Moosend and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
283.947
40.838
|
217.509
28.449
|
57.784
11.943
|
8.654
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.60 %
69.66 %
|
20.35 %
29.24 %
|
3.05 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22064
3108
|
17633
2310
|
3839
763
|
592
35
|
79.92 %
74.32 %
|
17.40 %
24.55 %
|
2.68 %
1.13 %
|
Elektronics |
21634
3168
|
16670
2203
|
4325
930
|
639
35
|
77.05 %
69.54 %
|
19.99 %
29.36 %
|
2.95 %
1.10 %
|
Entertainment |
21585
3097
|
16553
2149
|
4371
920
|
661
28
|
76.69 %
69.39 %
|
20.25 %
29.71 %
|
3.06 %
0.90 %
|
Cosmetics & Beauty |
21994
3104
|
16788
2138
|
4534
928
|
672
38
|
76.33 %
68.88 %
|
20.61 %
29.90 %
|
3.06 %
1.22 %
|
Food & Drink |
21461
2988
|
17149
2221
|
3730
729
|
582
38
|
79.91 %
74.33 %
|
17.38 %
24.40 %
|
2.71 %
1.27 %
|
Home & Garden |
21930
3198
|
17499
2374
|
3794
790
|
637
34
|
79.79 %
74.23 %
|
17.30 %
24.70 %
|
2.90 %
1.06 %
|
Finance |
22015
3213
|
16070
2065
|
5186
1111
|
759
37
|
73.00 %
64.27 %
|
23.56 %
34.58 %
|
3.45 %
1.15 %
|
Health |
22308
3194
|
16381
2052
|
5215
1109
|
712
33
|
73.43 %
64.25 %
|
23.38 %
34.72 %
|
3.19 %
1.03 %
|
Pets |
21618
3075
|
17142
2277
|
3835
768
|
641
30
|
79.30 %
74.05 %
|
17.74 %
24.98 %
|
2.97 %
0.98 %
|
Sport & Fitness |
21466
3244
|
16269
2247
|
4535
961
|
662
36
|
75.79 %
69.27 %
|
21.13 %
29.62 %
|
3.08 %
1.11 %
|
Job & Career |
22198
3038
|
16655
2106
|
4794
898
|
749
34
|
75.03 %
69.32 %
|
21.60 %
29.56 %
|
3.37 %
1.12 %
|
Dating |
21975
3120
|
15540
1854
|
5731
1226
|
704
40
|
70.72 %
59.42 %
|
26.08 %
39.29 %
|
3.20 %
1.28 %
|
Other |
21699
3291
|
17160
2453
|
3895
810
|
644
28
|
79.08 %
74.54 %
|
17.95 %
24.61 %
|
2.97 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28386
3918
|
20687
2512
|
6732
1366
|
967
40
|
72.88 %
64.11 %
|
23.72 %
34.86 %
|
3.41 %
1.02 %
|
Outlook Mail |
28866
4078
|
21303
2660
|
6613
1375
|
950
43
|
73.80 %
65.23 %
|
22.91 %
33.72 %
|
3.29 %
1.05 %
|
Yahoo Mail |
28579
4200
|
21909
2966
|
5788
1187
|
882
47
|
76.66 %
70.62 %
|
20.25 %
28.26 %
|
3.09 %
1.12 %
|
AOL Mail |
28573
4366
|
21877
3106
|
5799
1213
|
897
47
|
76.57 %
71.14 %
|
20.30 %
27.78 %
|
3.14 %
1.08 %
|
Mail.com |
28256
4218
|
21953
3033
|
5414
1137
|
889
48
|
77.69 %
71.91 %
|
19.16 %
26.96 %
|
3.15 %
1.14 %
|
Yandex Mail |
28472
4051
|
21368
2782
|
6160
1223
|
944
46
|
75.05 %
68.67 %
|
21.64 %
30.19 %
|
3.32 %
1.14 %
|
GMX Mail |
28209
4002
|
21708
2712
|
5703
1243
|
798
47
|
76.95 %
67.77 %
|
20.22 %
31.06 %
|
2.83 %
1.17 %
|
Zoho Mail |
28583
3898
|
22397
2817
|
5400
1038
|
786
43
|
78.36 %
72.27 %
|
18.89 %
26.63 %
|
2.75 %
1.10 %
|
ProtonMail |
28101
3953
|
22008
2797
|
5312
1112
|
781
44
|
78.32 %
70.76 %
|
18.90 %
28.13 %
|
2.78 %
1.11 %
|
Custom Mail |
27922
4154
|
22299
3064
|
4863
1049
|
760
41
|
79.86 %
73.76 %
|
17.42 %
25.25 %
|
2.72 %
0.99 %
|
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