 3.32 %
Home & Garden	40847 31435	32049 24684	7253 5724	1487 1027	78.46 % 78.52 %	17.76 % 18.21 %	3.64 % 3.27 %
Finance	41240 31001	29945 22348	9418 7319	1784 1334	72.61 % 72.09 %	22.84 % 23.61 %	4.33 % 4.30 %
Health	40960 30974	30150 22552	9108 7177	1637 1245	73.61 % 72.81 %	22.24 % 23.17 %	4.00 % 4.02 %
Pets	40723 31300	31590 24299	7570 5924	1488 1077	77.57 % 77.63 %	18.59 % 18.93 %	3.65 % 3.44 %
Sport & Fitness	40763 30500	30398 22771	8671 6521	1623 1208	74.57 % 74.66 %	21.27 % 21.38 %	3.98 % 3.96 %
Job & Career	40862 30761	30198 22618	8910 6889	1699 1254	73.90 % 73.53 %	21.81 % 22.40 %	4.16 % 4.08 %
Dating	40360 30610	28979 21675	9526 7709	1793 1226	71.80 % 70.81 %	23.60 % 25.18 %	4.44 % 4.01 %
Other	40568 30689	31504 23788	7458 5798	1524 1103	77.66 % 77.51 %	18.38 % 18.89 %	3.76 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	49736 40872	35869 29396	11595 9825	2204 1651	72.12 % 71.92 %	23.31 % 24.04 %	4.43 % 4.04 %
Outlook Mail	50211 39335	36834 28795	11192 8946	2077 1594	73.36 % 73.20 %	22.29 % 22.74 %	4.14 % 4.05 %
Yahoo Mail	49805 39623	37470 29861	10271 8266	2001 1496	75.23 % 75.36 %	20.62 % 20.86 %	4.02 % 3.78 %
AOL Mail	49621 40403	37342 30219	10245 8592	1953 1592	75.25 % 74.79 %	20.65 % 21.27 %	3.94 % 3.94 %
Mail.com	49893 40085	38095 30627	9822 8007	1908 1451	76.35 % 76.41 %	19.69 % 19.98 %	3.82 % 3.62 %
Yandex Mail	49421 39964	36614 29495	10690 8908	2025 1561	74.09 % 73.80 %	21.63 % 22.29 %	4.10 % 3.91 %
GMX Mail	50154 39884	38411 30400	9895 8097	1767 1387	76.59 % 76.22 %	19.73 % 20.30 %	3.52 % 3.48 %
Zoho Mail	49669 39823	38477 30796	9324 7635	1790 1392	77.47 % 77.33 %	18.77 % 19.17 %	3.60 % 3.50 %
ProtonMail	49933 40373	38724 31130	9440 7817	1708 1426	77.55 % 77.11 %	18.91 % 19.36 %	3.42 % 3.53 %
Custom Mail	50051 40291	39241 31574	8983 7332	1763 1385	78.40 % 78.36 %	17.95 % 18.20 %	3.52 % 3.44 %
iCloud Mail	10426 712	7717 535	2108 141	522 36	74.02 % 75.14 %	20.22 % 19.80 %	5.01 % 5.06 %
Tuta	10549 725	8348 595	1695 106	416 24	79.14 % 82.07 %	16.07 % 14.62 %	3.94 % 3.31 %
Juno.com	10454 690	8295 561	1637 98	424 31	79.35 % 81.30 %	15.66 % 14.20 %	4.06 % 4.49 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.