Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
338.408 40.838	262.082 28.449	65.487 11.943	10.839 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.45 % 69.66 %	19.35 % 29.24 %	3.20 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26289 3108	21211 2310	4345 763	733 35	80.68 % 74.32 %	16.53 % 24.55 %	2.79 % 1.13 %
Elektronics	25766 3168	20123 2203	4867 930	776 35	78.10 % 69.54 %	18.89 % 29.36 %	3.01 % 1.10 %
Entertainment	25716 3097	19903 2149	4964 920	849 28	77.40 % 69.39 %	19.30 % 29.71 %	3.30 % 0.90 %
Cosmetics & Beauty	26159 3104	20201 2138	5127 928	831 38	77.22 % 68.88 %	19.60 % 29.90 %	3.18 % 1.22 %
Food & Drink	25769 2988	20770 2221	4261 729	738 38	80.60 % 74.33 %	16.54 % 24.40 %	2.86 % 1.27 %
Home & Garden	26170 3198	21069 2374	4313 790	788 34	80.51 % 74.23 %	16.48 % 24.70 %	3.01 % 1.06 %
Finance	26029 3213	19236 2065	5829 1111	964 37	73.90 % 64.27 %	22.39 % 34.58 %	3.70 % 1.15 %
Health	26503 3194	19742 2052	5856 1109	905 33	74.49 % 64.25 %	22.10 % 34.72 %	3.41 % 1.03 %
Pets	25798 3075	20631 2277	4392 768	775 30	79.97 % 74.05 %	17.02 % 24.98 %	3.00 % 0.98 %
Sport & Fitness	25634 3244	19614 2247	5174 961	846 36	76.52 % 69.27 %	20.18 % 29.62 %	3.30 % 1.11 %
Job & Career	26458 3038	20050 2106	5480 898	928 34	75.78 % 69.32 %	20.71 % 29.56 %	3.51 % 1.12 %
Dating	26201 3120	18867 1854	6427 1226	907 40	72.01 % 59.42 %	24.53 % 39.29 %	3.46 % 1.28 %
Other	25916 3291	20665 2453	4452 810	799 28	79.74 % 74.54 %	17.18 % 24.61 %	3.08 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33804 3918	24995 2512	7594 1366	1215 40	73.94 % 64.11 %	22.46 % 34.86 %	3.59 % 1.02 %
Outlook Mail	34479 4078	25773 2660	7500 1375	1206 43	74.75 % 65.23 %	21.75 % 33.72 %	3.50 % 1.05 %
Yahoo Mail	33980 4200	26292 2966	6587 1187	1101 47	77.37 % 70.62 %	19.38 % 28.26 %	3.24 % 1.12 %
AOL Mail	33982 4366	26236 3106	6609 1213	1137 47	77.21 % 71.14 %	19.45 % 27.78 %	3.35 % 1.08 %
Mail.com	33581 4218	26325 3033	6149 1137	1107 48	78.39 % 71.91 %	18.31 % 26.96 %	3.30 % 1.14 %
Yandex Mail	33990 4051	25787 2782	7035 1223	1168 46	75.87 % 68.67 %	20.70 % 30.19 %	3.44 % 1.14 %
GMX Mail	33819 4002	26405 2712	6428 1243	986 47	78.08 % 67.77 %	19.01 % 31.06 %	2.92 % 1.17 %
Zoho Mail	33977 3898	26883 2817	6098 1038	996 43	79.12 % 72.27 %	17.95 % 26.63 %	2.93 % 1.10 %
ProtonMail	33450 3953	26514 2797	5958 1112	978 44	79.26 % 70.76 %	17.81 % 28.13 %	2.92 % 1.11 %
Custom Mail	33346 4154	26872 3064	5529 1049	945 41	80.59 % 73.76 %	16.58 % 25.25 %	2.83 % 0.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.