mailtrap and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of mailtrap and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
137.863 402.780	110.517 303.984	21.845 83.770	5.281 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.16 % 75.47 %	15.85 % 20.80 %	3.83 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	10542 30967	8642 24340	1508 5573	358 1054	81.98 % 78.60 %	14.30 % 18.00 %	3.40 % 3.40 %
Elektronics	10715 30895	8715 23568	1605 6254	360 1073	81.33 % 76.28 %	14.98 % 20.24 %	3.36 % 3.47 %
Entertainment	10357 31027	8318 23293	1650 6580	385 1154	80.31 % 75.07 %	15.93 % 21.21 %	3.72 % 3.72 %
Cosmetics & Beauty	10679 30995	8508 23278	1697 6495	446 1222	79.67 % 75.10 %	15.89 % 20.95 %	4.18 % 3.94 %
Food & Drink	10669 31626	8743 24770	1538 5807	386 1049	81.95 % 78.32 %	14.42 % 18.36 %	3.62 % 3.32 %
Home & Garden	10480 31435	8619 24684	1509 5724	353 1027	82.24 % 78.52 %	14.40 % 18.21 %	3.37 % 3.27 %
Finance	10713 31001	8350 22348	1848 7319	473 1334	77.94 % 72.09 %	17.25 % 23.61 %	4.42 % 4.30 %
Health	10680 30974	8453 22552	1765 7177	433 1245	79.15 % 72.81 %	16.53 % 23.17 %	4.05 % 4.02 %
Pets	10638 31300	8628 24299	1626 5924	369 1077	81.11 % 77.63 %	15.28 % 18.93 %	3.47 % 3.44 %
Sport & Fitness	10531 30500	8364 22771	1745 6521	406 1208	79.42 % 74.66 %	16.57 % 21.38 %	3.86 % 3.96 %
Job & Career	10589 30761	8267 22618	1864 6889	454 1254	78.07 % 73.53 %	17.60 % 22.40 %	4.29 % 4.08 %
Dating	10606 30610	8264 21675	1867 7709	461 1226	77.92 % 70.81 %	17.60 % 25.18 %	4.35 % 4.01 %
Other	10664 30689	8646 23788	1623 5798	397 1103	81.08 % 77.51 %	15.22 % 18.89 %	3.72 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	10557 40872	8007 29396	2066 9825	498 1651	75.85 % 71.92 %	19.57 % 24.04 %	4.72 % 4.04 %
Outlook Mail	10751 39335	8494 28795	1828 8946	435 1594	79.01 % 73.20 %	17.00 % 22.74 %	4.05 % 4.05 %
Yahoo Mail	10467 39623	8387 29861	1695 8266	375 1496	80.13 % 75.36 %	16.19 % 20.86 %	3.58 % 3.78 %
AOL Mail	10644 40403	8469 30219	1722 8592	441 1592	79.57 % 74.79 %	16.18 % 21.27 %	4.14 % 3.94 %
Mail.com	10743 40085	8640 30627	1668 8007	407 1451	80.42 % 76.41 %	15.53 % 19.98 %	3.79 % 3.62 %
Yandex Mail	10476 39964	8213 29495	1774 8908	460 1561	78.40 % 73.80 %	16.93 % 22.29 %	4.39 % 3.91 %
GMX Mail	10812 39884	8832 30400	1598 8097	377 1387	81.69 % 76.22 %	14.78 % 20.30 %	3.49 % 3.48 %
Zoho Mail	10550 39823	8624 30796	1547 7635	374 1392	81.74 % 77.33 %	14.66 % 19.17 %	3.55 % 3.50 %
ProtonMail	10464 40373	8612 31130	1461 7817	365 1426	82.30 % 77.11 %	13.96 % 19.36 %	3.49 % 3.53 %
Custom Mail	10867 40291	8921 31574	1543 7332	389 1385	82.09 % 78.36 %	14.20 % 18.20 %	3.58 % 3.44 %
iCloud Mail	10483 712	8038 535	1957 141	465 36	76.68 % 75.14 %	18.67 % 19.80 %	4.44 % 5.06 %
Tuta	10470 725	8559 595	1515 106	343 24	81.75 % 82.07 %	14.47 % 14.62 %	3.28 % 3.31 %
Juno.com	10579 690	8721 561	1471 98	352 31	82.44 % 81.30 %	13.90 % 14.20 %	3.33 % 4.49 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.