Moosend and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Moosend and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
372.652
40.838
|
290.100
28.449
|
70.398
11.943
|
12.154
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.85 %
69.66 %
|
18.89 %
29.24 %
|
3.26 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28994
3108
|
23497
2310
|
4674
763
|
823
35
|
81.04 %
74.32 %
|
16.12 %
24.55 %
|
2.84 %
1.13 %
|
Elektronics |
28379
3168
|
22283
2203
|
5226
930
|
870
35
|
78.52 %
69.54 %
|
18.42 %
29.36 %
|
3.07 %
1.10 %
|
Entertainment |
28262
3097
|
21988
2149
|
5333
920
|
941
28
|
77.80 %
69.39 %
|
18.87 %
29.71 %
|
3.33 %
0.90 %
|
Cosmetics & Beauty |
28737
3104
|
22292
2138
|
5494
928
|
951
38
|
77.57 %
68.88 %
|
19.12 %
29.90 %
|
3.31 %
1.22 %
|
Food & Drink |
28382
2988
|
22967
2221
|
4590
729
|
825
38
|
80.92 %
74.33 %
|
16.17 %
24.40 %
|
2.91 %
1.27 %
|
Home & Garden |
28867
3198
|
23348
2374
|
4644
790
|
875
34
|
80.88 %
74.23 %
|
16.09 %
24.70 %
|
3.03 %
1.06 %
|
Finance |
28653
3213
|
21314
2065
|
6259
1111
|
1080
37
|
74.39 %
64.27 %
|
21.84 %
34.58 %
|
3.77 %
1.15 %
|
Health |
29162
3194
|
21883
2052
|
6268
1109
|
1011
33
|
75.04 %
64.25 %
|
21.49 %
34.72 %
|
3.47 %
1.03 %
|
Pets |
28458
3075
|
22835
2277
|
4755
768
|
868
30
|
80.24 %
74.05 %
|
16.71 %
24.98 %
|
3.05 %
0.98 %
|
Sport & Fitness |
28255
3244
|
21735
2247
|
5574
961
|
946
36
|
76.92 %
69.27 %
|
19.73 %
29.62 %
|
3.35 %
1.11 %
|
Job & Career |
29103
3038
|
22150
2106
|
5914
898
|
1039
34
|
76.11 %
69.32 %
|
20.32 %
29.56 %
|
3.57 %
1.12 %
|
Dating |
28805
3120
|
20937
1854
|
6858
1226
|
1010
40
|
72.69 %
59.42 %
|
23.81 %
39.29 %
|
3.51 %
1.28 %
|
Other |
28595
3291
|
22871
2453
|
4809
810
|
915
28
|
79.98 %
74.54 %
|
16.82 %
24.61 %
|
3.20 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37292
3918
|
27785
2512
|
8155
1366
|
1352
40
|
74.51 %
64.11 %
|
21.87 %
34.86 %
|
3.63 %
1.02 %
|
Outlook Mail |
37981
4078
|
28536
2660
|
8060
1375
|
1385
43
|
75.13 %
65.23 %
|
21.22 %
33.72 %
|
3.65 %
1.05 %
|
Yahoo Mail |
37455
4200
|
29098
2966
|
7119
1187
|
1238
47
|
77.69 %
70.62 %
|
19.01 %
28.26 %
|
3.31 %
1.12 %
|
AOL Mail |
37391
4366
|
29016
3106
|
7116
1213
|
1259
47
|
77.60 %
71.14 %
|
19.03 %
27.78 %
|
3.37 %
1.08 %
|
Mail.com |
37098
4218
|
29213
3033
|
6643
1137
|
1242
48
|
78.75 %
71.91 %
|
17.91 %
26.96 %
|
3.35 %
1.14 %
|
Yandex Mail |
37426
4051
|
28526
2782
|
7587
1223
|
1313
46
|
76.22 %
68.67 %
|
20.27 %
30.19 %
|
3.51 %
1.14 %
|
GMX Mail |
37177
4002
|
29206
2712
|
6865
1243
|
1106
47
|
78.56 %
67.77 %
|
18.47 %
31.06 %
|
2.97 %
1.17 %
|
Zoho Mail |
37366
3898
|
29715
2817
|
6533
1038
|
1118
43
|
79.52 %
72.27 %
|
17.48 %
26.63 %
|
2.99 %
1.10 %
|
ProtonMail |
36817
3953
|
29352
2797
|
6377
1112
|
1088
44
|
79.72 %
70.76 %
|
17.32 %
28.13 %
|
2.96 %
1.11 %
|
Custom Mail |
36649
4154
|
29653
3064
|
5943
1049
|
1053
41
|
80.91 %
73.76 %
|
16.22 %
25.25 %
|
2.87 %
0.99 %
|
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