Mailgun and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailgun and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
136.673 402.780	112.088 303.984	18.804 83.770	4.589 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.01 % 75.47 %	13.76 % 20.80 %	3.36 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10319 30967	8666 24340	1246 5573	314 1054	83.98 % 78.60 %	12.07 % 18.00 %	3.04 % 3.40 %
Elektronics	10745 30895	8904 23568	1395 6254	341 1073	82.87 % 76.28 %	12.98 % 20.24 %	3.17 % 3.47 %
Entertainment	10652 31027	8724 23293	1469 6580	356 1154	81.90 % 75.07 %	13.79 % 21.21 %	3.34 % 3.72 %
Cosmetics & Beauty	10570 30995	8649 23278	1455 6495	365 1222	81.83 % 75.10 %	13.77 % 20.95 %	3.45 % 3.94 %
Food & Drink	10527 31626	8817 24770	1318 5807	321 1049	83.76 % 78.32 %	12.52 % 18.36 %	3.05 % 3.32 %
Home & Garden	10450 31435	8720 24684	1297 5724	345 1027	83.44 % 78.52 %	12.41 % 18.21 %	3.30 % 3.27 %
Finance	10332 31001	8300 22348	1584 7319	384 1334	80.33 % 72.09 %	15.33 % 23.61 %	3.72 % 4.30 %
Health	10370 30974	8403 22552	1500 7177	343 1245	81.03 % 72.81 %	14.46 % 23.17 %	3.31 % 4.02 %
Pets	10462 31300	8710 24299	1363 5924	296 1077	83.25 % 77.63 %	13.03 % 18.93 %	2.83 % 3.44 %
Sport & Fitness	10618 30500	8593 22771	1568 6521	376 1208	80.93 % 74.66 %	14.77 % 21.38 %	3.54 % 3.96 %
Job & Career	10594 30761	8436 22618	1622 6889	428 1254	79.63 % 73.53 %	15.31 % 22.40 %	4.04 % 4.08 %
Dating	10360 30610	8300 21675	1589 7709	390 1226	80.12 % 70.81 %	15.34 % 25.18 %	3.76 % 4.01 %
Other	10674 30689	8866 23788	1398 5798	330 1103	83.06 % 77.51 %	13.10 % 18.89 %	3.09 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10631 40872	8243 29396	1843 9825	458 1651	77.54 % 71.92 %	17.34 % 24.04 %	4.31 % 4.04 %
Outlook Mail	10751 39335	8621 28795	1594 8946	416 1594	80.19 % 73.20 %	14.83 % 22.74 %	3.87 % 4.05 %
Yahoo Mail	10311 39623	8393 29861	1454 8266	358 1496	81.40 % 75.36 %	14.10 % 20.86 %	3.47 % 3.78 %
AOL Mail	10509 40403	8583 30219	1474 8592	347 1592	81.67 % 74.79 %	14.03 % 21.27 %	3.30 % 3.94 %
Mail.com	10553 40085	8705 30627	1399 8007	353 1451	82.49 % 76.41 %	13.26 % 19.98 %	3.35 % 3.62 %
Yandex Mail	10553 39964	8515 29495	1579 8908	387 1561	80.69 % 73.80 %	14.96 % 22.29 %	3.67 % 3.91 %
GMX Mail	10395 39884	8708 30400	1306 8097	293 1387	83.77 % 76.22 %	12.56 % 20.30 %	2.82 % 3.48 %
Zoho Mail	10626 39823	8853 30796	1355 7635	326 1392	83.31 % 77.33 %	12.75 % 19.17 %	3.07 % 3.50 %
ProtonMail	10615 40373	8923 31130	1280 7817	321 1426	84.06 % 77.11 %	12.06 % 19.36 %	3.02 % 3.53 %
Custom Mail	10277 40291	8652 31574	1215 7332	301 1385	84.19 % 78.36 %	11.82 % 18.20 %	2.93 % 3.44 %
iCloud Mail	10362 712	8159 535	1705 141	413 36	78.74 % 75.14 %	16.45 % 19.80 %	3.99 % 5.06 %
Tuta	10686 725	8928 595	1363 106	332 24	83.55 % 82.07 %	12.76 % 14.62 %	3.11 % 3.31 %
Juno.com	10404 690	8805 561	1237 98	284 31	84.63 % 81.30 %	11.89 % 14.20 %	2.73 % 4.49 %

Compare Mailgun with other providers

Compare the email deliverability of Mailgun with other providers.