Moosend and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Moosend and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Moosend than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.640 541.810	425.990 410.419	96.377 111.346	17.995 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Moosend beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.79 % 75.75 %	17.83 % 20.55 %	3.33 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Moosend is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	42063 42038	34322 32868	6492 7703	1203 1505	81.60 % 78.19 %	15.43 % 18.32 %	2.86 % 3.58 %
Elektronics	41254 41748	32795 31892	7120 8361	1290 1539	79.50 % 76.39 %	17.26 % 20.03 %	3.13 % 3.69 %
Entertainment	41011 42303	32292 31937	7309 8832	1382 1592	78.74 % 75.50 %	17.82 % 20.88 %	3.37 % 3.76 %
Cosmetics & Beauty	41586 41262	32675 31230	7469 8448	1385 1628	78.57 % 75.69 %	17.96 % 20.47 %	3.33 % 3.95 %
Food & Drink	41441 41435	33758 32434	6429 7551	1251 1477	81.46 % 78.28 %	15.51 % 18.22 %	3.02 % 3.56 %
Home & Garden	41727 41564	33933 32591	6470 7599	1312 1437	81.32 % 78.41 %	15.51 % 18.28 %	3.14 % 3.46 %
Finance	41382 41551	31368 30351	8436 9606	1568 1622	75.80 % 73.05 %	20.39 % 23.12 %	3.79 % 3.90 %
Health	42095 41572	32236 30670	8353 9342	1492 1627	76.58 % 73.78 %	19.84 % 22.47 %	3.54 % 3.91 %
Pets	41502 42038	33519 32602	6686 7946	1285 1576	80.76 % 77.55 %	16.11 % 18.90 %	3.10 % 3.75 %
Sport & Fitness	41101 41365	31995 30906	7646 8800	1434 1730	77.84 % 74.72 %	18.60 % 21.27 %	3.49 % 4.18 %
Job & Career	41970 41475	32294 30651	8113 9159	1558 1703	76.95 % 73.90 %	19.33 % 22.08 %	3.71 % 4.11 %
Dating	41977 41798	31347 30029	9145 10051	1508 1767	74.68 % 71.84 %	21.79 % 24.05 %	3.59 % 4.23 %
Other	41531 41661	33456 32258	6709 7948	1327 1472	80.56 % 77.43 %	16.15 % 19.08 %	3.20 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Moosend is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50756 51489	38198 37163	10620 12256	1911 2103	75.26 % 72.18 %	20.92 % 23.80 %	3.77 % 4.08 %
Outlook Mail	51425 50773	39197 37212	10288 11524	1920 2102	76.22 % 73.29 %	20.01 % 22.70 %	3.73 % 4.14 %
Yahoo Mail	50937 50569	39933 38124	9281 10555	1713 1933	78.40 % 75.39 %	18.22 % 20.87 %	3.36 % 3.82 %
AOL Mail	50620 50865	39657 38277	9200 10627	1736 2009	78.34 % 75.25 %	18.17 % 20.89 %	3.43 % 3.95 %
Mail.com	50226 50802	39960 38870	8614 10061	1642 1894	79.56 % 76.51 %	17.15 % 19.80 %	3.27 % 3.73 %
Yandex Mail	50685 51067	39053 37826	9783 11264	1829 2025	77.05 % 74.07 %	19.30 % 22.06 %	3.61 % 3.97 %
GMX Mail	50867 50545	40433 38575	8816 10188	1578 1834	79.49 % 76.32 %	17.33 % 20.16 %	3.10 % 3.63 %
Zoho Mail	50625 50956	40623 39466	8419 9761	1531 1791	80.24 % 77.45 %	16.63 % 19.16 %	3.02 % 3.51 %
ProtonMail	50226 50251	40498 38938	8220 9596	1476 1754	80.63 % 77.49 %	16.37 % 19.10 %	2.94 % 3.49 %
Custom Mail	49970 50579	40709 39520	7771 9312	1472 1788	81.47 % 78.14 %	15.55 % 18.41 %	2.95 % 3.54 %
iCloud Mail	11397 11356	8844 8458	2103 2367	479 574	77.60 % 74.48 %	18.45 % 20.84 %	4.20 % 5.05 %
Tuta	11622 11163	9548 8861	1700 1927	365 435	82.15 % 79.38 %	14.63 % 17.26 %	3.14 % 3.90 %
Juno.com	11284 11395	9337 9129	1562 1908	343 433	82.75 % 80.11 %	13.84 % 16.74 %	3.04 % 3.80 %

Compare Moosend with other providers

Compare the email deliverability of Moosend with other providers.