MailerLite and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailerLite and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.132 541.810	409.890 410.419	108.635 111.346	20.807 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.89 % 75.75 %	20.11 % 20.55 %	3.85 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41664 42038	32680 32868	7435 7703	1473 1505	78.44 % 78.19 %	17.85 % 18.32 %	3.54 % 3.58 %
Elektronics	40972 41748	31417 31892	7938 8361	1540 1539	76.68 % 76.39 %	19.37 % 20.03 %	3.76 % 3.69 %
Entertainment	41114 42303	31243 31937	8288 8832	1499 1592	75.99 % 75.50 %	20.16 % 20.88 %	3.65 % 3.76 %
Cosmetics & Beauty	41834 41262	31598 31230	8501 8448	1648 1628	75.53 % 75.69 %	20.32 % 20.47 %	3.94 % 3.95 %
Food & Drink	41882 41435	32881 32434	7488 7551	1456 1477	78.51 % 78.28 %	17.88 % 18.22 %	3.48 % 3.56 %
Home & Garden	41591 41564	32675 32591	7378 7599	1504 1437	78.56 % 78.41 %	17.74 % 18.28 %	3.62 % 3.46 %
Finance	41990 41551	30571 30351	9546 9606	1802 1622	72.81 % 73.05 %	22.73 % 23.12 %	4.29 % 3.90 %
Health	41789 41572	30833 30670	9245 9342	1656 1627	73.78 % 73.78 %	22.12 % 22.47 %	3.96 % 3.91 %
Pets	41593 42038	32313 32602	7714 7946	1511 1576	77.69 % 77.55 %	18.55 % 18.90 %	3.63 % 3.75 %
Sport & Fitness	41551 41365	31058 30906	8801 8800	1641 1730	74.75 % 74.72 %	21.18 % 21.27 %	3.95 % 4.18 %
Job & Career	41663 41475	30858 30651	9048 9159	1720 1703	74.07 % 73.90 %	21.72 % 22.08 %	4.13 % 4.11 %
Dating	41150 41798	29619 30029	9665 10051	1814 1767	71.98 % 71.84 %	23.49 % 24.05 %	4.41 % 4.23 %
Other	41339 41661	32144 32258	7588 7948	1543 1472	77.76 % 77.43 %	18.36 % 19.08 %	3.73 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50502 51489	36492 37163	11724 12256	2224 2103	72.26 % 72.18 %	23.21 % 23.80 %	4.40 % 4.08 %
Outlook Mail	50961 50773	37461 37212	11327 11524	2094 2102	73.51 % 73.29 %	22.23 % 22.70 %	4.11 % 4.14 %
Yahoo Mail	50638 50569	38160 38124	10406 10555	2022 1933	75.36 % 75.39 %	20.55 % 20.87 %	3.99 % 3.82 %
AOL Mail	50479 50865	38048 38277	10387 10627	1975 2009	75.37 % 75.25 %	20.58 % 20.89 %	3.91 % 3.95 %
Mail.com	50617 50802	38682 38870	9947 10061	1926 1894	76.42 % 76.51 %	19.65 % 19.80 %	3.81 % 3.73 %
Yandex Mail	50192 51067	37254 37826	10815 11264	2043 2025	74.22 % 74.07 %	21.55 % 22.06 %	4.07 % 3.97 %
GMX Mail	50901 50545	39034 38575	10013 10188	1786 1834	76.69 % 76.32 %	19.67 % 20.16 %	3.51 % 3.63 %
Zoho Mail	50518 50956	39176 39466	9475 9761	1810 1791	77.55 % 77.45 %	18.76 % 19.16 %	3.58 % 3.51 %
ProtonMail	50766 50251	39431 38938	9586 9596	1729 1754	77.67 % 77.49 %	18.88 % 19.10 %	3.41 % 3.49 %
Custom Mail	50779 50579	39836 39520	9103 9312	1780 1788	78.45 % 78.14 %	17.93 % 18.41 %	3.51 % 3.54 %
iCloud Mail	11150 11356	8322 8458	2234 2367	540 574	74.64 % 74.48 %	20.04 % 20.84 %	4.84 % 5.05 %
Tuta	11329 11163	8989 8861	1830 1927	435 435	79.35 % 79.38 %	16.15 % 17.26 %	3.84 % 3.90 %
Juno.com	11300 11395	9005 9129	1788 1908	443 433	79.69 % 80.11 %	15.82 % 16.74 %	3.92 % 3.80 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.