Moosend and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.493
40.838
|
234.362
28.449
|
60.680
11.943
|
9.451
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.97 %
69.66 %
|
19.93 %
29.24 %
|
3.10 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23688
3108
|
19009
2310
|
4035
763
|
644
35
|
80.25 %
74.32 %
|
17.03 %
24.55 %
|
2.72 %
1.13 %
|
Elektronics |
23207
3168
|
17988
2203
|
4527
930
|
692
35
|
77.51 %
69.54 %
|
19.51 %
29.36 %
|
2.98 %
1.10 %
|
Entertainment |
23164
3097
|
17833
2149
|
4601
920
|
730
28
|
76.99 %
69.39 %
|
19.86 %
29.71 %
|
3.15 %
0.90 %
|
Cosmetics & Beauty |
23553
3104
|
18074
2138
|
4752
928
|
727
38
|
76.74 %
68.88 %
|
20.18 %
29.90 %
|
3.09 %
1.22 %
|
Food & Drink |
23098
2988
|
18524
2221
|
3930
729
|
644
38
|
80.20 %
74.33 %
|
17.01 %
24.40 %
|
2.79 %
1.27 %
|
Home & Garden |
23558
3198
|
18876
2374
|
3992
790
|
690
34
|
80.13 %
74.23 %
|
16.95 %
24.70 %
|
2.93 %
1.06 %
|
Finance |
23487
3213
|
17232
2065
|
5420
1111
|
835
37
|
73.37 %
64.27 %
|
23.08 %
34.58 %
|
3.56 %
1.15 %
|
Health |
23914
3194
|
17673
2052
|
5461
1109
|
780
33
|
73.90 %
64.25 %
|
22.84 %
34.72 %
|
3.26 %
1.03 %
|
Pets |
23197
3075
|
18460
2277
|
4049
768
|
688
30
|
79.58 %
74.05 %
|
17.45 %
24.98 %
|
2.97 %
0.98 %
|
Sport & Fitness |
23039
3244
|
17535
2247
|
4777
961
|
727
36
|
76.11 %
69.27 %
|
20.73 %
29.62 %
|
3.16 %
1.11 %
|
Job & Career |
23787
3038
|
17922
2106
|
5048
898
|
817
34
|
75.34 %
69.32 %
|
21.22 %
29.56 %
|
3.43 %
1.12 %
|
Dating |
23544
3120
|
16778
1854
|
5987
1226
|
779
40
|
71.26 %
59.42 %
|
25.43 %
39.29 %
|
3.31 %
1.28 %
|
Other |
23257
3291
|
18458
2453
|
4101
810
|
698
28
|
79.37 %
74.54 %
|
17.63 %
24.61 %
|
3.00 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30488
3918
|
22361
2512
|
7069
1366
|
1058
40
|
73.34 %
64.11 %
|
23.19 %
34.86 %
|
3.47 %
1.02 %
|
Outlook Mail |
30971
4078
|
22975
2660
|
6943
1375
|
1053
43
|
74.18 %
65.23 %
|
22.42 %
33.72 %
|
3.40 %
1.05 %
|
Yahoo Mail |
30645
4200
|
23590
2966
|
6092
1187
|
963
47
|
76.98 %
70.62 %
|
19.88 %
28.26 %
|
3.14 %
1.12 %
|
AOL Mail |
30550
4366
|
23476
3106
|
6098
1213
|
976
47
|
76.84 %
71.14 %
|
19.96 %
27.78 %
|
3.19 %
1.08 %
|
Mail.com |
30309
4218
|
23654
3033
|
5694
1137
|
961
48
|
78.04 %
71.91 %
|
18.79 %
26.96 %
|
3.17 %
1.14 %
|
Yandex Mail |
30533
4051
|
23026
2782
|
6489
1223
|
1018
46
|
75.41 %
68.67 %
|
21.25 %
30.19 %
|
3.33 %
1.14 %
|
GMX Mail |
30338
4002
|
23484
2712
|
5977
1243
|
877
47
|
77.41 %
67.77 %
|
19.70 %
31.06 %
|
2.89 %
1.17 %
|
Zoho Mail |
30603
3898
|
24081
2817
|
5659
1038
|
863
43
|
78.69 %
72.27 %
|
18.49 %
26.63 %
|
2.82 %
1.10 %
|
ProtonMail |
30131
3953
|
23729
2797
|
5554
1112
|
848
44
|
78.75 %
70.76 %
|
18.43 %
28.13 %
|
2.81 %
1.11 %
|
Custom Mail |
29925
4154
|
23986
3064
|
5105
1049
|
834
41
|
80.15 %
73.76 %
|
17.06 %
25.25 %
|
2.79 %
0.99 %
|
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