mailtrap and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of mailtrap and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
148.061 402.780	119.183 303.984	23.420 83.770	5.535 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.50 % 75.47 %	15.82 % 20.80 %	3.74 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11347 30967	9317 24340	1617 5573	378 1054	82.11 % 78.60 %	14.25 % 18.00 %	3.33 % 3.40 %
Elektronics	11531 30895	9394 23568	1737 6254	382 1073	81.47 % 76.28 %	15.06 % 20.24 %	3.31 % 3.47 %
Entertainment	11184 31027	9022 23293	1782 6580	405 1154	80.67 % 75.07 %	15.93 % 21.21 %	3.62 % 3.72 %
Cosmetics & Beauty	11416 30995	9135 23278	1805 6495	464 1222	80.02 % 75.10 %	15.81 % 20.95 %	4.06 % 3.94 %
Food & Drink	11392 31626	9357 24770	1649 5807	403 1049	82.14 % 78.32 %	14.48 % 18.36 %	3.54 % 3.32 %
Home & Garden	11377 31435	9378 24684	1657 5724	377 1027	82.43 % 78.52 %	14.56 % 18.21 %	3.31 % 3.27 %
Finance	11464 31001	8991 22348	1953 7319	491 1334	78.43 % 72.09 %	17.04 % 23.61 %	4.28 % 4.30 %
Health	11433 30974	9090 22552	1885 7177	450 1245	79.51 % 72.81 %	16.49 % 23.17 %	3.94 % 4.02 %
Pets	11402 31300	9284 24299	1743 5924	388 1077	81.42 % 77.63 %	15.29 % 18.93 %	3.40 % 3.44 %
Sport & Fitness	11360 30500	9072 22771	1868 6521	426 1208	79.86 % 74.66 %	16.44 % 21.38 %	3.75 % 3.96 %
Job & Career	11353 30761	8916 22618	1984 6889	474 1254	78.53 % 73.53 %	17.48 % 22.40 %	4.18 % 4.08 %
Dating	11399 30610	8947 21675	1999 7709	480 1226	78.49 % 70.81 %	17.54 % 25.18 %	4.21 % 4.01 %
Other	11403 30689	9280 23788	1741 5798	417 1103	81.38 % 77.51 %	15.27 % 18.89 %	3.66 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11346 40872	8683 29396	2200 9825	520 1651	76.53 % 71.92 %	19.39 % 24.04 %	4.58 % 4.04 %
Outlook Mail	11543 39335	9158 28795	1954 8946	455 1594	79.34 % 73.20 %	16.93 % 22.74 %	3.94 % 4.05 %
Yahoo Mail	11266 39623	9077 29861	1809 8266	397 1496	80.57 % 75.36 %	16.06 % 20.86 %	3.52 % 3.78 %
AOL Mail	11435 40403	9144 30219	1837 8592	462 1592	79.97 % 74.79 %	16.06 % 21.27 %	4.04 % 3.94 %
Mail.com	11581 40085	9350 30627	1798 8007	427 1451	80.74 % 76.41 %	15.53 % 19.98 %	3.69 % 3.62 %
Yandex Mail	11231 39964	8856 29495	1898 8908	479 1561	78.85 % 73.80 %	16.90 % 22.29 %	4.26 % 3.91 %
GMX Mail	11632 39884	9539 30400	1724 8097	397 1387	82.01 % 76.22 %	14.82 % 20.30 %	3.41 % 3.48 %
Zoho Mail	11291 39823	9255 30796	1651 7635	391 1392	81.97 % 77.33 %	14.62 % 19.17 %	3.46 % 3.50 %
ProtonMail	11207 40373	9237 31130	1576 7817	381 1426	82.42 % 77.11 %	14.06 % 19.36 %	3.40 % 3.53 %
Custom Mail	11658 40291	9587 31574	1673 7332	408 1385	82.24 % 78.36 %	14.35 % 18.20 %	3.50 % 3.44 %
iCloud Mail	11333 712	8754 535	2088 141	486 36	77.24 % 75.14 %	18.42 % 19.80 %	4.29 % 5.06 %
Tuta	11150 725	9139 595	1614 106	360 24	81.96 % 82.07 %	14.48 % 14.62 %	3.23 % 3.31 %
Juno.com	11388 690	9404 561	1598 98	372 31	82.58 % 81.30 %	14.03 % 14.20 %	3.27 % 4.49 %

Compare mailtrap with other providers

Compare the email deliverability of mailtrap with other providers.