Moosend and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.640 402.780	425.990 303.984	96.377 83.770	17.995 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.79 % 75.47 %	17.83 % 20.80 %	3.33 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	42063 30967	34322 24340	6492 5573	1203 1054	81.60 % 78.60 %	15.43 % 18.00 %	2.86 % 3.40 %
Elektronics	41254 30895	32795 23568	7120 6254	1290 1073	79.50 % 76.28 %	17.26 % 20.24 %	3.13 % 3.47 %
Entertainment	41011 31027	32292 23293	7309 6580	1382 1154	78.74 % 75.07 %	17.82 % 21.21 %	3.37 % 3.72 %
Cosmetics & Beauty	41586 30995	32675 23278	7469 6495	1385 1222	78.57 % 75.10 %	17.96 % 20.95 %	3.33 % 3.94 %
Food & Drink	41441 31626	33758 24770	6429 5807	1251 1049	81.46 % 78.32 %	15.51 % 18.36 %	3.02 % 3.32 %
Home & Garden	41727 31435	33933 24684	6470 5724	1312 1027	81.32 % 78.52 %	15.51 % 18.21 %	3.14 % 3.27 %
Finance	41382 31001	31368 22348	8436 7319	1568 1334	75.80 % 72.09 %	20.39 % 23.61 %	3.79 % 4.30 %
Health	42095 30974	32236 22552	8353 7177	1492 1245	76.58 % 72.81 %	19.84 % 23.17 %	3.54 % 4.02 %
Pets	41502 31300	33519 24299	6686 5924	1285 1077	80.76 % 77.63 %	16.11 % 18.93 %	3.10 % 3.44 %
Sport & Fitness	41101 30500	31995 22771	7646 6521	1434 1208	77.84 % 74.66 %	18.60 % 21.38 %	3.49 % 3.96 %
Job & Career	41970 30761	32294 22618	8113 6889	1558 1254	76.95 % 73.53 %	19.33 % 22.40 %	3.71 % 4.08 %
Dating	41977 30610	31347 21675	9145 7709	1508 1226	74.68 % 70.81 %	21.79 % 25.18 %	3.59 % 4.01 %
Other	41531 30689	33456 23788	6709 5798	1327 1103	80.56 % 77.51 %	16.15 % 18.89 %	3.20 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50756 40872	38198 29396	10620 9825	1911 1651	75.26 % 71.92 %	20.92 % 24.04 %	3.77 % 4.04 %
Outlook Mail	51425 39335	39197 28795	10288 8946	1920 1594	76.22 % 73.20 %	20.01 % 22.74 %	3.73 % 4.05 %
Yahoo Mail	50937 39623	39933 29861	9281 8266	1713 1496	78.40 % 75.36 %	18.22 % 20.86 %	3.36 % 3.78 %
AOL Mail	50620 40403	39657 30219	9200 8592	1736 1592	78.34 % 74.79 %	18.17 % 21.27 %	3.43 % 3.94 %
Mail.com	50226 40085	39960 30627	8614 8007	1642 1451	79.56 % 76.41 %	17.15 % 19.98 %	3.27 % 3.62 %
Yandex Mail	50685 39964	39053 29495	9783 8908	1829 1561	77.05 % 73.80 %	19.30 % 22.29 %	3.61 % 3.91 %
GMX Mail	50867 39884	40433 30400	8816 8097	1578 1387	79.49 % 76.22 %	17.33 % 20.30 %	3.10 % 3.48 %
Zoho Mail	50625 39823	40623 30796	8419 7635	1531 1392	80.24 % 77.33 %	16.63 % 19.17 %	3.02 % 3.50 %
ProtonMail	50226 40373	40498 31130	8220 7817	1476 1426	80.63 % 77.11 %	16.37 % 19.36 %	2.94 % 3.53 %
Custom Mail	49970 40291	40709 31574	7771 7332	1472 1385	81.47 % 78.36 %	15.55 % 18.20 %	2.95 % 3.44 %
iCloud Mail	11397 712	8844 535	2103 141	479 36	77.60 % 75.14 %	18.45 % 19.80 %	4.20 % 5.06 %
Tuta	11622 725	9548 595	1700 106	365 24	82.15 % 82.07 %	14.63 % 14.62 %	3.14 % 3.31 %
Juno.com	11284 690	9337 561	1562 98	343 31	82.75 % 81.30 %	13.84 % 14.20 %	3.04 % 4.49 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.