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Moosend and Newsletter2Go Email Deliverability Comparison

  Moosend
  Newsletter2Go

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.846
  40.838
  189.431
  28.449
  53.030
  11.943
  7.385
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.82 %
  69.66 %
  21.23 %
  29.24 %
  2.96 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19316
  3108
  15306
  2310
  3503
  763
  507
  35
  79.24 %
  74.32 %
  18.14 %
  24.55 %
  2.62 %
  1.13 %
Elektronics
  19067
  3168
  14537
  2203
  3989
  930
  541
  35
  76.24 %
  69.54 %
  20.92 %
  29.36 %
  2.84 %
  1.10 %
Entertainment
  18981
  3097
  14397
  2149
  4006
  920
  578
  28
  75.85 %
  69.39 %
  21.11 %
  29.71 %
  3.05 %
  0.90 %
Cosmetics & Beauty
  19324
  3104
  14601
  2138
  4158
  928
  565
  38
  75.56 %
  68.88 %
  21.52 %
  29.90 %
  2.92 %
  1.22 %
Food & Drink
  18847
  2988
  14933
  2221
  3415
  729
  499
  38
  79.23 %
  74.33 %
  18.12 %
  24.40 %
  2.65 %
  1.27 %
Home & Garden
  19382
  3198
  15346
  2374
  3490
  790
  546
  34
  79.18 %
  74.23 %
  18.01 %
  24.70 %
  2.82 %
  1.06 %
Finance
  19447
  3213
  14009
  2065
  4780
  1111
  658
  37
  72.04 %
  64.27 %
  24.58 %
  34.58 %
  3.38 %
  1.15 %
Health
  19579
  3194
  14178
  2052
  4809
  1109
  592
  33
  72.41 %
  64.25 %
  24.56 %
  34.72 %
  3.02 %
  1.03 %
Pets
  18955
  3075
  14914
  2277
  3489
  768
  552
  30
  78.68 %
  74.05 %
  18.41 %
  24.98 %
  2.91 %
  0.98 %
Sport & Fitness
  19058
  3244
  14313
  2247
  4176
  961
  569
  36
  75.10 %
  69.27 %
  21.91 %
  29.62 %
  2.99 %
  1.11 %
Job & Career
  19487
  3038
  14495
  2106
  4358
  898
  634
  34
  74.38 %
  69.32 %
  22.36 %
  29.56 %
  3.25 %
  1.12 %
Dating
  19384
  3120
  13469
  1854
  5315
  1226
  600
  40
  69.49 %
  59.42 %
  27.42 %
  39.29 %
  3.10 %
  1.28 %
Other
  19019
  3291
  14933
  2453
  3542
  810
  544
  28
  78.52 %
  74.54 %
  18.62 %
  24.61 %
  2.86 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24949
  3918
  17958
  2512
  6190
  1366
  801
  40
  71.98 %
  64.11 %
  24.81 %
  34.86 %
  3.21 %
  1.02 %
Outlook Mail
  25426
  4078
  18538
  2660
  6073
  1375
  815
  43
  72.91 %
  65.23 %
  23.88 %
  33.72 %
  3.21 %
  1.05 %
Yahoo Mail
  25026
  4200
  19006
  2966
  5268
  1187
  752
  47
  75.95 %
  70.62 %
  21.05 %
  28.26 %
  3.00 %
  1.12 %
AOL Mail
  25269
  4366
  19175
  3106
  5320
  1213
  774
  47
  75.88 %
  71.14 %
  21.05 %
  27.78 %
  3.06 %
  1.08 %
Mail.com
  24907
  4218
  19179
  3033
  4961
  1137
  767
  48
  77.00 %
  71.91 %
  19.92 %
  26.96 %
  3.08 %
  1.14 %
Yandex Mail
  25046
  4051
  18622
  2782
  5627
  1223
  797
  46
  74.35 %
  68.67 %
  22.47 %
  30.19 %
  3.18 %
  1.14 %
GMX Mail
  24753
  4002
  18824
  2712
  5254
  1243
  675
  47
  76.05 %
  67.77 %
  21.23 %
  31.06 %
  2.73 %
  1.17 %
Zoho Mail
  25225
  3898
  19584
  2817
  4970
  1038
  671
  43
  77.64 %
  72.27 %
  19.70 %
  26.63 %
  2.66 %
  1.10 %
ProtonMail
  24745
  3953
  19150
  2797
  4914
  1112
  681
  44
  77.39 %
  70.76 %
  19.86 %
  28.13 %
  2.75 %
  1.11 %
Custom Mail
  24500
  4154
  19395
  3064
  4453
  1049
  652
  41
  79.16 %
  73.76 %
  18.18 %
  25.25 %
  2.66 %
  0.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.