Moosend and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
338.408
40.838
|
262.082
28.449
|
65.487
11.943
|
10.839
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.45 %
69.66 %
|
19.35 %
29.24 %
|
3.20 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26289
3108
|
21211
2310
|
4345
763
|
733
35
|
80.68 %
74.32 %
|
16.53 %
24.55 %
|
2.79 %
1.13 %
|
Elektronics |
25766
3168
|
20123
2203
|
4867
930
|
776
35
|
78.10 %
69.54 %
|
18.89 %
29.36 %
|
3.01 %
1.10 %
|
Entertainment |
25716
3097
|
19903
2149
|
4964
920
|
849
28
|
77.40 %
69.39 %
|
19.30 %
29.71 %
|
3.30 %
0.90 %
|
Cosmetics & Beauty |
26159
3104
|
20201
2138
|
5127
928
|
831
38
|
77.22 %
68.88 %
|
19.60 %
29.90 %
|
3.18 %
1.22 %
|
Food & Drink |
25769
2988
|
20770
2221
|
4261
729
|
738
38
|
80.60 %
74.33 %
|
16.54 %
24.40 %
|
2.86 %
1.27 %
|
Home & Garden |
26170
3198
|
21069
2374
|
4313
790
|
788
34
|
80.51 %
74.23 %
|
16.48 %
24.70 %
|
3.01 %
1.06 %
|
Finance |
26029
3213
|
19236
2065
|
5829
1111
|
964
37
|
73.90 %
64.27 %
|
22.39 %
34.58 %
|
3.70 %
1.15 %
|
Health |
26503
3194
|
19742
2052
|
5856
1109
|
905
33
|
74.49 %
64.25 %
|
22.10 %
34.72 %
|
3.41 %
1.03 %
|
Pets |
25798
3075
|
20631
2277
|
4392
768
|
775
30
|
79.97 %
74.05 %
|
17.02 %
24.98 %
|
3.00 %
0.98 %
|
Sport & Fitness |
25634
3244
|
19614
2247
|
5174
961
|
846
36
|
76.52 %
69.27 %
|
20.18 %
29.62 %
|
3.30 %
1.11 %
|
Job & Career |
26458
3038
|
20050
2106
|
5480
898
|
928
34
|
75.78 %
69.32 %
|
20.71 %
29.56 %
|
3.51 %
1.12 %
|
Dating |
26201
3120
|
18867
1854
|
6427
1226
|
907
40
|
72.01 %
59.42 %
|
24.53 %
39.29 %
|
3.46 %
1.28 %
|
Other |
25916
3291
|
20665
2453
|
4452
810
|
799
28
|
79.74 %
74.54 %
|
17.18 %
24.61 %
|
3.08 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
33804
3918
|
24995
2512
|
7594
1366
|
1215
40
|
73.94 %
64.11 %
|
22.46 %
34.86 %
|
3.59 %
1.02 %
|
Outlook Mail |
34479
4078
|
25773
2660
|
7500
1375
|
1206
43
|
74.75 %
65.23 %
|
21.75 %
33.72 %
|
3.50 %
1.05 %
|
Yahoo Mail |
33980
4200
|
26292
2966
|
6587
1187
|
1101
47
|
77.37 %
70.62 %
|
19.38 %
28.26 %
|
3.24 %
1.12 %
|
AOL Mail |
33982
4366
|
26236
3106
|
6609
1213
|
1137
47
|
77.21 %
71.14 %
|
19.45 %
27.78 %
|
3.35 %
1.08 %
|
Mail.com |
33581
4218
|
26325
3033
|
6149
1137
|
1107
48
|
78.39 %
71.91 %
|
18.31 %
26.96 %
|
3.30 %
1.14 %
|
Yandex Mail |
33990
4051
|
25787
2782
|
7035
1223
|
1168
46
|
75.87 %
68.67 %
|
20.70 %
30.19 %
|
3.44 %
1.14 %
|
GMX Mail |
33819
4002
|
26405
2712
|
6428
1243
|
986
47
|
78.08 %
67.77 %
|
19.01 %
31.06 %
|
2.92 %
1.17 %
|
Zoho Mail |
33977
3898
|
26883
2817
|
6098
1038
|
996
43
|
79.12 %
72.27 %
|
17.95 %
26.63 %
|
2.93 %
1.10 %
|
ProtonMail |
33450
3953
|
26514
2797
|
5958
1112
|
978
44
|
79.26 %
70.76 %
|
17.81 %
28.13 %
|
2.92 %
1.11 %
|
Custom Mail |
33346
4154
|
26872
3064
|
5529
1049
|
945
41
|
80.59 %
73.76 %
|
16.58 %
25.25 %
|
2.83 %
0.99 %
|
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