Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.640 40.838	425.990 28.449	96.377 11.943	17.995 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.79 % 69.66 %	17.83 % 29.24 %	3.33 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	42063 3108	34322 2310	6492 763	1203 35	81.60 % 74.32 %	15.43 % 24.55 %	2.86 % 1.13 %
Elektronics	41254 3168	32795 2203	7120 930	1290 35	79.50 % 69.54 %	17.26 % 29.36 %	3.13 % 1.10 %
Entertainment	41011 3097	32292 2149	7309 920	1382 28	78.74 % 69.39 %	17.82 % 29.71 %	3.37 % 0.90 %
Cosmetics & Beauty	41586 3104	32675 2138	7469 928	1385 38	78.57 % 68.88 %	17.96 % 29.90 %	3.33 % 1.22 %
Food & Drink	41441 2988	33758 2221	6429 729	1251 38	81.46 % 74.33 %	15.51 % 24.40 %	3.02 % 1.27 %
Home & Garden	41727 3198	33933 2374	6470 790	1312 34	81.32 % 74.23 %	15.51 % 24.70 %	3.14 % 1.06 %
Finance	41382 3213	31368 2065	8436 1111	1568 37	75.80 % 64.27 %	20.39 % 34.58 %	3.79 % 1.15 %
Health	42095 3194	32236 2052	8353 1109	1492 33	76.58 % 64.25 %	19.84 % 34.72 %	3.54 % 1.03 %
Pets	41502 3075	33519 2277	6686 768	1285 30	80.76 % 74.05 %	16.11 % 24.98 %	3.10 % 0.98 %
Sport & Fitness	41101 3244	31995 2247	7646 961	1434 36	77.84 % 69.27 %	18.60 % 29.62 %	3.49 % 1.11 %
Job & Career	41970 3038	32294 2106	8113 898	1558 34	76.95 % 69.32 %	19.33 % 29.56 %	3.71 % 1.12 %
Dating	41977 3120	31347 1854	9145 1226	1508 40	74.68 % 59.42 %	21.79 % 39.29 %	3.59 % 1.28 %
Other	41531 3291	33456 2453	6709 810	1327 28	80.56 % 74.54 %	16.15 % 24.61 %	3.20 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50756 3918	38198 2512	10620 1366	1911 40	75.26 % 64.11 %	20.92 % 34.86 %	3.77 % 1.02 %
Outlook Mail	51425 4078	39197 2660	10288 1375	1920 43	76.22 % 65.23 %	20.01 % 33.72 %	3.73 % 1.05 %
Yahoo Mail	50937 4200	39933 2966	9281 1187	1713 47	78.40 % 70.62 %	18.22 % 28.26 %	3.36 % 1.12 %
AOL Mail	50620 4366	39657 3106	9200 1213	1736 47	78.34 % 71.14 %	18.17 % 27.78 %	3.43 % 1.08 %
Mail.com	50226 4218	39960 3033	8614 1137	1642 48	79.56 % 71.91 %	17.15 % 26.96 %	3.27 % 1.14 %
Yandex Mail	50685 4051	39053 2782	9783 1223	1829 46	77.05 % 68.67 %	19.30 % 30.19 %	3.61 % 1.14 %
GMX Mail	50867 4002	40433 2712	8816 1243	1578 47	79.49 % 67.77 %	17.33 % 31.06 %	3.10 % 1.17 %
Zoho Mail	50625 3898	40623 2817	8419 1038	1531 43	80.24 % 72.27 %	16.63 % 26.63 %	3.02 % 1.10 %
ProtonMail	50226 3953	40498 2797	8220 1112	1476 44	80.63 % 70.76 %	16.37 % 28.13 %	2.94 % 1.11 %
Custom Mail	49970 4154	40709 3064	7771 1049	1472 41	81.47 % 73.76 %	15.55 % 25.25 %	2.95 % 0.99 %
iCloud Mail	11397	8844	2103	479	77.60 % %	18.45 % %	4.20 % %
Tuta	11622	9548	1700	365	82.15 % %	14.63 % %	3.14 % %
Juno.com	11284	9337	1562	343	82.75 % %	13.84 % %	3.04 % %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.