Moosend and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.493 40.838	234.362 28.449	60.680 11.943	9.451 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.97 % 69.66 %	19.93 % 29.24 %	3.10 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23688 3108	19009 2310	4035 763	644 35	80.25 % 74.32 %	17.03 % 24.55 %	2.72 % 1.13 %
Elektronics	23207 3168	17988 2203	4527 930	692 35	77.51 % 69.54 %	19.51 % 29.36 %	2.98 % 1.10 %
Entertainment	23164 3097	17833 2149	4601 920	730 28	76.99 % 69.39 %	19.86 % 29.71 %	3.15 % 0.90 %
Cosmetics & Beauty	23553 3104	18074 2138	4752 928	727 38	76.74 % 68.88 %	20.18 % 29.90 %	3.09 % 1.22 %
Food & Drink	23098 2988	18524 2221	3930 729	644 38	80.20 % 74.33 %	17.01 % 24.40 %	2.79 % 1.27 %
Home & Garden	23558 3198	18876 2374	3992 790	690 34	80.13 % 74.23 %	16.95 % 24.70 %	2.93 % 1.06 %
Finance	23487 3213	17232 2065	5420 1111	835 37	73.37 % 64.27 %	23.08 % 34.58 %	3.56 % 1.15 %
Health	23914 3194	17673 2052	5461 1109	780 33	73.90 % 64.25 %	22.84 % 34.72 %	3.26 % 1.03 %
Pets	23197 3075	18460 2277	4049 768	688 30	79.58 % 74.05 %	17.45 % 24.98 %	2.97 % 0.98 %
Sport & Fitness	23039 3244	17535 2247	4777 961	727 36	76.11 % 69.27 %	20.73 % 29.62 %	3.16 % 1.11 %
Job & Career	23787 3038	17922 2106	5048 898	817 34	75.34 % 69.32 %	21.22 % 29.56 %	3.43 % 1.12 %
Dating	23544 3120	16778 1854	5987 1226	779 40	71.26 % 59.42 %	25.43 % 39.29 %	3.31 % 1.28 %
Other	23257 3291	18458 2453	4101 810	698 28	79.37 % 74.54 %	17.63 % 24.61 %	3.00 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30488 3918	22361 2512	7069 1366	1058 40	73.34 % 64.11 %	23.19 % 34.86 %	3.47 % 1.02 %
Outlook Mail	30971 4078	22975 2660	6943 1375	1053 43	74.18 % 65.23 %	22.42 % 33.72 %	3.40 % 1.05 %
Yahoo Mail	30645 4200	23590 2966	6092 1187	963 47	76.98 % 70.62 %	19.88 % 28.26 %	3.14 % 1.12 %
AOL Mail	30550 4366	23476 3106	6098 1213	976 47	76.84 % 71.14 %	19.96 % 27.78 %	3.19 % 1.08 %
Mail.com	30309 4218	23654 3033	5694 1137	961 48	78.04 % 71.91 %	18.79 % 26.96 %	3.17 % 1.14 %
Yandex Mail	30533 4051	23026 2782	6489 1223	1018 46	75.41 % 68.67 %	21.25 % 30.19 %	3.33 % 1.14 %
GMX Mail	30338 4002	23484 2712	5977 1243	877 47	77.41 % 67.77 %	19.70 % 31.06 %	2.89 % 1.17 %
Zoho Mail	30603 3898	24081 2817	5659 1038	863 43	78.69 % 72.27 %	18.49 % 26.63 %	2.82 % 1.10 %
ProtonMail	30131 3953	23729 2797	5554 1112	848 44	78.75 % 70.76 %	18.43 % 28.13 %	2.81 % 1.11 %
Custom Mail	29925 4154	23986 3064	5105 1049	834 41	80.15 % 73.76 %	17.06 % 25.25 %	2.79 % 0.99 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.