Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.740 40.838	167.312 28.449	49.092 11.943	6.336 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.12 % 69.66 %	22.04 % 29.24 %	2.84 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17260 3108	13584 2310	3238 763	438 35	78.70 % 74.32 %	18.76 % 24.55 %	2.54 % 1.13 %
Elektronics	16996 3168	12830 2203	3706 930	460 35	75.49 % 69.54 %	21.81 % 29.36 %	2.71 % 1.10 %
Entertainment	16894 3097	12711 2149	3697 920	486 28	75.24 % 69.39 %	21.88 % 29.71 %	2.88 % 0.90 %
Cosmetics & Beauty	17282 3104	12937 2138	3860 928	485 38	74.86 % 68.88 %	22.34 % 29.90 %	2.81 % 1.22 %
Food & Drink	16750 2988	13172 2221	3153 729	425 38	78.64 % 74.33 %	18.82 % 24.40 %	2.54 % 1.27 %
Home & Garden	17252 3198	13546 2374	3225 790	481 34	78.52 % 74.23 %	18.69 % 24.70 %	2.79 % 1.06 %
Finance	17264 3213	12307 2065	4415 1111	542 37	71.29 % 64.27 %	25.57 % 34.58 %	3.14 % 1.15 %
Health	17481 3194	12481 2052	4486 1109	514 33	71.40 % 64.25 %	25.66 % 34.72 %	2.94 % 1.03 %
Pets	16898 3075	13213 2277	3212 768	473 30	78.19 % 74.05 %	19.01 % 24.98 %	2.80 % 0.98 %
Sport & Fitness	16932 3244	12599 2247	3842 961	491 36	74.41 % 69.27 %	22.69 % 29.62 %	2.90 % 1.11 %
Job & Career	17413 3038	12858 2106	4013 898	542 34	73.84 % 69.32 %	23.05 % 29.56 %	3.11 % 1.12 %
Dating	17363 3120	11852 1854	4983 1226	528 40	68.26 % 59.42 %	28.70 % 39.29 %	3.04 % 1.28 %
Other	16955 3291	13222 2453	3262 810	471 28	77.98 % 74.54 %	19.24 % 24.61 %	2.78 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22306 3918	15872 2512	5757 1366	677 40	71.16 % 64.11 %	25.81 % 34.86 %	3.04 % 1.02 %
Outlook Mail	22677 4078	16350 2660	5622 1375	705 43	72.10 % 65.23 %	24.79 % 33.72 %	3.11 % 1.05 %
Yahoo Mail	22287 4200	16789 2966	4851 1187	647 47	75.33 % 70.62 %	21.77 % 28.26 %	2.90 % 1.12 %
AOL Mail	22551 4366	16987 3106	4898 1213	666 47	75.33 % 71.14 %	21.72 % 27.78 %	2.95 % 1.08 %
Mail.com	22191 4218	16960 3033	4577 1137	654 48	76.43 % 71.91 %	20.63 % 26.96 %	2.95 % 1.14 %
Yandex Mail	22256 4051	16401 2782	5177 1223	678 46	73.69 % 68.67 %	23.26 % 30.19 %	3.05 % 1.14 %
GMX Mail	22008 4002	16533 2712	4890 1243	585 47	75.12 % 67.77 %	22.22 % 31.06 %	2.66 % 1.17 %
Zoho Mail	22598 3898	17392 2817	4627 1038	579 43	76.96 % 72.27 %	20.48 % 26.63 %	2.56 % 1.10 %
ProtonMail	22050 3953	16877 2797	4581 1112	592 44	76.54 % 70.76 %	20.78 % 28.13 %	2.68 % 1.11 %
Custom Mail	21816 4154	17151 3064	4112 1049	553 41	78.62 % 73.76 %	18.85 % 25.25 %	2.53 % 0.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.