Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.138 114.479	77.479 78.821	33.606 34.314	2.053 1.344

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Moosend in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.48 % 68.85 %	29.70 % 29.97 %	1.81 % 1.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8835 8674	6456 6362	2224 2209	155 103	73.07 % 73.35 %	25.17 % 25.47 %	1.75 % 1.19 %
Elektronics	8526 8946	5801 6117	2571 2719	154 110	68.04 % 68.38 %	30.15 % 30.39 %	1.81 % 1.23 %
Entertainment	8366 8851	5737 6073	2475 2688	154 90	68.58 % 68.61 %	29.58 % 30.37 %	1.84 % 1.02 %
Cosmetics & Beauty	8842 8970	6023 6123	2653 2735	166 112	68.12 % 68.26 %	30.00 % 30.49 %	1.88 % 1.25 %
Food & Drink	8432 8427	6149 6199	2136 2125	147 103	72.92 % 73.56 %	25.33 % 25.22 %	1.74 % 1.22 %
Home & Garden	8662 8619	6339 6334	2165 2179	158 106	73.18 % 73.49 %	24.99 % 25.28 %	1.82 % 1.23 %
Finance	8693 8937	5506 5677	3028 3153	159 107	63.34 % 63.52 %	34.83 % 35.28 %	1.83 % 1.20 %
Health	9136 8684	5741 5533	3223 3053	172 98	62.84 % 63.71 %	35.28 % 35.16 %	1.88 % 1.13 %
Pets	8448 8947	6188 6562	2106 2286	154 99	73.25 % 73.34 %	24.93 % 25.55 %	1.82 % 1.11 %
Sport & Fitness	8642 8859	5909 6058	2575 2694	158 107	68.38 % 68.38 %	29.80 % 30.41 %	1.83 % 1.21 %
Job & Career	8853 8870	6055 6087	2639 2680	159 103	68.39 % 68.62 %	29.81 % 30.21 %	1.80 % 1.16 %
Dating	9048 8755	5240 5127	3643 3522	165 106	57.91 % 58.56 %	40.26 % 40.23 %	1.82 % 1.21 %
Other	8655 8940	6335 6569	2168 2271	152 100	73.19 % 73.48 %	25.05 % 25.40 %	1.76 % 1.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11484 11036	7226 6954	4056 3959	202 123	62.92 % 63.01 %	35.32 % 35.87 %	1.76 % 1.11 %
Outlook Mail	11576 11406	7516 7404	3851 3869	209 133	64.93 % 64.91 %	33.27 % 33.92 %	1.81 % 1.17 %
Yahoo Mail	11324 11765	7888 8231	3227 3386	209 148	69.66 % 69.96 %	28.50 % 28.78 %	1.85 % 1.26 %
AOL Mail	11481 11776	8030 8261	3245 3375	206 140	69.94 % 70.15 %	28.26 % 28.66 %	1.79 % 1.19 %
Mail.com	11187 11594	7931 8262	3048 3201	208 131	70.89 % 71.26 %	27.25 % 27.61 %	1.86 % 1.13 %
Yandex Mail	11219 11220	7586 7661	3426 3434	207 125	67.62 % 68.28 %	30.54 % 30.61 %	1.85 % 1.11 %
GMX Mail	11129 11245	7432 7531	3490 3581	207 133	66.78 % 66.97 %	31.36 % 31.85 %	1.86 % 1.18 %
Zoho Mail	11629 11287	8197 8040	3222 3117	210 130	70.49 % 71.23 %	27.71 % 27.62 %	1.81 % 1.15 %
ProtonMail	10996 11618	7570 8071	3227 3408	199 139	68.84 % 69.47 %	29.35 % 29.33 %	1.81 % 1.20 %
Custom Mail	11113 11532	8103 8406	2814 2984	196 142	72.91 % 72.89 %	25.32 % 25.88 %	1.76 % 1.23 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.