Postmark and Rapidmail Email Deliverability Comparison

Postmark

Rapidmail

In this comparison, the deliverability of Postmark and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.364 75.594	60.340 58.369	15.418 15.552	1.606 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 77.21 %	19.93 % 20.57 %	2.08 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6125 5920	4737 4546	1265 1235	123 139	77.34 % 76.79 %	20.65 % 20.86 %	2.01 % 2.35 %
Elektronics	5829 6066	4554 4748	1152 1192	123 126	78.13 % 78.27 %	19.76 % 19.65 %	2.11 % 2.08 %
Entertainment	5939 5690	4607 4363	1218 1196	114 131	77.57 % 76.68 %	20.51 % 21.02 %	1.92 % 2.30 %
Cosmetics & Beauty	5972 5663	4699 4426	1157 1115	116 122	78.68 % 78.16 %	19.37 % 19.69 %	1.94 % 2.15 %
Food & Drink	5914 5842	4591 4495	1211 1210	112 137	77.63 % 76.94 %	20.48 % 20.71 %	1.89 % 2.35 %
Home & Garden	6083 5814	4729 4433	1227 1257	127 124	77.74 % 76.25 %	20.17 % 21.62 %	2.09 % 2.13 %
Finance	5980 5861	4887 4719	957 1012	136 130	81.72 % 80.52 %	16.00 % 17.27 %	2.27 % 2.22 %
Health	6023 5788	4892 4679	1009 975	122 134	81.22 % 80.84 %	16.75 % 16.85 %	2.03 % 2.32 %
Pets	6058 5800	4677 4416	1257 1267	124 117	77.20 % 76.14 %	20.75 % 21.84 %	2.05 % 2.02 %
Sport & Fitness	5761 5748	4496 4398	1142 1216	123 134	78.04 % 76.51 %	19.82 % 21.16 %	2.14 % 2.33 %
Job & Career	5954 5561	4491 4158	1339 1293	124 110	75.43 % 74.77 %	22.49 % 23.25 %	2.08 % 1.98 %
Dating	5963 5831	4403 4242	1436 1461	124 128	73.84 % 72.75 %	24.08 % 25.06 %	2.08 % 2.20 %
Other	5763 6010	4577 4746	1048 1123	138 141	79.42 % 78.97 %	18.18 % 18.69 %	2.39 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Postmark is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5361 5429	3973 3982	1270 1329	118 118	74.11 % 73.35 %	23.69 % 24.48 %	2.20 % 2.17 %
Outlook Mail	5479 5332	4166 4024	1206 1191	107 117	76.04 % 75.47 %	22.01 % 22.34 %	1.95 % 2.19 %
Yahoo Mail	5570 5386	4261 4100	1199 1168	110 118	76.50 % 76.12 %	21.53 % 21.69 %	1.97 % 2.19 %
AOL Mail	5446 5472	4213 4149	1110 1204	123 119	77.36 % 75.82 %	20.38 % 22.00 %	2.26 % 2.17 %
Mail.com	5653 5540	4514 4357	1027 1058	112 125	79.85 % 78.65 %	18.17 % 19.10 %	1.98 % 2.26 %
Yandex Mail	5609 5576	4327 4308	1168 1144	114 124	77.14 % 77.26 %	20.82 % 20.52 %	2.03 % 2.22 %
GMX Mail	5412 5316	4097 3995	1202 1205	113 116	75.70 % 75.15 %	22.21 % 22.67 %	2.09 % 2.18 %
Zoho Mail	5461 5593	4290 4392	1060 1070	111 131	78.56 % 78.53 %	19.41 % 19.13 %	2.03 % 2.34 %
ProtonMail	5591 5229	4497 4171	986 945	108 113	80.43 % 79.77 %	17.64 % 18.07 %	1.93 % 2.16 %
Custom Mail	5358 5416	4335 4349	915 945	108 122	80.91 % 80.30 %	17.08 % 17.45 %	2.02 % 2.25 %
iCloud Mail	5528 5261	4107 3840	1298 1309	123 112	74.29 % 72.99 %	23.48 % 24.88 %	2.23 % 2.13 %
Tuta	5765 5326	4608 4201	1039 1011	118 114	79.93 % 78.88 %	18.02 % 18.98 %	2.05 % 2.14 %
Juno.com	5695 5439	4582 4337	982 980	131 122	80.46 % 79.74 %	17.24 % 18.02 %	2.30 % 2.24 %
Mailfence	5436 5279	4370 4164	956 993	110 122	80.39 % 78.88 %	17.59 % 18.81 %	2.02 % 2.31 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.