Newsletter2Go and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of Newsletter2Go and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
40.838 147.229	28.449 115.221	11.943 25.724	446 5.462

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.66 % 78.26 %	29.24 % 17.47 %	1.09 % 3.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3108 11408	2310 9129	763 1869	35 375	74.32 % 80.02 %	24.55 % 16.38 %	1.13 % 3.29 %
Elektronics	3168 11303	2203 8906	930 1917	35 428	69.54 % 78.79 %	29.36 % 16.96 %	1.10 % 3.79 %
Entertainment	3097 11433	2149 8934	920 2005	28 442	69.39 % 78.14 %	29.71 % 17.54 %	0.90 % 3.87 %
Cosmetics & Beauty	3104 11313	2138 8861	928 1972	38 413	68.88 % 78.33 %	29.90 % 17.43 %	1.22 % 3.65 %
Food & Drink	2988 11333	2221 9041	729 1826	38 388	74.33 % 79.78 %	24.40 % 16.11 %	1.27 % 3.42 %
Home & Garden	3198 11375	2374 9087	790 1822	34 390	74.23 % 79.89 %	24.70 % 16.02 %	1.06 % 3.43 %
Finance	3213 11397	2065 8692	1111 2187	37 456	64.27 % 76.27 %	34.58 % 19.19 %	1.15 % 4.00 %
Health	3194 11055	2052 8544	1109 2009	33 436	64.25 % 77.29 %	34.72 % 18.17 %	1.03 % 3.94 %
Pets	3075 11209	2277 8871	768 1865	30 396	74.05 % 79.14 %	24.98 % 16.64 %	0.98 % 3.53 %
Sport & Fitness	3244 11457	2247 8882	961 2103	36 444	69.27 % 77.52 %	29.62 % 18.36 %	1.11 % 3.88 %
Job & Career	3038 11111	2106 8507	898 2111	34 427	69.32 % 76.56 %	29.56 % 19.00 %	1.12 % 3.84 %
Dating	3120 11402	1854 8718	1226 2132	40 473	59.42 % 76.46 %	39.29 % 18.70 %	1.28 % 4.15 %
Other	3291 11433	2453 9049	810 1906	28 394	74.54 % 79.15 %	24.61 % 16.67 %	0.85 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3918 11334	2512 8435	1366 2371	40 492	64.11 % 74.42 %	34.86 % 20.92 %	1.02 % 4.34 %
Outlook Mail	4078 11224	2660 8599	1375 2113	43 464	65.23 % 76.61 %	33.72 % 18.83 %	1.05 % 4.13 %
Yahoo Mail	4200 11362	2966 8869	1187 2024	47 423	70.62 % 78.06 %	28.26 % 17.81 %	1.12 % 3.72 %
AOL Mail	4366 11496	3106 8930	1213 2042	47 474	71.14 % 77.68 %	27.78 % 17.76 %	1.08 % 4.12 %
Mail.com	4218 11228	3033 8829	1137 1911	48 424	71.91 % 78.63 %	26.96 % 17.02 %	1.14 % 3.78 %
Yandex Mail	4051 11268	2782 8673	1223 2081	46 440	68.67 % 76.97 %	30.19 % 18.47 %	1.14 % 3.90 %
GMX Mail	4002 11272	2712 9000	1243 1829	47 376	67.77 % 79.84 %	31.06 % 16.23 %	1.17 % 3.34 %
Zoho Mail	3898 11464	2817 9118	1038 1880	43 402	72.27 % 79.54 %	26.63 % 16.40 %	1.10 % 3.51 %
ProtonMail	3953 11360	2797 9123	1112 1796	44 362	70.76 % 80.31 %	28.13 % 15.81 %	1.11 % 3.19 %
Custom Mail	4154 11178	3064 8945	1049 1779	41 379	73.76 % 80.02 %	25.25 % 15.92 %	0.99 % 3.39 %

Compare Newsletter2Go with other providers

Compare the email deliverability of Newsletter2Go with other providers.