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Moosend and Newsletter2Go Email Deliverability Comparison

  Moosend
  Newsletter2Go

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.265
  40.838
  139.194
  28.449
  44.142
  11.943
  4.929
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.94 %
  69.66 %
  23.45 %
  29.24 %
  2.62 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14693
  3108
  11418
  2310
  2921
  763
  354
  35
  77.71 %
  74.32 %
  19.88 %
  24.55 %
  2.41 %
  1.13 %
Elektronics
  14342
  3168
  10645
  2203
  3346
  930
  351
  35
  74.22 %
  69.54 %
  23.33 %
  29.36 %
  2.45 %
  1.10 %
Entertainment
  14144
  3097
  10471
  2149
  3296
  920
  377
  28
  74.03 %
  69.39 %
  23.30 %
  29.71 %
  2.67 %
  0.90 %
Cosmetics & Beauty
  14615
  3104
  10766
  2138
  3470
  928
  379
  38
  73.66 %
  68.88 %
  23.74 %
  29.90 %
  2.59 %
  1.22 %
Food & Drink
  14066
  2988
  10906
  2221
  2820
  729
  340
  38
  77.53 %
  74.33 %
  20.05 %
  24.40 %
  2.42 %
  1.27 %
Home & Garden
  14561
  3198
  11308
  2374
  2883
  790
  370
  34
  77.66 %
  74.23 %
  19.80 %
  24.70 %
  2.54 %
  1.06 %
Finance
  14566
  3213
  10184
  2065
  3971
  1111
  411
  37
  69.92 %
  64.27 %
  27.26 %
  34.58 %
  2.82 %
  1.15 %
Health
  14916
  3194
  10423
  2052
  4092
  1109
  401
  33
  69.88 %
  64.25 %
  27.43 %
  34.72 %
  2.69 %
  1.03 %
Pets
  14180
  3075
  10957
  2277
  2853
  768
  370
  30
  77.27 %
  74.05 %
  20.12 %
  24.98 %
  2.61 %
  0.98 %
Sport & Fitness
  14395
  3244
  10559
  2247
  3448
  961
  388
  36
  73.35 %
  69.27 %
  23.95 %
  29.62 %
  2.70 %
  1.11 %
Job & Career
  14789
  3038
  10789
  2106
  3583
  898
  417
  34
  72.95 %
  69.32 %
  24.23 %
  29.56 %
  2.82 %
  1.12 %
Dating
  14774
  3120
  9807
  1854
  4559
  1226
  408
  40
  66.38 %
  59.42 %
  30.86 %
  39.29 %
  2.76 %
  1.28 %
Other
  14224
  3291
  10961
  2453
  2900
  810
  363
  28
  77.06 %
  74.54 %
  20.39 %
  24.61 %
  2.55 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18955
  3918
  13205
  2512
  5229
  1366
  521
  40
  69.66 %
  64.11 %
  27.59 %
  34.86 %
  2.75 %
  1.02 %
Outlook Mail
  19218
  4078
  13595
  2660
  5061
  1375
  562
  43
  70.74 %
  65.23 %
  26.33 %
  33.72 %
  2.92 %
  1.05 %
Yahoo Mail
  18895
  4200
  14051
  2966
  4337
  1187
  507
  47
  74.36 %
  70.62 %
  22.95 %
  28.26 %
  2.68 %
  1.12 %
AOL Mail
  18993
  4366
  14134
  3106
  4357
  1213
  502
  47
  74.42 %
  71.14 %
  22.94 %
  27.78 %
  2.64 %
  1.08 %
Mail.com
  18700
  4218
  14110
  3033
  4084
  1137
  506
  48
  75.45 %
  71.91 %
  21.84 %
  26.96 %
  2.71 %
  1.14 %
Yandex Mail
  18761
  4051
  13618
  2782
  4613
  1223
  530
  46
  72.59 %
  68.67 %
  24.59 %
  30.19 %
  2.83 %
  1.14 %
GMX Mail
  18610
  4002
  13700
  2712
  4444
  1243
  466
  47
  73.62 %
  67.77 %
  23.88 %
  31.06 %
  2.50 %
  1.17 %
Zoho Mail
  19272
  3898
  14621
  2817
  4190
  1038
  461
  43
  75.87 %
  72.27 %
  21.74 %
  26.63 %
  2.39 %
  1.10 %
ProtonMail
  18541
  3953
  13948
  2797
  4145
  1112
  448
  44
  75.23 %
  70.76 %
  22.36 %
  28.13 %
  2.42 %
  1.11 %
Custom Mail
  18320
  4154
  14212
  3064
  3682
  1049
  426
  41
  77.58 %
  73.76 %
  20.10 %
  25.25 %
  2.33 %
  0.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.