Postmark and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Postmark and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
147.015 541.810	120.909 410.419	20.423 111.346	5.173 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
82.24 % 75.75 %	13.89 % 20.55 %	3.52 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	11277 42038	9443 32868	1406 7703	392 1505	83.74 % 78.19 %	12.47 % 18.32 %	3.48 % 3.58 %
Elektronics	11316 41748	9424 31892	1504 8361	369 1539	83.28 % 76.39 %	13.29 % 20.03 %	3.26 % 3.69 %
Entertainment	11234 42303	9229 31937	1581 8832	384 1592	82.15 % 75.50 %	14.07 % 20.88 %	3.42 % 3.76 %
Cosmetics & Beauty	11222 41262	9250 31230	1584 8448	374 1628	82.43 % 75.69 %	14.12 % 20.47 %	3.33 % 3.95 %
Food & Drink	11120 41435	9368 32434	1383 7551	332 1477	84.24 % 78.28 %	12.44 % 18.22 %	2.99 % 3.56 %
Home & Garden	11374 41564	9586 32591	1393 7599	350 1437	84.28 % 78.41 %	12.25 % 18.28 %	3.08 % 3.46 %
Finance	11390 41551	9148 30351	1768 9606	462 1622	80.32 % 73.05 %	15.52 % 23.12 %	4.06 % 3.90 %
Health	11190 41572	9063 30670	1621 9342	427 1627	80.99 % 73.78 %	14.49 % 22.47 %	3.82 % 3.91 %
Pets	11339 42038	9439 32602	1493 7946	366 1576	83.24 % 77.55 %	13.17 % 18.90 %	3.23 % 3.75 %
Sport & Fitness	11448 41365	9331 30906	1674 8800	407 1730	81.51 % 74.72 %	14.62 % 21.27 %	3.56 % 4.18 %
Job & Career	11464 41475	9177 30651	1777 9159	461 1703	80.05 % 73.90 %	15.50 % 22.08 %	4.02 % 4.11 %
Dating	11236 41798	9005 30029	1710 10051	466 1767	80.14 % 71.84 %	15.22 % 24.05 %	4.15 % 4.23 %
Other	11405 41661	9446 32258	1529 7948	383 1472	82.82 % 77.43 %	13.41 % 19.08 %	3.36 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	11316 51489	8843 37163	1929 12256	504 2103	78.15 % 72.18 %	17.05 % 23.80 %	4.45 % 4.08 %
Outlook Mail	11176 50773	8989 37212	1692 11524	431 2102	80.43 % 73.29 %	15.14 % 22.70 %	3.86 % 4.14 %
Yahoo Mail	11164 50569	9116 38124	1606 10555	405 1933	81.66 % 75.39 %	14.39 % 20.87 %	3.63 % 3.82 %
AOL Mail	11334 50865	9266 38277	1583 10627	416 2009	81.75 % 75.25 %	13.97 % 20.89 %	3.67 % 3.95 %
Mail.com	11147 50802	9200 38870	1496 10061	380 1894	82.53 % 76.51 %	13.42 % 19.80 %	3.41 % 3.73 %
Yandex Mail	11157 51067	9033 37826	1672 11264	421 2025	80.96 % 74.07 %	14.99 % 22.06 %	3.77 % 3.97 %
GMX Mail	11304 50545	9436 38575	1439 10188	376 1834	83.47 % 76.32 %	12.73 % 20.16 %	3.33 % 3.63 %
Zoho Mail	11469 50956	9590 39466	1471 9761	358 1791	83.62 % 77.45 %	12.83 % 19.16 %	3.12 % 3.51 %
ProtonMail	11276 50251	9512 38938	1389 9596	359 1754	84.36 % 77.49 %	12.32 % 19.10 %	3.18 % 3.49 %
Custom Mail	11489 50579	9705 39520	1423 9312	354 1788	84.47 % 78.14 %	12.39 % 18.41 %	3.08 % 3.54 %
iCloud Mail	11321 11356	8998 8458	1836 2367	449 574	79.48 % 74.48 %	16.22 % 20.84 %	3.97 % 5.05 %
Tuta	11402 11163	9558 8861	1461 1927	360 435	83.83 % 79.38 %	12.81 % 17.26 %	3.16 % 3.90 %
Juno.com	11460 11395	9663 9129	1426 1908	360 433	84.32 % 80.11 %	12.44 % 16.74 %	3.14 % 3.80 %

Compare Postmark with other providers

Compare the email deliverability of Postmark with other providers.