Mailgun and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.018 402.780	120.269 303.984	20.997 83.770	4.850 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.81 % 75.47 %	14.28 % 20.80 %	3.30 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11146 30967	9325 24340	1411 5573	336 1054	83.66 % 78.60 %	12.66 % 18.00 %	3.01 % 3.40 %
Elektronics	11588 30895	9575 23568	1576 6254	363 1073	82.63 % 76.28 %	13.60 % 20.24 %	3.13 % 3.47 %
Entertainment	11484 31027	9388 23293	1642 6580	378 1154	81.75 % 75.07 %	14.30 % 21.21 %	3.29 % 3.72 %
Cosmetics & Beauty	11348 30995	9260 23278	1606 6495	386 1222	81.60 % 75.10 %	14.15 % 20.95 %	3.40 % 3.94 %
Food & Drink	11297 31626	9432 24770	1480 5807	336 1049	83.49 % 78.32 %	13.10 % 18.36 %	2.97 % 3.32 %
Home & Garden	11225 31435	9338 24684	1469 5724	366 1027	83.19 % 78.52 %	13.09 % 18.21 %	3.26 % 3.27 %
Finance	11110 31001	8916 22348	1770 7319	403 1334	80.25 % 72.09 %	15.93 % 23.61 %	3.63 % 4.30 %
Health	11143 30974	9015 22552	1671 7177	359 1245	80.90 % 72.81 %	15.00 % 23.17 %	3.22 % 4.02 %
Pets	11190 31300	9294 24299	1508 5924	313 1077	83.06 % 77.63 %	13.48 % 18.93 %	2.80 % 3.44 %
Sport & Fitness	11415 30500	9211 22771	1734 6521	396 1208	80.69 % 74.66 %	15.19 % 21.38 %	3.47 % 3.96 %
Job & Career	11418 30761	9079 22618	1796 6889	450 1254	79.51 % 73.53 %	15.73 % 22.40 %	3.94 % 4.08 %
Dating	11134 30610	8901 21675	1754 7709	410 1226	79.94 % 70.81 %	15.75 % 25.18 %	3.68 % 4.01 %
Other	11520 30689	9535 23788	1580 5798	354 1103	82.77 % 77.51 %	13.72 % 18.89 %	3.07 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11410 40872	8852 29396	2006 9825	478 1651	77.58 % 71.92 %	17.58 % 24.04 %	4.19 % 4.04 %
Outlook Mail	11537 39335	9245 28795	1762 8946	436 1594	80.13 % 73.20 %	15.27 % 22.74 %	3.78 % 4.05 %
Yahoo Mail	11116 39623	9021 29861	1602 8266	379 1496	81.15 % 75.36 %	14.41 % 20.86 %	3.41 % 3.78 %
AOL Mail	11233 40403	9160 30219	1621 8592	366 1592	81.55 % 74.79 %	14.43 % 21.27 %	3.26 % 3.94 %
Mail.com	11347 40085	9327 30627	1565 8007	373 1451	82.20 % 76.41 %	13.79 % 19.98 %	3.29 % 3.62 %
Yandex Mail	11391 39964	9175 29495	1763 8908	408 1561	80.55 % 73.80 %	15.48 % 22.29 %	3.58 % 3.91 %
GMX Mail	11195 39884	9349 30400	1483 8097	313 1387	83.51 % 76.22 %	13.25 % 20.30 %	2.80 % 3.48 %
Zoho Mail	11426 39823	9485 30796	1542 7635	346 1392	83.01 % 77.33 %	13.50 % 19.17 %	3.03 % 3.50 %
ProtonMail	11352 40373	9506 31130	1434 7817	339 1426	83.74 % 77.11 %	12.63 % 19.36 %	2.99 % 3.53 %
Custom Mail	11100 40291	9300 31574	1381 7332	322 1385	83.78 % 78.36 %	12.44 % 18.20 %	2.90 % 3.44 %
iCloud Mail	11208 712	8830 535	1906 141	433 36	78.78 % 75.14 %	17.01 % 19.80 %	3.86 % 5.06 %
Tuta	11491 725	9577 595	1523 106	352 24	83.34 % 82.07 %	13.25 % 14.62 %	3.06 % 3.31 %
Juno.com	11212 690	9442 561	1409 98	305 31	84.21 % 81.30 %	12.57 % 14.20 %	2.72 % 4.49 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.