Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
283.947 40.838	217.509 28.449	57.784 11.943	8.654 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.60 % 69.66 %	20.35 % 29.24 %	3.05 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22064 3108	17633 2310	3839 763	592 35	79.92 % 74.32 %	17.40 % 24.55 %	2.68 % 1.13 %
Elektronics	21634 3168	16670 2203	4325 930	639 35	77.05 % 69.54 %	19.99 % 29.36 %	2.95 % 1.10 %
Entertainment	21585 3097	16553 2149	4371 920	661 28	76.69 % 69.39 %	20.25 % 29.71 %	3.06 % 0.90 %
Cosmetics & Beauty	21994 3104	16788 2138	4534 928	672 38	76.33 % 68.88 %	20.61 % 29.90 %	3.06 % 1.22 %
Food & Drink	21461 2988	17149 2221	3730 729	582 38	79.91 % 74.33 %	17.38 % 24.40 %	2.71 % 1.27 %
Home & Garden	21930 3198	17499 2374	3794 790	637 34	79.79 % 74.23 %	17.30 % 24.70 %	2.90 % 1.06 %
Finance	22015 3213	16070 2065	5186 1111	759 37	73.00 % 64.27 %	23.56 % 34.58 %	3.45 % 1.15 %
Health	22308 3194	16381 2052	5215 1109	712 33	73.43 % 64.25 %	23.38 % 34.72 %	3.19 % 1.03 %
Pets	21618 3075	17142 2277	3835 768	641 30	79.30 % 74.05 %	17.74 % 24.98 %	2.97 % 0.98 %
Sport & Fitness	21466 3244	16269 2247	4535 961	662 36	75.79 % 69.27 %	21.13 % 29.62 %	3.08 % 1.11 %
Job & Career	22198 3038	16655 2106	4794 898	749 34	75.03 % 69.32 %	21.60 % 29.56 %	3.37 % 1.12 %
Dating	21975 3120	15540 1854	5731 1226	704 40	70.72 % 59.42 %	26.08 % 39.29 %	3.20 % 1.28 %
Other	21699 3291	17160 2453	3895 810	644 28	79.08 % 74.54 %	17.95 % 24.61 %	2.97 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28386 3918	20687 2512	6732 1366	967 40	72.88 % 64.11 %	23.72 % 34.86 %	3.41 % 1.02 %
Outlook Mail	28866 4078	21303 2660	6613 1375	950 43	73.80 % 65.23 %	22.91 % 33.72 %	3.29 % 1.05 %
Yahoo Mail	28579 4200	21909 2966	5788 1187	882 47	76.66 % 70.62 %	20.25 % 28.26 %	3.09 % 1.12 %
AOL Mail	28573 4366	21877 3106	5799 1213	897 47	76.57 % 71.14 %	20.30 % 27.78 %	3.14 % 1.08 %
Mail.com	28256 4218	21953 3033	5414 1137	889 48	77.69 % 71.91 %	19.16 % 26.96 %	3.15 % 1.14 %
Yandex Mail	28472 4051	21368 2782	6160 1223	944 46	75.05 % 68.67 %	21.64 % 30.19 %	3.32 % 1.14 %
GMX Mail	28209 4002	21708 2712	5703 1243	798 47	76.95 % 67.77 %	20.22 % 31.06 %	2.83 % 1.17 %
Zoho Mail	28583 3898	22397 2817	5400 1038	786 43	78.36 % 72.27 %	18.89 % 26.63 %	2.75 % 1.10 %
ProtonMail	28101 3953	22008 2797	5312 1112	781 44	78.32 % 70.76 %	18.90 % 28.13 %	2.78 % 1.11 %
Custom Mail	27922 4154	22299 3064	4863 1049	760 41	79.86 % 73.76 %	17.42 % 25.25 %	2.72 % 0.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.