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Moosend and Newsletter2Go Email Deliverability Comparison

  Moosend
  Newsletter2Go

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.740
  40.838
  167.312
  28.449
  49.092
  11.943
  6.336
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.12 %
  69.66 %
  22.04 %
  29.24 %
  2.84 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17260
  3108
  13584
  2310
  3238
  763
  438
  35
  78.70 %
  74.32 %
  18.76 %
  24.55 %
  2.54 %
  1.13 %
Elektronics
  16996
  3168
  12830
  2203
  3706
  930
  460
  35
  75.49 %
  69.54 %
  21.81 %
  29.36 %
  2.71 %
  1.10 %
Entertainment
  16894
  3097
  12711
  2149
  3697
  920
  486
  28
  75.24 %
  69.39 %
  21.88 %
  29.71 %
  2.88 %
  0.90 %
Cosmetics & Beauty
  17282
  3104
  12937
  2138
  3860
  928
  485
  38
  74.86 %
  68.88 %
  22.34 %
  29.90 %
  2.81 %
  1.22 %
Food & Drink
  16750
  2988
  13172
  2221
  3153
  729
  425
  38
  78.64 %
  74.33 %
  18.82 %
  24.40 %
  2.54 %
  1.27 %
Home & Garden
  17252
  3198
  13546
  2374
  3225
  790
  481
  34
  78.52 %
  74.23 %
  18.69 %
  24.70 %
  2.79 %
  1.06 %
Finance
  17264
  3213
  12307
  2065
  4415
  1111
  542
  37
  71.29 %
  64.27 %
  25.57 %
  34.58 %
  3.14 %
  1.15 %
Health
  17481
  3194
  12481
  2052
  4486
  1109
  514
  33
  71.40 %
  64.25 %
  25.66 %
  34.72 %
  2.94 %
  1.03 %
Pets
  16898
  3075
  13213
  2277
  3212
  768
  473
  30
  78.19 %
  74.05 %
  19.01 %
  24.98 %
  2.80 %
  0.98 %
Sport & Fitness
  16932
  3244
  12599
  2247
  3842
  961
  491
  36
  74.41 %
  69.27 %
  22.69 %
  29.62 %
  2.90 %
  1.11 %
Job & Career
  17413
  3038
  12858
  2106
  4013
  898
  542
  34
  73.84 %
  69.32 %
  23.05 %
  29.56 %
  3.11 %
  1.12 %
Dating
  17363
  3120
  11852
  1854
  4983
  1226
  528
  40
  68.26 %
  59.42 %
  28.70 %
  39.29 %
  3.04 %
  1.28 %
Other
  16955
  3291
  13222
  2453
  3262
  810
  471
  28
  77.98 %
  74.54 %
  19.24 %
  24.61 %
  2.78 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22306
  3918
  15872
  2512
  5757
  1366
  677
  40
  71.16 %
  64.11 %
  25.81 %
  34.86 %
  3.04 %
  1.02 %
Outlook Mail
  22677
  4078
  16350
  2660
  5622
  1375
  705
  43
  72.10 %
  65.23 %
  24.79 %
  33.72 %
  3.11 %
  1.05 %
Yahoo Mail
  22287
  4200
  16789
  2966
  4851
  1187
  647
  47
  75.33 %
  70.62 %
  21.77 %
  28.26 %
  2.90 %
  1.12 %
AOL Mail
  22551
  4366
  16987
  3106
  4898
  1213
  666
  47
  75.33 %
  71.14 %
  21.72 %
  27.78 %
  2.95 %
  1.08 %
Mail.com
  22191
  4218
  16960
  3033
  4577
  1137
  654
  48
  76.43 %
  71.91 %
  20.63 %
  26.96 %
  2.95 %
  1.14 %
Yandex Mail
  22256
  4051
  16401
  2782
  5177
  1223
  678
  46
  73.69 %
  68.67 %
  23.26 %
  30.19 %
  3.05 %
  1.14 %
GMX Mail
  22008
  4002
  16533
  2712
  4890
  1243
  585
  47
  75.12 %
  67.77 %
  22.22 %
  31.06 %
  2.66 %
  1.17 %
Zoho Mail
  22598
  3898
  17392
  2817
  4627
  1038
  579
  43
  76.96 %
  72.27 %
  20.48 %
  26.63 %
  2.56 %
  1.10 %
ProtonMail
  22050
  3953
  16877
  2797
  4581
  1112
  592
  44
  76.54 %
  70.76 %
  20.78 %
  28.13 %
  2.68 %
  1.11 %
Custom Mail
  21816
  4154
  17151
  3064
  4112
  1049
  553
  41
  78.62 %
  73.76 %
  18.85 %
  25.25 %
  2.53 %
  0.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.