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Moosend and Newsletter2Go Email Deliverability Comparison

  Moosend
  Newsletter2Go

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  379.392
  40.838
  295.626
  28.449
  71.349
  11.943
  12.417
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.92 %
  69.66 %
  18.81 %
  29.24 %
  3.27 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  29548
  3108
  23958
  2310
  4741
  763
  849
  35
  81.08 %
  74.32 %
  16.05 %
  24.55 %
  2.87 %
  1.13 %
Elektronics
  28870
  3168
  22694
  2203
  5291
  930
  885
  35
  78.61 %
  69.54 %
  18.33 %
  29.36 %
  3.07 %
  1.10 %
Entertainment
  28765
  3097
  22405
  2149
  5404
  920
  956
  28
  77.89 %
  69.39 %
  18.79 %
  29.71 %
  3.32 %
  0.90 %
Cosmetics & Beauty
  29271
  3104
  22728
  2138
  5572
  928
  971
  38
  77.65 %
  68.88 %
  19.04 %
  29.90 %
  3.32 %
  1.22 %
Food & Drink
  28881
  2988
  23387
  2221
  4652
  729
  842
  38
  80.98 %
  74.33 %
  16.11 %
  24.40 %
  2.92 %
  1.27 %
Home & Garden
  29379
  3198
  23778
  2374
  4708
  790
  893
  34
  80.94 %
  74.23 %
  16.03 %
  24.70 %
  3.04 %
  1.06 %
Finance
  29155
  3213
  21722
  2065
  6339
  1111
  1094
  37
  74.51 %
  64.27 %
  21.74 %
  34.58 %
  3.75 %
  1.15 %
Health
  29715
  3194
  22322
  2052
  6353
  1109
  1040
  33
  75.12 %
  64.25 %
  21.38 %
  34.72 %
  3.50 %
  1.03 %
Pets
  28980
  3075
  23269
  2277
  4823
  768
  888
  30
  80.29 %
  74.05 %
  16.64 %
  24.98 %
  3.06 %
  0.98 %
Sport & Fitness
  28774
  3244
  22151
  2247
  5652
  961
  971
  36
  76.98 %
  69.27 %
  19.64 %
  29.62 %
  3.37 %
  1.11 %
Job & Career
  29607
  3038
  22542
  2106
  5997
  898
  1068
  34
  76.14 %
  69.32 %
  20.26 %
  29.56 %
  3.61 %
  1.12 %
Dating
  29311
  3120
  21341
  1854
  6938
  1226
  1032
  40
  72.81 %
  59.42 %
  23.67 %
  39.29 %
  3.52 %
  1.28 %
Other
  29136
  3291
  23329
  2453
  4879
  810
  928
  28
  80.07 %
  74.54 %
  16.75 %
  24.61 %
  3.19 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37971
  3918
  28330
  2512
  8263
  1366
  1378
  40
  74.61 %
  64.11 %
  21.76 %
  34.86 %
  3.63 %
  1.02 %
Outlook Mail
  38701
  4078
  29114
  2660
  8174
  1375
  1413
  43
  75.23 %
  65.23 %
  21.12 %
  33.72 %
  3.65 %
  1.05 %
Yahoo Mail
  38104
  4200
  29626
  2966
  7216
  1187
  1262
  47
  77.75 %
  70.62 %
  18.94 %
  28.26 %
  3.31 %
  1.12 %
AOL Mail
  38094
  4366
  29583
  3106
  7221
  1213
  1290
  47
  77.66 %
  71.14 %
  18.96 %
  27.78 %
  3.39 %
  1.08 %
Mail.com
  37742
  4218
  29744
  3033
  6732
  1137
  1266
  48
  78.81 %
  71.91 %
  17.84 %
  26.96 %
  3.35 %
  1.14 %
Yandex Mail
  38085
  4051
  29046
  2782
  7692
  1223
  1347
  46
  76.27 %
  68.67 %
  20.20 %
  30.19 %
  3.54 %
  1.14 %
GMX Mail
  37849
  4002
  29763
  2712
  6953
  1243
  1133
  47
  78.64 %
  67.77 %
  18.37 %
  31.06 %
  2.99 %
  1.17 %
Zoho Mail
  38003
  3898
  30245
  2817
  6614
  1038
  1144
  43
  79.59 %
  72.27 %
  17.40 %
  26.63 %
  3.01 %
  1.10 %
ProtonMail
  37525
  3953
  29954
  2797
  6462
  1112
  1109
  44
  79.82 %
  70.76 %
  17.22 %
  28.13 %
  2.96 %
  1.11 %
Custom Mail
  37318
  4154
  30221
  3064
  6022
  1049
  1075
  41
  80.98 %
  73.76 %
  16.14 %
  25.25 %
  2.88 %
  0.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.