Postmark and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.015 538.934	120.909 426.502	20.423 94.551	5.173 17.353

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.24 % 79.14 %	13.89 % 17.54 %	3.52 % 3.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11277 41711	9443 34147	1406 6359	392 1158	83.74 % 81.87 %	12.47 % 15.25 %	3.48 % 2.78 %
Elektronics	11316 41299	9424 32983	1504 7007	369 1275	83.28 % 79.86 %	13.29 % 16.97 %	3.26 % 3.09 %
Entertainment	11234 41381	9229 32673	1581 7270	384 1387	82.15 % 78.96 %	14.07 % 17.57 %	3.42 % 3.35 %
Cosmetics & Beauty	11222 41440	9250 32699	1584 7333	374 1377	82.43 % 78.91 %	14.12 % 17.70 %	3.33 % 3.32 %
Food & Drink	11120 41789	9368 34098	1383 6465	332 1192	84.24 % 81.60 %	12.44 % 15.47 %	2.99 % 2.85 %
Home & Garden	11374 41616	9586 34058	1393 6330	350 1199	84.28 % 81.84 %	12.25 % 15.21 %	3.08 % 2.88 %
Finance	11390 40917	9148 31191	1768 8195	462 1493	80.32 % 76.23 %	15.52 % 20.03 %	4.06 % 3.65 %
Health	11190 41159	9063 31695	1621 8040	427 1394	80.99 % 77.01 %	14.49 % 19.53 %	3.82 % 3.39 %
Pets	11339 41883	9439 33893	1493 6695	366 1233	83.24 % 80.92 %	13.17 % 15.99 %	3.23 % 2.94 %
Sport & Fitness	11448 41437	9331 32356	1674 7657	407 1378	81.51 % 78.08 %	14.62 % 18.48 %	3.56 % 3.33 %
Job & Career	11464 41673	9177 32225	1777 7971	461 1472	80.05 % 77.33 %	15.50 % 19.13 %	4.02 % 3.53 %
Dating	11236 41160	9005 30882	1710 8686	466 1510	80.14 % 75.03 %	15.22 % 21.10 %	4.15 % 3.67 %
Other	11405 41469	9446 33602	1529 6543	383 1285	82.82 % 81.03 %	13.41 % 15.78 %	3.36 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11316 50327	8843 38109	1929 10375	504 1823	78.15 % 75.72 %	17.05 % 20.62 %	4.45 % 3.62 %
Outlook Mail	11176 50746	8989 38894	1692 10005	431 1811	80.43 % 76.64 %	15.14 % 19.72 %	3.86 % 3.57 %
Yahoo Mail	11164 50124	9116 39412	1606 9018	405 1643	81.66 % 78.63 %	14.39 % 17.99 %	3.63 % 3.28 %
AOL Mail	11334 50850	9266 39950	1583 9161	416 1676	81.75 % 78.56 %	13.97 % 18.02 %	3.67 % 3.30 %
Mail.com	11147 50932	9200 40608	1496 8725	380 1586	82.53 % 79.73 %	13.42 % 17.13 %	3.41 % 3.11 %
Yandex Mail	11157 50208	9033 38841	1672 9576	421 1731	80.96 % 77.36 %	14.99 % 19.07 %	3.77 % 3.45 %
GMX Mail	11304 50619	9436 40400	1439 8690	376 1508	83.47 % 79.81 %	12.73 % 17.17 %	3.33 % 2.98 %
Zoho Mail	11469 51001	9590 41076	1471 8333	358 1545	83.62 % 80.54 %	12.83 % 16.34 %	3.12 % 3.03 %
ProtonMail	11276 50241	9512 40670	1389 8133	359 1413	84.36 % 80.95 %	12.32 % 16.19 %	3.18 % 2.81 %
Custom Mail	11489 50022	9705 40947	1423 7624	354 1388	84.47 % 81.86 %	12.39 % 15.24 %	3.08 % 2.77 %
iCloud Mail	11321 11397	8998 8913	1836 1932	449 513	79.48 % 78.20 %	16.22 % 16.95 %	3.97 % 4.50 %
Tuta	11402 11259	9558 9311	1461 1514	360 376	83.83 % 82.70 %	12.81 % 13.45 %	3.16 % 3.34 %
Juno.com	11460 11208	9663 9371	1426 1465	360 340	84.32 % 83.61 %	12.44 % 13.07 %	3.14 % 3.03 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.