Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.329 402.780	431.707 303.984	91.337 83.770	15.975 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.05 % 75.47 %	16.94 % 20.80 %	2.96 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41300 30967	34265 24340	5937 5573	1101 1054	82.97 % 78.60 %	14.38 % 18.00 %	2.67 % 3.40 %
Elektronics	41554 30895	33581 23568	6812 6254	1143 1073	80.81 % 76.28 %	16.39 % 20.24 %	2.75 % 3.47 %
Entertainment	41068 31027	32862 23293	6994 6580	1183 1154	80.02 % 75.07 %	17.03 % 21.21 %	2.88 % 3.72 %
Cosmetics & Beauty	41667 30995	33321 23278	7084 6495	1242 1222	79.97 % 75.10 %	17.00 % 20.95 %	2.98 % 3.94 %
Food & Drink	41290 31626	34103 24770	6087 5807	1085 1049	82.59 % 78.32 %	14.74 % 18.36 %	2.63 % 3.32 %
Home & Garden	41433 31435	34260 24684	6070 5724	1054 1027	82.69 % 78.52 %	14.65 % 18.21 %	2.54 % 3.27 %
Finance	41578 31001	31993 22348	8141 7319	1421 1334	76.95 % 72.09 %	19.58 % 23.61 %	3.42 % 4.30 %
Health	41572 30974	32308 22552	7863 7177	1346 1245	77.72 % 72.81 %	18.91 % 23.17 %	3.24 % 4.02 %
Pets	41522 31300	34067 24299	6331 5924	1125 1077	82.05 % 77.63 %	15.25 % 18.93 %	2.71 % 3.44 %
Sport & Fitness	41413 30500	32823 22771	7310 6521	1261 1208	79.26 % 74.66 %	17.65 % 21.38 %	3.04 % 3.96 %
Job & Career	41684 30761	32474 22618	7756 6889	1429 1254	77.91 % 73.53 %	18.61 % 22.40 %	3.43 % 4.08 %
Dating	41286 30610	31347 21675	8478 7709	1417 1226	75.93 % 70.81 %	20.53 % 25.18 %	3.43 % 4.01 %
Other	41962 30689	34303 23788	6474 5798	1168 1103	81.75 % 77.51 %	15.43 % 18.89 %	2.78 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50301 40872	38512 29396	10052 9825	1714 1651	76.56 % 71.92 %	19.98 % 24.04 %	3.41 % 4.04 %
Outlook Mail	50594 39335	39168 28795	9719 8946	1660 1594	77.42 % 73.20 %	19.21 % 22.74 %	3.28 % 4.05 %
Yahoo Mail	49984 39623	39844 29861	8650 8266	1501 1496	79.71 % 75.36 %	17.31 % 20.86 %	3.00 % 3.78 %
AOL Mail	50640 40403	40259 30219	8803 8592	1545 1592	79.50 % 74.79 %	17.38 % 21.27 %	3.05 % 3.94 %
Mail.com	50720 40085	41004 30627	8276 8007	1396 1451	80.84 % 76.41 %	16.32 % 19.98 %	2.75 % 3.62 %
Yandex Mail	50699 39964	39591 29495	9381 8908	1723 1561	78.09 % 73.80 %	18.50 % 22.29 %	3.40 % 3.91 %
GMX Mail	51133 39884	41193 30400	8550 8097	1378 1387	80.56 % 76.22 %	16.72 % 20.30 %	2.69 % 3.48 %
Zoho Mail	49895 39823	40687 30796	7800 7635	1378 1392	81.55 % 77.33 %	15.63 % 19.17 %	2.76 % 3.50 %
ProtonMail	51098 40373	41714 31130	8013 7817	1335 1426	81.64 % 77.11 %	15.68 % 19.36 %	2.61 % 3.53 %
Custom Mail	50650 40291	41737 31574	7563 7332	1345 1385	82.40 % 78.36 %	14.93 % 18.20 %	2.66 % 3.44 %
iCloud Mail	11122 712	8904 535	1801 141	406 36	80.06 % 75.14 %	16.19 % 19.80 %	3.65 % 5.06 %
Tuta	11327 725	9558 595	1403 106	319 24	84.38 % 82.07 %	12.39 % 14.62 %	2.82 % 3.31 %
Juno.com	11166 690	9536 561	1326 98	275 31	85.40 % 81.30 %	11.88 % 14.20 %	2.46 % 4.49 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.