MailerLite and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.132 402.780	409.890 303.984	108.635 83.770	20.807 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.89 % 75.47 %	20.11 % 20.80 %	3.85 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41664 30967	32680 24340	7435 5573	1473 1054	78.44 % 78.60 %	17.85 % 18.00 %	3.54 % 3.40 %
Elektronics	40972 30895	31417 23568	7938 6254	1540 1073	76.68 % 76.28 %	19.37 % 20.24 %	3.76 % 3.47 %
Entertainment	41114 31027	31243 23293	8288 6580	1499 1154	75.99 % 75.07 %	20.16 % 21.21 %	3.65 % 3.72 %
Cosmetics & Beauty	41834 30995	31598 23278	8501 6495	1648 1222	75.53 % 75.10 %	20.32 % 20.95 %	3.94 % 3.94 %
Food & Drink	41882 31626	32881 24770	7488 5807	1456 1049	78.51 % 78.32 %	17.88 % 18.36 %	3.48 % 3.32 %
Home & Garden	41591 31435	32675 24684	7378 5724	1504 1027	78.56 % 78.52 %	17.74 % 18.21 %	3.62 % 3.27 %
Finance	41990 31001	30571 22348	9546 7319	1802 1334	72.81 % 72.09 %	22.73 % 23.61 %	4.29 % 4.30 %
Health	41789 30974	30833 22552	9245 7177	1656 1245	73.78 % 72.81 %	22.12 % 23.17 %	3.96 % 4.02 %
Pets	41593 31300	32313 24299	7714 5924	1511 1077	77.69 % 77.63 %	18.55 % 18.93 %	3.63 % 3.44 %
Sport & Fitness	41551 30500	31058 22771	8801 6521	1641 1208	74.75 % 74.66 %	21.18 % 21.38 %	3.95 % 3.96 %
Job & Career	41663 30761	30858 22618	9048 6889	1720 1254	74.07 % 73.53 %	21.72 % 22.40 %	4.13 % 4.08 %
Dating	41150 30610	29619 21675	9665 7709	1814 1226	71.98 % 70.81 %	23.49 % 25.18 %	4.41 % 4.01 %
Other	41339 30689	32144 23788	7588 5798	1543 1103	77.76 % 77.51 %	18.36 % 18.89 %	3.73 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50502 40872	36492 29396	11724 9825	2224 1651	72.26 % 71.92 %	23.21 % 24.04 %	4.40 % 4.04 %
Outlook Mail	50961 39335	37461 28795	11327 8946	2094 1594	73.51 % 73.20 %	22.23 % 22.74 %	4.11 % 4.05 %
Yahoo Mail	50638 39623	38160 29861	10406 8266	2022 1496	75.36 % 75.36 %	20.55 % 20.86 %	3.99 % 3.78 %
AOL Mail	50479 40403	38048 30219	10387 8592	1975 1592	75.37 % 74.79 %	20.58 % 21.27 %	3.91 % 3.94 %
Mail.com	50617 40085	38682 30627	9947 8007	1926 1451	76.42 % 76.41 %	19.65 % 19.98 %	3.81 % 3.62 %
Yandex Mail	50192 39964	37254 29495	10815 8908	2043 1561	74.22 % 73.80 %	21.55 % 22.29 %	4.07 % 3.91 %
GMX Mail	50901 39884	39034 30400	10013 8097	1786 1387	76.69 % 76.22 %	19.67 % 20.30 %	3.51 % 3.48 %
Zoho Mail	50518 39823	39176 30796	9475 7635	1810 1392	77.55 % 77.33 %	18.76 % 19.17 %	3.58 % 3.50 %
ProtonMail	50766 40373	39431 31130	9586 7817	1729 1426	77.67 % 77.11 %	18.88 % 19.36 %	3.41 % 3.53 %
Custom Mail	50779 40291	39836 31574	9103 7332	1780 1385	78.45 % 78.36 %	17.93 % 18.20 %	3.51 % 3.44 %
iCloud Mail	11150 712	8322 535	2234 141	540 36	74.64 % 75.14 %	20.04 % 19.80 %	4.84 % 5.06 %
Tuta	11329 725	8989 595	1830 106	435 24	79.35 % 82.07 %	16.15 % 14.62 %	3.84 % 3.31 %
Juno.com	11300 690	9005 561	1788 98	443 31	79.69 % 81.30 %	15.82 % 14.20 %	3.92 % 4.49 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.