Mailgun and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for SendGrid.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.018 147.229	120.269 115.221	20.997 25.724	4.850 5.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats SendGrid in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.81 % 78.26 %	14.28 % 17.47 %	3.30 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11146 11408	9325 9129	1411 1869	336 375	83.66 % 80.02 %	12.66 % 16.38 %	3.01 % 3.29 %
Elektronics	11588 11303	9575 8906	1576 1917	363 428	82.63 % 78.79 %	13.60 % 16.96 %	3.13 % 3.79 %
Entertainment	11484 11433	9388 8934	1642 2005	378 442	81.75 % 78.14 %	14.30 % 17.54 %	3.29 % 3.87 %
Cosmetics & Beauty	11348 11313	9260 8861	1606 1972	386 413	81.60 % 78.33 %	14.15 % 17.43 %	3.40 % 3.65 %
Food & Drink	11297 11333	9432 9041	1480 1826	336 388	83.49 % 79.78 %	13.10 % 16.11 %	2.97 % 3.42 %
Home & Garden	11225 11375	9338 9087	1469 1822	366 390	83.19 % 79.89 %	13.09 % 16.02 %	3.26 % 3.43 %
Finance	11110 11397	8916 8692	1770 2187	403 456	80.25 % 76.27 %	15.93 % 19.19 %	3.63 % 4.00 %
Health	11143 11055	9015 8544	1671 2009	359 436	80.90 % 77.29 %	15.00 % 18.17 %	3.22 % 3.94 %
Pets	11190 11209	9294 8871	1508 1865	313 396	83.06 % 79.14 %	13.48 % 16.64 %	2.80 % 3.53 %
Sport & Fitness	11415 11457	9211 8882	1734 2103	396 444	80.69 % 77.52 %	15.19 % 18.36 %	3.47 % 3.88 %
Job & Career	11418 11111	9079 8507	1796 2111	450 427	79.51 % 76.56 %	15.73 % 19.00 %	3.94 % 3.84 %
Dating	11134 11402	8901 8718	1754 2132	410 473	79.94 % 76.46 %	15.75 % 18.70 %	3.68 % 4.15 %
Other	11520 11433	9535 9049	1580 1906	354 394	82.77 % 79.15 %	13.72 % 16.67 %	3.07 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than SendGrid.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11410 11334	8852 8435	2006 2371	478 492	77.58 % 74.42 %	17.58 % 20.92 %	4.19 % 4.34 %
Outlook Mail	11537 11224	9245 8599	1762 2113	436 464	80.13 % 76.61 %	15.27 % 18.83 %	3.78 % 4.13 %
Yahoo Mail	11116 11362	9021 8869	1602 2024	379 423	81.15 % 78.06 %	14.41 % 17.81 %	3.41 % 3.72 %
AOL Mail	11233 11496	9160 8930	1621 2042	366 474	81.55 % 77.68 %	14.43 % 17.76 %	3.26 % 4.12 %
Mail.com	11347 11228	9327 8829	1565 1911	373 424	82.20 % 78.63 %	13.79 % 17.02 %	3.29 % 3.78 %
Yandex Mail	11391 11268	9175 8673	1763 2081	408 440	80.55 % 76.97 %	15.48 % 18.47 %	3.58 % 3.90 %
GMX Mail	11195 11272	9349 9000	1483 1829	313 376	83.51 % 79.84 %	13.25 % 16.23 %	2.80 % 3.34 %
Zoho Mail	11426 11464	9485 9118	1542 1880	346 402	83.01 % 79.54 %	13.50 % 16.40 %	3.03 % 3.51 %
ProtonMail	11352 11360	9506 9123	1434 1796	339 362	83.74 % 80.31 %	12.63 % 15.81 %	2.99 % 3.19 %
Custom Mail	11100 11178	9300 8945	1381 1779	322 379	83.78 % 80.02 %	12.44 % 15.92 %	2.90 % 3.39 %
iCloud Mail	11208 11393	8830 8603	1906 2263	433 435	78.78 % 75.51 %	17.01 % 19.86 %	3.86 % 3.82 %
Tuta	11491 11428	9577 9105	1523 1877	352 405	83.34 % 79.67 %	13.25 % 16.42 %	3.06 % 3.54 %
Juno.com	11212 11222	9442 8992	1409 1758	305 386	84.21 % 80.13 %	12.57 % 15.67 %	2.72 % 3.44 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.