Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.265 40.838	139.194 28.449	44.142 11.943	4.929 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.94 % 69.66 %	23.45 % 29.24 %	2.62 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14693 3108	11418 2310	2921 763	354 35	77.71 % 74.32 %	19.88 % 24.55 %	2.41 % 1.13 %
Elektronics	14342 3168	10645 2203	3346 930	351 35	74.22 % 69.54 %	23.33 % 29.36 %	2.45 % 1.10 %
Entertainment	14144 3097	10471 2149	3296 920	377 28	74.03 % 69.39 %	23.30 % 29.71 %	2.67 % 0.90 %
Cosmetics & Beauty	14615 3104	10766 2138	3470 928	379 38	73.66 % 68.88 %	23.74 % 29.90 %	2.59 % 1.22 %
Food & Drink	14066 2988	10906 2221	2820 729	340 38	77.53 % 74.33 %	20.05 % 24.40 %	2.42 % 1.27 %
Home & Garden	14561 3198	11308 2374	2883 790	370 34	77.66 % 74.23 %	19.80 % 24.70 %	2.54 % 1.06 %
Finance	14566 3213	10184 2065	3971 1111	411 37	69.92 % 64.27 %	27.26 % 34.58 %	2.82 % 1.15 %
Health	14916 3194	10423 2052	4092 1109	401 33	69.88 % 64.25 %	27.43 % 34.72 %	2.69 % 1.03 %
Pets	14180 3075	10957 2277	2853 768	370 30	77.27 % 74.05 %	20.12 % 24.98 %	2.61 % 0.98 %
Sport & Fitness	14395 3244	10559 2247	3448 961	388 36	73.35 % 69.27 %	23.95 % 29.62 %	2.70 % 1.11 %
Job & Career	14789 3038	10789 2106	3583 898	417 34	72.95 % 69.32 %	24.23 % 29.56 %	2.82 % 1.12 %
Dating	14774 3120	9807 1854	4559 1226	408 40	66.38 % 59.42 %	30.86 % 39.29 %	2.76 % 1.28 %
Other	14224 3291	10961 2453	2900 810	363 28	77.06 % 74.54 %	20.39 % 24.61 %	2.55 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18955 3918	13205 2512	5229 1366	521 40	69.66 % 64.11 %	27.59 % 34.86 %	2.75 % 1.02 %
Outlook Mail	19218 4078	13595 2660	5061 1375	562 43	70.74 % 65.23 %	26.33 % 33.72 %	2.92 % 1.05 %
Yahoo Mail	18895 4200	14051 2966	4337 1187	507 47	74.36 % 70.62 %	22.95 % 28.26 %	2.68 % 1.12 %
AOL Mail	18993 4366	14134 3106	4357 1213	502 47	74.42 % 71.14 %	22.94 % 27.78 %	2.64 % 1.08 %
Mail.com	18700 4218	14110 3033	4084 1137	506 48	75.45 % 71.91 %	21.84 % 26.96 %	2.71 % 1.14 %
Yandex Mail	18761 4051	13618 2782	4613 1223	530 46	72.59 % 68.67 %	24.59 % 30.19 %	2.83 % 1.14 %
GMX Mail	18610 4002	13700 2712	4444 1243	466 47	73.62 % 67.77 %	23.88 % 31.06 %	2.50 % 1.17 %
Zoho Mail	19272 3898	14621 2817	4190 1038	461 43	75.87 % 72.27 %	21.74 % 26.63 %	2.39 % 1.10 %
ProtonMail	18541 3953	13948 2797	4145 1112	448 44	75.23 % 70.76 %	22.36 % 28.13 %	2.42 % 1.11 %
Custom Mail	18320 4154	14212 3064	3682 1049	426 41	77.58 % 73.76 %	20.10 % 25.25 %	2.33 % 0.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.