Newsletter2Go and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 155.661	28.449 121.085	11.943 28.246	446 6.306

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 77.79 %	29.24 % 18.15 %	1.09 % 4.05 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 12102	2310 9602	763 2049	35 465	74.32 % 79.34 %	24.55 % 16.93 %	1.13 % 3.84 %
Elektronics	3168 12069	2203 9520	930 2100	35 437	69.54 % 78.88 %	29.36 % 17.40 %	1.10 % 3.62 %
Entertainment	3097 11906	2149 9252	920 2175	28 474	69.39 % 77.71 %	29.71 % 18.27 %	0.90 % 3.98 %
Cosmetics & Beauty	3104 11995	2138 9343	928 2162	38 485	68.88 % 77.89 %	29.90 % 18.02 %	1.22 % 4.04 %
Food & Drink	2988 12077	2221 9600	729 2019	38 441	74.33 % 79.49 %	24.40 % 16.72 %	1.27 % 3.65 %
Home & Garden	3198 11830	2374 9384	790 1991	34 455	74.23 % 79.32 %	24.70 % 16.83 %	1.06 % 3.85 %
Finance	3213 11976	2065 9061	1111 2357	37 554	64.27 % 75.66 %	34.58 % 19.68 %	1.15 % 4.63 %
Health	3194 12036	2052 9272	1109 2296	33 478	64.25 % 77.04 %	34.72 % 19.08 %	1.03 % 3.97 %
Pets	3075 11750	2277 9278	768 2031	30 446	74.05 % 78.96 %	24.98 % 17.29 %	0.98 % 3.80 %
Sport & Fitness	3244 12053	2247 9265	961 2288	36 501	69.27 % 76.87 %	29.62 % 18.98 %	1.11 % 4.16 %
Job & Career	3038 12101	2106 9148	898 2405	34 551	69.32 % 75.60 %	29.56 % 19.87 %	1.12 % 4.55 %
Dating	3120 11818	1854 8960	1226 2309	40 534	59.42 % 75.82 %	39.29 % 19.54 %	1.28 % 4.52 %
Other	3291 11948	2453 9400	810 2064	28 485	74.54 % 78.67 %	24.61 % 17.27 %	0.85 % 4.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 11952	2512 8857	1366 2554	40 541	64.11 % 74.10 %	34.86 % 21.37 %	1.02 % 4.53 %
Outlook Mail	4078 12072	2660 9201	1375 2330	43 533	65.23 % 76.22 %	33.72 % 19.30 %	1.05 % 4.42 %
Yahoo Mail	4200 12087	2966 9378	1187 2249	47 460	70.62 % 77.59 %	28.26 % 18.61 %	1.12 % 3.81 %
AOL Mail	4366 11808	3106 9106	1213 2194	47 508	71.14 % 77.12 %	27.78 % 18.58 %	1.08 % 4.30 %
Mail.com	4218 11996	3033 9419	1137 2139	48 443	71.91 % 78.52 %	26.96 % 17.83 %	1.14 % 3.69 %
Yandex Mail	4051 11927	2782 9116	1223 2292	46 519	68.67 % 76.43 %	30.19 % 19.22 %	1.14 % 4.35 %
GMX Mail	4002 12057	2712 9538	1243 2054	47 463	67.77 % 79.11 %	31.06 % 17.04 %	1.17 % 3.84 %
Zoho Mail	3898 11977	2817 9485	1038 2047	43 460	72.27 % 79.19 %	26.63 % 17.09 %	1.10 % 3.84 %
ProtonMail	3953 12164	2797 9676	1112 1997	44 487	70.76 % 79.55 %	28.13 % 16.42 %	1.11 % 4.00 %
Custom Mail	4154 11941	3064 9570	1049 1956	41 413	73.76 % 80.14 %	25.25 % 16.38 %	0.99 % 3.46 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.