Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.422 40.838	417.487 28.449	94.656 11.943	17.748 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 69.66 %	17.85 % 29.24 %	3.35 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41278 3108	33672 2310	6368 763	1186 35	81.57 % 74.32 %	15.43 % 24.55 %	2.87 % 1.13 %
Elektronics	40485 3168	32167 2203	6998 930	1271 35	79.45 % 69.54 %	17.29 % 29.36 %	3.14 % 1.10 %
Entertainment	40263 3097	31663 2149	7193 920	1363 28	78.64 % 69.39 %	17.87 % 29.71 %	3.39 % 0.90 %
Cosmetics & Beauty	40799 3104	32032 2138	7343 928	1367 38	78.51 % 68.88 %	18.00 % 29.90 %	3.35 % 1.22 %
Food & Drink	40605 2988	33055 2221	6287 729	1232 38	81.41 % 74.33 %	15.48 % 24.40 %	3.03 % 1.27 %
Home & Garden	40989 3198	33316 2374	6348 790	1292 34	81.28 % 74.23 %	15.49 % 24.70 %	3.15 % 1.06 %
Finance	40712 3213	30807 2065	8321 1111	1554 37	75.67 % 64.27 %	20.44 % 34.58 %	3.82 % 1.15 %
Health	41226 3194	31507 2052	8200 1109	1468 33	76.43 % 64.25 %	19.89 % 34.72 %	3.56 % 1.03 %
Pets	40695 3075	32850 2277	6540 768	1270 30	80.72 % 74.05 %	16.07 % 24.98 %	3.12 % 0.98 %
Sport & Fitness	40258 3244	31296 2247	7513 961	1412 36	77.74 % 69.27 %	18.66 % 29.62 %	3.51 % 1.11 %
Job & Career	41215 3038	31656 2106	7984 898	1540 34	76.81 % 69.32 %	19.37 % 29.56 %	3.74 % 1.12 %
Dating	41178 3120	30676 1854	8993 1226	1486 40	74.50 % 59.42 %	21.84 % 39.29 %	3.61 % 1.28 %
Other	40719 3291	32790 2453	6568 810	1307 28	80.53 % 74.54 %	16.13 % 24.61 %	3.21 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50020 3918	37591 2512	10495 1366	1894 40	75.15 % 64.11 %	20.98 % 34.86 %	3.79 % 1.02 %
Outlook Mail	50615 4078	38536 2660	10154 1375	1901 43	76.14 % 65.23 %	20.06 % 33.72 %	3.76 % 1.05 %
Yahoo Mail	50202 4200	39316 2966	9147 1187	1694 47	78.32 % 70.62 %	18.22 % 28.26 %	3.37 % 1.12 %
AOL Mail	49798 4366	38966 3106	9073 1213	1718 47	78.25 % 71.14 %	18.22 % 27.78 %	3.45 % 1.08 %
Mail.com	49423 4218	39282 3033	8478 1137	1623 48	79.48 % 71.91 %	17.15 % 26.96 %	3.28 % 1.14 %
Yandex Mail	49943 4051	38430 2782	9662 1223	1809 46	76.95 % 68.67 %	19.35 % 30.19 %	3.62 % 1.14 %
GMX Mail	50069 4002	39767 2712	8674 1243	1560 47	79.42 % 67.77 %	17.32 % 31.06 %	3.12 % 1.17 %
Zoho Mail	49846 3898	39982 2817	8292 1038	1515 43	80.21 % 72.27 %	16.64 % 26.63 %	3.04 % 1.10 %
ProtonMail	49442 3953	39847 2797	8080 1112	1456 44	80.59 % 70.76 %	16.34 % 28.13 %	2.94 % 1.11 %
Custom Mail	49197 4154	40074 3064	7640 1049	1453 41	81.46 % 73.76 %	15.53 % 25.25 %	2.95 % 0.99 %
iCloud Mail	10589	8168	1962	457	77.14 % %	18.53 % %	4.32 % %
Tuta	10813	8871	1568	345	82.04 % %	14.50 % %	3.19 % %
Juno.com	10465	8657	1431	323	82.72 % %	13.67 % %	3.09 % %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.