Moosend and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Moosend.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.138
114.479
|
77.479
78.821
|
33.606
34.314
|
2.053
1.344
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Moosend in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
68.48 %
68.85 %
|
29.70 %
29.97 %
|
1.81 %
1.17 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8835
8674
|
6456
6362
|
2224
2209
|
155
103
|
73.07 %
73.35 %
|
25.17 %
25.47 %
|
1.75 %
1.19 %
|
Elektronics |
8526
8946
|
5801
6117
|
2571
2719
|
154
110
|
68.04 %
68.38 %
|
30.15 %
30.39 %
|
1.81 %
1.23 %
|
Entertainment |
8366
8851
|
5737
6073
|
2475
2688
|
154
90
|
68.58 %
68.61 %
|
29.58 %
30.37 %
|
1.84 %
1.02 %
|
Cosmetics & Beauty |
8842
8970
|
6023
6123
|
2653
2735
|
166
112
|
68.12 %
68.26 %
|
30.00 %
30.49 %
|
1.88 %
1.25 %
|
Food & Drink |
8432
8427
|
6149
6199
|
2136
2125
|
147
103
|
72.92 %
73.56 %
|
25.33 %
25.22 %
|
1.74 %
1.22 %
|
Home & Garden |
8662
8619
|
6339
6334
|
2165
2179
|
158
106
|
73.18 %
73.49 %
|
24.99 %
25.28 %
|
1.82 %
1.23 %
|
Finance |
8693
8937
|
5506
5677
|
3028
3153
|
159
107
|
63.34 %
63.52 %
|
34.83 %
35.28 %
|
1.83 %
1.20 %
|
Health |
9136
8684
|
5741
5533
|
3223
3053
|
172
98
|
62.84 %
63.71 %
|
35.28 %
35.16 %
|
1.88 %
1.13 %
|
Pets |
8448
8947
|
6188
6562
|
2106
2286
|
154
99
|
73.25 %
73.34 %
|
24.93 %
25.55 %
|
1.82 %
1.11 %
|
Sport & Fitness |
8642
8859
|
5909
6058
|
2575
2694
|
158
107
|
68.38 %
68.38 %
|
29.80 %
30.41 %
|
1.83 %
1.21 %
|
Job & Career |
8853
8870
|
6055
6087
|
2639
2680
|
159
103
|
68.39 %
68.62 %
|
29.81 %
30.21 %
|
1.80 %
1.16 %
|
Dating |
9048
8755
|
5240
5127
|
3643
3522
|
165
106
|
57.91 %
58.56 %
|
40.26 %
40.23 %
|
1.82 %
1.21 %
|
Other |
8655
8940
|
6335
6569
|
2168
2271
|
152
100
|
73.19 %
73.48 %
|
25.05 %
25.40 %
|
1.76 %
1.12 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Moosend.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11484
11036
|
7226
6954
|
4056
3959
|
202
123
|
62.92 %
63.01 %
|
35.32 %
35.87 %
|
1.76 %
1.11 %
|
Outlook Mail |
11576
11406
|
7516
7404
|
3851
3869
|
209
133
|
64.93 %
64.91 %
|
33.27 %
33.92 %
|
1.81 %
1.17 %
|
Yahoo Mail |
11324
11765
|
7888
8231
|
3227
3386
|
209
148
|
69.66 %
69.96 %
|
28.50 %
28.78 %
|
1.85 %
1.26 %
|
AOL Mail |
11481
11776
|
8030
8261
|
3245
3375
|
206
140
|
69.94 %
70.15 %
|
28.26 %
28.66 %
|
1.79 %
1.19 %
|
Mail.com |
11187
11594
|
7931
8262
|
3048
3201
|
208
131
|
70.89 %
71.26 %
|
27.25 %
27.61 %
|
1.86 %
1.13 %
|
Yandex Mail |
11219
11220
|
7586
7661
|
3426
3434
|
207
125
|
67.62 %
68.28 %
|
30.54 %
30.61 %
|
1.85 %
1.11 %
|
GMX Mail |
11129
11245
|
7432
7531
|
3490
3581
|
207
133
|
66.78 %
66.97 %
|
31.36 %
31.85 %
|
1.86 %
1.18 %
|
Zoho Mail |
11629
11287
|
8197
8040
|
3222
3117
|
210
130
|
70.49 %
71.23 %
|
27.71 %
27.62 %
|
1.81 %
1.15 %
|
ProtonMail |
10996
11618
|
7570
8071
|
3227
3408
|
199
139
|
68.84 %
69.47 %
|
29.35 %
29.33 %
|
1.81 %
1.20 %
|
Custom Mail |
11113
11532
|
8103
8406
|
2814
2984
|
196
142
|
72.91 %
72.89 %
|
25.32 %
25.88 %
|
1.76 %
1.23 %
|
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