Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.846 40.838	189.431 28.449	53.030 11.943	7.385 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.82 % 69.66 %	21.23 % 29.24 %	2.96 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19316 3108	15306 2310	3503 763	507 35	79.24 % 74.32 %	18.14 % 24.55 %	2.62 % 1.13 %
Elektronics	19067 3168	14537 2203	3989 930	541 35	76.24 % 69.54 %	20.92 % 29.36 %	2.84 % 1.10 %
Entertainment	18981 3097	14397 2149	4006 920	578 28	75.85 % 69.39 %	21.11 % 29.71 %	3.05 % 0.90 %
Cosmetics & Beauty	19324 3104	14601 2138	4158 928	565 38	75.56 % 68.88 %	21.52 % 29.90 %	2.92 % 1.22 %
Food & Drink	18847 2988	14933 2221	3415 729	499 38	79.23 % 74.33 %	18.12 % 24.40 %	2.65 % 1.27 %
Home & Garden	19382 3198	15346 2374	3490 790	546 34	79.18 % 74.23 %	18.01 % 24.70 %	2.82 % 1.06 %
Finance	19447 3213	14009 2065	4780 1111	658 37	72.04 % 64.27 %	24.58 % 34.58 %	3.38 % 1.15 %
Health	19579 3194	14178 2052	4809 1109	592 33	72.41 % 64.25 %	24.56 % 34.72 %	3.02 % 1.03 %
Pets	18955 3075	14914 2277	3489 768	552 30	78.68 % 74.05 %	18.41 % 24.98 %	2.91 % 0.98 %
Sport & Fitness	19058 3244	14313 2247	4176 961	569 36	75.10 % 69.27 %	21.91 % 29.62 %	2.99 % 1.11 %
Job & Career	19487 3038	14495 2106	4358 898	634 34	74.38 % 69.32 %	22.36 % 29.56 %	3.25 % 1.12 %
Dating	19384 3120	13469 1854	5315 1226	600 40	69.49 % 59.42 %	27.42 % 39.29 %	3.10 % 1.28 %
Other	19019 3291	14933 2453	3542 810	544 28	78.52 % 74.54 %	18.62 % 24.61 %	2.86 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24949 3918	17958 2512	6190 1366	801 40	71.98 % 64.11 %	24.81 % 34.86 %	3.21 % 1.02 %
Outlook Mail	25426 4078	18538 2660	6073 1375	815 43	72.91 % 65.23 %	23.88 % 33.72 %	3.21 % 1.05 %
Yahoo Mail	25026 4200	19006 2966	5268 1187	752 47	75.95 % 70.62 %	21.05 % 28.26 %	3.00 % 1.12 %
AOL Mail	25269 4366	19175 3106	5320 1213	774 47	75.88 % 71.14 %	21.05 % 27.78 %	3.06 % 1.08 %
Mail.com	24907 4218	19179 3033	4961 1137	767 48	77.00 % 71.91 %	19.92 % 26.96 %	3.08 % 1.14 %
Yandex Mail	25046 4051	18622 2782	5627 1223	797 46	74.35 % 68.67 %	22.47 % 30.19 %	3.18 % 1.14 %
GMX Mail	24753 4002	18824 2712	5254 1243	675 47	76.05 % 67.77 %	21.23 % 31.06 %	2.73 % 1.17 %
Zoho Mail	25225 3898	19584 2817	4970 1038	671 43	77.64 % 72.27 %	19.70 % 26.63 %	2.66 % 1.10 %
ProtonMail	24745 3953	19150 2797	4914 1112	681 44	77.39 % 70.76 %	19.86 % 28.13 %	2.75 % 1.11 %
Custom Mail	24500 4154	19395 3064	4453 1049	652 41	79.16 % 73.76 %	18.18 % 25.25 %	2.66 % 0.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.