SendInBlue and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of SendInBlue and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.780 541.810	303.984 410.419	83.770 111.346	15.026 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 75.75 %	20.80 % 20.55 %	3.73 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30967 42038	24340 32868	5573 7703	1054 1505	78.60 % 78.19 %	18.00 % 18.32 %	3.40 % 3.58 %
Elektronics	30895 41748	23568 31892	6254 8361	1073 1539	76.28 % 76.39 %	20.24 % 20.03 %	3.47 % 3.69 %
Entertainment	31027 42303	23293 31937	6580 8832	1154 1592	75.07 % 75.50 %	21.21 % 20.88 %	3.72 % 3.76 %
Cosmetics & Beauty	30995 41262	23278 31230	6495 8448	1222 1628	75.10 % 75.69 %	20.95 % 20.47 %	3.94 % 3.95 %
Food & Drink	31626 41435	24770 32434	5807 7551	1049 1477	78.32 % 78.28 %	18.36 % 18.22 %	3.32 % 3.56 %
Home & Garden	31435 41564	24684 32591	5724 7599	1027 1437	78.52 % 78.41 %	18.21 % 18.28 %	3.27 % 3.46 %
Finance	31001 41551	22348 30351	7319 9606	1334 1622	72.09 % 73.05 %	23.61 % 23.12 %	4.30 % 3.90 %
Health	30974 41572	22552 30670	7177 9342	1245 1627	72.81 % 73.78 %	23.17 % 22.47 %	4.02 % 3.91 %
Pets	31300 42038	24299 32602	5924 7946	1077 1576	77.63 % 77.55 %	18.93 % 18.90 %	3.44 % 3.75 %
Sport & Fitness	30500 41365	22771 30906	6521 8800	1208 1730	74.66 % 74.72 %	21.38 % 21.27 %	3.96 % 4.18 %
Job & Career	30761 41475	22618 30651	6889 9159	1254 1703	73.53 % 73.90 %	22.40 % 22.08 %	4.08 % 4.11 %
Dating	30610 41798	21675 30029	7709 10051	1226 1767	70.81 % 71.84 %	25.18 % 24.05 %	4.01 % 4.23 %
Other	30689 41661	23788 32258	5798 7948	1103 1472	77.51 % 77.43 %	18.89 % 19.08 %	3.59 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40872 51489	29396 37163	9825 12256	1651 2103	71.92 % 72.18 %	24.04 % 23.80 %	4.04 % 4.08 %
Outlook Mail	39335 50773	28795 37212	8946 11524	1594 2102	73.20 % 73.29 %	22.74 % 22.70 %	4.05 % 4.14 %
Yahoo Mail	39623 50569	29861 38124	8266 10555	1496 1933	75.36 % 75.39 %	20.86 % 20.87 %	3.78 % 3.82 %
AOL Mail	40403 50865	30219 38277	8592 10627	1592 2009	74.79 % 75.25 %	21.27 % 20.89 %	3.94 % 3.95 %
Mail.com	40085 50802	30627 38870	8007 10061	1451 1894	76.41 % 76.51 %	19.98 % 19.80 %	3.62 % 3.73 %
Yandex Mail	39964 51067	29495 37826	8908 11264	1561 2025	73.80 % 74.07 %	22.29 % 22.06 %	3.91 % 3.97 %
GMX Mail	39884 50545	30400 38575	8097 10188	1387 1834	76.22 % 76.32 %	20.30 % 20.16 %	3.48 % 3.63 %
Zoho Mail	39823 50956	30796 39466	7635 9761	1392 1791	77.33 % 77.45 %	19.17 % 19.16 %	3.50 % 3.51 %
ProtonMail	40373 50251	31130 38938	7817 9596	1426 1754	77.11 % 77.49 %	19.36 % 19.10 %	3.53 % 3.49 %
Custom Mail	40291 50579	31574 39520	7332 9312	1385 1788	78.36 % 78.14 %	18.20 % 18.41 %	3.44 % 3.54 %
iCloud Mail	712 11356	535 8458	141 2367	36 574	75.14 % 74.48 %	19.80 % 20.84 %	5.06 % 5.05 %
Tuta	725 11163	595 8861	106 1927	24 435	82.07 % 79.38 %	14.62 % 17.26 %	3.31 % 3.90 %
Juno.com	690 11395	561 9129	98 1908	31 433	81.30 % 80.11 %	14.20 % 16.74 %	4.49 % 3.80 %

Compare SendInBlue with other providers

Compare the email deliverability of SendInBlue with other providers.